Mastering MarTech Series

Rahmi Atalay
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  • Marketing

The most convenient way of catching up with the latest trends in the field of MarTech on the go! 2 new episode every week on Monday & Thursday, featuring senior executives from global companies! Tune in to listen to 2 fresh podcasts every week where industry leading executives will share their professional and personal stories with you. Brought to you by www.themartechsummit.com

  1. 03/08/2020

    Episode 2: Mastering MarTech Webinar with Natthawan Apiratanapimolchai, EVP from TMB Bank PCL (Brought to you by www.themartechsummit.com)

    Natthawan is an expert on leading customer understanding and customer value proposition for retail banking and acts as the changing agent to lead the strategic direction with value chain to deliver P&L and target customer experience. In this episode, she's discussing topics such as Maintaining a Customer Relationship | Data Driven Approaches in Marketing Professionals | Advice for Getting into her Industry/Role | Why she Chose to go into this Industry | What she is Most Looking Forward to After the Pandemic.

    15 min

  2. 27/07/2020

    Episode 1 - Mastering MarTech Webinar with Juthamas Vadhanapanich, Digital Specialist from Banpu (Brought to you by www.themartechsummit.com)

    Juthamas is a Digital Specialist of DCOE, BANPU. She has 18 years of experience working on UX/UI design and managing teams of young and enthusiastic designers and researchers. In this episode, she discusses Building a Persistent Relationship with Customers | Interactions that Doesn't Need to be Automated | Combining Different Aspects to Form a Marketing Strategy | Why She Chose to go into this Industry/Company | What She is Most Looking Forward to After the Pandemic | Her Top Working From Home Tips.

    12 min

  3. 16/07/2020

    Episode 10 - Mastering MarTech Webinar with Siddharth Bhatia from National University of Singapore [Brought to you by www.themartechsummit.com]

    Siddharth a PhD candidate at National University of Singapore (NUS). His research, MIDAS finds anomalies or malicious entities in time-evolving graphs. MIDAS can be used to detect intrusions, Denial of Service (DoS), and Distributed Denial of Service (DDoS) attacks. In this episode he discusses MIDAS - Anomaly/Intrusion/Fake News Detection | Why he went into Research | How his Research will be Useful | What makes MIDAS Different from Existing Methods | Real Life Applications of MIDAS | Future Plans to take MIDAS Forward | What he is Most Looking Forward to After the Pandemic

    13 min

  4. 13/07/2020

    Episode 9 - Mastering MarTech Webinar with Jonathan Wan from Japan Airlines [Brought to you by www.themartechsummit.com]

    Jonathan is the Director of Global Marketing of Japan Airlines responsible for driving growth and communications initiatives across JAL’s key markets in Asia, Europe and North America. In this episode, Jonathan talks about Business Transformation | 2020 MarTech Investment Priorities | How Deprecation of 3rd Parties Cookies will Change the Ecosystem | Connecting, Engaging and Building Relationships with Customers | How the Aviation Industry is Handling the Pandemic and it's Aftermath | His Top Working from Home Tip

    11 min

  5. 01/07/2020

    Episode 8 - Mastering MarTech Webinar with Peerapat Sirichot from Index Living Mall [Brought to you by www.themartechsummit.com]

    Peerapat is an expert in many areas such as, Advanced E-commerce and Online Business planning/Strategies, OKRs (Objective & Key Results) and PPPs (Plan-Process-Problems), Effective Organisational Structure, Report, Goal setting and measurement. In this episode he will discuss Challenges in Dealing with Consumer Data | Why he Chose to go into his Industry | Who to Meet to Understand the Industry Better | How his Industry is Handling the Pandemic | His Morning Routine.

    14 min

  6. 28/06/2020

    Episode 7 - Mastering MarTech Webinar with Tatchaphol Srichankij from Grand Sport Group [Brought to you by www.themartechsummit.com]

    Tatchaphol is a business professional with excellent leadership qualities and interpersonal communication skills. Specialized in Entertainment & Sports business strategy, which covers digital marketing strategy, digital transformation, online media platforms, retail management & team coaching. In this episode he will talk about Maximizing Cross Team Communication with MarTech | One App he can't Live Without | Why he Chose his Industry | His Greatest Win | His Morning Routine.

    12 min

  7. 24/06/2020

    Episode 6 - Mastering MarTech Webinar with David Thomas Boucher from Bumrungrad International Hospital [Brought to you by www.themartechsummit.com]

    David Boucher has worked in healthcare for over 40 years, the last 2 years as Chief Business Transformation Officer at Bumrungrad International Hospital in Bangkok, Thailand. For the 18 years prior to 2018, David served as an executive of BlueCross & BlueShield of South Carolina, as President of UCI Medical Affiliates where he managed 80 retail medical care centers. He was also President of Companion Global Healthcare, Inc.–the world’s only medical tourism facilitator owned by a major health insurer. Prior to 2000, David served as CEO at several hospitals in the U.S. Mr. Boucher earned his BS degree from Slippery Rock University (PA) and a MPH from USC.  David has been quoted in over 250 newspapers and journals including The Wall Street Journal, New York Times, The Economist, U.S. News & World Reports. He has been interviewed on NBC Nightly News and Fox Business News.  He as delivered lectures on disruptive innovation in healthcare at Harvard Business School, Yale School of Management, and Harvard Medical School. In this episode he will talk about The One App he can't Live Without | What Makes his Company Different in the MarTech Landscape | His Advice on Getting into his Field | Why he Chose to go into this Industry | His Morning Routine | What he is Most Looking Forward to After the Pandemic.

    13 min

  8. 21/06/2020

    Episode 5 - Mastering MarTech Webinar with Federico Brandi from Roojai.com [Brought to you by www.themartechsummit.com]

    With 8 years of marketing experience helping businesses succeed in Southeast Asia, Federico is leading the marketing team at Roojai.com, the fastest growing online car insurance platform in Thailand. In this episode Federico will talk about What makes Roojai.com Different to Others | How a Data-Driven Approach has Optimized Marketing Professionals | Dealing with Multiple Data Sources and it's Challenges | An Overview of Offline to Online Strategy | How the Insurance Industry is Handling the Pandemic and the Aftermath | His Morning Routine | His Top Working from Home Tips.

    24 min
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Información

The most convenient way of catching up with the latest trends in the field of MarTech on the go! 2 new episode every week on Monday & Thursday, featuring senior executives from global companies! Tune in to listen to 2 fresh podcasts every week where industry leading executives will share their professional and personal stories with you. Brought to you by www.themartechsummit.com

Ficha técnica

  • Creado por
    Rahmi Atalay
  • Años en activo
    2 mil
  • Episodios
    22
  • Clasificación
    Apto
  • Derechos de autor
    © Rahmi Atalay