My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. FA 5 H

    Amazon External Traffic Strategy for More Sales and Ranking

    Send us Fan Mail Amazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings.  In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The video also explains how Subscribe & Save fits into Amazon ranking by adding steady organic sales and helping support 180-day sales history. Book a call to turn outside traffic into Amazon sales: https://bit.ly/4jMZtxu #AmazonExternalTraffic #AmazonInfluencerMarketing #AmazonSubscribeAndSave #AmazonSEORanking #AmazonSellerTips Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 Best ways to send outside traffic to Amazon 0:28 Why influencer traffic can help Amazon sales 0:58 Affiliate marketing for Amazon sellers 1:19 Building a social media presence for the brand 1:55 Why brand awareness matters 2:27 Direct-to-consumer strategy for Amazon brands 3:10 Meta ads, TikTok ads, UGC, and branded Amazon search 3:48 MAG Growth support for DTC marketing 4:22 Does Subscribe & Save affect CTR and conversion rate? 4:52 How Subscribe & Save affects Amazon ranking 5:30 Organic sales and 180-day sales history 6:05 Why recurring Subscribe & Save orders matter ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min
  2. FA 1 DIA

    How to Recover Cash from FBA Unfulfillable Inventory

    Send us Fan Mail Amazon unfulfillable inventory can drain profit when FBA returns, disposal, liquidation, and value recovery settings are wrong. This video explains Amazon automated value recovery, return to seller settings, grade and resell, refurbishment, and FBA liquidation. Amazon sellers can compare removal options, cost impact, resale value, and when damaged inventory should be returned instead of disposed. Stop letting bad FBA return settings eat your margin, get a real Amazon inventory plan before more units turn into lost profit: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #AmazonInventory #FBASeller #SellerCentral Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - What Happens to Amazon Unfulfillable Inventory 00:31 - Amazon Automated Value Recovery Settings 01:01 - Refurbishment, Grade and Resell, and Liquidation 02:20 - Return to Seller vs Dispose 03:02 - When Returned Inventory Still Has Value 03:33 - Removal Cost, Shipping Cost, and Profit Impact 03:57 - Best FBA Setting for Damaged Returns ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
  3. FA 4 DIES

    The Amazon Shift Sellers Should Not Ignore In 2026

    Send us Fan Mail Amazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce SOPs, and business growth systems. Learn how Amazon sellers can think about margins, pricing, AI tools, leadership, and process changes during a tougher marketplace year. Stop guessing through Amazon fees, ad changes, and margin pressure. Get a clear growth plan before your profit gets squeezed: https://bit.ly/4jMZtxu #AmazonSellers #AmazonFBA #AmazonAds #EcommerceGrowth #AITools Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Amazon Seller Changes in 2026 1:09 - Amazon Ads Payment Change and Seller Boycott 2:04 - Credit Card Rewards and Ad Spend Cash Flow 3:02 - Why the Amazon Ad Boycott Had Low Impact 4:40 - Seller Fees, Cash Back, and Margin Pressure 5:23 - FBA Fuel Surcharge and Rising Costs 6:10 - Tariffs, CPC Increases, and Profit Problems 7:02 - Amazon Pricing Ripple Effect Across Ecommerce 7:40 - AI Agents and Ecommerce Workflows 8:31 - Why AI Is Not Replacing Sellers Yet 9:03 - MAG AI and Business Process Automation 10:06 - How AI Helps New Brands Start Faster 10:36 - Why AI Should Not Run Amazon Ads Alone 11:22 - Claude, Perplexity, and AI Tools for Business 12:25 - Rufus, AI Shopping, and Consumer Trust 13:19 - MAG AI, SOPs, and Human Review 14:18 - How MAG Balances AI With Core Services 15:12 - Ecommerce Growth, Software, and New Business Units 16:02 - Custom AI Agents for Business Problems 17:49 - When Software Should Fit the Business 18:51 - Small AI Tools and New Business Ideas 20:32 - Trust, Client Growth, and Ecommerce Services 22:52 - Leadership, Teams, and Managing Growth 24:24 - SOPs, Checklists, and Process Control 26:11 - Teaching, Multiplying, and Training Teams 27:42 - AI as a Tool, Not a Replacement 28:25 - Ecommerce Growth Plans and Future Markets ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    29 min
  4. FA 5 DIES

    How to Build a Winning Amazon Strategy in 2026

    Send us Fan Mail To develop effective strategies, sellers need to perform a full end-to-end amazon ppc audit of their Amazon account. This video explains why understanding your account in depth is crucial for amazon optimization and overall amazon business growth. Learn how to analyze search terms and their performance to enhance your amazon advertising and implement better ecommerce strategies.  Schedule a call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #AmazonBrandAnalytics #AmazonPPC #AmazonSEO Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon Sellers Need an Account Audit 00:47 - Amazon Account Audit Checklist 02:13 - Search Query Performance Report Explained 03:20 - ICAP Funnel for Amazon Strategy 04:24 - How to Increase Amazon Impressions 05:19 - SEO Indexing and PPC Impressions 06:42 - How to Increase Amazon Clicks 07:00 - Main Image CTR and Amazon Image Rules 08:41 - How to Increase Add-to-Carts 10:21 - Price, Reviews, and Purchases 11:26 - Turning Account Data Into Strategy 12:05 - Brand Tailored Promotions for Sales 13:27 - Customer Journey Analytics in Brand Analytics 14:55 - Cart Abandoners and Drop-Off Strategy 15:34 - Data-Based Amazon Strategy Decisions ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    17 min
  5. FA 6 DIES

    ACOS vs TACOS: The Amazon Seller Mistake That Can Hurt Growth

    Send us Fan Mail Staring at ACOS alone can make Amazon sellers miss the bigger PPC picture fast. Kevin Sanderson explains why Amazon sellers should not focus on only ACOS, TACOS, profit, or market share when making PPC decisions. He shows how each metric tells part of the story and why watching the full picture can help sellers avoid bad ad choices. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #AmazonSeller #ACOS #TACOS Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:02 - ACOS, TACOS, Profit, or Market Share 00:35 - Why One Metric Can Cause Bad Decisions 01:30 - Reading PPC Metrics Like a Dashboard 02:14 - How TACOS, Market Share, and Profit Connect 02:43 - Tracking the Full Amazon PPC Picture ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min
  6. 19 DE MAIG

    I Started with $0 Selling Cards, Now I Manage Amazon Brands

    Send us Fan Mail This video shares a real Amazon career path that did not start with a fancy title or years of experience. It starts with selling Yu-Gi-Oh cards on eBay, testing dropshipping, learning Shopify, and slowly moving into Amazon PPC and brand management through hands-on work. The main point is simple: the best way to learn ecommerce is by doing the work, getting reps, and working with real accounts. Watch the full video to see how beginners can start from zero, get trained, and build a real career at My Amazon Guy. Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu #AmazonJobs #AmazonPPC #EcommerceCareer #AmazonSelling #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min
  7. 18 DE MAIG

    Automated Keyword Funnel For Amazon Ads

    Send us Fan Mail Finding effective targets for Amazon advertising can be challenging for even seasoned sellers.  This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsored products and amazon sponsored brands campaigns. Need help setting up Amazon ads the right way? Book a coaching call: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AmazonSellers #AmazonAdvertising #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Finding Better Amazon Ad Targets 01:03 - Setting Up a Sponsored Product Campaign 01:32 - Why One Product Matters 01:58 - Automatic Targeting and Bids 03:05 - Automated Rules in Amazon Ads 03:56 - Creating the Manual Campaign 05:22 - Feeding Terms Into Ad Groups 06:35 - CTR and Conversion Rate Filters 07:08 - ROAS Filter and 30-Day Performance 07:32 - Exact, Phrase, and Broad Campaigns 08:16 - How the Keyword Funnel Works 08:50 - Automating Amazon Keyword Research ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    9 min
  8. 15 DE MAIG

    Why Getting Laid Off Was the Best Thing That Happened to Me

    Send us Fan Mail Amazon agency growth starts with content, SOPs, remote hiring, and client results from Steven Pope at My Amazon Guy. Steven Pope shares how My Amazon Guy started as a consulting plan, then grew through Amazon content, SOPs, remote work, virtual assistants, and a strong learning culture. He explains how the first client went from $4,000 a month to $1 million a month, why YouTube content helped bring in clients and talent, and how SOPs helped the team scale across remote roles. This video is a strong case study for Amazon sellers, agency owners, and operators building better systems. Stuck with Amazon growth, team systems, or listing problems? Book a coaching call with My Amazon Guy and get a clear action plan: https://bit.ly/4jMZtxu #AmazonAgency #AmazonFBA #amazonseller  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - How My Amazon Guy Started 00:47 - First Client and Early Growth 01:31 - Hiring the First Employee 02:33 - Going Remote Before COVID 02:52 - Hiring Virtual Assistants 03:03 - Using Content to Grow 03:46 - Sales From YouTube 04:09 - Why Steven Pope Hired Fast 05:20 - Delegating Work You Know 05:54 - Turning Amazon Tasks Into SOPs 06:25 - Content Helped Sales and Hiring 07:31 - Building Systems and Processes 08:39 - SOPs Made Remote Work Possible 09:30 - Learning and Teaching Values 09:46 - Three Deep to a Seat System 10:16 - Why Systems Protect the Company ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    11 min

Informació

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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