Ep#12 The Power of Behavioural Science with Rory Sutherland

Rory Sutherland talks about man leggings, tea shops, electric cars and more There's a lot here about the power of behavioural science and how we can all leverage it when it comes to marketing and branding.

In this video, Rory Sutherland dives into the weird way our brains work when it comes to marketing and branding. Learn about the fascinating world of behavioral science from a leading expert in the field!