B2B Creator Spotlight

Software Oasis

Discover how leading founders, creators, and SaaS innovators are redefining success in the B2B space. Hosted by Michael Bernzweig and produced by Software Oasis—the network trusted by over 200k+ decision makers—B2B Creator Spotlight dives deep into fresh growth strategies, social monetization, and authentic business networking, all inspired by the tagline: Create. Earn. Connect. Each episode brings you live, insider conversations with top B2B creators and executives on the cutting edge of digital transformation, marketing, AI, and audience growth. Volume 1, Episode 1 features Jake Tlapek, Chief Growth Officer at Finch, revealing actionable playbooks for turning platforms like TikTok into powerful engines for trust, lead generation, and revenue—proving social media is the new B2B frontier, not just for consumers. Perfect for SaaS founders, consultants, agency leaders, and ambitious creators, the show delivers unfiltered insights, rapid-fire case studies, and real-world advice on building profitable communities and sustainable influence. Recorded live at Software Oasis AI Virtual Bootcamp events, each session connects you to a global network of experts and high-achievers driving the future of B2B. Subscribe now on Apple Podcasts and Spotify to accelerate your creator journey and join the Software Oasis community at SoftwareOasis.com.

Episodios

  1. 18 ENE

    Monica Marlatt: The Puzzle Imagineer on Instagram

    In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Monica Marlatt, a puzzle enthusiast who has turned her passion into a unique cruise ship experience. Monica shares her journey from being an empty nester to becoming a puzzle influencer on Instagram, where she engages with a growing community. She discusses her creative process, the therapeutic benefits of puzzling, and how she organizes puzzle sessions on cruise ships, bringing people of all ages together. Monica also talks about her collaboration with Royal Caribbean and her plans for expanding her puzzling adventures. Takeaways Monica Marlette turned her passion for puzzles into a unique cruise ship experience.She became a puzzle influencer on Instagram, engaging with a growing community.Monica organizes puzzle sessions on cruise ships, bringing people of all ages together.Her creative process includes stop motion reels and showcasing puzzles in unique ways.Puzzling offers therapeutic benefits and helps combat isolation.Monica collaborates with Royal Caribbean to expand her puzzling adventures.She emphasizes the importance of creativity and continuous learning.Monica's journey highlights the potential of turning hobbies into fulfilling pursuits.Her story inspires others to explore new hobbies and creative outlets.Monica plans to continue expanding her puzzling sessions on various cruise lines.Sound bites "Puzzling offers therapeutic benefits.""Monica Marlette: The Puzzle Imagineer.""Bringing people together through puzzles.""From empty nester to puzzle influencer.""Creativity and continuous learning are key.""Puzzling on the high seas.""Turning hobbies into fulfilling pursuits.""Monica's unique cruise ship experience.""Exploring new horizons with puzzles.""Connecting through creativity and puzzles."Chapters 00:00:00 Introduction to Monica Marlette00:00:47 Monica's Puzzle Journey00:02:00 Instagram Success and Creative Process00:36:31 Puzzling on Cruise Ships00:41:58 Future Plans and Inspirations Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    43 min

  2. 25/12/2025

    From Board Games to Marketing Mastery

    In this insightful episode, host Michael Bernzweig and Brandon Rollins, founder of Pangea Marketing, delve into the complexities of conversion attribution in digital marketing. He discusses the challenges posed by recent changes in technology and privacy laws, such as iOS 14.5 and the phasing out of third-party cookies, which have made tracking more difficult. Rollins emphasizes the importance of understanding where business leads and sales originate, despite the murkiness of current attribution methods. He offers practical solutions, including using multiple data sources and triangulating information to make informed decisions. The session also covers the evolution of Pangea Marketing from a board game project to a full-fledged marketing agency, highlighting the entrepreneurial journey and the lessons learned along the way. Takeaways Conversion attribution is crucial for understanding sales origins.iOS 14.5 and privacy laws complicate tracking.Multiple data sources help triangulate accurate information.Pangea Marketing evolved from a board game project.An entrepreneurial journey involves trial and error.Understanding data silos is key to effective marketing.UTMs and server-side tracking are useful tools.Marketing mix modeling aids in investment decisions.Multi-touch attribution can allocate credit across channels.Perfect data isn't necessary for good decisions.Sound bites "Conversion attribution is crucial.""iOS 14.5 changed the game.""Data triangulation is key.""From board games to marketing.""Entrepreneurship is trial and error.""Understand your data silos.""UTMs are low-tech but effective.""Perfect data isn't necessary.""Multi-touch attribution matters.""Marketing mix modeling helps."Chapters Introduction to Conversion AttributionChallenges in Modern MarketingPractical Solutions and ToolsThe Journey of Pangea MarketingEntrepreneurial Insights and Lessons Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    42 min

  3. 19/11/2025

    Future-Proof Your B2B Brand: Disney’s Innovation Playbook

    On this episode of the B2B Creator Spotlight, hosted by Michael Bernzweig and presented by Software Oasis, tech founders and enterprise executives gain exclusive insights from Jeffrey A. Barnes, founder of The Wisdom of Walt. Discover how the visionary leadership that built Disney’s legacy offers powerful lessons for today’s digital-first business challenges. Jeffrey shares real-world strategies for unleashing creativity, driving innovation, and building resilient, future-ready brands in an era of rapid technological change. If you’re looking for actionable advice to inspire your team, fuel transformation, and maintain a competitive edge, this episode delivers essential guidance for the modern B2B leader. Takeaways Walt Disney's innovation mindset is crucial for modern tech leadership.Embracing new technologies is key to storytelling and innovation.Disney's use of synchronized sound revolutionized animation.Television was a pivotal tool for Disney's storytelling.Disneyland was a model for integrating technology and storytelling.Walt Disney's vision extended to urban planning with Epcot.Partnerships were vital to Disney's success at the World's Fair.Disney's approach to technology can guide today's leaders.Walt Disney's legacy is a testament to visionary leadership.Moving forward is essential for success in technology and storytelling.Chapters 00:00 The Legacy of Walt Disney: Innovation and Technology16:19 Embracing Change: Lessons from Disney's Partnerships19:10 Vision for the Future: Walt's Epcot Dream21:02 Navigating Modern Challenges: AI and Character Use23:58 The Journey Begins: Jeff Barnes' Story24:17 Introduction and Event Overview25:11 Lead Generation Mistakes in the AI Era27:01 Learning from Startup Failures28:40 Overcoming Data Silos in Digital Transformation30:11 The Role of Storytelling in AI and Business31:50 Unifying Enterprise Data for Better Insights33:49 AI as an Amplifier for Historical Data35:39 Cultural Change and Leadership in Tech37:21 AI-Driven Pipeline Optimization vs Traditional SEO38:59 Navigating AI Decision-Making Challenges41:49 Conclusion and Event Wrap-Up  Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min

  4. 16/11/2025

    Unlocking B2B Success with TikTok

    In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Jake Tlapek, Chief Growth Officer at Finch, about the power of TikTok for B2B marketing. Jake shares his journey from being a social media skeptic to leveraging TikTok for lead generation and business growth. The discussion covers strategies for consistent content creation, building trust with audiences, and the importance of having an effective off-ramp for leads. Jake emphasizes the value of TikTok's growing demographic and its potential for B2B success. Takeaways TikTok can be a powerful tool for B2B lead generation.Consistency in posting is key to social media success.Building trust with your audience leads to better business relationships.An effective off-ramp is crucial for converting leads.TikTok's demographic is expanding, offering new opportunities for B2B.Jake Tlapek's journey from skeptic to TikTok advocate.The importance of being the expert in your niche.Creative content presentation can vary but must be consistent.Leveraging viral content can enhance lead generation efforts.Social media can transform sales and lead generation strategies.Title Options Unlocking B2B Success with TikTokFrom Skeptic to Advocate: Jake Tlapek's TikTok JourneyBuilding Trust and Leads on TikTokThe Power of Consistency in Social MediaTransforming B2B Marketing with TikTokJake Tlapek's Guide to TikTok for BusinessHarnessing TikTok for B2B GrowthThe Future of B2B Marketing on TikTokLead Generation Strategies with Jake TlapekTikTok: A Game Changer for B2BSound bites "TikTok can transform B2B marketing.""Consistency is key to social success.""Build trust, build business.""TikTok's demographic is expanding.""Be the expert in your niche.""Creative content must be consistent.""Leverage viral content for leads.""Social media transforms sales.""Effective off-ramp converts leads.""TikTok: A game changer for B2B."Chapters 00:00:00 Introduction to B2B Creator Spotlight00:00:00 Jake Tlapek's TikTok Journey00:00:00 Strategies for TikTok Success00:00:00 Building Trust and Leads00:00:01 The Future of B2B Marketing Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    16 min
  • 4 episodios

Información

Discover how leading founders, creators, and SaaS innovators are redefining success in the B2B space. Hosted by Michael Bernzweig and produced by Software Oasis—the network trusted by over 200k+ decision makers—B2B Creator Spotlight dives deep into fresh growth strategies, social monetization, and authentic business networking, all inspired by the tagline: Create. Earn. Connect. Each episode brings you live, insider conversations with top B2B creators and executives on the cutting edge of digital transformation, marketing, AI, and audience growth. Volume 1, Episode 1 features Jake Tlapek, Chief Growth Officer at Finch, revealing actionable playbooks for turning platforms like TikTok into powerful engines for trust, lead generation, and revenue—proving social media is the new B2B frontier, not just for consumers. Perfect for SaaS founders, consultants, agency leaders, and ambitious creators, the show delivers unfiltered insights, rapid-fire case studies, and real-world advice on building profitable communities and sustainable influence. Recorded live at Software Oasis AI Virtual Bootcamp events, each session connects you to a global network of experts and high-achievers driving the future of B2B. Subscribe now on Apple Podcasts and Spotify to accelerate your creator journey and join the Software Oasis community at SoftwareOasis.com.

Ficha técnica

  • Creado por
    Software Oasis
  • Años en activo
    2025 - 2026
  • Episodios
    4
  • Clasificación
    Apto
  • Derechos de autor
    © 2024 - 2025 Software Oasis, LLC
  • Sitio web del podcast
    B2B Creator Spotlight