Podiatry Marketing

Tyson E. Franklin and Jim McDannald, DPM
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Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.

  1. HACE 5 D

    Your Market Is Telling You What It Wants — Are You Listening?

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of knowing market demographics to tailor marketing strategies specific to local areas. They explore how to leverage tools such as census data to identify unrecognized revenue opportunities and enhance the effectiveness of marketing efforts. Additional key topics include the importance of dedicated local web pages, mining existing patient data to identify additional service opportunities, and creating smooth patient experiences through well-developed systems and workflows. The episode also explores how podiatrists can build clinical confidence to consistently present treatment options, thereby ensuring better patient care and practice growth. ✉️ Contact: jim@podiatrygrowth.com

    29 min

  2. 2 MAR

    10 Reasons Patients Trust TikTok & Instagram Creators More Than Qualified Podiatrists

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why patients often trust TikTok and Instagram creators more than qualified podiatrists. They explore ten key reasons, including the power of confidence over credentials, the impact of simple stories over complex science, and the importance of visibility and relatability. They also discuss the dynamics of trust-building and the need for podiatrists to adapt their communication strategies to be more patient-friendly to provide better care. ✉️ Contact: jim@podiatrygrowth.com

    23 min

  3. 23 FEB

    Will Marketing Actually Work for My Podiatry Practice?

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle common doubts and myths about the effectiveness of marketing in podiatry practices. From competing with hospital systems to the supposed need for daily social media posts, they break down five specific misconceptions that often hold podiatrists back. Learn why small market practices can actually dominate locally, how to optimize your Google Business Profile, and why past marketing failures may have been due to the wrong tactics or timing. Whether you're in a specialized or general practice, this episode offers actionable steps to enhance your marketing efforts and grow your patient base. ✉️ Contact: jim@podiatrygrowth.com

    37 min

  4. 16 FEB

    Why Building Credibility is Better than Paying for Advertising

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into why building credibility often outperforms paying for advertising. They discuss how credibility and trust are built through real-world interactions and networking, rather than just through online ads. The conversation highlights the limitations of advertising, the power of referrals, and how borrowed credibility from trusted sources can significantly impact a podiatry practice. Practical steps for creating a credibility map and the importance of adding value first are also covered. Don't miss insights into why ads stop when the budget runs out, while credibility keeps compounding over time. ✉️ Contact: jim@podiatrygrowth.com

    21 min

  5. 9 FEB

    Online Visibility: What Actually Moves the Needle for Private Practices

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss crucial strategies to enhance private practice online visibility. They explore the fundamentals of being found online, the importance of having a well-maintained website, leveraging Google Business Profiles, and the impact of reviews. The duo provides practical tips on ensuring your clinic appears in local search results, optimizing your digital presence, and maintaining consistency across platforms. This episode is packed with insightful advice to help podiatrists capture more patients and build trust in the digital age.✉️ Contact: jim@podiatrygrowth.com

    24 min

  6. 2 FEB

    The Benefits of Using AI to Create Blogs & Other Content

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the benefits of utilizing AI for creating blogs and other content in the podiatry field. Learn how AI can help you produce content consistently, overcome blank page syndrome, educate patients without overthinking, improve SEO, and save time. They also share practical AI prompts to get you started and discuss how AI can help you stand out against competitors. Whether you're new to AI or looking to enhance your current strategies, this episode is packed with valuable insights and tips to elevate your podiatry practice. ✉️ Contact: jim@podiatrygrowth.com

    28 min

  7. 26 ENE

    Essentialism for Podiatrists: Do Less, Accomplish More

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into Greg McKeown's 'Essentialism' and explore how its principles can be applied to podiatry practice. Learn about the importance of designing your practice intentionally, understanding trade-offs, finding your niche, creating space to think, and the power of saying 'No.' Perfect for podiatrists looking to streamline their practice and focus on what truly matters. Don't miss out on actionable tips and strategies to build a fulfilling, sustainable podiatry career. Essentialism: The Disciplined Pursuit of Less by Greg McKeown: Amazon | Audible ✉️ Contact: jim@podiatrygrowth.com

    34 min

  8. 19 ENE

    Why Every Piece of Marketing Needs a Call-To-Action (CTA)

    📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the vital role of Call-to-Actions (CTAs) in podiatry practice marketing. They emphasize that without a clear call to action, marketing efforts can become mere background noise. The duo discusses various types of CTAs, ranging from appointment-based to education-focused, and emphasizes the importance of guiding patients through their journey. They also highlight the importance of engaging content and the benefits of measuring CTA effectiveness. Tune in for practical tips and insights to make your marketing more effective and turn passive viewers into engaged followers. ✉️ Contact: jim@podiatrygrowth.com

    20 min
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Información

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.

Ficha técnica

  • Creado por
    Tyson E. Franklin and Jim McDannald, DPM
  • Años en activo
    2022 - 2026
  • Episodios
    220
  • Clasificación
    Apto
  • Derechos de autor
    © 2022, Podiatry Marketing
  • Sitio web del podcast
    Podiatry Marketing

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