Breakdown - A Gravity Forms Podcast

Gravity Forms

Discover new WordPress opportunities through stories told using Gravity Forms. WordPress developers and agency owners rely on Gravity Forms to solve complex problems for their clients. Breakdown explores their stories to extract the most useful lessons for our listeners. Join podcast host Matt Medeiros with special guest appearances from the team behind Gravity Forms to stay up to date on the next opportunity for Gravity Forms + WordPress. Whether it's a new Gravity Forms add-on or a new way to use our e-commerce features, Breakdown is the WordPress podcast you want to be subscribed to.

  1. hace 6 d

    GravityView 3.0: Build Apps with Gravity Forms + WordPress

    GravityView has always been one of the most powerful ways to turn Gravity Forms into custom applications, and version 3.0 takes that idea even further. In this episode of Breakdown, Casey from GravityKit joins Matt Medeiros to unpack the biggest features in the release, from the new Vantage styling framework and front-end bulk actions to native support for popular page builders. The conversation also explores how AI is changing WordPress development. Casey demonstrates how GravityKit's MCP integration can build and configure GravityView applications using natural language, opening the door to faster workflows without sacrificing the stability of proven WordPress plugins. If you're building client portals, directories, dashboards, or data-driven applications with Gravity Forms, this episode offers a look at where the platform is headed and how these new tools can fit into your workflow. Learn more at https://gravitykit.com and https://gravityforms.com

  2. 6 jul

    How WordPress and Gravity Forms Became the Ultimate Nonprofit Tech Stack

    In this episode of Breakdown, Matt talks with Karen from Guppy Fish Web about building websites that do more than just look good—they work hard for the organizations behind them. Karen shares how her agency evolved from taking any client who would pay into a focused practice serving churches and nonprofits, with an emphasis on WordPress, Gravity Forms, and automation that saves time and improves outcomes. Karen explains why she believes a website should be an organization’s “most valuable employee,” especially for nonprofits where time directly translates into help. She shares examples of using forms, automation, and internal workflows to streamline registrations, donations, staff processes, and follow-up, all while helping clients think strategically about their goals before jumping into implementation.   Timestamps: 00:00 - Welcome and episode overview: building purpose-driven agencies 00:35 - Karen’s background: from table-based sites to WordPress and beyond 01:24 - Discovering WordPress and the aha moment 02:20 - Niching down: serving churches and nonprofits effectively 03:12 - Transitioning from accepting any client to strategic focus 04:07 - Why your website is your most valuable employee 04:35 - Challenges in educating clients about website value and automation benefits 05:14 - Automating nonprofit activities to amplify help and impact 06:01 - Cutting down repetitive tasks: automating in nonprofit systems 06:31 - The importance of training clients on new processes and tools 07:49 - AI’s impact: positives, negatives, and maintaining skill 09:36 - Using AI as a sounding board, not a replacement for your brain 10:08 - Analyzing survey data and meetings with AI 11:29 - Staying technically savvy in a non-technical client world 12:44 - Cross-over elements in nonprofit and church web stacks 13:31 - Common tools: Gravity Forms, email platforms, payment gateways 15:03 - Handling donations: platforms, integrations, conditional logic 16:13 - Navigating existing platforms versus custom solutions 17:19 - Special considerations for church management and giving platforms 18:44 - Flexibility of Gravity Forms for custom donation and event registrations 19:50 - The value of conditional logic and custom workflows in forms 20:16 - The balance between AI, open source tools, and gaining web knowledge 21:39 - Wrapping up: future plans — internal systems and knowledge management ('Marge') 22:44 - Final thoughts: education, learning curves, and embracing open solutions Resources & Links:  Guppy Fish WebGravity FormsAI tools for survey analysisPlanning Center for churchesEast Carolina UniversityConnect with Karen: Guppy Fish Web - Website

  3. 15 jun

    Building the Agentic Agency: Service + Software with Jesse Brede

    What does it actually take to run a healthy WordPress agency in 2026 — when AI is rewriting the rules, clients expect more strategic value, and the "build a site, ship it, move on" model no longer pays the bills? In this episode of Breakdown, Matt Medeiros sits down with Jesse Brede, founder of Austin-based Lion's Share Digital and former fourth employee at WP Engine, to unpack what a modern agency looks like when service and software start to merge. Jesse shares the playbook behind LionShare's growth: a paid discovery process that earns client trust before a line of code is written, a retainer-first model that smooths out the feast-or-famine cycle, and a custom internal dashboard ("LSD OS") designed to give clients real visibility into their sales, operations, and lead flow. Along the way, he and Matt dig into how AI is actually showing up in agency work — not as a replacement for craft, but as a layer underneath it. In This Episode Why Lion's Share keeps WordPress at the center of its agency stack — and where Jesse thinks the platform still needs workThe "service + software" thesis: why being just a service agency may not be enough going forwardBuilding LSD OS, an internal business intelligence dashboard, as a proof of concept for clientsHow Jesse's team uses Claude, Perplexity, and ChatGPT — and why a human layer still sits on top of everythingThe paid discovery process: 3–5 meetings, real deliverables, and how it filters out the wrong clientsWhy monthly retainers and site care plans were the real turning point for the agencyCapturing meeting transcripts with Fathom and feeding them back into AI for tasks, scope, and follow-upA standout Gravity Forms use case: a scored security quiz feeding gated whitepapers and SalesforceA preview of what's coming for Gravity Forms with the new WordPress Abilities APIAbout Jesse Brede Jesse Brede is the founder of Lion's Share Digital, a full-service digital media agency in Austin, Texas, where he and his team handle everything from brand strategy and WordPress development to PPC, SEO, and Shopify builds. Before launching LionShare in 2011, Jesse was the fourth employee at WP Engine — giving him a front-row seat to the rise of managed WordPress hosting. When he's not running the agency, he's deep in the electronic music world as a DJ and record label owner. Connect with Jesse:Website: lionssharedigital.com LinkedIn: https://www.linkedin.com/in/jessebrede/

  4. 11 may

    Building dynamic pages with Gravity Forms for Global Accessibility Awareness Day

    In this episode, Amber Hinds, CEO of Equalize Digital, discusses the importance of web accessibility, the role of AI in enhancing accessibility efforts, and the upcoming Global Accessibility Awareness Day. She shares insights on how individuals and organizations can contribute to accessibility initiatives, particularly through the use of Gravity Forms. https://equalizedigital.com/gaad2026/https://www.gravityforms.com/accessibility/ Chapters00:00 Introduction to Accessibility and AI in WordPress03:02 Global Accessibility Awareness Day Overview06:11 Contributions to Accessibility: How Everyone Can Help08:49 Using Gravity Forms for Accessibility Initiatives12:08 Technical Insights: Code and Shortcodes for Accessibility14:53 Future of Accessibility and AI in WordPress

  5. 2 abr

    Building Lead Generation for Agencies with Gravity Forms & AI

    What if your sales pitch could run itself? That's the idea behind the website audit tool that Logan Greenhaw, Owner of TrailMix Creative, built using Gravity Forms, GravityWiz's API Alchemist add-on, and a handful of clever API integrations. In this episode, Logan walks us through how he turned a tedious manual process — running SEO audits for prospective clients — into a streamlined, AI-assisted lead generation engine that does the heavy lifting for him. Logan and Matt also dig into the realities of running a full-service creative agency over the past decade: the pressure to say yes to everything, how client expectations have shifted in the age of AI, and why the "anyone can just use ChatGPT" sentiment is both a real threat and a bit overblown. If you're an agency owner trying to figure out how to use smarter tooling to generate better leads and close more clients, this one's for you. In This Episode The evolution of running a full-service WordPress and web design agency over 10 yearsHow client expectations are changing as AI becomes more mainstreamWhy Logan built a website audit tool — and how it became a lead generation machineUsing Gravity Forms and GravityWiz's API Alchemist to orchestrate PageSpeed Insights and IP Info API callsRunning simultaneous API calls via Cloudflare Workers and posting results back into Gravity FormsTokenized report URLs — how Logan saves audit results so clients can revisit them laterUsing Mailgun with Gravity Forms for reliable transactional email deliveryConnect with Logan: Website: trailmixcreative.comX/Twitter: @trailmixcreateLinkedIn: TrailMix CreativeInstagram: @trailmixcreativeFacebook: TrailMix CreativeResources Mentioned TrailMix Creative Website Audit Tool — Find it under the Services tabGravity Forms — The form engine powering Logan's audit toolGravityWiz API Alchemist — Used to connect Gravity Forms to external APIs without custom codeCloudflare Workers — Handles simultaneous API calls to PageSpeed Insights and IP Info, with results posted back to Gravity FormsGoogle PageSpeed Insights API — One of the two APIs powering the audit reportIPInfo — Used for IP-based data enrichment in the audit toolMailgun — SMTP provider integrated with Gravity Forms for delivering audit reports via emailMatt's API Alchemist Overview Video — A walkthrough of the GravityWiz API Alchemist add-on on the Gravity Forms YouTube channel

  6. 2 mar

    How AI Is Reshaping the WordPress Business Landscape — with Jon Schroeder of Elodin Design

    Is AI quietly changing the kind of websites people need — before it even changes how we build them?  In this episode of the Breakdown Podcast, Matt sits down with Jon Schroeder, founder of Elodin Design, for an honest look at how the WordPress freelance and agency world is shifting in early 2026.  Jon shares what he's seeing on the ground: agency work slowing down, mid-range projects drying up, and growing demand at both extremes — simple one-pagers and full-blown web applications built on WordPress.  The conversation covers AI's hidden impact on search and lead generation, why WordPress remains a powerhouse for affordable app development, and a real-world case study using Gravity Forms as the backbone of a property management application. Connect with Jon: Website: elod.inTwitter/X: @jonschrResources Mentioned Elodin Design — Jon's web development studioRent Fetch — Jon's apartment rental sync plugin for WordPressBrindle Digital — Agency partner for Rent Fetch projectsGravity Forms — Form plugin used in Jon's property management app and Rent Fetch integrationGravityWiz API Alchemist — Advanced add-on for connecting Gravity Forms to any APIAdmin Columns Pro — Used for managing custom content types and CSV exports in WordPressAdvanced Custom Fields (ACF) — Referenced as an alternative to native custom fields Standout Moments "A significant percentage of traffic is getting routed to Google where it never leaves Google. It never comes to your site." — Jon Schroeder "WordPress can be used for an awful lot of things. It has the authentication layer and all of that baked into it, where a lot of times you can build something that's a wireframe... at a fraction of the price where all of the functionality is actually in place." — Jon Schroeder "I trust myself more than the AI. And I have built some test sites and some landing pages with AI, but I don't know if I would trust it going live." — Jon Schroeder

  7. 9 feb

    When Boring is Good in WordPress

    What does it take to run a WordPress agency for nearly two decades — and actually enjoy the ride? Toby Cryns, founder of The Mighty Mo, has been building WordPress sites since the days when you had to convince clients that WordPress was a legitimate (and secure) platform. In this episode, Toby sits down with Matt to talk about how the WordPress agency landscape has evolved, why chasing the latest page builder is a trap, and how choosing stable, reliable tools has been the backbone of his business. In This Episode How the WordPress community has matured from a collaborative hobbyist scene into a serious business ecosystem over the past two decadesThe difference between pitching WordPress to small businesses versus enterprise marketing teams — and why it requires entirely different conversationsWhy Toby prefers stable, proven tools over chasing the latest page builder, and how that philosophy protects his clients long-termNavigating the page builder landscape: Beaver Builder, Cadence, Elementor, and knowing when to standardize versus flex for a projectA real-world Gravity Forms use case: building a complex product intake and quoting form for a screen technology company, layered on top of WooCommerceWhy Toby's team chose Gravity Forms over WooCommerce's native form and extension ecosystem — transparency, trust, and a healthier add-on communityGravity Forms as "glue": how its conditional logic and integrations (Zapier, Mailchimp, Salesforce) create flexibility and business continuity even when tools or team members changeLessons from the car business: why client experience and proactive communication matter more than any technology choiceWhy Gravity Forms "does things the WordPress way" — and why that matters when you're inheriting and managing client sites Connect with Toby: Website: TheMightyMo.comLinkedIn: linkedin.com/in/tobycrynsResources Mentioned Gravity Forms — Form plugin for WordPressGravity SMTP — SMTP and email deliverability plugin from the Gravity Forms teamGravity Wiz — Third-party Gravity Forms add-ons and snippets (including the shop configurator for WooCommerce integration)Beaver Builder — WordPress page builderCadence — WordPress theme and blocksAdvanced Custom Fields (ACF) — Custom fields plugin for WordPressWooCommerce — E-commerce platform for WordPressZapier — Automation and integration platform

  8. 16/12/2025

    Build Affiliate & Incentive Programs with Gravity Forms

    Matt sits down with returning guest Alex Standiford to talk about a big milestone for Siren Affiliates: it now supports Gravity Forms. If you’ve ever written off “affiliate plugins” as just referral links and payout percentages, this conversation will reshape how you think about partnership programs in WordPress. Alex explains why Siren is really an incentive program builder, not just “get a link, earn 10%.” The episode gets into practical, real-world use cases like lead-based programs for agencies, revenue share models tied to performance over time, and even vendor payouts routed through Gravity Forms product fields. They also get into the reality of running a product business alongside consulting, how AI is helping Alex move faster without magically eliminating the need for long-term maintenance, and why WordCamps can feel a little awkward when you build marketing-adjacent tools in a community that values authenticity. By the end, you’ll have a bunch of “wait, I could do that?” ideas, especially if you run an agency, a course business, or any WordPress product that depends on partnerships. Takeaways Siren is positioned as an incentive program builder for collaborators (affiliates, partners, vendors, sales teams), not just a traditional affiliate plugin. Gravity Forms support unlocks smarter workflows like routing applicants into programs, tracking lead activity, and automating CRM and email list follow-up once someone is approved. You can track actions over time and do distributions (revenue share style payouts) without requiring a direct on-site transaction for every tracked event. Gravity Forms product fields can be used to attribute value to specific collaborators, which opens up vendor and booking-style scenarios, not just referrals. A strong affiliate program looks more like a product with onboarding, education, and touch points, and “10 great partners” often beats “1,200 random signups.” Important links https://sirenaffiliates.com/ https://gravityforms.com/ https://gravityflow.io/

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Información

Discover new WordPress opportunities through stories told using Gravity Forms. WordPress developers and agency owners rely on Gravity Forms to solve complex problems for their clients. Breakdown explores their stories to extract the most useful lessons for our listeners. Join podcast host Matt Medeiros with special guest appearances from the team behind Gravity Forms to stay up to date on the next opportunity for Gravity Forms + WordPress. Whether it's a new Gravity Forms add-on or a new way to use our e-commerce features, Breakdown is the WordPress podcast you want to be subscribed to.

Ficha técnica

  • Creado por
    Gravity Forms
  • Años en activo
    2023 - 2026
  • Episodios
    52
  • Clasificación
    Apto
  • Derechos de autor
    © 2024 Rocketgenius
  • Sitio web del podcast
    Breakdown - A Gravity Forms Podcast
  • Proveedor

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