Be Customer Led

Bill Staikos
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We explore the intersection between customer experience (CX), employee experience (EX), and how companies are creating leaders and cultures that are maniacal about their customers - both internal and external. Visit us on www.becustomerled.com

  1. Douglas Kramon on How AI Is Shaping Customer Care and Fan Support Pt 2

    HACE 1 D

    Douglas Kramon on How AI Is Shaping Customer Care and Fan Support Pt 2

    In this episode of Be Customer Led, Marbue Brown continues his deep-dive conversation with Doug Kramon, Head of Customer Care and Fan Support for ESPN and Disney. Picking up from their previous discussion, Doug explores how generative AI is moving beyond "table stakes" to fundamentally transform the emotional arc of customer service. [01:29] Future of AI in Customer Service [06:59] The Importance of Emotional Connection in Customer Service [11:51] Skills for Future CX Leaders [18:00] Examples of AI Influencing Customer Service Connect with Doug: LinkedIn: linkedin.com/in/douglaskramon/

    25 min
  2. Douglas Kramon on How AI Is Shaping Customer Care and Fan Support - Part 1

    5 MAR

    Douglas Kramon on How AI Is Shaping Customer Care and Fan Support - Part 1

    In this episode of Be Customer Led, host Marbue Brown sits down with Doug Kramon, Head of Customer Care and Fan Support for ESPN and its direct-to-consumer offerings at Disney. Doug shares his career journey, from studying cultural anthropology to building customer service programs within major media organizations. He then explains how his current team supports fans across five key areas: Watch, Play, Read, Engage, and Listen, spanning streaming, fantasy sports, social media, radio, and more. The conversation explores AI's growing role in empowering care agents, improving knowledge bases, and reducing customer effort. Doug also highlights the importance of emotional connection in fan support and the need for strong cross-functional skills among future CX leaders. HIGHLIGHTS [01:40] Doug's Career Journey [05:38] Delivering Fan Support Across Pillars [18:01] AI's Role in Enhancing Customer Service [27:31] Challenges and Opportunities with AI Connect with Doug: LinkedIn: linkedin.com/in/douglaskramon

    33 min
  3. Tal Peretz on AI Matchmaking for Technical Buyers

    18 FEB

    Tal Peretz on AI Matchmaking for Technical Buyers

    In this episode, Marbue Brown sits down with Tal Peretz, the Co-Founder and CEO of Onfire AI. A seasoned expert with a decade of experience building data and AI solutions, Tal previously served as the CTO of Onid in the authentication and identity space. Today, he leads Onfire AI in its mission to revolutionize the customer journey for technical buyers, specifically CTOs, CISOs, and CIOs by leveraging vertical AI to create more meaningful, contextual connections between buyers and sellers. The conversation explores how AI can be used to enhance, rather than diminish, the customer experience within the sales and shopping portion of the journey. Tal explains how Onfire AI cuts through the "noise" of automated outreach by combining CRM data with live web signals from communities like Reddit and X to identify "in-market" buyers. They discuss the shift toward "human-in-the-loop" AI that empowers sales teams to provide highly personalized, timely outreach that respects the buyer's time and solves their specific pain points HIGHLIGHTS 02:26 – the Mission of Onfire AI 05:22 – Solving the "Noise" Problem for Technical Buyers 10:05 – The Three-Layer AI Engine: Data, Context, and Human Tone 14:40 – Measuring ROI: 4x–8x Increases in Engagement 18:04 – Strategic Intelligence and the Future of Buying Connect with Tal Peretz Company Website: onfire.ai Guest Email: tal@onfire.ai LinkedIn: Tal Peretz

    30 min

  4. 11 FEB

    John Boerstler on How Government Can Still Deliver World-Class CX

    This episode features John Boerstler, former Chief Experience Officer for the U.S. Department of Veterans Affairs and current General Manager of U.S. Federal at Granicus. John traces his unconventional career journey from joining the U.S. Marine Corps to leading large-scale customer experience transformation in government. The conversation dives deep into what makes public sector CX fundamentally different from the private sector, where trust, policy, and lack of consumer choice reshape how success is measured. John shares behind-the-scenes insights from his time at VA, including pandemic response, vaccine delivery, PACT Act outreach, and game-changing initiatives such as VSAFE to combat fraud. Together, they unpack CX metrics, employee experience, and what a true public-sector CX playbook looks like, centered on trust, proactive outreach, and meaningful service recovery. [02:20] John's Career Journey [07:33] Role at Granicus and VA CX Improvements [12:02] Challenges and Differences in CX in Public vs. Private Sector [18:36] Impact of COVID-19 and VA's Response [31:23] Employee Onboarding and Metrics [35:55] Game-Changing Improvements at VA [39:06] Designing a CX Playbook for the Public Sector [41:55] Contact Information Connect with John: LinkedIn: linkedin.com/in/johnboerstler/ Email: john.boerstler@granicus.com Resources: The CX Cookbook by Veterans Experience Office https://www.performance.gov/cx/assets/files/va-customer-experience-cookbook.pdf

    41 min
  5. Brian Schiff on How Voice AI Is Improving Customer Service Conversations

    14 ENE

    Brian Schiff on How Voice AI Is Improving Customer Service Conversations

    Meet Brian Schiff, Co-Founder and CEO of Flip, a purpose-built Voice AI for automating customer support calls - trained on over 300 million successful calls across hundreds of brands. Brian shares how Flip started and explains how their technology replaces old, frustrating IVR systems with natural, conversational voice experiences. Instead of pressing numbers, customers can simply speak and get real help faster! The discussion covers how AI now understands everyday language and works alongside human agents rather than replacing them. Brian explains how Flip handles common customer requests like order updates, returns, and cancellations, and how AI can manage a large share of calls while improving customer satisfaction. We also discuss how success is measured, using metrics such as wait time, call resolution, and customer satisfaction. The episode ends with a look at the future of voice AI and how better conversations can drive stronger business results. Highlights [01:31] Brian's Background and Flip's Origin [04:40] AI's Role in Transforming Customer Experience [07:02] Flip's Unique Approach to Voice AI [16:36] Balancing AI and Human Interaction [19:24] Metrics and Success Measurement [24:27] Handling Complex Transactions [27:35] AI Handling Contact Volume [35:07] Deployment and Analytics [38:53] Future of Voice AI Connect with Brian: LinkedIn: linkedin.com/in/bschiff/ Website: flipcx.com/

    42 min
  6. Matt Marcotte on Creating Cultures That Win

    10/12/2025

    Matt Marcotte on Creating Cultures That Win

    Meet Matt Marcotte, the founder of The M2 Collaborative, a leadership coaching and brand strategy consultancy. This conversation follows Matt's 34-year career in retail and his time at Salesforce. Matt calls himself a "consumer anthropologist" because he loves understanding why people behave the way they do. He believes that great customer experiences start with employees who feel valued and supported. When people believe in what they do, they create stronger connections with customers. Matt talks about key ideas from his book, Built on Belief, such as "people not products" and "belief fuels commitment." He explains the difference between a culture where employees only follow rules (compliance) and one where they care and take ownership (commitment). He shares real examples from places such as Apple, Trader Joe's, Chewy, and Zappos to show how strong cultures are built. Matt also gives simple steps for leaders: know why you want a commitment culture, understand where you are now, move in small steps, and involve employees in shaping the future. [03:22] Matt's Career Journey [06:44] Key Themes in Matt's Consultancy and his Book  [11:53] Culture of Compliance vs. Culture of Commitment  [19:54] Building a Culture of Commitment  [24:43] Starting with the Heart  [33:05] Examples of Starting with the Heart  [39:53] Practical Steps for Shifting to a Commitment Culture  Connect with Matt: LinkedIn: linkedin.com/in/mamarcotte/ Website: m2collaborative.com/ Mentioned in the episode: Built on Belief: Why Cultures of Commitment Are the Competitive Advantage: amazon.com/Built-Belief-Commitment-Competitive-Advantage Blueprint for Customer Obsession: amazon.com/Blueprint-Customer-Obsession-Marbue-Brown

    39 min
  7. EJ Kritz's on the Next Generation of Bank Branches

    03/12/2025

    EJ Kritz's on the Next Generation of Bank Branches

    Meet  EJ Kritz, Chief Experience Officer of DBSI, a company focused on designing the bank branch of the future. He explains how DBSI brings together design, technology, digital signage, and modern banking tools to create better in-person experiences.  EJ also talks about why branches still matter today and how they are becoming community-focused spaces supported by digital and problem-solving specialists. He emphasizes the importance of empathy, curiosity, and adaptability in banking, highlighting that human skills are just as essential as technical ones. Overall, the discussion shows how innovative branch design can help banks stand out and better serve their customers.  HIGHLIGHTS [01:06] EJ's Journey to DBSI [02:54] Overview of DBSI's Services  [05:21] The Future of Bank Branches  [10:49] The Role of Digital and Problem Resolution Specialists  [18:15] Branch Design and Customer Experience  [21:19] The Evolution of Bank Branches  [32:50] The Impact of Branch Design on Customer Experience  Connect with EJ: LinkedIn: linkedin.com/in/ejkritz/ Website: dbsi.com

    38 min
  8. Casey Denby on Scaling Human Performance with AI

    26/11/2025

    Casey Denby on Scaling Human Performance with AI

    This discussion explores the perspectives of Casey Denby, VP of Strategic Accounts & Partnerships at Zenarate, on customer experience excellence and the strategic use of AI. Casey explains that Zenarate is a leading frontline simulation and coaching platform that automates role-play to improve training effectiveness, reduce turnover, and enhance the customer experience. He highlights how AI powers realistic conversation simulations, helping new hires build confidence and proficiency while maintaining consistency. The discussion also covers the impact of Zenarate on attrition, the importance of competence in shaping customer experience, and the balance between compliance and empathy. Casey concludes by emphasizing practical AI applications in CX. Highlights [00:36] Casey's Career Journey  [04:38] Overview of Zenarate [08:50] AI's Role in Zenarate [12:41] Attrition and Training Effectiveness  [20:59] Customer Experience and Compliance  [39:04] Implementation Challenges and Opportunities  [42:31] Future of AI in CX  Connect with Casey: LinkedIn: linkedin.com/in/caseydenby/ Website: zenarate.com/

    49 min
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Información

We explore the intersection between customer experience (CX), employee experience (EX), and how companies are creating leaders and cultures that are maniacal about their customers - both internal and external. Visit us on www.becustomerled.com

Ficha técnica

  • Creado por
    Bill Staikos
  • Años en activo
    2020 - 2026
  • Episodios
    50
  • Clasificación
    Apto
  • Derechos de autor
    © Copyright 2026 Bill Staikos
  • Sitio web del podcast
    Be Customer Led