RED Talks

RED C Research
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Short market research podcast helping you understand consumer behaviour. At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions.  These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.  All to help you See more clearly.

  1. 28/11/2025 · VÍDEO

    RED Talks: UK Consumer Mood Monitor & the latest Budget announcement

    Stella Hill, Emily Gorman and special guest Dominic McGrath, UK correspondent for the Business Post, discuss the latest budget announcement and what it means for consumers, drawing on key insights from our recently published wave of the UK Consumer Mood Monitor.

    15 min

  2. 19/03/2025 · VÍDEO

    RED Talks - Understanding your target market - Modern Masculinity

    RED Talks

    10 min

  3. 04/03/2025 · VÍDEO

    RED Talks - Delivering Effective Marketing Communications

    This RED Talks video explores how brands can grow via effective marketing communications. Specially looking at building Mental Availability through Category Entry Points (CEPs), Directors of RED C Ireland, Ciara Reilly and Jane Dunleavy, will introduce you to the theory and use real world examples to illustrate how brands bring this to life.

    14 min

  4. 26/02/2025 · VÍDEO

    Relish Talks - Achieving Growth by Understanding Market Behaviour - Understanding your Target Market with Southern Water

    For a special Relish episode of this month’s RedTalks, Simon Thompson sat down with Nick Eves and Ollie Eley from the insight team at Southern Water to chat about the importance of insight within the water sector, how the voice of the customer is informing real change at the company, and how they want to win back their reputation within their ongoing efforts to improve. 00:00 - Introduction – the general role of insight 03:11 – Getting the stakeholders in on the journey 05:45 – What is the ideal process from an insight agency? 8:54 – What has changed post Covid? 9:51 – What is Nick’s experience with working with segmentation data? 12:15 – Listening to criticisms to regain trust 14:15 – What is the desired outcome of all this research? 15:21 – Getting the stakeholders to know their customers 16:42 – Timescales of change at Southern Water 17:32 – Efficiency and new speed of insight

    19 min

  5. 24/07/2024 · VÍDEO

    RED Talks: Understanding Kids & Play

    In this Gen Alpha focused episode, kids and family experts Cat Hunter and Kirsty Koch of RED C UK, discuss the importance of play and how it’s evolved. They also explore the dichotomy between kids’ play preferences and parental priorities and what this means for brands.

    10 min

  6. 13/05/2024 · VÍDEO

    RED Talks: Season 2 - Episode 7 - RED C Consumer Mood Monitor (Apr-24)

    In the latest edition of our RED Talks series, Director Geoff Tucker and Research Project Manager Colm Finlay discuss the most recent results from RED C’s Consumer Mood Monitor in the ROI to get behind the data and understand what the key factors are impacting on the Irish consumer psyche.

    15 min

  7. 03/04/2024 · VÍDEO

    RED Talks: Season 2 - Episode 4 - Reaching Him Right

    In this episode, Directors Aoife Marron and Robin McGhee discuss current attitudes, opinions and behaviours among men, as well as the implications for brands and how they can best engage and connect with them.

    14 min

  8. 07/03/2024 · VÍDEO

    RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations

    In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to understand which concepts to take forward.

    15 min
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Información

Short market research podcast helping you understand consumer behaviour. At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions.  These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.  All to help you See more clearly.

Ficha técnica

  • Creado por
    RED C Research
  • Años en activo
    2020 - 2025
  • Episodios
    21
  • Clasificación
    Apto
  • Derechos de autor
    © Copyright 2020 All rights reserved.
  • Sitio web del podcast
    RED Talks