Scaling DevTools

Jack Bridger
  • 5,0 (1)
  • MARKETING
  • QUINCENAL

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

  1. HACE 11 H

    How PlanetScale write content, with Ben Dicken

    Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps engineers understand complex ideas. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:    •  Ben's X   •  B-trees and database indexes article   •  IO devices and latency article

    44 min

  2. 10 OCT

    Technical Advisory Boards - the most important action DevTools founders can take?

    In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  The first tab call   •  How to recruit TAB members   •  After the first set of TAB calls   •  Adam's Linkedin   •  Adam's book

    21 min

  3. 3 OCT

    Running Events with Matt Carey from AI Demo Days

    Matt Carey from AI Demo Days, shares his experience of organizing developer events in London and San Fransisco. He discusses the real costs involved and how creating fun, community-driven events makes all the difference - plus a spicy take on Hackathons! This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  AI Demo Days   •  Matt Carey's links

    38 min

  4. 26 SEPT

    AI Tools for Enterprise - Chris and Matt from Ona

    Gitpod has rebranded to Ona and shifted its focus to building AI tools for enterprise teams. This episode digs into why they made the leap, how they're standing out in a crowded AI space, and what it’s been like rethinking developer workflows from the ground up. We talk about dev environments, differentiating in the AI space, forward-deployed engineers and more. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:    •  Ona   •  Christian's X   •  Matthew's X

    40 min

  5. 19 SEPT

    Better documentation with the Diátaxis Framework

    Creating docs that actually work means knowing what to write, how to write it, and where it belongs. In this episode, we break down the diataxis documentation framework—a simple but powerful system that splits docs into four clear types: tutorials, how-to guides, explanations, and reference. We look at examples of tools that have implemented diataxis to write their documentation with clarity and purpose. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Diataxis   •  Sequin   •  Layercode   •  Logdy

    24 min

  6. 12 SEPT

    Karan Vaidya, founder of Composio: MCP use cases & Elon retweets

    Karen from Composio shares how developers are using MCP to connect tools like Slack, Notion, and Gmail with AI agents, growing from nearly zero to 100,000 users in 6 months. They capitalized on key moments when new AI tools, such as Grok versions and Claude releases, came out, creating examples and demos that resonated strongly across social media and got them retweeted by Elon Musk. Hear how the team learns to use these tools better over time, helping each new release work smarter than the last. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Composio    •  Composio's X   •  Karan's X   •  Launch Video

    44 min
  7. Studying Lee Robinson, Cursor's new VP of Developer experience

    5 SEPT

    Studying Lee Robinson, Cursor's new VP of Developer experience

    Lee Robinson helped Vercel grow to $200M+ in ARR and scaled the Next.js community to over 1.3 million active developers. I dive into his blog posts to uncover valuable insights and lessons about how he achieved this success, covering topics like docs, community building, developer education, marketing, and product development. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Lee Robinson's blog   •  Lee Robinson's X   •  Peter Yang's interview   •  swyx's interview   •  Gonto on Scaling DevTools   •  Developer Marketing Community P.s. this is a new style of episode, let me know what you think.

    36 min

  8. 29 AGO

    Running hackathons, with Carter Rabasa from Langflow

    Carter Rabasa, head of DevRel at Langflow, talks about organizing and participating in hackathons, how these events enable developers to break free from routine work, and how they can help accelerate tool development. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Carter's X   •  Carter's LinkedIn   •  Cascadia AI Hackathon (and Luma)   •  AI Tinkerers   •  Bolt Virtual Hackathon

    58 min
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Tráiler

Información

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

Ficha técnica

  • Creado por
    Jack Bridger
  • Años en activo
    2022 - 2025
  • Episodios
    160
  • Clasificación
    Apto
  • Derechos de autor
    © 2025 Jack Bridger
  • Sitio web del podcast
    Scaling DevTools

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