Aesthetic Pulse

Smith and Crawford Company
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  • Marketing
  • Semanal

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. hace 2 d

    Stop Being Boring: Creative Ways to Make Your Medspa Fun This Summer

    Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue? In today’s episode, Andrea and Taleesa are talking about how you can turn summer into a powerful business season for your practice by infusing intentional fun into both team culture and client experience to not only boost your sales but also increase the overall enjoyment of the business for everyone. Listen to this episode for intentional and practical ideas for how you can make summer fun and profitable in your medspa for your clients and your team members. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Fun as a business strategy & seasonal energy 2:07Team-focused summer ideas to boost morale 7:42Client experience, summer offers & marketing 12:40 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    32 min

  2. 18 jun

    Taleesa’s Moving… And These Old Habits Aren’t Coming With Us

    Are old habits and “good enough” marketing holding your medspa back from the growth you really want? Today, Andrea and Taleesa are talking about which outdated habits and comfort-zone behaviors you need to let go of, and what you should do instead to make your medspa’s marketing, consultations, and branding more strategic and growth-focused. Join both Andrea and Taleesa to gain clarity on which patterns are quietly holding your practice back and how small, intentional shifts in how you show up online and in the treatment room can create a “fresh start” without burning everything down. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Getting out of your comfort zone in marketing & business 4:10Letting go of perfectionism and overthinking your marketing 18:38Professionalism, intentional strategy, and marketing as non‑negotiable 20:18 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    35 min

  3. 11 jun

    Email Marketing for Medspas: The Non-Boring Way to Turn Emails Into Appointments

    How would your medspa’s growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo? Today, Andrea and Taleesa are talking about the importance of email marketing for esthetic practices and why you need to be sending consistent, strategic email campaigns that drive action and encourage client retention. Listen to this episode to learn practical tactics around email structure, design and topics so your emails actually get opened and lead to bookings. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why email marketing matters for your medspa 3:40Biggest email marketing mistakes med spas are making 11:44Simple, strategic email structure and planning process 16:34Design, deliverability, scheduling, and when to send more emails 23:47 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    39 min

  4. 4 jun

    The Medspa Tasks You Should Fire Yourself From

    Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life? In today’s episode, Andrea and Taleesa are talking about the importance and the benefits of outsourcing tasks that drain energy and prevent growth in your practice, like social media, web design and financials. They’re also going over which tasks you shouldn’t outsource in your business and how to decide what to delegate. Join both Andrea and Taleesa in this episode to learn how to approach outsourcing strategically so you can protect your time, energy, and joy in both business and home life. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why outsourcing matters when it comes to motherhood, home & business 1:33Common mistakes and misconceptions about outsourcing 6:20Five key areas to consider outsourcing 9:29What not to outsource and how to decide what’s next 21:49 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    37 min

  5. 28 may

    The Summer Momentum Series Part 4:Offerings That Actually Work in the Summer

    Do you want to transform your summer marketing strategy and make the most of the season for your Medspa? In the fourth and final episode of the Summer Momentum series, Andrea and Taleesa are talking about creative strategies for growing your esthetic practice during the summer including what services really sell and how you can create relatable, lifestyle content that resonates with your clients. Listen to this episode to get tips and tricks on marketing your summer offers and learn how to shift your mindset to embrace the summer season for your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Some of the biggest summer mistakes medspa’s make 3:57Low downtime and high conversion services with the biggest ROI 5:27Summer marketing strategy 22:13Creating a summer services bundle 28:51 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    33 min

  6. 21 may

    The Summer Momentum Series Part 3: Turning Your Membership Into Reliable Summer Revenue

    Are you ready to turn your slow summer months into the most powerful time of year to grow your med spa membership? In the third episode of the Summer Momentum series, Andrea and Taleesa are diving into why summer is the best time to grow your membership and breaking down how they increase the value of your practice while growing a loyal base of clients. Join Andrea and Taleesa as they give you practical strategies on making your membership the star of your summer marketing and how you can incentivize your team to help you grow your membership. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why summer is the perfect time to promote membership 9:53Big summer incentives & referral structure 16:47Train and incentivize your team to sell memberships 21:51Creative ways to grow membership in summer 26:28 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    37 min

  7. 14 may

    The Summer Momentum Series Part 2: The Summer Collaborations That Drive New Clients

    What if your ‘slow’ summer season is actually the perfect time to build local partnerships that keep your esthetic practice fully booked year-round? In the second episode of the Summer Momentum series, Andrea and Taleesa are chatting about the importance of local partnerships and how that can lead to more community engagement, referrals, and clients. Listen to this episode to get tips on how you can turn the summer into a strategic growth season by building genuine, profitable local partnerships, including who to partner with and how to collaborate. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why local partnerships beat virality & ads 5:48Best types of businesses to partner with 9:42How to actually build and nurture these partnerships 23:27 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    32 min

  8. 7 may

    The Summer Momentum Series Part 1: The Marketing Checklist Smart Medspas Tackle in the Slow Season

    Are you accidentally hitting the brakes on your marketing when you should be stepping on the gas during summer? In today’s first part of the Summer Momentum series, Andrea and Taleesa are talking about how medspa owners can use the slow summer to strategically strengthen their business, especially marketing and systems, so that the holiday season is smoother and more profitable. Join both Andrea and Taleesa as they give you tips on how you can refresh and ramp up your marketing materials and transform your summer from a slowdown into a growth season. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Using summer to refresh physical marketing materials 3:30Create a focused plan to increase Google reviews 12:06Email & SMS automations and strengthening systems 20:00 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    37 min
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Información

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Ficha técnica

  • Creado por
    Smith and Crawford Company
  • Años en activo
    2024 - 2026
  • Episodios
    111
  • Clasificación
    Apto
  • Derechos de autor
    © Copyright 2026 Smith and Crawford Company
  • Sitio web del podcast
    Aesthetic Pulse

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