Master B2B Friday 15

Master B2B

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

  1. FA 2 DIES

    A Recap of the 2026 Master B2B Mindshare Summit

    This week, Andy and Brian share their key learnings from the 2026 Master B2B Mindshare Summit held this week in Chicago.  Whether you were there - or just wish that you were - you'll get a taste of what participants learned at the event.

    25 min

  2. 6 DE MARÇ

    Turning Your Data Into Dollars with Ntara's Andy Didyk

    This week, Andy and Brian speak with Ntara's CEO, Andy Didyk about how organizations are working with their product data to ensure it's being discovered by LLMs.  As Andy Didyk says in the interview, companies are finding that they have hidden data troves that are powering their AEO/GEO efforts. This episode is also a preview of a session that the three of them will lead at the Master B2B Mindshare Summit on the same topic.  More info is available on the event website.

    25 min

  3. 27 DE FEBR.

    Is AI More about Making Money or Saving Money?

    On the Friday 15, Andy & Brian talk to Optimizely's Trevor Pope about whether practitioners should think about AI initiatives in terms of their impact on costs or their impact on revenue. (You might be surprised to hear that it can be both...) Master B2B Summit Master B2B Forum

    25 min

  4. 20 DE FEBR.

    Measuring the ROI of AI with guest Howard Blumenthal

    Andy and Brian are joined by eCommerce expert Howard Blumenthal to talk about how companies should think about the value of their AI initiatives.  Howard lays out a useful set of questions for preparing for new AI projects: Are we looking at the right workflows for AI? Are we measuring the right things? Is our data ready? Do we have a governance plan? Plus, learn how B2B eCommerce leaders are approaching the 4 hottest AI categories. Learn more about the Master B2B Mindshare Summit

    25 min

  5. 13 DE FEBR.

    IT vs eCommerce: Can't we all just get along?

    Andy and Brian are joined by Andy Goodfellow, SVP and Chief Technology Officer at Zoro, to discuss why there has historically been friction between the IT departments and eCommerce teams at so many companies.  Goodfellow shares how Zoro turned this dynamic on its head by aligning everyone on a singular goal - creating value for the end customer.  Plus, he gives some great advice about not confusing internal stakeholders with external customers.   Join the Master B2B Forum Sign up for the Master B2B Summit

    23 min

  6. 6 DE FEBR.

    Moving from SEO to Master AEO

    Andy and Brian talk with Rob Howl, the Vice President of Digital Products and Experience at HVAC parts distributor mSupply about how the company is approaching building out Answer Engine Optimization capabilities. Rob discussed the framework called EAT - Expertise, Authoritativeness and Trustworthiness - and using that to guide how the company thinks about changing its approach to product information and landing pages.  As he told Andy & Brian - "Your AEO strategy is only as good as your product data." We'll be discussing AEO strategies at the Master B2B Mindshare Summit on March 10 and 11 in Chicago.

    26 min

  7. 30 DE GEN.

    How can companies build trust when AI has the ability to undermine it?

    Building trust with your customers was difficult before AI began hallucinating information about your products.  So how can companies overcome that challenge?  It comes down to transparency, consistency and honesty.  Andy and Brian discuss best practices for bringing those traits to your organization.

    24 min

  8. 23 DE GEN.

    Is AI Becoming an Oligopoly? The $3 Trillion Battle for B2B Commerce

    Is AI becoming an oligopoly? Apple just paid Google $1 BILLION for AI technology, admitting Apple Intelligence failed. This changes everything for B2B commerce. In this episode of Master B2B Friday 15, Brian Beck and Andy Hoar break down the emerging AI oligopoly and what it means for B2B e-commerce leaders.  KEY TOPICS COVERED: Apple's $1B deal with Google for Gemini AI (and why it matters) The Protocol Wars: OpenAI's ACP vs. Google's Universal Commerce Protocol Why only 3-5 foundation AI models will survive The $3 trillion infrastructure investment battle How ChatGPT (68% market share) and Google Gemini (18%) dominate Market share shifts: Traditional Google search (78%) vs. ChatGPT queries (17%) What B2B companies must do NOW to prepare for AEO (AI Engine Optimization) Why B2B may have an advantage over B2C in the AI era

    23 min
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Informació

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

Fitxa tècnica

  • Creació
    Master B2B
  • Anys en actiu
    2023 - 2026
  • Episodis
    100
  • Qualificació
    Apte
  • Copyright
    © Copyright 2023 All rights reserved.
  • Lloc web del programa
    Master B2B Friday 15

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