Beyond The Technique Podcast

Kati Whitledge
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Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

  1. hace 2 d

    703: Lessons I've Learned Having Over 140 Employees

    Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled with letting people go, taken employee departures personally, or questioned your strength as a leader, this conversation will give you practical perspective and renewed confidence to keep moving forward. Tune in to discover why your team can become your greatest teachers and how every leadership challenge can shape you into the owner your business needs.   WATCH ON YOUTUBE: https://youtu.be/_0_cwcK5kRY   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book   POWERED BY: JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/   FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

    24 min

  2. hace 5 d

    702: Never Lose Sight of Your Vision

    What happens when a salon owner stays true to their vision—even when it requires making difficult decisions and navigating unexpected challenges? In this episode, Chris shares her journey through salon ownership, leadership, expansion, setbacks, and ultimately creating a business that aligns with her values, purpose, and passion for wellness. Salon and spa owners will gain powerful insights on protecting their vision, avoiding burnout, making courageous leadership decisions, and building a business that supports both professional success and personal fulfillment.   WATCH ON YOUTUBE: https://youtu.be/IRRR8hqitdE   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW CHRIS GALEO Instagram: https://www.instagram.com/chrisatgritandgrace/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique Join the PBA: https://www.probeauty.org/

    26 min

  3. 25 jun

    701: The Gap Between Good and Great Stylists, with Kati Whitledge

    Today, your host, Kati Whitledge breaks down the five key differences between good stylists and truly great stylists, revealing why talent alone is never enough to build a standout career. Kati shares how the industry's top performers invest beyond the bare minimum through advanced education, leadership, discipline, long-term client planning, and a willingness to grow even when no one is watching. Salon and spa owners, leaders, and beauty professionals will walk away with practical insights on developing a stronger culture, creating deeper client loyalty, and challenging themselves to stop settling for "good" when greatness is possible.   WATCH ON YOUTUBE: https://youtu.be/iPffQ_agx3c   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

    20 min

  4. 22 jun

    700: Hire Better, Stronger, Faster!

    In this milestone 700th episode of Beyond the Technique, Kati Whitledge interviews beauty industry innovator and Tippy co-founder Terry McKim about the future of hiring for salons and spas. Terry shares the inspiration behind his new company, IntroVu, a one-way video interview platform designed to help owners reduce no-shows, assess personality and communication skills earlier, and build a stronger pipeline of candidates before the in-person interview ever begins. Salon and spa leaders will gain insights into creating a more modern, efficient, and culture-focused hiring process that saves time while improving the quality of their team.   WATCH ON YOUTUBE: https://youtu.be/QP1h98MZnYw   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW INTROVU Website: https://introvu.com/   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389 Join the PBA: https://www.probeauty.org/

    34 min

  5. 18 jun

    699: What are You Known For, with Kati Whitledge

    For salon and spa owners and leaders, branding is far more than a logo or color palette—it's the consistent experience, reputation, and message people associate with your business. In this episode, your host, Kati Whitledge shares how strong brands attract aligned clients and team members, build loyalty, and create clarity through consistent operations, marketing, hospitality, and culture. You'll learn how to identify what your salon or spa should be known for, create unforgettable guest experiences, and ensure every touchpoint—from your website and social media to your team behavior and in-salon environment—reinforces your brand identity.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

    28 min

  6. 15 jun

    698: Profit is Personal, with Nina Tulio

    Beauty industry speaker, consultant, and author Nina Tulio joins us today for an honest conversation about leadership, profitability, and the personal growth required to build a sustainable salon business. Inspired by Nina's new book, Profit is Personal, this episode challenges salon and spa owners to stop chasing trends and start focusing on the systems, values, and self-awareness that truly drive long-term success. Nina also shares insights on pricing strategies, hiring with intention, and why leading from confidence instead of fear creates healthier teams, stronger cultures, and more profitable businesses.   WATCH ON YOUTUBE: https://youtu.be/dkRRbCh24PU   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW NINA! Instagram: https://www.instagram.com/ninatulio/  Get her book: Click Here Listen to our podcasts: Click Here   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique Join the PBA: https://www.probeauty.org/

    34 min

  7. 11 jun

    697: Never Burn a Bridge, with Kati Whitledge

    Kati's here to share the importance of protecting your reputation, maintaining integrity, and never burning bridges in business or life. Kati shares personal experiences, real-world examples from the salon industry, and practical advice on handling difficult exits, gossip, conflict, and emotional decision-making with professionalism and grace. She also outlines actionable steps for repairing damaged relationships, rebuilding trust, and leading with humility, wisdom, and character in every season of leadership.   WATCH ON YOUTUBE: https://youtu.be/_BB9aDh-o7c   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

    20 min

  8. 8 jun

    696: Revamp Your Hiring Process, with Jessi Ivey

    In this episode of Beyond the Technique, Kati Whitledge sits down with salon owner, Jessi Ivey to break down the hiring strategies that helped grow a salon from two team members to over 25 and generate more than $2.5 million in revenue. Jessi shares how refining her hiring process with multiple interviews, shadow days, and clear expectations transformed her culture, improved retention, and supported rapid growth—even after launching during the pandemic. Salon and spa owners will learn how to build a strong team through structured hiring, ongoing education, and boundaries that create both accountability and long-term success.   WATCH ON YOUTUBE: https://youtu.be/o7OqWkkdXhY   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JESSI IVEY Website: https://www.lewisandivey.com/  Instagram: https://www.instagram.com/theiveyclub/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

    24 min
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Información

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

Ficha técnica

  • Creado por
    Kati Whitledge
  • Años en activo
    2016 - 2026
  • Episodios
    100
  • Clasificación
    Explícito
  • Derechos de autor
    © 2024 Kati Whitledge
  • Sitio web del podcast
    Beyond The Technique Podcast

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