In Clear Focus

Bigeye
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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.

  1. HACE 4 D

    The New Rules of Tech PR with Jackson Wightman

    IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search, Jackson explains why performance marketing alone falls short. Discover how to optimize for Generative Engine Optimization (GEO), the rising importance of niche forums over tier-one media, and why brand building is critical for new market entry. Master the new rules of AI-driven reputation management.

    27 min

  2. 3 MAR

    Customer-Driven Marketing with Fab Giovanetti

    IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, "The Customer-Driven Marketing Handbook", explains why chasing quick wins hurts brands. She explores how customer-driven marketing shifts the focus from persuasion to relationship building. Discover the three pillars of trust, how to avoid the "privacy personalization paradox," and the power of shared rituals. Plus, learn to combat the scourge of "viralitis" and build plans that convert audiences into advocates.

    30 min

  3. 24 FEB

    Mobile-First Growth Marketing with Gilad Bechar

    IN CLEAR FOCUS: Gilad Bechar, founder and CEO of Moburst, explains why treating mobile as an afterthought costs brands growth. He discusses the shift to a mobile-first strategy, detailing how App Store Optimization outpaces traditional mobile marketing tactics. Gilad also explains why organic users retain at higher rates, how startups serve as testing labs for enterprise brands, and the ways AI is revolutionizing all marketing workflows from initial briefs to final reporting.

    29 min

  4. 17 FEB

    The Power of Brand Mascots with Stef Hamerlinck

    IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data revealing characters outperform logos, Stef shares his framework for assessing a mascot's effectiveness, based on distinctiveness, entertainment, and playability. He also explains how generative AI is democratizing character creation and why mascots need a brand universe to succeed. Learn how to build distinctive brand assets that drive real growth.

    32 min

  5. 10 FEB

    Vibe Marketing and AI with Pete Sena

    IN CLEAR FOCUS: This week's guest, Pete Sena of The Resonance Studio, joins host Adrian Tennant to discuss the shift from demographics to what Pete calls "vibe marketing." Pete breaks down his V.I.B.E. framework: Velocity, Identity, Boundaryless, Emotion, and explains how AI acts as a creative sparring partner rather than a replacement. Listen and learn how to become a "Centaur marketer," drastically reduce time-to-market, and why AI adoption is ultimately a change management challenge.

    33 min

  6. 3 FEB

    Retail Marketing with Sarah Montano

    IN CLEAR FOCUS: Professor Sarah Montano discusses her new book, "Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy." Sarah explains why brands must master "phygital" experiences and third place community building to survive. She explores the impact of the cost-of-living crisis, ethical consumption challenges, and success stories like Jellycat. Learn how to navigate the digital and experience economy while maintaining authentic human connections.

    32 min

  7. 27 ENE

    Customer Reviews as Strategic Intelligence with George Swetlitz

    IN CLEAR FOCUS: George Swetlitz, co-founder of RightResponse AI, reveals why more people read consumer reviews than visit websites. He discusses utilizing AI-powered reputation management to transform unstructured data into strategic intelligence that outperforms simple star ratings. Learn how personalized automation can triple review conversions, optimize multi-location operations, why "fake personalization" fails, and how to transform customer reviews into actionable marketing strategies.

    28 min

  8. 20 ENE

    The Future of Agency Leadership with Chantal Sagnes

    IN CLEAR FOCUS: Strategic advertising executive Chantal Sagnes discusses the future of advertising and marketing agency leadership and her career spanning top agencies like GSD&M. She shares insights on transitioning from independent shops to global holding companies, the nuances of running high-stakes pitches, and her current role as a fractional Managing Director. Chantal also explores the "pitch crew" model and offers advice for aspiring leaders navigating the evolving industry.

    32 min
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Información

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.

Ficha técnica

  • Creado por
    Bigeye
  • Años en activo
    2019 - 2026
  • Episodios
    200
  • Clasificación
    Apto
  • Derechos de autor
    © Copyright Bigeye 2024
  • Sitio web del podcast
    In Clear Focus