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The leading Brand Performance Cloud for Fashion, Luxury & Beauty for over a decade Measure. Optimize. Connect.

  1. #TheStrategySide: How to achieve a Successful Online Communication Strategy with Mango

    20/12/2021

    #TheStrategySide: How to achieve a Successful Online Communication Strategy with Mango

    This episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango who takes us through Mango’s online & digital strategy including the #mangogirls digital campaign & influenceurs collaborations. In this episode of #TheStrategySide you will learn: What are the mains KPIs and focus for Mango's Online Communication Strategy What is the success behind #Mangogirls and How does Mango work with Influenceurs What are Mango's key takeaways to stay relevant in a competitive digital landscape

    21 min
  2. #TheStrategySide: How Can Brands Successfully Enter the Chinese Market with Kim Leitzes

    14/10/2021

    #TheStrategySide: How Can Brands Successfully Enter the Chinese Market with Kim Leitzes

    This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese Market. Leitzes founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020. In this episode of #TheStrategySide you will learn: What are the specificities and considerations required for effective brand performance in China What are the KPIs needed to track Chinese marketing activations How to use measurement to inform decision-making when launching successful campaigns in China today

    24 min
  3. #TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé

    05/01/2021

    #TheStrategySide: How to Benchmark Against Your Competitors With Alison Bringé

    In this episode of The Strategy Side, we speak with Chief Marketing Officer at Launchmetrics, Alison Bringé on how brands can take the right steps in 2021 to readjust their strategies and stay ahead of the competition.

    14 min
  4. #TheStrategySide: How to Demonstrate PR ROI With Kate Mercer

    11/11/2020

    #TheStrategySide: How to Demonstrate PR ROI With Kate Mercer

    In this episode of #TheStrategySide you will learn: - How brands and agencies can demonstrate PR ROI in order to showcase their contributions. - Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments. - The importance of data-driven strategies based on unified, comparable metrics. - The future of PR for fashion, luxury, and beauty brands.

    12 min
  5. #FashionTalks. From Local to Global: The Turning Point for Stockholm Fashion Week

    20/10/2020

    #FashionTalks. From Local to Global: The Turning Point for Stockholm Fashion Week

    The Swedish fashion industry is pushing for a digital and sustainable future. Briefly paused last year and back onto the fashion week calendar in 2020, Stockholm Fashion Week held its first online show at the end of August, just days before the official fashion month kicked off. This time, the completely digital event put sustainability and digital innovation at the forefront to respond to the new market narrative and to showcase ideas and designs in the notion of a ‘new normal’ tackling circularity, and diversity, digitization, and climate action. Catarina Midby shares her insights on Stockholm Fashion Week, and how it has adapted to the

    32 min
  6. #FashionTalks: Stephan Rabimov on the Current State of the Fashion Industry

    07/10/2020

    #FashionTalks: Stephan Rabimov on the Current State of the Fashion Industry

    We connected with Stephan Rabimov to better understand the current and future dynamics informing the industry today. Rabimov is a seasoned public relations and fashion media professional with experience as a contributing editor at Forbes, L’Officiel, The Huffington Post, and dozens of other publications.

    39 min
  7. #TheStrategySide: How Digital Events will Impact Brand Performance

    20/09/2020

    #TheStrategySide: How Digital Events will Impact Brand Performance

    Events have been a great tool for the fashion, luxury, and beauty industry always in order to present and launch campaigns. Brands must rethink how they can continue to meet business goals and implement inspirational brand experiences for professional audiences, as well as the end consumer, in today’s digital setting.

    28 min
  8. #TheStrategySide: How to Measure Your Influencer Campaigns Effectively with Gill Ryder

    17/08/2020

    #TheStrategySide: How to Measure Your Influencer Campaigns Effectively with Gill Ryder

    Influencer Marketing Manager at Launchmetrics, Gill Ryder, talks us through how to effectively measure your influencer marketing campaigns as a fashion, luxury or beauty brand.

    22 min
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Información

The leading Brand Performance Cloud for Fashion, Luxury & Beauty for over a decade Measure. Optimize. Connect.

Ficha técnica

  • Creado por
    Launchmetrics
  • Años en activo
    2019 - 2021
  • Episodios
    24
  • Clasificación
    Apto
  • Derechos de autor
    © Launchmetrics
  • Sitio web del podcast
    Launchmetrics