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AdExchanger Talks
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

  1. FA 2 DIES

    Influencer Marketing Grows

    Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

    50 min

  2. 12 DE MAIG

    Zoom's Next Act

    Zoom CMO Kim Storin has one of the rarer jobs in marketing: She's responsible for promoting and evolving a brand that's also become a verb.

    55 min

  3. 5 DE MAIG

    Manscaped's Whole‑Body Media Strategy

    Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.

    1 h 1 m

  4. 28 D’ABR.

    Ready, Set, Upfront

    Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," says Sarah Iooss, head of agency partnerships at Amazon Ads.

    34 min

  5. 21 D’ABR.

    AI Is The New Ad Space

    AI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

    51 min

  6. 14 D’ABR.

    Betterment's 'Anti‑Marketing' Machine

    Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

    45 min

  7. 7 D’ABR.

    Who Needs 'Corrosive Intermediaries' Anyway?

    The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.

    47 min

  8. 31 DE MARÇ

    Why Scripps Is All In On Women's Sports

    Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.

    52 min
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Informació

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Fitxa tècnica

  • Creació
    AdExchanger Talks
  • Anys en actiu
    2016 - 2026
  • Episodis
    100
  • Qualificació
    Apte
  • Copyright
    © Copyright 2016, AdExchanger
  • Lloc web del programa
    AdExchanger

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