Content Amplified

Masset - Content Amplified
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  • MARKETING
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Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. Content Is King, but Distribution Wears the Pants

    HACE 16 H

    Content Is King, but Distribution Wears the Pants

    You can create the greatest content in the world, but if it shows up on the wrong channel at the wrong time, it still falls flat. In this episode, lifecycle marketing expert Leslie Bartley makes the case for treating content as guidance rather than just marketing. She walks through how to match message urgency to the right channel, how to keep the human touch while scaling through automation, and her "core four" metrics framework for knowing whether your content is actually landing. If you're blasting and hoping for the best, Leslie's approach will sharpen everything about your distribution strategy. Leslie Bartley is a lifecycle and customer marketing expert with over 15 years of experience spanning e-commerce, advertising, luxury hospitality, healthcare, and SaaS. She has held roles at Amazon, GoodRx, and early-stage startups, working across demand generation, marketing automation, product marketing, and product management. Now at Squire, Leslie focuses on behavior-based content delivery across owned channels, building systems that guide customers rather than just market to them. Connect with Leslie on LinkedIn. Text us what you think about this episode!

    19 min
  2. Bringing a Broadcast Mindset to B2B Marketing

    HACE 1 D

    Bringing a Broadcast Mindset to B2B Marketing

    What if you treated every digital event like a live television broadcast instead of just another webinar? Roisin Hunt spent a decade in Irish television and radio before bringing that production-first mindset into B2B marketing, and the results speak for themselves. In this episode, Roisin explains why dead air is a crime, why production quality doesn't require a massive budget, and how to turn your customer stories into compelling content that practically writes itself. She also shares how her conference stage has become a year-round content pipeline. If your virtual events feel flat, this conversation will change how you think about them. Roisin Hunt is the Senior Director of Product Marketing at Great Place to Work, where she leads digital event strategy. Her career began with a decade in Irish television and radio production, including work on national PBS-style programming and an internship at NPR. After moving to the U.S., Roisin worked in immigration nonprofit communications, boutique leadership consulting for early-stage tech founders, and global events at Zendesk. She brings a broadcast producer's eye for pacing, storytelling, and audience engagement to everything she builds in B2B marketing. Connect with Roisin on LinkedIn. Text us what you think about this episode!

    18 min
  3. Why People Connect with People, Not Brands

    HACE 2 D

    Why People Connect with People, Not Brands

    In a world where AI can produce polished content at scale, audiences are craving something different: realness. In this episode, content marketer Marisa Lather breaks down why the "anti-AI aesthetic" is gaining momentum and how brands can close the trust gap by putting real humans front and center. From leveraging creators and employee voices to rethinking how you measure personality-driven campaigns, Marisa shares practical ways to humanize your brand starting today. If your content feels too corporate or too perfect, this episode is your wake-up call. Marisa Lather is a content marketer whose work sits at the intersection of marketing, communications, data, and business strategy. She specializes in building awareness, credibility, and trust by creating content informed by audience insight and shaped to resonate across constituencies and algorithms alike. A passionate advocate for media literacy and authentic brand storytelling, Marisa helps organizations humanize their content through creator partnerships, employee advocacy, and customer-centric messaging. You can find her across platforms as Marketer Marisa or at MarketerMarisa.net. Text us what you think about this episode!

    16 min

  4. HACE 6 D

    How Seller Curiosity and Continuous Discovery Drive More Closed-Won Deals

    In this episode of Content to Close, host Ben Ard is joined by Claire Scull, founder of ORDO Consultants, to explore the powerful connection between seller curiosity and winning business. Claire breaks down how the best salespeople use natural curiosity to deeply understand prospects — and how that directly increases close rates. She walks through two key sales frameworks — BANT (Budget, Authority, Need, Timeline) and SciPAB (Situation, Complication, Implication, Position, Action, Benefit) — and explains how each serves different stages of the sales cycle. Claire emphasizes the critical importance of continuous discovery and revalidation throughout the opportunity lifecycle, sharing a real-world cautionary tale of a committed forecast opportunity lost because a seller stopped asking questions. She also discusses how content plays a vital role across the sales process, from onboarding and enablement to customer references and thought leadership. Guest Bio: Claire Scull is the founder of ORDO Consultants (from the Latin "Ordo Ab Chao" meaning "order out of chaos"), a business transformation consultancy based in Belfast, Northern Ireland. With a career rooted in sales, commercial operations, and delivery, Claire brings deep expertise in sales enablement, revenue operations, and programme leadership. She specializes in helping organizations implement change and transformation — from planning through execution — and is passionate about the intersection of curiosity, discovery frameworks, and content in driving sales performance. Text us what you think about this episode!

    22 min

  5. 26 MAR

    Marketing Org Design, Content Strategy, and AI's Impact on the Modern CMO

    In this episode of Content Amplified, host Ben Ard is joined by Justin Steinman, CMO of ModMed, for a masterclass on marketing organizational design and how it fuels a powerful content engine. Justin breaks down his philosophy of structuring marketing teams like a free market economy — aligning product marketers with product managers, specialty marketers with general managers, and demand gen managers with sales segments (even tying their bonuses to sales quota achievement). He explains the critical role of corporate marketing as the unifying brand voice and introduces his "steak and sizzle" framework: product marketing delivers the substance while the content team in corporate marketing adds the voice and consistency. Justin also dives into how AI is reshaping content demands, why press releases are back in vogue thanks to LLMs, and how he positions AI as an "intern" — an accelerant for his content team rather than a replacement. Guest Bio: Justin Steinman is the Chief Marketing Officer at ModMed, the leading provider of electronic medical records, practice management, and revenue cycle software for specialty physicians. A seasoned B2B marketing executive with over 20 years of experience in healthcare IT, Justin previously served as CMO of Insora Health and Definitive Healthcare (where he helped take the company public on NASDAQ). His earlier career includes roles at Aetna, GE Healthcare IT, and Novell. Justin holds an English degree and is passionate about organizational design, content strategy, and building marketing teams that make everyone around them better. Text us what you think about this episode!

    18 min

  6. 25 MAR

    Using AI for Mega Trend Research and Smarter Content Strategy

    In this episode of Content Amplified, host Ben Ard chats with Tuesday Hagiwara about a side of AI that most marketers are overlooking — using it for high-level strategic research and trend analysis rather than just content creation. Tuesday walks through her process of identifying mega trends using the PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental) and how she leverages tools like ChatGPT, Claude, and Miro to consume and synthesize massive amounts of research — including 160+ pieces of thought leadership and 60+ reports. She explains how grounding your LLM conversations in deep research produces dramatically better campaign ideas and content strategies. Tuesday also shares how she validates insights through real-world conversations and emphasizes using AI for what it does best — summarizing and pattern recognition — rather than writing content directly. Guest Bio: Tuesday Hagiwara is a research-driven marketing strategist with a background in broadcast journalism. She spent years at Nielsen working on both the consumer goods and media sides of the business, followed by consulting work. She currently works for a nonprofit focused on research. Tuesday is known for her expertise in using futurist frameworks and AI tools to identify mega trends and translate them into actionable content strategies that help brands stay ahead of the curve. Text us what you think about this episode!

    16 min

  7. 24 MAR

    Why Trust-Driven Content Comes from People, Not Brands

    In this episode of Content Amplified, host Ben Ard sits down with Tiffanie Reynolds, owner of MARCOM Consultants, to explore why trust-driven content comes from real people — not polished corporate messaging. Tiffanie shares why subject matter experts and authentic customer stories outperform traditional brand content, citing research that storytelling is 20 times more memorable than corporate messaging and that consumers trust SMEs 63% more than corporate brands. She highlights brands like Tampa International Airport and Wendy's as examples of companies doing human-centric content right, while calling out the professional services industry for playing it too safe. Tiffanie also discusses the role of AI in content creation, warning against using it as a writing tool while praising its value as a research assistant — as long as you always verify the citations. Guest Bio: Tiffanie Reynolds is the owner of MARCOM Consultants, a marketing and communications consultancy specializing in the architecture, engineering, and construction (AEC) industry. With over two decades of experience in marketing and communications, Tiffanie has worked across the AEC and business management consulting industries. She is also a freelance writer for several AEC industry magazines. Tiffanie is passionate about authentic storytelling, human-centric content, and helping brands find the right balance between corporate messaging and genuine connection. Text us what you think about this episode!

    16 min
  8. Content to Close Special: How Do You Turn a Failed Sales Call Into Your Best Training Content?

    20 MAR

    Content to Close Special: How Do You Turn a Failed Sales Call Into Your Best Training Content?

    One fumbled call with a hot prospect. One honest conversation in a weekly check-in. One sales enablement leader who refused to let it happen again. Cassie Watkins didn't just create a battle card after her BDR struggled to differentiate against a competitor — she listened to the call, put herself in his shoes, and built something most enablement teams have never thought to create: a choose-your-own-adventure playbook that mirrors the actual flow of a real sales conversation. In this episode of Content to Close, Cassie walks through the whole story. What you'll learn in this episode: - Why the best sales enablement content starts with listening to a real call — and what frame of mind you need to bring to that recording to extract what actually matters - How to build trust with your BDR and sales team so they bring you the hard moments instead of hiding them — the kind of trust that turns problems into content before they become patterns - Why traditional objection-handling content fails: it answers questions in a vacuum instead of following the natural flow of a live conversation - The "choose your own adventure" framework for building competitor differentiation content that mirrors how a real conversation actually unfocks — not how you wish it would go - What a one-stop-shop sales playbook looks like in practice: daily metrics, call scripts, objection handling, AE territories, and flashcard-style competitor content, all in one living PowerPoint - The calendar invite trick that gets BDRs to actually *use* enablement content — a simple accountability system that works even on a one-person enablement team  Guest Bio Cassie Watkins is a Sales Enablement Leader with five years of experience, preceded by a decade in sales itself — starting with door-to-door business sales in 2010, the kind of front-line experience that gives her an unusual empathy for the people she now enables. Based in Nashville, Cassie recently founded a local enablement chapter to help other practitioners — especially solo enablement teams — connect, share, and grow. She is a practitioner first: her ideas come from the field, from real calls, real coaching moments, and the daily discipline of making sellers better. Connect with Cassie on LinkedIn. Text us what you think about this episode!

    16 min
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Información

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Ficha técnica

  • Creado por
    Masset - Content Amplified
  • Años en activo
    2023 - 2026
  • Episodios
    422
  • Clasificación
    Apto
  • Derechos de autor
    © 2026 Content Amplified
  • Sitio web del podcast
    Content Amplified

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