Content Amplified

Masset - Content Amplified
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Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. HACE 4 H

    Don't Be Afraid to Create Less

    In this episode of Content Amplified (Content to Close special addition), host Ben Ard sits down with Jessika Ward, a sales enablement leader with 13 years of experience building enablement programs from the ground up at SaaS startups ranging from 45 to 1,000+ employees. Jessika challenges one of the biggest instincts in enablement: the urge to create more. She makes the case that enablement should operate as a performance management function, not a content factory, and that the best enablement content feels like a shortcut, not homework. It should find sellers when they're already stuck and help them move forward immediately. The conversation digs into how to protect seller attention as a commodity, why engagement metrics are vanity metrics in enablement, and how to earn trust with sales teams by acting as an advisor instead of a professor. Jessika also shares her "air traffic control" approach to filtering the flood of messages sellers receive from every direction. What you'll learn in this episode: Why enablement professionals should get more comfortable not creating contentHow to organize content around behavior change instead of knowledge transferWhy seller attention is a commodity that should be protected at all costsHow to measure enablement success through observable behavior, not course completionThe "air traffic control" model for filtering what actually reaches your sales teamWhy enablement earns trust when sellers feel understood, not educatedConnect with Jessika on LinkedIn. Text us what you think about this episode!

    15 min
  2. What Publishing a Book Taught a 20-Year Marketing Veteran About His Own Craft

    HACE 1 D

    What Publishing a Book Taught a 20-Year Marketing Veteran About His Own Craft

    In this episode of Content Amplified, host Ben Ard sits down with Frank Pasquine, Marketing Director at DoubleVerify and author of the newly released novel The Prince of New York. Frank has spent nearly 20 years in marketing across ad tech, entertainment, and agencies, but publishing his own book forced him to see content strategy from an entirely new angle. Frank shares the story of how he went from studying economics at Fordham to screenwriting at NYU, nearly beat Gossip Girl to the punch with a pilot at William Morris, and eventually built a full marketing career while holding onto that creative spark. Now he's applying everything he's learned in B2B to promote his debut novel as a one-person team with a personal savings budget. The conversation gets into the reality of marketing your own product versus marketing someone else's, the surprising fragmentation of platforms when you're the one spending every dollar, and why in-person activations combined with digital amplification have been his most effective strategy on both sides. What you'll learn in this episode: What changes when the product you're marketing is your ownHow a screenwriting background shapes a content marketing careerWhy in-person activation plus digital amplification is the highest-performing content playThe 100-day playbook Frank recommends before launching any side projectHow to approach TikTok, Instagram, and BookTok as a first-time authorWhy freedom to experiment is the biggest advantage solo creators have over corporate teamsFind The Prince of New York on Amazon or search for Frank Pasquine. Connect with Frank on LinkedIn. Text us what you think about this episode!

    19 min
  3. Find Your Superpower, Then Build a Team Around the Gaps

    HACE 2 D

    Find Your Superpower, Then Build a Team Around the Gaps

    In this episode of Content Amplified, host Ben Ard talks with Allison Myers, Director of Marketing and Communications at Fives Interlogistics, about how identifying your professional superpower changes everything, from your personal brand to how you hire, how you show up on LinkedIn, and how you cut through the noise in B2B marketing. Allison shares a simple three-question framework for finding what you're actually great at, and explains why your superpower shows up in patterns, not job titles. She breaks down how she blends personal and professional brand on LinkedIn without crossing lines, why consistency beats cleverness every time, and how she builds teams by hiring for the gaps her own strengths don't cover. What you'll learn in this episode: Three questions to identify your professional superpowerHow to blend personal and professional brand on LinkedIn without oversharingWhy point of view matters more than posting frequency in a noisy content landscapeHow to build teams where everyone is strong in different ways and the collective output beats any individual effortWhy chasing viral moments is a trap and what to do insteadConnect with Allison on LinkedIn. Text us what you think about this episode!

    19 min
  4. Why More Content Isn't Working (And What to Do Instead)

    HACE 3 D

    Why More Content Isn't Working (And What to Do Instead)

    In this episode of Content Amplified, host Ben Ard sits down with Natalie Cunningham, SVP of Marketing at Data Axle, to tackle the tension every marketing team feels: you're producing more content than ever, but pipeline isn't moving. Natalie breaks down why the constant pressure to produce is actually the problem, not the solution. She introduces the concept of audience intelligence, going beyond personas and firmographics to understand the whole human inside your buying committee, including what generation they are, how they identify professionally, and what they care about on Saturday morning, not just Monday afternoon. She shares findings from first-party research at Data Axle that challenged her own assumptions, including a surprising insight about which generation actually wants pricing transparency the most (it's not who you think). And she makes a compelling case for why measuring content against pipeline generation is setting your team up to fail. What you'll learn in this episode: Why production volume without audience research creates a costly cycleWhat audience intelligence actually means and how it goes beyond personasHow generational differences in buying behavior should shape your content and channel strategyWhy AI should be your thought partner, not just your production armHow to measure content as a growth lever without forcing direct attribution to pipelineConnect with Natalie on LinkedIn. Text us what you think about this episode!

    18 min
  5. Sales Enablement Is a Revenue System, Not a Training Function

    3 ABR

    Sales Enablement Is a Revenue System, Not a Training Function

    Most companies still treat sales enablement like a training department. Jason Gwilliam thinks that's exactly why their reps take too long to close. With 25 years in healthcare and med-tech, Jason has built enablement programs from the ground up at companies like Abbott, and he's seen firsthand what happens when enablement is treated as a true revenue system. In this episode, he breaks down how to measure enablement's ROI through time-to-competency and sales cycle compression, why marketing alignment is critically undervalued, and how AI coaching tools should help reps improve without being punitive. He also shares why fractional enablement roles are emerging as the next big trend. Jason Gwilliam is a sales enablement practitioner with over 25 years of experience in the healthcare and medical device industry. He began his career in the cardiac cath lab before moving into territory sales, where he earned President's Club recognition. Since 2008, Jason has built and led enablement programs at companies including Abbott, transforming traditional sales training into cross-functional revenue systems aligned with marketing, sales operations, and executive leadership. He is a vocal advocate for coaching over managing and for positioning enablement as a strategic business function. Connect with Jason on LinkedIn. Text us what you think about this episode!

    20 min
  6. Content Is King, but Distribution Wears the Pants

    2 ABR

    Content Is King, but Distribution Wears the Pants

    You can create the greatest content in the world, but if it shows up on the wrong channel at the wrong time, it still falls flat. In this episode, lifecycle marketing expert Leslie Bartley makes the case for treating content as guidance rather than just marketing. She walks through how to match message urgency to the right channel, how to keep the human touch while scaling through automation, and her "core four" metrics framework for knowing whether your content is actually landing. If you're blasting and hoping for the best, Leslie's approach will sharpen everything about your distribution strategy. Leslie Bartley is a lifecycle and customer marketing expert with over 15 years of experience spanning e-commerce, advertising, luxury hospitality, healthcare, and SaaS. She has held roles at Amazon, GoodRx, and early-stage startups, working across demand generation, marketing automation, product marketing, and product management. Now at Squire, Leslie focuses on behavior-based content delivery across owned channels, building systems that guide customers rather than just market to them. Connect with Leslie on LinkedIn. Text us what you think about this episode!

    19 min
  7. Bringing a Broadcast Mindset to B2B Marketing

    1 ABR

    Bringing a Broadcast Mindset to B2B Marketing

    What if you treated every digital event like a live television broadcast instead of just another webinar? Roisin Hunt spent a decade in Irish television and radio before bringing that production-first mindset into B2B marketing, and the results speak for themselves. In this episode, Roisin explains why dead air is a crime, why production quality doesn't require a massive budget, and how to turn your customer stories into compelling content that practically writes itself. She also shares how her conference stage has become a year-round content pipeline. If your virtual events feel flat, this conversation will change how you think about them. Roisin Hunt is the Senior Director of Product Marketing at Great Place to Work, where she leads digital event strategy. Her career began with a decade in Irish television and radio production, including work on national PBS-style programming and an internship at NPR. After moving to the U.S., Roisin worked in immigration nonprofit communications, boutique leadership consulting for early-stage tech founders, and global events at Zendesk. She brings a broadcast producer's eye for pacing, storytelling, and audience engagement to everything she builds in B2B marketing. Connect with Roisin on LinkedIn. Text us what you think about this episode!

    18 min
  8. Why People Connect with People, Not Brands

    31 MAR

    Why People Connect with People, Not Brands

    In a world where AI can produce polished content at scale, audiences are craving something different: realness. In this episode, content marketer Marisa Lather breaks down why the "anti-AI aesthetic" is gaining momentum and how brands can close the trust gap by putting real humans front and center. From leveraging creators and employee voices to rethinking how you measure personality-driven campaigns, Marisa shares practical ways to humanize your brand starting today. If your content feels too corporate or too perfect, this episode is your wake-up call. Marisa Lather is a content marketer whose work sits at the intersection of marketing, communications, data, and business strategy. She specializes in building awareness, credibility, and trust by creating content informed by audience insight and shaped to resonate across constituencies and algorithms alike. A passionate advocate for media literacy and authentic brand storytelling, Marisa helps organizations humanize their content through creator partnerships, employee advocacy, and customer-centric messaging. You can find her across platforms as Marketer Marisa or at MarketerMarisa.net. Text us what you think about this episode!

    16 min
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Información

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Ficha técnica

  • Creado por
    Masset - Content Amplified
  • Años en activo
    2023 - 2026
  • Episodios
    427
  • Clasificación
    Apto
  • Derechos de autor
    © 2026 Content Amplified
  • Sitio web del podcast
    Content Amplified

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