The Franchise Marketer Podcast

Joel Kleber
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The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.

  1. hace 6 d

    Franchisee at 21. Franchisor at 24. Interview with Sam Waller, CEO of Stepz Fitness

    He bought his first gym at 21 with money a member fronted. At 24, he became franchisor himself and inherited a near-legal mess with unhappy franchisees. Sam Waller, CEO of Stepz Fitness ( https://stepzfitness.com.au/ ), joins Joel to give an honest acc...

    58 min

  2. 10 jun

    How to grow a franchise with founder content Interview with Amrit Dhaliwal

    Most franchisors expect leads after two months of posting. Amrit Dhaliwal waited three years. Now serious prospects watch 30 hours of his content before they ever inquire. Amrit is the CEO and founder of Walfinch, a UK home care franchise with around 4...

    53 min

  3. 21 may

    The Franchise Trust Engine: my DMA 2026 keynote

    Recorded live at Digital Marketers Australia 2026, this is Joel Kleber's keynote on the Franchise Trust Engine, the content system behind Jim's Group's growth from a 10-year plateau to 8,400 new franchisees in 6 years. Joel walks the room through the 1...

    53 min
  4. Why agencies are lying about AEO and franchise SEO is BS | Madeleine Zook, Catalyst

    29 abr

    Why agencies are lying about AEO and franchise SEO is BS | Madeleine Zook, Catalyst

    Organic search traffic is collapsing across every franchise category and most agencies pitching AEO and GEO packages do not understand what they are selling. Madeleine Zook calls it exactly as she sees it. In this episode, Joel Kleber sits down with Ma...

    59 min
  5. Bryan Shankman, founder of Lead Truffle - AI Speed-to-Lead for home service businesses

    25 abr

    Bryan Shankman, founder of Lead Truffle - AI Speed-to-Lead for home service businesses

    I enjoy talking to founders. I have massive respect for people who have an idea and go out there and create it. That's exactly what Bryan Shankman did with Lead Truffle. This is a video episode if you want to see it action, check out the YouTube channe...

    31 min
  6. The Trust Engine: 8,863 franchise sales and how we did it at Jim's

    20 abr

    The Trust Engine: 8,863 franchise sales and how we did it at Jim's

    99% of Jim's Group franchise buyers say video influenced their decision. This is the system that made that possible. This solo episode breaks down the Trust Engine method, the six-step content framework built at Jim's Group since 2019. Since implementi...

    21 min
  7. Rhianna Clavering: running a 7-figure fund across 150 franchises

    16 abr

    Rhianna Clavering: running a 7-figure fund across 150 franchises

    Rhianna Clavering manages a seven-figure national marketing fund across 150 franchise offices, and she breaks down exactly how it works. Rhianna is the National Marketing Manager at Caremark, a UK home care franchise and BFA Franchise of the Year. She ...

    56 min
  8. The AI Stack I Actually Use in 2026 (No Fluff, No Affiliates)

    30 mar

    The AI Stack I Actually Use in 2026 (No Fluff, No Affiliates)

    In this episode, I pull back the curtain on the exact AI tools I and my team rely on daily to run marketing for franchise brands. No sponsored mentions, no affiliate links — just the real stack. I break down how I use Opus Clip to repurpose long-form c...

    11 min
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Información

The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.

Ficha técnica

  • Creado por
    Joel Kleber
  • Años en activo
    2025 - 2026
  • Episodios
    33
  • Clasificación
    Apto
  • Derechos de autor
    © 2026 Joel Kleber
  • Sitio web del podcast
    The Franchise Marketer Podcast

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