23 episodios

Sarah Hall and Stephen Waddington on the business and opportunity for marketing, public relations and social media.

#FuturePRoof podcast Stephen Waddington and Sarah Hall

    • Marketing

Sarah Hall and Stephen Waddington on the business and opportunity for marketing, public relations and social media.

    #FuturePRoof podcast: media in a mess

    #FuturePRoof podcast: media in a mess

    City PR firm Tulchan has appointed former Scottish Tory leader Ruth Davidson as an advisor. You can’t legislate and lobby
    Are you helping your organisation prepare for Brexit? We talk about the opportunity for PR practitioners
    It’s not just social media that is being used to share disinformation. Journalists need to be critical voices and name sources
    A new #FuturePRoof project aims to give PR a voice in the fast growing market of influencer marketing.

    • 20 min
    #FuturePRoof podcast: a short rant for our listeners

    #FuturePRoof podcast: a short rant for our listeners

    Sarah spent her summer holidays writing a guide to countering disinformation for professional communicators
    The CIPR Election is underway and both Sarah and Stephen are backing Mandy Pearse for President in 2021
    Stephen is working with Scott Guthrie and Vuelio to write a guide to earned and owned media governance for influencer marketing
    Home Secretary Priti Patel, has pitted police social media managers against front line officers this week
    We share our summer reading lists.

    • 16 min
    #FuturePRoof podcast: Celebrating Mary Meeker

    #FuturePRoof podcast: Celebrating Mary Meeker

    In the June edition of the #FuturePRoof podcast Sarah and Stephen Waddington celebrate the latest State of the Internet Report by analyst Mary Meeker.

    The 300+ page annual report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

    • 22 min
    #FuturePRoof podcast: Celebrating over 60s in public relations

    #FuturePRoof podcast: Celebrating over 60s in public relations

    • Protecting your creative ideal and intellectual property.
    • The PRCA Census 2019 which finds the PR industry in the UK is worth £15billion and employs 95,000 people but isn’t making progress on diversity and socioeconomic issues.
    • The Cision Global State of the Media Report 2019 with insights for pitching to time-pressed journalists
    • The influence of the Trump playbook in local politics in the North East
    • Books: Airhead by Emily Maitlis and The Joy of Work by Bruce Daisley

    • 19 min
    #FuturePRoof podcast: LinkedIn porn, don’t do it kids

    #FuturePRoof podcast: LinkedIn porn, don’t do it kids

    In this edition Sarah and Stephen discuss: Tim Berners-Lee and the Internet at 30; the House of Lords Select Committee report on Internet regulation; Senator Elizabeth Warren‘s blast at tech platforms in Presidential bid; Facebook and Instagram outage; the Organ Donation 'opt out' bill receives Royal Assent; Red Nose Day backlash; International Women’s Day washing; #CommsSchool on how to blog; and environmental activist Greta Thunberg.

    • 19 min
    #FuturePRoof podcast: Socially Mobile

    #FuturePRoof podcast: Socially Mobile

    In this latest edition of the #FuturePRoof podcast we ask whether the Fyre Festival was less a PR disaster or more bad business. We explore the Edelman Trust Barometer and find good news for employee advocacy. Professional blogging is changing as people find news ways to create content and build networks. There’s a new initiative from the CIPR on procuring professional services and the PRCA has launched a virtual agency group. Stephen’s created a virtual school to help students build their professional profile and get ahead, and Sarah’s launching a charity to tackle social mobility through educational grants.

    • 24 min

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