My Amazon Guy

Steven Pope
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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. FA 7 H

    2026 Amazon PPC Profitability Masterclass That Actually Delivers Results

    Send us Fan Mail Join Noah Wickham from My Amazon Guy as he discusses current amazon ppc strategy and answers audience questions on managing brands effectively. This session covers screen shares of Amazon Ads dashboards, focusing on audience targeting, performance metrics, and search impression share. Learn about optimizing your amazon advertising campaigns and discover the best approaches to amazon sponsored ads. Stop guessing your ad strategy, get a real breakdown of what’s draining your budget and fix it fast: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #EcommerceStrategy #AmazonSellerTips #PPCAdvertising Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - PPC Overview and Common Questions 00:52 - Understanding Cost Per Click Basics 02:13 - Suggested Bid vs Actual CPC Explained 03:33 - Bid Adjustments and Top of Search Strategy 04:33 - Low Profit Margin and PPC Strategy 05:31 - High CPC Examples and Profit Impact 07:08 - ACOS vs TACOS Explained Clearly 08:43 - Brand Metrics and Funnel Breakdown 10:38 - Amazon Marketing Cloud Audience Targeting 12:02 - Fixing Low Awareness with New Audiences 13:40 - Turning Consideration Into Purchases 15:18 - Cart Abandon Strategy for More Sales 17:01 - Keyword vs Audience Targeting Shift 18:24 - Top of Search Strategy and Impression Share 21:03 - Combining Audience and Bid Adjustments 23:18 - New Product PPC Launch Strategy 25:22 - Declining Demand and Rising CPC 27:05 - Campaign Optimization Time and Bulk Files 28:33 - PPC Budget Strategy by Month -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    30 min

  2. FA 1 DIA

    Amazon Killed Alt Text Indexing For Good

    Send us Fan Mail Amazon has implemented a significant update regarding alt text functionality within A+ content, impacting how sellers previously handled indexing. This video explains that Amazon now uses artificial intelligence to automatically generate alt text for all images. This change affects amazon listing optimization and amazon seo practices, requiring sellers to adapt their strategies for enhanced brand content moving forward. Fix lost rankings fast before traffic drops further get a full listing strategy review now: https://bit.ly/4jMZtxu #AmazonSEO #AmazonFBA #EcommerceTips #AmazonListing #keywordranking  Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon alt text removed update 00:30 - AI generated alt text explanation 01:00 - Why this hurts keyword indexing 01:26 - Loss of Spanish keyword ranking 01:50 - What sellers should do now 02:07 - Focus on crawlable text and FAQs -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min

  3. FA 1 DIA

    We Paid Millions to Learn This So Amazon Agencies Don’t Have To

    Send us Fan Mail AI tools now replace expensive software, reduce development time, and improve business systems. Learn how agencies use AI for automation, churn prediction, customer data tracking, and faster builds. This video covers AI for ecommerce, agency growth, automation tools, and real use cases in 2026. If outdated systems are slowing growth, fix it now before competitors replace you with AI:  https://bit.ly/4jMZtxu #AIforBusiness #AgencyGrowth #AutomationTools #EcommerceStrategy #aitools  Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - $2.6M software replaced by AI 00:20 - Why AI is finally ready in 2026 01:03 - Real use vs AI hype explained 01:42 - Turning agency systems into AI products 02:30 - Why agencies must transition now 03:26 - Replacing copywriting and design roles with AI 04:50 - Building websites and tools in hours 05:38 - Using AI to predict client churn 06:53 - Data driven decisions with AI systems 08:30 - How to build tools using AI prompts 09:02 - Too many good ideas problem with AI -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min

  4. FA 2 DIES

    Amazon Sellers Making This Expansion Mistake

    Send us Fan Mail Wondering how to determine if your brand is ready for market expansion beyond Amazon? This video helps assess if your online business has the necessary cash flow and inventory for growth. Learn key considerations for ecommerce scaling and whether you're prepared to sell on Amazon, Walmart, Shopify, or TikTok Shop. We dive into ecommerce operations to ensure a smooth transition. If scaling to new marketplaces feels risky or unclear, fix the gaps now before expansion turns into lost profit and inventory issues: https://bit.ly/4jMZtxu #EcommerceGrowth #AmazonSellers #TikTokShop #ShopifyTips #AmazonFBA Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - When to Expand Beyond Amazon 00:15 - Cash Flow and Inventory Check 00:30 - Managing Inventory for New Channels 00:52 - Ad Budget for Shopify and TikTok 01:16 - Fulfillment Options and 3PL Setup 01:44 - Off Amazon Ads Impact on Sales 02:12 - Why External Traffic Helps Ranking 02:33 - How Offsite Sales Affect SEO 03:05 - Common Expansion Mistakes 03:18 - Expanding Too Fast Issues 03:26 - Treating Platforms the Same 03:47 - Spreading Too Thin Across Channels 04:16 - Focus Strategy for Growth 04:29 - Is TikTok Shop Worth It 05:12 - Measuring Traffic Impact 05:45 - Tracking Brand Search Growth 06:06 - Influencer Programs Explained 06:33 - TikTok vs Amazon Influencers -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    7 min

  5. FA 3 DIES

    Your Ads Are About to Get Obsolete

    Send us Fan Mail This video features a thought-provoking discussion about the future of advertising and the impact of AI purchasing agents. The conversation explores how artificial intelligence could shift marketing strategies from humans to robots, raising concerns about emotional appeals and human preferences. We discuss the role of knowledge and culture when considering this new era of automation. If ad spend is rising but sales are flat, it is time to fix the strategy before more budget is waste, get expert eyes on it now: https://bit.ly/3ZlHh6G  #AmazonAdvertising #AmazonPPC #EcommerceStrategy #AmazonAds #DigitalAdvertising Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - AI and the Future of Advertising 00:30 - Why Amazon Customers Think They Buy From Amazon 01:15 - How Ecommerce Knowledge Gaps Affect Brands 02:10 - Getting Started in Amazon Advertising 03:20 - Hiring Challenges in Ecommerce and Agencies 04:40 - Remote Work and Talent in Amazon Businesses 06:00 - Why Hiring the Right People Is Difficult 07:10 - Explaining Ecommerce to Non Amazon Users 08:40 - Customer Behavior on Amazon Explained 10:00 - Why Building a Brand on Amazon Is Hard 11:10 - Changes in Advertising and Privacy Rules 12:00 - Evolution of Amazon Ads and DSP 13:20 - Full Funnel Strategy and Audience Building 14:40 - Why Off Amazon Traffic Drives Sales 15:50 - Attribution Problems Across Platforms 17:00 - AI Tools and Amazon Advertising Future 18:20 - Rufus and AI Search Reality Check 19:30 - What Amazon Might Do Next With AI 20:40 - Amazon vs Walmart Data Strategy 22:00 - Limits of AI Advertising Tools 23:10 - Human Behavior vs Automation in Ads 24:20 - AI Buying Agents and Future Concerns 25:40 - Personalization and AI Decision Making 26:50 - Will AI Replace Advertising Decisions 28:00 - Final Thoughts on Advertising Future -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    29 min

  6. FA 4 DIES

    How Strikethrough Pricing Works On Amazon in 2026

    Send us Fan Mail Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices. Fix the pricing setup before Amazon wipes out the discount, get a direct strategy call for the listing now: https://bit.ly/4jMZtxu #AmazonPricing #AmazonStrikethroughPrice #AmazonListPrice #amazonsellertips  Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:33 Amazon changes list price to typical price 01:08 New Amazon pricing rules for list price and typical price 01:53 How 90 day pricing affects strikethrough discounts 03:04 How Amazon calculates reference pricing 04:02 Where to update list price in Seller Central 05:02 How sale price creates strikethrough pricing 06:07 Why long promotions can remove the strikethrough -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    7 min

  7. 3 D’ABR.

    Steven Pope Built This After Watching Amazon Fail Sellers

    Send us Fan Mail People are often frustrated with Amazon's 'shoot first, ask questions later' culture and the perceived lack of care for sellers, often citing customer service as a major pain point. This video features a discussion about these frustrations and the motivations behind starting MyAmazonGuy, highlighting the importance of strong client relationships for any entrepreneur. It offers valuable small business advice for those navigating the complexities of an online business and selling on Amazon. If your Amazon listings are getting traffic but not converting, fix it now with expert help before sales drop further: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellers #EcommerceGrowth #AmazonTips  Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon Sellers Are Frustrated 00:30 - Background and Startup Journey 01:12 - Corporate vs Entrepreneur Path 02:02 - How the Amazon Agency Started 02:49 - Who Needs Help on Amazon 03:05 - Traffic and Conversion Strategy 03:13 - Why CTR Drives Sales Growth 03:41 - Common Amazon Seller Problems 04:30 - How to Increase Click Through Rate 05:01 - Managing Amazon Accounts Effectively -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min

  8. 2 D’ABR.

    Credit Cards No Longer Work for Amazon Ads | Here's Why

    Send us Fan Mail Critical news regarding Amazon advertising: effective April 16, 2026, credit cards will no longer be an accepted payment method for Amazon ads. This significant change for every amazon seller account means payments will be pulled directly from your Amazon account, impacting how you make money decisions for your small business. Prepare now to adjust your amazon ppc strategies. If this change is about to hit your cash flow, get a real plan in place before your ad spend starts choking your growth: https://bit.ly/4jMZtxu #AmazonPPC #PPCStrategy #AmazonAds #amazonppcnews #amazonppcupdates Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Ads Payment Change Announcement 00:07 - Credit Card Payments Being Removed 00:25 - Why Amazon Made This Decision 01:02 - New Payment System Explained 01:40 - Double Impact on Seller Cash Flow 02:10 - Loss of Credit Card Rewards Explained 03:07 - Extra Perks and Benefits Going Away 04:06 - Amazon Promotional Credit Breakdown 05:03 - Why Credits May Not Help Sellers 06:16 - Cash Flow Delay and 60 Day Impact 07:01 - Is Selling on Amazon Still Worth It 08:10 - Opportunity for Sellers Who Adapt 09:00 - Final Thoughts on Future Challenges -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min
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Informació

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Fitxa tècnica

  • Creació
    Steven Pope
  • Anys en actiu
    2020 - 2026
  • Episodis
    1,9 k
  • Qualificació
    Apte
  • Copyright
    © 2026 My Amazon Guy
  • Lloc web del programa
    My Amazon Guy

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