Accidentally Influential

Kate Robb and Teanna Scot
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Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might've become accidentally influential… but what you do with it now? That part is intentional.

Episodios

  1. The $18K Video, UGC Wins, & Money Lessons from 2025 (Unfiltered Creator Q&A)

    HACE 5 D

    The $18K Video, UGC Wins, & Money Lessons from 2025 (Unfiltered Creator Q&A)

    Welcome back to Accidentally Influential! In this unfiltered year-end wrap-up, we're getting reflective and real about what worked, what flopped, and what PAID OFF in 2025. We're diving deep into the highest-earning videos, lowest brand deal offers we accepted, exact income from UGC, and real numbers from retainer deals, ad usage, affiliate income, and more. Whether you're a content creator, UGC creator, educator, coach, or digital product seller, this episode is your permission slip to dream bigger and price smarter heading into 2026.   Join the Not an Influencer Creator Club Waitlist → CLICK    WHAT YOU'LL HEAR IN THIS EPISODE: The most money we've made from a single video — Kate's $18K brand deal breakdown How Teanna layered 3 brands into 1 video and hit $10K from one post Our 2025 UGC income totals — how much we earned and where we found UGC clients (spoiler: Fiverr + retainers) The lowest paid brand deals we accepted — and why we still said yes Why retainers beat one-offs and what creators need to know about long-term brand deals Our biggest content mindset shifts heading into 2026 The myths around "viral" content — and what actually builds sustainable income Our 2026 predictions for content creation, brand partnerships, and micro-influencer trends A sneak peek at Creator Club — our hands-on community launching soon for creators who sell info, education, and impact ⚡️ Why brands are turning to education-based creators (and how we're helping them build high-ROI partnerships)   WHO THIS EPISODE IS FOR: Creators wanting to land brand deals that pay market rate Coaches, educators, and course creators looking to monetize their content Anyone exploring UGC work and building multiple income streams New creators who need examples of real numbers + strategies Brand reps curious about how long-term influencer partnerships actually work Creators curious about retainers, ad rights, usage, and bonus structures   TOOLS, PLATFORMS & TOPICS MENTIONED: UGC and content creation on Fiverr Retainer brand partnerships How we price videos with multiple brands Why usage rights & ad rights are non-negotiable The importance of bonus structures in brand contracts Our thoughts on Instagram Reels performance vs. TikTok virality Using post & ghost techniques for better mental health Content creation with zero aesthetic pressure — welcome to the era of real & raw Sneak peek at The Creator Club → Join the waitlist    WORK WITH US IN 2026 (COMING SOON) 🎯 We're building two exciting things: The Creator Club: A community + curriculum helping education-based creators land brand deals, negotiate with confidence, and build layered income from content. Brand Partnerships: If you're a brand looking to build relationships with high-integrity, high-impact creators — we're consulting with brands on how to do this the right way. Let's connect. DM us or email us at notaninfluencerco@gmail.com to learn more.   This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used Tailor Brands when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to tailorbrands.com to get started today.

    43 min
  2. Why Affiliate-Only Deals Are Undervaluing You — and What to Do Instead

    15 DIC

    Why Affiliate-Only Deals Are Undervaluing You — and What to Do Instead

    Think affiliate links are the key to making money online? Think again. In this real-talk episode of Accidentally Influential, Kate and Teanna unpack the truth about affiliate marketing — and why, for most creators (especially educators and digital product sellers), affiliate-only deals are watering down your brand and leaving serious money on the table. With over $500,000 in brand partnerships under our belts — and less than $10K in affiliate income — we're pulling back the curtain on: Join the Not an Influencer Creator Club Waitlist → CLICK  🔥 What You'll Learn in This Episode: Why affiliate marketing is not a sustainable business model for most creators The actual psychology behind conversions (and why your content may never get credit for the sale) How affiliate deals can displace your effort and funnel ROI to other creators The difference between top-of-funnel content and conversion content Why your educational content is worth way more than a commission Real numbers: what we've earned from affiliate links vs brand deals When affiliate income does make sense — and how to use it strategically The red flags that scream "free labor" (and how to say no confidently)   We're Not Anti-Affiliate — But You Need to Hear This: Affiliate links can absolutely be part of your revenue strategy — but not the foundation. Especially if: You're creating tutorial-style content that takes hours to plan and film Your audience is slow to convert (because they trust you and want to research first) You're promoting tools, subscriptions, or high-investment services You're building content that educates, not just entertains We break down how affiliate-only partnerships shift the risk entirely to the creator, and how to flip the script by turning affiliate links into paid brand partnerships.   Real Stats We Share: Kate made $166K in brand deals this year — and under $5K in affiliate income Teanna made over $100K from one brand through paid deals — and just $6K in affiliate commissions from that brand You are not "just" a creator — you are a strategic marketing partner and you should be paid like it.   Mentioned in This Episode: Beacons.ai – Our go-to platform for building media kits, brand pitches, and custom links Tailor Brands – The platform we used to legally form our LLC as creators Join the Not an Influencer Creator Club Waitlist → CLICK  Episode 5 – The Obvious Yes Framework: How to Pitch Without Feeling Cringe   This Episode Is For You If… You're a creator, educator, or expert who: Sells digital products or coaching Has an affiliate link graveyard in your Beacons link hub Keeps getting pitched commission-only deals Has created high-quality educational content that got zero affiliate credit Wants to negotiate better brand partnerships (even if you're under 10K followers)   📣 Creator Challenge: Audit your affiliate links. Pick one brand you've been promoting and turn that performance into a paid brand pitch using our Obvious Yes framework (Episode 5). Screenshot your pitch and tag us on Instagram so we can hype you up!   Resources + Links Mentioned: 📥 Join the Not an Influencer Creator Club Waitlist → CLICK  Never Split the Difference: CLICK HERE   This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used Tailor Brands when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to tailorbrands.com to get started today.   Ready to Build a Real Creator Business? You don't need 100K followers. You need strategy. Accidentally Influential is the no-fluff podcast for creators, educators, and online entrepreneurs who want to build a business without becoming a full-time influencer. With over $500K in paid brand deals under our belt and 500K+ combined followers, we're showing you: How to land sponsorships with brands you love How to stop undercharging How to treat your platform like a business And how to build intentional influence with the skills you already have 🎧 Hit follow, leave a review, and tag us when you share! We'll be in the DMs cheering you on. Follow us on Instagram + TikTok → @notaninfluencerco

    31 min
  3. First Offer vs Final Offer — Turning a $500 Inbound into a 4-Figure Package

    8 DIC

    First Offer vs Final Offer — Turning a $500 Inbound into a 4-Figure Package

    Are you still accepting $250 brand deals because you "don't want to scare the brand away"? 🫠 In this episode of Accidentally Influential, we're walking you through the exact brand deal negotiation strategy we teach inside our Creator Club — including a full breakdown of how to turn a $500 inbound into a $2,000+ brand partnership without burning the bridge or sounding pushy. This is your behind-the-scenes look at how content creators, UGC creators, and influencer educators are landing paid sponsorships, negotiating ad usage rights, and scaling their income with brand deals — even with under 20K followers. Whether you're a new creator, a coach with a growing platform, or an educator in the online space, this episode will show you how to stop undercharging and start positioning yourself like a business.   In This Episode, You'll Learn: The LEVEL Framework to negotiate brand deals like a pro How to reply to a lowball email and turn it into a custom brand package Why ad usage rights and cross-posting can 2X your deal size What to say when a brand says "we don't have budget" Why brands are willing to pay $2,500+ to small creators How to position yourself as a strategic brand partner (not just a content creator) The biggest mistakes we see creators make when pricing their content Real pricing examples based on industry data and experience Why your follower count doesn't matter as much as your clarity Case Study in This Episode: Meet "Stuck Sally" — a fictional but realistic UGC creator and educator with: 20K TikTok followers 5K Instagram followers 800-person email list Niche: beginner rock climbing tips Content: tutorial-focused, safety-forward, high-trust We break down how Sally: Gets an inbound offer for $500 Uses the LEVEL Framework to counter with options Lands a $2,300 deal with paid ad usage, stories, and repurposed content 💰Spoiler: Her brand deal package includes less than 60 seconds of video — but way more strategy. Referenced at 17:00 → Sally's package options: Sally's Package Options: Option A — Organic TikTok (Base Package) 1 TikTok video featuring the kit No usage rights No exclusivity Rate: $700 (This puts her at 3.5% of her following on TikTok and provides a slight raise from $500 to establish a more realistic baseline) Option B — Cross-Platform Visibility 1 TikTok video 1 Instagram Reel 1–2 IG Story slides for CTA ("Here's the kit I used!") Rate: $1,200–$1,500** (Because cross-posting & stories drastically boost ROI) Option C — Add Ad Rights Everything in Option B PLUS 30-day ad rights to run the video on paid channels Rate: +$300–$400 add-on** Option D — Multi-Video Gear Series 2–3 TikTok/Reel videos over 30 days Story sequence per video 30–90 day ad rights Optional email placement ("Gear I'm Testing This Month") Rate: $2,000–$3,000+   Your Creator Challenge This Week: 👉 Walk through the LEVEL Framework with a current or past inbound. If you don't have one, write a pretend pitch from a dream brand and practice your counter offer like it's real. This is how you prep for the partnerships you want.   Resources + Links Mentioned: 📥 Join the Not an Influencer Creator Club Waitlist → CLICK  Never Split the Difference: CLICK HERE   This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used Tailor Brands when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to tailorbrands.com to get started today.   Ready to Build a Real Creator Business? You don't need 100K followers. You need strategy. Accidentally Influential is the no-fluff podcast for creators, educators, and online entrepreneurs who want to build a business without becoming a full-time influencer. With over $500K in paid brand deals under our belt and 500K+ combined followers, we're showing you: How to land sponsorships with brands you love How to stop undercharging How to treat your platform like a business And how to build intentional influence with the skills you already have 🎧 Hit follow, leave a review, and tag us when you share! We'll be in the DMs cheering you on. Follow us on Instagram + TikTok → @notaninfluencerco   Keywords: how to negotiate brand deals content creator pricing strategy UGC pricing examples brand deal templates how to land paid sponsorships how to pitch brands as a creator creator brand deal strategy content creator business tips Instagram influencer income UGC creator with under 10k followers content creator legal & business setup how to monetize as an educator or coach social media income tips convert lowball offers into paid deals

    41 min
  4. How $10K+ Brand Deals Actually Work (Boundaries, Burnout, and Reality (Unfiltered Q&A)

    24 NOV

    How $10K+ Brand Deals Actually Work (Boundaries, Burnout, and Reality (Unfiltered Q&A)

    In this no-filter Q&A episode, Kate Robb and Teanna go deep into the questions creators are actually asking — from shady brand deal contracts to their most surprising "I made it" moments. Whether you're a beginner UGC creator or scaling your influencer business, this episode is packed with real-talk strategies, creator money wins, and a behind-the-scenes look at building a brand in the creator economy. We break down: The biggest red flags to watch for in influencer contracts How Kate made $18,000 off one brand video The ad rights most creators don't know they're undercharging for The moment we formed our LLC & landed our first major sponsor Why short-form platforms are giving us the ick — and what's next Our "I made it" moments with brands like Etsy & Printify How two totally different business styles work together to build a creator business Plus, we answer: → Should creators charge for multi-platform posting? → What's a "petty but professional" boundary we stand by with brands? → What's the actual future of the creator economy?   What You'll Learn in This Episode: How to spot red flags in brand partnerships and influencer contracts The strategy behind negotiating 5-figure brand deals Why ad usage rights can double (or triple) your earnings The importance of having an LLC as a creator in 2025 How we landed our first sponsorship before launching our product Building long-term brand relationships that pay over time Why Instagram gives us the "ick" and how to build on platforms that don't   Mentioned in This Episode: Waitlist: Not an Influencer Creator Club → Join the waitlist here! Want coaching, audits, and hands-on help pricing and pitching? Join our new creator club! Beacons.ai – Our go-to platform for building out media kits and multi-platform brand collabs. Kajabi – The course, coaching, and email platform we use to host our upcoming Creator Club membership.   This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used Tailor Brands when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to tailorbrands.com to get started today.     📱 Let's keep the convo going: → Follow us on Instagram & TikTok: @notaninfluencerco 🎧 New episodes every week — hit follow, leave a review, and tag us when you share. We're building this thing together!   More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we're pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we're here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being "just helpful" — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional.

    43 min
  5. What to Charge Brands for Content: The 4R Pricing Framework for Brand Deals

    17 NOV

    What to Charge Brands for Content: The 4R Pricing Framework for Brand Deals

    Pricing your content shouldn't feel like pulling numbers out of thin air. In this episode of Accidentally Influential, Teanna and Kate get into the exact details of how to price your brand partnerships — and finally answer the question we know you're all asking: 👉 "What should I charge for a brand deal?" We're breaking down: Why pricing feels so hard (and how to stop guessing) The industry standard base rate formula for creators The 4R Pricing Framework: Reach, Relevance, Rights, and ROI How to charge for things like usage rights, exclusivity, deliverables & more Why undercharging isn't just hurting you — it's hurting the whole industry Real stories from underpaid brand deals we'll never forget 👀 Plus, Teanna & Kate reveal how brand partnerships actually work behind the scenes — and the data-backed confidence you need to land high-paying, long-term deals without selling out.   Mentioned in This Episode: 📊 Episode 2: Brand Deals 101 – What Makes a Creator Worth Paying? → Listen here on Spotify 📚 Book: Never Split the Difference by Chris Voss → Get it on Amazon 👩‍🏫 Waitlist: Not an Influencer Creator Club → Join the waitlist here! Want coaching, audits, and hands-on help pricing and pitching? Join our new creator club!   This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used Tailor Brands when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to tailorbrands.com to get started today.   💡 Challenge of the Week: Go back to a recent or upcoming brand partnership and run it through the 4R framework: Reach – What's your audience size + engagement rate? Relevance – How well does the brand align with your audience? Rights – What usage/exclusivity is involved? ROI – What can you prove your content delivers?   📱 Let's keep the convo going: → Follow us on Instagram & TikTok: @notaninfluencerco 🎧 New episodes every week — hit follow, leave a review, and tag us when you share. We're building this thing together!   More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we're pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we're here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being "just helpful" — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional.

    50 min
  6. How to Pitch Brands So They Say Yes (A Repeatable 5-Step Method)

    10 NOV

    How to Pitch Brands So They Say Yes (A Repeatable 5-Step Method)

    If you've ever typed out a pitch email not knowing what the heck you're doing, mayyybe thought it was a little cringe, only to be ghosted by the brand — this one's for you. Whether you're an educator-turned-creator, a UGC strategist, or someone sitting on a small-but-mighty audience that loves your recommendations… pitching brands is no longer optional. It's a non-negotiable skill in the modern creator economy — and we're breaking down exactly how to master it. Inside this episode, we're pulling back the curtain on our exact pitch framework — including the email Kate sent this morning (that got a response within 5 minutes). From what brands actually care about to the psychology of an "obvious yes" pitch, you're getting the tactical tools and confidence boost to finally start landing paid brand deals. This is not about begging brands for money. It's about showing up as a strategic partner and knowing exactly how to position yourself for long-term collaborations — even if you're just starting out.   What You'll Learn in This Episode: The 5C Pitch Method: Connection, Credibility, Concept, Clarity, Confidence The #1 mindset shift that will change how you pitch forever What makes a pitch get ghosted (and how to fix it) The secret to getting brands to respond quickly (real examples included) How to include social proof without relying on follower count What brands actually want to see in your pitch The simple mistake that makes creators look unprofessional Why your media kit matters — and what needs to be inside it   Topics covered on pitching brand deals for creators: How to pitch brand deals as a small creator What to include in your first brand pitch email How to get UGC brand deals without a large following Pitching for paid partnerships as an educator or expert Media kit strategies for brand deals Mistakes new creators make when pitching How to position yourself as a strategic brand partner Creator economy marketing tips for 2025   ✨ This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used Tailor Brands when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to tailorbrands.com to get started today.     Your challenge this week: Pitch one brand you've already organically talked about using the 5C Method. Then tag us when you share your content so we can hype it up, engage it, and help you get that brand bag 💼   📱 Let's keep the convo going: → Follow us on Instagram & TikTok: @notaninfluencerco   🎧 New episodes every week — hit follow, leave a review, and tag us when you share. We're building this thing together!   More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we're pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we're here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being "just helpful" — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional.

    40 min
  7. 5 Green Flags for Brand Deals That Don't Suck (& How to Land Partnerships That Pay You What You're Worth)

    3 NOV

    5 Green Flags for Brand Deals That Don't Suck (& How to Land Partnerships That Pay You What You're Worth)

    Episode Summary: If you've ever wondered how to land brand partnerships that actually feel good... the kind that pay fairly, align with your content, and let you keep your creative freedom... this episode of Accidentally Influential is your new go-to guide. Hosts Teanna Scot and Kate Robb are breaking down the 5 green flags of a great brand deal, so you can stop saying yes to lowball offers, stop working with misaligned brands, and start positioning yourself like the business owner you are. Whether you're an edu-creator, UGC creator, or content entrepreneur, this episode shows you how to confidently negotiate, understand brand contracts, and protect your influence. From usage rights and fair pay to long-term partnerships that keep your income consistent, this is your blueprint for brand deals that don't just pay — they build your business. If you're ready to stop taking every inbound that lands in your inbox and start collaborating with brands that actually get you, press play.   The 5 Green Flags of a Great Brand Deal 1️⃣ Alignment: The brand fits your audience and mission — not just your bank account. 2️⃣ Creative Freedom: You get to show up in your own voice (no scripts, no acting). 3️⃣ Respectful Usage Rights: You control how your content is used and for how long. 4️⃣ Fair Pay: Understand your ROI and charge what your influence is worth. 5️⃣ Long-Term Potential: The most profitable partnerships are the ones that renew    What You'll Learn in This Episode How to evaluate a brand partnership for alignment before saying yes What "usage rights" mean — and how to make sure you're paid for them The difference between UGC content and paid brand collaborations How to talk to brands about creative control (and why it matters) The real meaning of fair pay for small creators and educators How to pitch long-term brand partnerships and negotiate recurring deals Why undervaluing yourself impacts the entire creator economy   OUR CHALLENGE TO YOU! Audit your last 1–3 brand deals and rate them on the 5 green flags: ✅ Alignment ✅ Creative Freedom ✅ Usage Rights ✅ Fair Pay ✅ Long-Term Potential Then, make one change this week that moves your partnerships closer to green-flag territory.   Tools + Brands Mentioned Tailor Brands – LLC formation + business setup tool Beacons.ai – Media kit builder + engagement rate calculator   More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we're pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we're here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being "just helpful" — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional. Let's Connect! →  @notaninfluencerco on Instagram, TikTok, and YouTube

    41 min
  8. Why Engagement Beats Followers (And How We Land Brand Deals Without Huge Audiences)

    27 OCT

    Why Engagement Beats Followers (And How We Land Brand Deals Without Huge Audiences)

    Let's be honest: if you've ever found yourself saying, "I'll pitch brands when I have more followers," this episode is for you. We've both been there ...scrolling TikTok, watching creators with 100K+ audiences do paid partnerships and wondering when (or if) we'd ever be "big enough." But here's the truth no one told us early on: follower count is not the metric that gets you paid. Brands don't care how many people COULD see your content, they care how many actually do. That's where engagement rate comes in...and it's the single most important metric you're probably not tracking yet. In this episode, we're breaking down exactly what engagement rate is, how to calculate it (don't worry, we've got tools for that), and why it matters more than your follower count ever will. Because spoiler alert: we landed our first paid brand deals with just 40K followers — and we could have done it way sooner. We talk candidly about how we underestimated our own influence as EDUcreators, why micro creators actually hold more power in brand partnerships, and how engagement is the clearest indicator that your audience trusts you. And trust? That's what brands are paying for. If you've ever wondered when you'll be "ready" to monetize — this is your wake-up call. You don't need a huge audience.  You need a hot one. And in this episode, we show you how to measure it, prove it, and start using it to get paid.   Topics covered on engagement rates and brand deals for micro creators: What engagement rate actually means — and how to calculate it (without the math headache) Why brands care about actions, not audience size The tool Kate uses to automatically track & update her media kit (hint: it's not Linktree) How micro creators are outperforming mega creators in ROI What brands are really looking for in paid collabs (and how to position yourself) Why being a real, human creator boosts your engagement — and your bank account The one mindset shift you need to make to stop waiting and start monetizing Real Talk Challenge for This Week: Go calculate your engagement rate (use a tool like Beacons or do it manually using total engagements ÷ views × 100) Write down 3 dream brands you'd love to work with — and ask yourself how you're already serving the same audience they are Start responding to every comment — build the community you want brands to see   You might have become accidentally influential… But what you do with it now? That part is intentional.    Resources Mentioned: Tailor Brands - Legitimize your business & start your LLC today! Beacons — real-time media kit + engagement tracker   More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we're pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we're here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being "just helpful" — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional.  @notaninfluencerco on Instagram, TikTok, and YouTube

    35 min
  9. Accidentally Influential: Our Wild Ride from Viral Videos to Business-Building Brands

    22 OCT

    Accidentally Influential: Our Wild Ride from Viral Videos to Business-Building Brands

    We didn't start out trying to become "influencers." In fact, we hated the term. But one viral TikTok, a few unexpected DMs, and some very naive pricing decisions later… we realized we were leaving real money on the table. In this juicy first episode, we're pulling back the curtain on our edu-creator origin stories, the brand deals we fumbled (and the ones we nailed), and the mindset shift that turned our content into a business. If you're creating educational content on social and not getting paid yet? You need to hear this. Hit play — and then go put that email in your bio.   Here's what you can expect from this episode: Let's be real: no one teaches you how to be an influencer...especially when you never intended to become one in the first place. In our very first episode of Accidentally Influential, we're taking you behind the scenes of how two regular creators with a heart for teaching stumbled into brand partnerships, learned the hard way what "usage rights" are, and realized our educational content was worth way more than we were charging. We talk about the disconnect so many EDU-creators feel between content and commerce — and why the word influencer still makes us cringe a little. If you've ever felt like you're "just helping" people online and not sure if or how that could become a legit business? This episode is for you. We also share the exact moment the light bulb went off — when brands started reaching out after we'd already been promoting them for free. And how that one shift in perspective (and a well-timed email in the bio) led to four-figure deals we didn't even know to ask for. And that's just the beginning. Because this podcast? It was born out of the very gap we fell through — where creators like us had no roadmap, no agency support, and no community that got it. Not An Influencer Co. is here to change that. Topics covered on brand deals for educational creators: How we accidentally became paid content creators What we didn't know about brand partnerships early on The red flags we missed — and how you can avoid them The difference between "posting for fun" and building a business Our very first four-figure brand deals (and the biggest mistakes we made) Why you should stop undervaluing your influence yesterday The mission behind "Not An Influencer Co." and what's coming next   Liked this episode? Slide into our DMs @notaninfluencerco and tell us your biggest "aha" moment. 🎧 New episodes every week — hit follow, leave a review, and tag us when you share. We're building this thing together!   More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we're pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we're here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being "just helpful" — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional.

    27 min

  10. TRÁILER

    Trailer

    Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might've become accidentally influential… but what you do with it now? That part is intentional.

    1 min

Tráiler

Información

Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might've become accidentally influential… but what you do with it now? That part is intentional.

Ficha técnica

  • Creado por
    Kate Robb and Teanna Scot
  • Años en activo
    2 mil
  • Episodios
    10
  • Clasificación
    Apto
  • Sitio web del podcast
    Accidentally Influential

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