Mind the Machine

Cheryl K. Goodman

Welcome to Mind the Machine, the podcast that uncovers the rapidly advancing world of technology and its profound connections with human kind. Hosted by Cheryl Goodman, author of How to Win Friends & Influence Robots

  1. hace 1 d

    The Biggest Mistake Companies Are Making With AI

    Max Krueger, CEO of Backland Labs and Claude Ambassador, joins Mind the Machine to talk about what actually happens when businesses begin adopting AI.From AI agents and enterprise adoption to personal productivity and the future of work, Max explains why AI isn’t necessarily eliminating work. Instead, it’s moving the bottleneck. As AI takes over tasks like writing code or handling repetitive administrative work, humans shift toward reviewing, planning, managing, and solving bigger problems.Max also shares what he’s learned from building San Diego’s AI community, running Claude Impact Labs with nonprofits, and helping organizations move beyond the hype to find practical, useful applications for AI.Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman

  2. 4 ago

    How OLIPOP Became a Half-Billion-Dollar Brand

    Stephen Vigilante, OLIPOP’s first employee and one of the marketers behind its rapid growth, joins Cheryl to explain how the company evolved from an emerging soda startup into a business exceeding half a billion dollars in revenue.Stephen shares OLIPOP’s early bets on influencer marketing, podcasts, and TikTok; the science behind the product; its expansion into entertainment and licensing; and how AI is changing product discovery. He also explores the next wave of creator marketing and why speed remains one of the greatest advantages an emerging brand can have.Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman

  3. 21 jul

    AI Actualized: The Blueprint for Businesses in 2026

    Welcome to Season 2 of Mind the Machine!This season shifts from talking about AI in theory to showing how businesses are actually using it today.In this kickoff episode, Cheryl Goodman introduces the 4 T’s of AI:• Tools – Choosing the right AI platforms for your business• Tips – Building repeatable AI workflows that evolve over time• Tokens – Understanding the real cost of AI implementation• Time Saved – Measuring the productivity gains that actually matterYou’ll also learn:* What it means to become an AI Native company* Cheryl’s concept of AI Actualization* Why small and medium-sized businesses may benefit the most from AI adoption* How Events.com is integrating AI into customer experience and operations* How AI hardware and digital memory tools are changing personal productivityIf you’re a business owner, executive, entrepreneur, or simply curious about where AI is headed, this episode is packed with practical ideas you can start applying today.👍 Like the video, subscribe, and let us know in the comments:Which of the 4 T’s do you think will have the biggest impact on your business?Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman

  4. 7 jul

    The Bionic Hand That Can Actually Feel

    In this episode of the Mind the Machine Podcast, Cheryl Goodman talks with Dr. Aadeel Akhtar, founder and CEO of Psyonic, about the company’s groundbreaking Ability Hand, a bionic prosthetic hand designed to restore dexterity, strength, and touch feedback for people with limb differences. Dr. Akhtar shares the personal story that inspired him to pursue bionic limbs, the powerful moment that led him to commercialize the technology, and how Psyonic’s human prosthetic users are helping train robots to perform real-world tasks. The conversation covers touch sensors, nerve interfaces, industrial robotics, ABB and NVIDIA partnerships, physical AI, generative AI, and the future of human augmentation. They also discuss how robotics may change the labor market, why dull, dirty, and dangerous jobs are likely to be automated first, and how future robots may become a normal part of everyday life. Subscribe to Mind the Machine for more conversations about AI, robotics, innovation, and the people building what comes next. Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman

  5. 23 abr

    The Marketing Genius Behind Liquid Death’s Explosive Growth

    Liquid Death is one of the most talked-about brands in the world.In this conversation, Cheryl sits down with SVP of Marketing Daniel Murphy to learn how Liquid Death built a brand that people actually pay attention to — from using comedy as their core strategy, to creating marketing that goes viral.You’ll hear how they think about brand identity, attention, partnerships… and why most companies waste money on marketing that doesn’t work.Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman00:00 What “brand” actually is00:24 Show intro00:54 Founder background and early failures02:21 What makes Liquid Death different02:46 Entertainment-first marketing strategy03:28 Why comedy is their North Star04:00 Building a brand people share05:30 Product positioning and packaging strategy07:01 The cultural trends driving growth08:55 Creating conversation and social impact09:16 Why most marketing fails today10:40 Attention economy and entertainment vs ads12:00 Measuring success with shares12:27 AI and why it’s not the answer (yet)15:29 Left brain vs right brain marketing18:02 Why most companies kill bold ideas18:42 The real risk in marketing19:47 Leveraging partnerships and collaborations21:36 The hardest part of building a brand24:22 What makes a great CMO26:49 Origin of Liquid Death28:11 Marketing across the entire funnel31:24 How they approach partnerships32:48 Why brand matters more than product34:16 Final thoughts

  6. 7 abr

    How to Build Your Own AI Digital Twin

    What if you could clone yourself… digitally? In this episode of Mind the Machine, Cheryl Goodman breaks down how to build your own AI-powered digital twin — a system that can think, write, and communicate like you. You’ll learn what a digital twin actually is, how it’s different from tools like ChatGPT, and the exact steps to create one using tools available today. More importantly, Cheryl walks through the most critical part of the process — how to structure your data, define your thinking, and train your AI so it actually reflects you. If you’re a founder, creator, or professional looking to scale your time and output, this is one of the most practical applications of AI you can start using right now. 00:00 What is a Digital Twin? 00:53 Welcome + Episode Overview 01:46 What You’ll Learn 02:05 What is a Digital Twin? (Definition) 03:01 Operational vs Personal Twins 04:39 Step 1: Gather Your Data 06:13 Decision Framework 07:57 Organizing Your Data 08:20 Step 2: Choose Your Platform (Claude, GPT) 09:02 Starter vs Advanced Twins 11:36 Step 3: System Prompt (Most Important Step) 13:07 How to Think Like Your Twin 13:57 Iteration & Testing 14:18 Step 4: Upload & Organize Data 15:27 Maintenance + Updates 15:52 Privacy & Security 16:19 Step 5: Testing Your Twin 17:23 How to Use Your Twin 18:52 Why This Is Different From ChatGPT 19:43 Treat It Like a Living Asset 20:02 Common Mistakes to Avoid 21:42 Final Thoughts 22:06 Recap  22:28 The Bigger Opportunity 23:11 Outro

  7. 24 mar

    The Future of AI in Business (And What Most People Get Wrong)

    What does AI actually change about how businesses operate? In this conversation, Wiley Jones (co-founder and CEO of Doss) breaks down the real shift happening right now — and why most people are thinking about it the wrong way. From the evolution of computing (mainframes → cloud → AI) to the rise of “AI-native” companies, this episode explores how work is being redefined… and what actually matters if you want to build something that lasts. This isn’t about tools. It’s about how you think. The IQ Era: https://www.linkedin.com/pulse/recap-mwc-final-day-iq-era-cheryl-k-goodman-tsuic/ 00:00 Opening: “You can’t escape who you are” 00:13 Intro to Wiley Jones and Doss   01:06 What Doss does (explained simply)   03:00 The architecture shift behind AI   05:50 Should companies rebuild everything for AI?   08:02 What actually matters in an AI-driven world   10:06 What machines vs humans should focus on   11:54 Why understanding your business matters more than AI   13:30 Wiley’s path and early lessons   15:17 Why great products still fail   21:15 Finding your “thing” (the constellation idea)   23:00 Why conviction matters in building anything   25:08 The myth of “AI magic”   28:10 How to actually start using AI today   32:09 The truth about hallucinations and limitations   37:54 The future of AI and society   41:52 What Doss is building and who it’s for

  8. 13 mar

    AI Will Be in Everything You Do Soon. Get Ready.

    AI is rapidly transforming how work gets done, but most people are only scratching the surface of what’s possible. In this episode of Mind the Machine, we sit down with Jay Hack, Head of AI at ClickUp and co-founder of Codegen, to explore how AI is changing productivity, software, and the future of work. Jay shares his journey from studying AI at Stanford to building startups and eventually leading AI strategy at one of the fastest growing work platforms in the world. We discuss common myths about AI, why hallucinations shouldn’t stop you from using it, and why learning AI today may be as important as learning to use the internet in the 1990s. If you’re curious about where AI is headed and how it will reshape the way humans work alongside intelligent systems, this conversation offers a thoughtful and optimistic perspective. Follow Mind the Machine Instagram: https://www.instagram.com/mindthemachinepodcast TikTok: https://www.tiktok.com/@mindthemachinepodcast Website: https://findgood.tech/ LinkedIn: https://www.linkedin.com/company/findgood-tech/ Timestamps 00:00 Introduction and why AI will shape everything we do 00:18 Meet Jay Hack, Head of AI at ClickUp 01:06 Jay’s background and early interest in AI 03:30 Learning AI as a student and early machine learning work 05:40 What AI looked like before ChatGPT 07:00 The biggest myths people believe about AI 08:30 Why AI hallucinations shouldn’t stop you from using it 12:30 Why AI will transform industries like medicine and law 15:30 What it means to build an AI-native company 18:20 The rise of AI agents and productivity tools 22:00 How ClickUp is integrating AI into work 26:00 AI tools people should explore beyond ChatGPT 29:40 Why the future of work will involve humans collaborating with AI 33:00 “A nation of geniuses in a data center” and what that means 36:00 Final thoughts on learning AI today

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Información

Welcome to Mind the Machine, the podcast that uncovers the rapidly advancing world of technology and its profound connections with human kind. Hosted by Cheryl Goodman, author of How to Win Friends & Influence Robots

Ficha técnica

  • Creado por
    Cheryl K. Goodman
  • Años en activo
    2024 - 2026
  • Episodios
    42
  • Clasificación
    Explícito
  • Derechos de autor
    © Cheryl K. Goodman
  • Sitio web del podcast
    Mind the Machine