Marketing by Design

Andy Milligan
  • 0,0 (0)
  • MARKETING
  • SEMANAL

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.

  1. AI “Commandments” For Marketing Leaders (From a 20+ Year CMO)

    HACE 6 D

    AI “Commandments” For Marketing Leaders (From a 20+ Year CMO)

    ⚡️ Get the BEST marketing jobs in Columbus delivered to your inbox every week: https://www.columbusmarketingjobs.com/ Nikhil Hunshikatti has built his career at the intersection of legacy media and modern marketing, from Ogilvy in Mumbai to the Chicago Tribune to running fractional CMO work today. In this episode, we get into what AI actually changes for marketers (and what it doesn't), why "write AI, edit human" is the operating principle he lives by, and the specific workflow he uses to turn raw client data into boardroom-ready strategy. Nikhil also shares the 90-10 philosophy that shapes how he approaches his career and what he's teaching his kids about life in an uncertain world. CONNECT WITH NIKHIL🌐 Website: https://hunshika.com/about/💼 LinkedIn: https://www.linkedin.com/in/nikhilhunshikatti/ CONNECT WITH ANDY🌐 Website: https://mmg.studio💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS00:00 - Intro01:30 - From Mumbai to the Midwest03:00 - The Lakeshore Drive phone call05:30 - Gen Z has internships backward09:00 - How the Tribune pivoted into digital13:00 - Write AI, edit human18:00 - Raw data to executive deck20:00 - The AI slop problem25:00 - The skill AI will never replace28:30 - Why agentic checkout has limits30:30 - The 90-10 rule TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://mmg.studio🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/

    34 min
  2. How To Build World-Class Partnerships (and Grow Your Business) | Bridget Murphy, Envision Promotions

    21 ABR

    How To Build World-Class Partnerships (and Grow Your Business) | Bridget Murphy, Envision Promotions

    ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile Bridget O'Murphy is the founder of Envision Partnerships, where she's spent 20+ years building strategic brand partnerships for companies like Nickelodeon, Tyson, and Coca-Cola. In this episode, we dig into what it actually looks like to build a business on relationships, not just talk about it. Bridget shares how she landed her first client on a plane ride, the gifting habits that create real loyalty, the client she lost by not asking the right questions, and why the compounding effect of daily relationship investment is the most underrated strategy in business. CONNECT WITH BRIDGET🌐 https://www.envisionp.com/💼 https://www.linkedin.com/in/bridgetomurphy/ CONNECT WITH ANDY🌐 https://www.mmgdesign.net/💼 https://www.linkedin.com/in/mmgdesign/📸 https://www.instagram.com/mindfulmilligan/ TEAM🎙 Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 MMG Design: https://www.mmgdesign.net/🤝 AMA Columbus: https://amacolumbus.orgCOHATCH (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd

    50 min
  3. 2026 Customer Research Masterclass for Marketers | Clay Ostrom

    14 ABR

    2026 Customer Research Masterclass for Marketers | Clay Ostrom

    ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile In this episode, I sit down with Clay Ostrom, founder of Map & Fire, to talk about why customer research has become the backbone of every smart brand decision. Clay walks through how his agency evolved from brand strategy into research-first work, why AI can speed things up but can't replace a real conversation with a buyer, and how one research project completely flipped a medical client's positioning. We also get into the creative founder's tension between craft and margin, and how Clay went from hating sales to genuinely enjoying it. CONNECT WITH CLAY🌐 https://mapandfire.com/🛠 https://smokeladder.com/💼 https://www.linkedin.com/in/clayostrom/ CONNECT WITH ANDY🌐 https://mmg.studio/💼 https://www.linkedin.com/in/mmgdesign/📸 https://www.instagram.com/mindfulmilligan/ TIMESTAMPS00:00 Intro00:18 Can your parents explain what you do?04:00 From computer science to brand strategy07:00 Why entrepreneurs become unemployable10:00 A day inside a research-first agency14:30 Hands-on vs. hands-off founder tension18:30 Protecting your best thinking hours25:00 How research took over Map & Fire29:30 The case study that flipped a brand35:00 Clay's 180 on sales42:30 Detaching from any single deal TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://mmg.studio/🤝 Powered by // American Marketing Association Columbus: https://amacolumbus.org/☕ Supported by // COhatch (2 free weeks of premium coworking): https://www.cohatch.com/mbd

    49 min
  4. 2026 Customer Research Masterclass for Marketers | Clay Ostrom

    14 ABR

    2026 Customer Research Masterclass for Marketers | Clay Ostrom

    ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile In this episode, I sit down with Clay Ostrom, founder of Map & Fire, to talk about why customer research has become the backbone of every smart brand decision. Clay walks through how his agency evolved from brand strategy into research-first work, why AI can speed things up but can't replace a real conversation with a buyer, and how one research project completely flipped a medical client's positioning. We also get into the creative founder's tension between craft and margin, and how Clay went from hating sales to genuinely enjoying it. CONNECT WITH CLAY🌐 https://mapandfire.com/🛠 https://smokeladder.com/💼 https://www.linkedin.com/in/clayostrom/ CONNECT WITH ANDY🌐 https://mmg.studio/💼 https://www.linkedin.com/in/mmgdesign/📸 https://www.instagram.com/mindfulmilligan/ TIMESTAMPS00:00 Intro00:18 Can your parents explain what you do?04:00 From computer science to brand strategy07:00 Why entrepreneurs become unemployable10:00 A day inside a research-first agency14:30 Hands-on vs. hands-off founder tension18:30 Protecting your best thinking hours25:00 How research took over Map & Fire29:30 The case study that flipped a brand35:00 Clay's 180 on sales42:30 Detaching from any single deal TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://mmg.studio/🤝 Powered by // American Marketing Association Columbus: https://amacolumbus.org/☕ Supported by // COhatch (2 free weeks of premium coworking): https://www.cohatch.com/mbd

    49 min
  5. Marketers: Know Your Worth and Stop Leaving Money on the Table | Casey Brown, Boost Pricing

    7 ABR

    Marketers: Know Your Worth and Stop Leaving Money on the Table | Casey Brown, Boost Pricing

    ⚡️ START YOUR WEBSITE REDESIGN HERE: ⁠⁠https://www.mmgdesign.net/visualswipefile⁠ Casey Brown has spent 25 years helping businesses stop leaving money on the table. She's the founder of Boost Pricing, author of Fearless Pricing, and her TED Talk on knowing your worth has been viewed over 4.5 million times. In this conversation, I got to sit down with Casey and dig into why so many marketers, freelancers, and founders chronically underprice their work, and what it actually takes to communicate value with confidence. We talked about the brain science behind why we fold during pricing conversations, the hidden cost of "Midwest nice," and practical structures anyone can build to stop discounting in the moment. This is one of those episodes I'll keep coming back to personally. 🌐 Website: https://caseybrown.com/ 📕 Book: https://www.caseybrown.com/books 💼 LinkedIn: https://www.linkedin.com/in/caseybrownboost/ 🏢 Boost Pricing: https://boostpricing.com/ 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 02:30 - A TED Talk with 4.5 million views 05:15 - Why we can't talk about our own value 08:40 - The definition of selling that changes everything 11:20 - When "no" feels like a personal attack 14:00 - The startup trap that kills your pricing forever 17:30 - Why being cheap makes clients trust you less 21:00 - The cobbler's son problem for creatives 24:15 - Selling yourself is actually your duty 27:00 - What happens when you say no to the wrong work 31:00 - The blind spot keeping you underpaid 38:30 - Why Casey's real job title is confidence coach 41:00 - The pricing feedback you never hear 44:30 - The zip code trick that kills pricing fear 50:00 - How Midwest Nice costs you real money 53:00 - One rule to never cave on price again 56:00 - Your amygdala is running your sales calls 62:00 - Why pricing is more like poker than math TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd

    1 h 14 min
  6. From ‘Farmboy in the Midwest’ to Inc. 5000: Building in Columbus | Bill Balderaz, Futurety

    31 MAR

    From ‘Farmboy in the Midwest’ to Inc. 5000: Building in Columbus | Bill Balderaz, Futurety

    ⚡️ Get the best marketing jobs in Columbus delivered to your inbox every week:https://www.columbusmarketingjobs.com/ Bill Balderaz is the founder and CEO of Futurety, an Inc. 5000 data analytics and marketing consulting firm based in Columbus, Ohio. In this episode, Bill shares how he went from a small town in rural Ohio to building multiple companies, pioneering SEO before Google even existed, and creating HUCKLE, a platform that democratizes consumer data for businesses that could never afford it before. From catastrophic hires to core values that actually stick, this conversation is packed with lessons on building through relationships, hiring around your weaknesses, and what it really means to stay relentlessly forward. CONNECT WITH BILL🌐 https://futurety.com/🌐 https://huckleinsights.com/💼 https://www.linkedin.com/in/balderaz/ CONNECT WITH ANDY🌐 https://www.mmgdesign.net/💼 https://www.linkedin.com/in/mmgdesign/📸 https://www.instagram.com/mindfulmilligan/ TIMESTAMPS00:00 - Intro03:31 - A grocery store, roller skates, and the seed of entrepreneurship06:38 - The real driver behind high-performing founders08:49 - Why Midwest entrepreneurs have a chip on their shoulder11:24 - Three CEOs who gave Bill a seat at the table too early15:37 - The four core values that run everything at Futurety20:30 - When bad hires force you to write it all down30:35 - What gets a seasoned founder excited about Monday morning34:44 - Being first to SEO, first to AI, and the pattern behind it36:00 - A textbook company and a telemedicine startup that both failed38:18 - The most honest take on higher education you'll hear this year48:25 - How Bill made sure "no matter who won, we won"56:54 - Cowboys, sheriffs, and why your first four hires matter TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

    1 h 3 min
  7. What A/B Tests From the World's Top Brands Actually Tell Us About Websites (The Surprising Truth)

    26 MAR

    What A/B Tests From the World's Top Brands Actually Tell Us About Websites (The Surprising Truth)

    ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile Casey Hill is the CMO of DoWhatWorks, a platform that tracks public A/B test data from hundreds of the world's top brands and surfaces what actually wins. In this episode, Casey shares what the data says about some of the most debated website decisions in marketing: logo bars, video heroes, strike-through pricing, exit intent pop-ups, badge walls, and more. He also breaks down the distribution-first content philosophy that drives 30 to 40% of his company's closed enterprise business directly from LinkedIn, and his prediction for where personalized website experiences are heading. This is the episode for any marketer who wants to stop guessing and start backing decisions with real data. CONNECT WITH CASEY 🌐 Website: https://www.dowhatworks.io/ 📰 Newsletter: https://dowhatworks.substack.com/ 💼 LinkedIn: https://www.linkedin.com/in/caseyhill/ **CONNECT WITH ANDY** 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 00:35 - From sales intern to CMO: Casey's full career arc 06:08 - The distribution mindset behind all of Casey's marketing 08:20 - How novelty beats best practices at the top of the funnel 10:11 - The brand-tagging strategy that builds enterprise relationships fast 17:21 - How the Do What Works newsletter fits the content funnel 18:28 - What Do What Works is and how the A/B test database actually works 22:51 - Where websites are heading: AI personalization and the Lovable model 25:11 - Why job function beats industry in persona-based segmentation 35:00 - S through F Tier Website Ranking Game begins 37:25 - Gumroad hero: what the data says 41:01 - Strike-through pricing on SaaS pages: the verdict 43:04 - ProfilePicture.ai: eyebrows, check marks, and social proof mistakes 46:00 - The two A/B test results that shocked Casey most 49:42 - Cosmic pricing page breakdown 53:22 - Exit intent pop-ups: still worth it? 54:54 - G2 and Capterra badge walls: C tier or worse? 56:12 - PostHog: when creative brand makes up for design weaknesses 59:30 - Headshot Pros: how to fail at every hero element at once TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

    1 h 12 min
  8. Your Business Won't Grow Until You Do: Hiring, Delegation, and Culture with Eric Dingler

    25 MAR

    Your Business Won't Grow Until You Do: Hiring, Delegation, and Culture with Eric Dingler

    ⚡️ Looking for marketing jobs? Get off-platform listings and handshake intros delivered weekly:https://ohiomarketingjobs.com/ Most founders hit a wall not because of their marketing — but because they haven't grown into the leader their business needs. In this episode, Andy sits down with Eric Dingler, founder of In Transit Studios and creator of the Profitable Team Accelerator, to talk about hiring with intention, delegating without fear, and building a culture that holds together even when you're completely off the grid. Eric's four-part hiring framework — character, chemistry, competency, and calling — gives marketers and founders a clear, repeatable system for finding the right people and learning how to get out of the way. CONNECT WITH ERIC🌐 Website: https://ericdingler.com/💼 LinkedIn: https://www.linkedin.com/in/ericdingler/🎙 In Transit Studios: https://intransitstudios.com/ CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS00:00 - Intro 03:00 - How 15 years running a summer camp built Eric's leadership instincts 08:20 - The Profitable Team Accelerator: what it is and who it's for 11:00 - The four hiring criteria that change everything 16:00 - How vision, mission, and core values become your culture foundation 20:00 - Why Eric gives his whole team access to everything (and why it works) 24:30 - The difference between training and developing your team 28:00 - How to onboard well and set honest expectations from day one 33:00 - Building async culture across multiple countries 40:00 - How to supervise work you don't fully understand 44:00 - "The capacity of your business is your leadership capacity" TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

    46 min
Ver todo (159)

Tráileres

Información

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.

Ficha técnica

  • Creado por
    Andy Milligan
  • Años en activo
    2023 - 2026
  • Episodios
    159
  • Clasificación
    Apto
  • Derechos de autor
    © Andy Milligan
  • Sitio web del podcast
    Marketing by Design