AdMission

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Marketing
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Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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"It's still about presence": Why Coca-Cola is the ultimate marketing power

Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) & Monzo’s “Get busy living” platform pushes banking into the background. We watch: Kidney Health Australia Monzo See omnystudio.com/listener for privacy information.
27 jul

"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation

Russel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform. Check out The Daily Aus online and on Instagram Follow AdMission pod on Instagram See omnystudio.com/listener for privacy information.
21 jul

Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad

Brand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way & Hasbro’s Blooms by Play-Doh asks whether adult play can become a wellness category. We watch: YETI Hawkstone See omnystudio.com/listener for privacy information.
14 jul

Claude vs OpenAI: The strategy winning the AI brand war

Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign. We watch: Claude & Anthropic Schweppes Castle Milk Stout See omnystudio.com/listener for privacy information.
8 jul

The billion dollar grey area: Why Rick Rubin partnered with a gambling giant

Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform. We watch: Polymarket ad KFC See omnystudio.com/listener for privacy information.
23 jun

A very average billboard; & selling driverless cars

Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard. We watch: Waymo Liquid Death See omnystudio.com/listener for privacy information.
15 jun

Why soccer is the hardest sport in the world to monetise

How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny. We watch: Apple See omnystudio.com/listener for privacy information.
10 jun

'Make it stand out like dogs balls'; Building businesses with Charlie Gearside

Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'. You can watch Charlie here Follow AdMission pod on Instagram See omnystudio.com/listener for privacy information.

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Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.