Marketing Masterclasses

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Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech, media, and global communications.

  1. hace 2 d

    125. From English Literature to CMO: How Human Stories Shaped Tracey-Lee’s Marketing Journey

    In this episode of Marketing Masterclasses, Declan sits down with Tracey-Lee Zürcher-Campbell, the CMO of Payflex. They explore what modern marketing looks like beyond campaigns and creative work. Tracey-Lee shares her unconventional journey from studying English Literature and Drama to leading marketing at Payflex. She explains why understanding human behaviour is at the heart of great marketing and why the best marketers are growth architects rather than simply advertisers. The conversation explores consumer psychology, trust and perception while offering practical insights into balancing creativity with commercial thinking, leading agile teams and using disciplined execution to turn great ideas into meaningful business growth. An insightful conversation for marketers, business leaders and anyone interested in creativity, strategy and growth.

    125. From English Literature to CMO: How Human Stories Shaped Tracey-Lee’s Marketing Journey

  2. 13 may

    124. From Agency Life to Building a Sustainable Brand: with Sealand Gear CEO, Adrian Hewlett

    Adrian Hewlett’s career journey has taken him from the world of marketing and entrepreneurship to leading one of South Africa’s most respected sustainable lifestyle brands, Sealand Gear. In this episode, Adrian sits down with Declan to unpack what it really takes to build a purpose driven business in today’s world. They speak about the highs and lows of entrepreneurship, building great teams, staying disciplined, leading with authenticity, and creating brands that people genuinely connect with. The conversation also explores sustainable business practices, mentorship, relationships, and why playing the long game matters more than ever. It is a grounded and honest conversation with practical lessons on business, branding, and life.

    124. From Agency Life to Building a Sustainable Brand: with Sealand Gear CEO, Adrian Hewlett

  3. 21 abr

    123. Marketing is not just data it is people: with Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies

    In a world full of dashboards, metrics, and AI tools, it is easy to forget who marketing is really for. In this episode, Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies, brings the focus back to people. Zain sits down with Declan to unpack how social media has changed the way brands connect with customers, why creativity still matters even when data is everywhere, and how brands can stay relevant when attention spans are shorter than ever. He shares his perspective on working with creators, building trust with audiences, and finding the balance between performance and brand. This is a real and honest conversation about what actually works in marketing today and what does not.

    123. Marketing is not just data it is people: with Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies

  4. 17 abr

    122. What does it take to go global in the age of attention? Lee Nelson, Head of Marketing & Communications at DHL eCommerce

    What does it take to market in a world where attention is the most valuable currency? In this episode of Marketing Masterclass, Lee Nelson, Head of Marketing & Communications at DHL eCommerce, shares with Jon how DHL is helping small businesses grow beyond their borders and compete on a global stage. Lee reflects on her journey into marketing, from handing out Red Bull as a student to leading global marketing, and how her role today is focused on positioning DHL as a partner for cross-border growth. The conversation also explores the reality of modern marketing, from social media and the attention economy to the importance of being useful rather than just visible, as well as leadership, purpose, and why being human matters more than ever.

    122. What does it take to go global in the age of attention? Lee Nelson, Head of Marketing & Communications at DHL eCommerce

  5. 8 abr

    121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods

    Few careers follow a straight line, and Sasha's journey into marketing is no exception. In this episode of the Marketing Masterclass, Loren sits down with Sasha Sathianathan, the Senior Brand Manager at RCL Foods. From starting out in chemical engineering to building brands at Unilever, Mondelez, and now RCL Foods, Sasha shares her journey into marketing and how she found her place at the intersection of people, creativity, and commercial impact. They chat about what it really means to be a brand custodian, how to balance consistency with staying culturally relevant, and why thinking like a business owner is so important. Sasha also shares her honest take on AI as a tool, not a replacement, along with her approach to leadership and building confident, accountable teams. It’s a thoughtful, down-to-earth conversation with plenty of practical takeaways for marketers at any stage.

    121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods

  6. 8 abr

    120. Building Brands Across Cultures with Rachel Moffett, the Regional Marketing Manager Mövenpick Hotel

    Straight out of South Africa and into a completely new culture, Rachel Moffett began building a career in marketing far from home. In this episode of Marketing Masterclass, Rachel, Regional Marketing Manager at Mövenpick Hotel, joins Nicole to share how that journey shaped her approach to marketing, leadership, and working across cultures. They talk about navigating global markets, the move into hospitality, and why clarity plays such an important role in building strong teams and brands. Rachel also shares her thoughts on social media, and how to use AI without losing the human touch. If you’re thinking about growth, leadership, or your next step in marketing, this is a conversation worth listening to.

    120. Building Brands Across Cultures with Rachel Moffett, the Regional Marketing Manager Mövenpick Hotel

  7. 27 mar

    119. Why Attitude Beats Talent: The Journey and Thinking Behind Absa CMO, Sydney Mbhele

    How do you go from an unexpected start to leading marketing at one of Africa’s biggest banks? In this episode of Marketing Masterclass, Sydney Mbhele, Chief Marketing Officer at Absa, shares the journey that shaped his career and the mindset that’s guided him along the way. Sydney reflects on the moments that changed his trajectory, why he believes attitude matters more than talent, and what he looks for when building teams. The conversation also explores what the role of a CMO really involves today, beyond advertising and into real business impact. If you’re thinking about growth, leadership, or your next step, this is a conversation worth listening to.

    119. Why Attitude Beats Talent: The Journey and Thinking Behind Absa CMO, Sydney Mbhele

  8. 24 mar

    118. Great Marketing Starts with the Question “Why”: How PepsiCo’s CMO Vilosha Soni Thinks About Brands

    From engineer to CMO of PepsiCo South Africa, Vilosha Soni’s journey is anything but conventional. In this episode, she unpacks what it really takes to build iconic brands, stay relevant across generations, and lead high-performing teams at scale. You’ll learn why curiosity is a marketer’s greatest advantage, how to translate consumer insight into business impact, and why having a bias for action beats waiting for perfection. This is a masterclass in modern marketing, leadership, and thinking like an opportunist in a world full of noise.

    118. Great Marketing Starts with the Question “Why”: How PepsiCo’s CMO Vilosha Soni Thinks About Brands
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Información

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech, media, and global communications.

Ficha técnica

  • Creado por
    Powered by Engage Video Group
  • Años en activo
    2024 - 2026
  • Episodios
    125
  • Clasificación
    Apto
  • Derechos de autor
    © Powered by Engage Video Group
  • Sitio web del podcast
    Marketing Masterclasses