Subscription League

Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier
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Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. 

  1. 04/03/2025

    Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data

    Episode Overview TomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Director Pim Spaanderman and Head of Mobile Growth Kees Oostinjen share their insights on transforming traditional hardware into innovative app solutions like GO Navigation. They discuss strategic shifts in acquisition, rigorous testing to optimize pricing and user onboarding, and the unique challenges of catering to both everyday drivers and professional truckers.  Episode Topics at a Glance • The evolution of TomTom: from satnavs to a comprehensive location data company • Transitioning to premium mobile navigation with GO Navigation • Data-driven acquisition strategies and performance advertising • Optimizing user onboarding, trial experiences, and pricing models • Tailoring navigation for professional truck drivers with custom features More about TomTom’s Experts Pim Spaanderman leads TomTom’s Consumer Business Unit, drawing on his e-commerce and telco background to steer the company’s transition from traditional navigation devices to innovative app solutions. With over a decade of experience, he champions customer-centric strategies that blend legacy strengths with modern digital innovation. Kees Oostinjen, a long-time TomTom veteran, brings deep expertise in sales operations and analytics. His data-driven approach has been pivotal in refining acquisition tactics and optimizing the full customer journey—from trial to paid subscription—ensuring that TomTom stays ahead in a competitive market. TomTom’s Links • Pim Spaanderman on LinkedIn • Kees Oostinjen on LinkedIn Timestamps [00:01:09] – Overview of TomTom’s consumer business and strategic evolution [00:05:20] – Transitioning into a modern location data powerhouse [00:08:05] – Differentiating premium navigation with GO Navigation [00:10:01] – Acquisition strategies and performance advertising insights [00:14:21] – The culture of continuous testing: pricing, trials, and user onboarding [00:22:14] – Expanding the market: introducing truck-specific features for iOS and Android [00:32:29] – Final thoughts and where to connect with the experts Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

    Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data

  2. 17/02/2025

    Subscriptions: The Good, The Bad & The Overused

    Episode Overview In this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the subscription business model, its pros and cons, and why some apps might be better off without it. DHH shares his unfiltered thoughts on pricing strategies, SaaS fatigue, and the evolution of software monetization—challenging industry norms along the way. Episode Topics at a Glance When subscriptions make sense—and when they don’tThe rise of subscription fatigue and consumer backlashThe alternative to SaaS: ONCE and one-time purchasesPricing strategies: Experiments, A/B testing, and market realitiesWhy not all best practices are actually bestThe psychology of pricing and how perception shapes buying decisionsMore about David Heinemeier Hansson David Heinemeier Hansson (DHH) is the co-founder of 37signals (the company behind Basecamp and HEY), the creator of Ruby on Rails, and an outspoken advocate for rethinking conventional business wisdom. Known for his contrarian approach, he challenges mainstream SaaS and startup trends, advocating for sustainable and independent business models. Books by DHH 📖 Rework – Rethinking how to run a business 📖 Remote: Office Not Required – Challenging the need for physical offices 📖 It Doesn't Have to Be Crazy at Work – Pushing back against hustle culture Links 🔗 David Heinemeier Hansson’s Twitter 🔗 37signals Website 🔗 HEY Email App 🔑 5 Key Timestamps [00:01:21] – The problem with subscription overload and consumer fatigue [00:04:24] – The real difference between SaaS and one-time purchases [00:07:12] – Introducing ONCE: A new alternative to subscriptions [00:12:29] – Raising prices vs. increasing signups: What actually works? [00:17:39] – The cost of bad design: A multi-million dollar mistake Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

    Subscriptions: The Good, The Bad & The Overused

  3. 21/01/2025

    App Store: The Good, the Bad, and the Glitches

    Episode Overview David Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation. For noteworthy quotes and key takeaways, read the article - Episode Topics at a Glance The launch and challenges of the HEY email appWhy App Store policies are harmful to developers and consumersThe economics of monopolistic platforms like iOSComparing app distribution models: Apple vs. Android vs. MacThoughts on regulatory interventions and EU's Digital Markets ActSolutions for improving developer freedom and user choiceMore about David Heinemeier Hansson David Heinemeier Hansson is a programmer, author, and entrepreneur. He is the co-founder and CTO of 37signals, creators of Basecamp and HEY. DHH is also the creator of Ruby on Rails, a widely used web application framework. In addition to his tech achievements, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. With a passion for developer advocacy, DHH has been a vocal critic of monopolistic practices in the tech industry, especially around app distribution and payment systems. Books by DHH: ReworkRemote: Office Not RequiredIt Doesn't Have to Be Crazy at WorkLinks David Heinemeier Hansson’s Twitter37signals WebsiteHEY Email AppTimestamps [00:01:10] Early career and the creation of Ruby on Rails[00:06:35] Success stories with Basecamp[00:10:45] Challenges of launching HEY and fighting Apple[00:18:20] Breaking down App Store monopolies and the need for change[00:24:50] EU regulations: Hope or hindrance for developers?[00:32:15] Proposals for fixing app distribution ecosystemsEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

    App Store: The Good, the Bad, and the Glitches

  4. 17/12/2024

    Scaling Mojo: How to Build a Subscription App with 40M+ Downloads

    Episode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving ap...

  5. 21/10/2024

    Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton

    Timestamps [00:00:20] - Introduction to Robyn Exton and HER [00:02:10] - Robyn's Early Days and Learning to Code [00:04:55] - Early User Acquisition Strategies [00:07:50] - Competitive Landscape and Differentiation [00:11:00] - User Behavior and Market Size [00:14:30] - Current User Acquisition Channels [00:17:00] - A/B Testing and Onboarding Insights [00:19:30] - Brand Partnerships and Authenticity [00:23:00] - Future of the LGBTQIA+ Dating Space [00:27:00] - Challenges in Different Markets and User Safety Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

    Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton

  6. 07/10/2024

    How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

    Episode Overview Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance. For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes Episode Topics at a Glance The introduction of the Base streak in the Freeletics appChallenges in the fitness industry and retention strategiesChallenges and the implementation of A/B testing for onboardingThe positive impact of improved onboarding on campaign performanceThe significance of streaks in encouraging user engagement and interaction More about Ellie Eleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people.  Felix’s Links Ellie’s LinkedIn profile Freeletics website Timestamps [00:06:55] Early days and growth of Freeletics [00:11:52] Challenges in the fitness industry and retention strategies [00:16:25] Implementing new product features for increased engagement [00:21:07] Launching the "Not Just A Fling" marketing campaign [00:24:01] Testing the Super Bundle partnership initiative [00:28:12] Pausing the A/B/C test and identifying issues Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

    How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

  7. 23/09/2024

    From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

    In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics.  Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries. Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen. Episode Highlights Megan's background in immersive art and its impact on her tech marketing approach.The role of AI and video in marketing.Application of AARRR Pirate Metrics in SaaS.Segmenting IFTTT's user base for monetization.The effectiveness of a targeted campaign in Brazil.Focusing on the 'enterprise of one' market segment.Marketing strategies across platforms and geographic locations. More about Megan Megan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn. Megan’s Links Megan's LinkedIn profile IFTTT Timestamps: [00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift. [00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques. [00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches. [00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies. [00:05:54.080] - Strategies for Converting Web Users to Mobile App Users. [00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT. [00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'. [00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights. [00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT. Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

    From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

  8. 09/09/2024

    Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause

    Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development. For noteworthy quotes and key takeaways from the episode, read the article -  Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause Episode Topics at a Glance The origins and impact of FastlaneTransitioning from developer tools to context-aware technologies with ContextSDKSecurity, privacy, and enhanced user engagementInsights into corporate cultures at Twitter and GoogleThe evolution of the European tech ecosystem and remote work trendsFelix's personal journey and contributions to the tech community More about Felix Felix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today, a website that showcases a quantified view of his daily activities and experiences. Felix’s Links Felix’s Linkedin profile ContextSDK website howisFelix.today Timestamps [00:01:19.700] - Fastlane: From University Project to Big Success [00:06:22.940] - Introduction to ContextSDK [00:09:41.990] - Use Cases for ContextSDK [00:13:26.900] - Initial Success with ContextSDK [00:16:54.770] - Privacy and Data Processing in ContextSDK [00:19:22.650] - Potential User Concerns about ContextSDK [00:22:10.550] - Importance of Lightweight SDKs [00:24:51.400] - Exploring Felix Krause's Websites Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

    Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
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Información

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. 

Ficha técnica

  • Creado por
    Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier
  • Años en activo
    2022 - 2025
  • Episodios
    41
  • Clasificación
    Apto
  • Derechos de autor
    © 2026 Purchasely
  • Sitio web del podcast
    Subscription League

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