Aspiring Creator

Pete Matheson
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Talking about the creator economy, as a Tech Youtuber with a small team.

  1. fa 3 dies ·  Vídeo

    Why I'm Starting to Lose Trust in the Brands I Work With

    In this week's episode of Aspiring Creator, I talk about why it increasingly feels like we're unpaid beta testers for big brands, why I think our Prime Day video flopped, and the lowball offer that made no sense. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Our weekly content schedule ⚙️ 02:23 - Building a fake wall in the studio 🧱 07:18 - My big brand bugbear 😮‍💨 11:45 - Our Prime Day video flopped 📦 14:30 - When brands lowball you 📉 LINKS 📺 I Shot a TV Commercial in China - https://youtu.be/cDzvdZDsSGw 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    20 min

  2. 24 de juny ·  Vídeo

    I Shot a TV Commercial in China

    In this week’s episode of Aspiring Creator, I talk about getting treated like a celebrity for a day on a commercial shoot in Shanghai, finding the one type of content that actually funds your channel (hint: it's not AdSense) and why we stopped posting short-form content. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Flown to China for a TV commercial ✈️ 14:55 - Why 100K subs won't pay the bills 💸 24:24 - The AI-channel experiment 🤖 25:41 - Affiliates, income, pipeline - all in one app 🎛️ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    31 min

  3. 11 de juny ·  Vídeo

    I Started a Second YouTube Channel (Here's Why)

    In this week’s episode of Aspiring Creator, I talk about my new one-take second channel, testing long-form video on Facebook, and what running shorts for 3 weeks straight did to my channel's numbers. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Why I started a second channel 📺 06:25 - Leaning into your unfair advantage 💪 10:09 - Posting long-form to Facebook?? 📘 13:52 - Am I moving back to Howl 💀 19:08 - What 3 weeks of only shorts taught me 📈 29:01 - Vibe coding our whole business 💻 🔗 LINKS Pete Matheson's Cool Channel - https://www.youtube.com/@PeteMatheson2 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    40 min

  4. 20 de maig ·  Vídeo

    Why Posting Shorts Might Be Hurting Your Long-Form Views

    In this week’s episode of Aspiring Creator, I talk about a brand that turned a 4-page brief into 40+ pages mid-shoot, what 2 weeks of focusing on shorts actually did to my views and subs, and how I just used Claude to plan my entire video schedule through the end of 2026. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - 4 Pages To 40 Pages Overnight 📄 04:09 - Why I Want A Zero-Edit Second Channel ✂️ 10:52 - Shorts Doubled My Subs (Was It Worth It?) 🤔 16:57 - Paddy Galloway's Best Creator Advice 🧠 25:14 - Letting Claude Build My 2026 Content Schedule 🗓️ LINKS 🔗 Paddy Galloway’s 30 Lessons from Turning 30 - https://www.linkedin.com/posts/paddy-galloway-459b8913a_i-just-turned-30-ive-dedicated-over-50-activity-7460328048635191296-IFmy 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    34 min

  5. 13 de maig ·  Vídeo

    My Last Sponsored Video Just Flopped. Hard.

    In this week’s episode of Aspiring Creator, I talk about saving a tanking video by retitling it within 24 hours, losing creative control on a sponsored deal that completely killed it, and whether Claude is about to gut the SaaS industry. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Turning a 10/10 into a 1/10 📉 06:03 - Losing creative control on a brand deal 🚫 12:23 - Brand wants to fly me to China ✈️ 15:07 - Is Claude killing SaaS? 🤖 19:01 - Shiny new toy syndrome ✨ 20:45 - $500 vs $30k brand deals 💰 26:15 - Cutting production effort ✂️ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    28 min

  6. 29 d’abr. ·  Vídeo

    Is The YouTube Algorithm Killing Established Creators?

    In this week’s episode of Aspiring Creator, I talk about why YouTube views are tanking for established creators right now, why the algorithm has stopped surfacing videos to subscribers across the platform, and how I ended up with two failed monitor videos in a single week. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Two Failed Videos In One Week 💀 04:26 - Why Established Channels Are Cooked 🔥 12:44 - I Replaced Monday.com With Claude 🛠️ 19:09 - Quickest Press Trip Ever 🛫 20:16 - Good Metrics, Bad Views 📉 21:51 - Can't Reach My Own Audience 🚫 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    41 min

  7. 22 d’abr. ·  Vídeo

    5 Ways Claude is Changing my Creator Workflow

    In this week’s episode of Aspiring Creator, I talk about the creator tools I'm building with Claude (a Monday replacement, brand tracker, contract checker + more), whether pausing long-form for 2 weeks to test shorts is worth it, and why Samsung (not Howl) might actually be the reason creators aren't getting paid affiliate income. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Paris with Huawei ✈️ 03:00 - Is Samsung the real affiliate problem? (not Howl) 🤔 08:28 - The creator tools I'm building with Claude 🛠️ 20:09 - Taking two weeks off to test shorts 📱 25:26 - I just ordered the DJI Pocket 4 📸 💬 SOCIALS ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    31 min

  8. 8 d’abr. ·  Vídeo

    No Sponsorships, a Claude Pitch Bot, and Apple Noticing Us

    In this week’s episode of Aspiring Creator, I talk about having 0 sponsorships booked for Q2 after our biggest quarter yet, building an AI system with Claude to automate brand outreach, and how persistence finally got Apple to send us products. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - The short form vs long form debate 🎬 05:15 - We have an empty sponsorship calendar 👀 08:44 - Why I said no to a paid brand event ✈️ 12:40 - Stop sending rate cards to brands 🛑 14:51 - Claude meets brand deals (automating the process) 🧠 21:39 - Is Samsung the problem? 💸 23:02 - How we got Apple to notice us 🍏 LINKS 🖥️ Studio Display XDR Review: https://youtu.be/hQCzpUfBpqg 🎬 Becky’s YouTube Producer App: https://youtubeproducer.app/ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    30 min
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Informació

Talking about the creator economy, as a Tech Youtuber with a small team.

Fitxa tècnica

  • Creació
    Pete Matheson
  • Anys en actiu
    2024 - 2026
  • Episodis
    37
  • Qualificació
    Apte
  • Copyright
    © Pete Matheson
  • Lloc web del programa
    Aspiring Creator

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