Inside Marketing Design

Charli Marie Prangley
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Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

  1. Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

    15/11/2023

    Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

    In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.  Key Takeaways 01:30 - Why Julian describes what he does as “packaging design”03”10 - The “Magic Team” at Linear 07:15 - How designers collaborate at Linear09:30 - How Linear approaches content marketing and storytelling15:40 - Where content fits in the design process18:45 - Julian’s process for writing and creating the Linear homepage27:41 - How Julian and his team worked through the challenges of a homepage redesign36:40 - The design community’s reaction to the new Linear homepage39:18 - How Linear measures the success of a website41:40 - What’s next for the website43:54 - Other projects Julian is working on48:50 - Processes and tools at Linear53:12 - Julian’s advice for people who want to create impactful marketing design  Links  LinearJulian on TwitterJulian on LinkedIn Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

    58 min
  2. Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

    06/09/2023

    Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

    In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.  Key Takeaways 01:22 - Inside the marketing creative team at Superside03:07 - How Piotr describes his responsibilities04:00 - Collaboration and creative challenges11:16 - How Piotr describes the Superside brand15:03 - Superside’s brand refresh19:14 - The challenges of rebranding22:47 - What are “astropods” and how do they work? 33:43 - What is “Creative as a Service”?44:52 - Metrics, and how Superside tracks performance46:00 - Challenges, and what’s next for Superside47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work Links  SupersidePiotr on LinkedIn Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

    50 min
  3. Branding an AI company - S04E04 with Lin Zagorski Latimer

    02/08/2023

    Branding an AI company - S04E04 with Lin Zagorski Latimer

    In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.  Key Takeaways 01:10 - Inside the brand team at Scale AI02:00 - Lin’s responsibilities as a Senior Brand Designer05:05 - Where does the brand team fit within the company structure?06:42 - What teams Lin collaborates with the most08:20 - How Lin collaborates with product designers09:55 - How Lin thinks about the Scale AI brand and their audience15:57 - How has the explosion in AI affected the company?18:42 - Working on the 2023 AI Readiness Report25:07 - How Scale AI works and collaborates with agencies38:01 - Maintaining brand consistency and managing internal feedback40:25 - Challenges Lin is currently facing41:35 - Lin’s advice for creating impactful marketing design Links  Scale AILin on LinkedInLin on TwitterLin’s websiteScale AI’s 2023 AI Readiness Report Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

    44 min
  4. What it really means to "level up" a brand - S04E03 with Dan Edwards

    05/07/2023

    What it really means to "level up" a brand - S04E03 with Dan Edwards

    In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way. Key Takeaways 01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk03:27 - Where does the brand design team fit in Snyk’s company structure?11:26 - Building and implementing a brand design system15:13 - The role of trust in the design process21:11 - What role does the marketing website play at Snyk?23:07 - The process of rebranding the website32:41 - How the design system works at Snyk47:52 - What are some future challenges for Dan and Snyk?51:20 - Dan’s advice for creating impactful brand and marketing design work  Links  SnykDan on LinkedInDan on TwitterFigma Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

    56 min
  5. Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg

    07/06/2023

    Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg

    In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work. Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event. Key Takeaways 01:32 - What is the brand studio team at Webflow responsible for?02:40 - Jess’s role as Director of Brand Design and Creative04:07 - How do you measure success with a team of multidisciplinary creatives?06:43 - How the bran studio team is structured at Webflow09:45 - How Webflow works with external agencies11:02 - How the brand studio collaborates with other teams inside Webflow16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand27:25 - Collaborating with the marketing team on a huge event30:57 - Creating demand gen campaign assets33:58 - How Jessica’s team has created a super-fast design system36:33 - How the brand studio team interacts and works with data37:13 - How does Webflow use Webflow?40:59 - How often is the Webflow marketing site updated?42:20 - Jess’s advice to those who want to create impactful brand and marketing design workLinks  WebflowJess on LinkedInInside Marketing Design at Webflow with Senior Brand Designer Johnnie GómezFigma Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

    44 min
  6. How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston

    03/05/2023

    How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston

    In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing.  David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team. Key Takeaways 02:17 - Who is on the brand studio team at ConvertKit?04:54 - How would you describe your responsibilities as Senior Brand Designer?08:37 - How the brand studio team collaborates17:13 - What is ConvertKit’s Creator Network?20:34 - David’s process for creating assets28:46 - Design systems at ConvertKit35:47 - What’s next for ConvertKit’s design system?39:36 - How ConvertKit completely overhauled their website44:15 - Charli’s top redesign priorities49:05 - What David is looking forward to solving next54:22 - David’s advice for aspiring brand and marketing designers Links  ConvertKitDavid on LinkedInInside Marketing Design at Sendible with Brand Marketing Manager David Preston ConvertKit Creator NetworkI Am A CreatorInside Marketing Design at Pitch with Designer & co-founder Jan MartinConnect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

    58 min

  7. 16/12/2022

    Lessons from design leaders in Season 3

    The idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways.  We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly.  Key Takeaways 00:00 - Reflecting is the best way to learn02:05 - The importance of a Brand Manager04:04 - Rebrands06:24 - Product imagery in marketing design09:41 - Design systems12:25 - Data and testing16:07 - Copy and copywriters19:31 - Design founders19:57 - Working with contractors and agencies21:59 - Taking ownership23:18 - What’s coming in season 04  Links  Catch up on any episodes you missed: PitchMonday.comAuth0ZapierSketchPaystackOysterFunding CirclePlanolyChargebeeRightMessageZendesk Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

    25 min
  8. S03E12 - Zendesk (Kristina Alford and Meghan Kelley)

    07/12/2022

    S03E12 - Zendesk (Kristina Alford and Meghan Kelley)

    In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience. Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you’re hiring! https://www.linkedin.com/in/meghangkelley/

    54 min
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Información

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

Ficha técnica

  • Creado por
    Charli Marie Prangley
  • Años en activo
    2020 - 2023
  • Episodios
    42
  • Clasificación
    Apto
  • Derechos de autor
    © 2022 Charli Marie Ltd
  • Sitio web del podcast
    Inside Marketing Design