Send It!

Send It!
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The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

  1. HACE 2 D

    EP 74: Conversion psychology: 6 principles for retention marketers

    Retention isn't about technology. It's about human behavior. In this episode of Send It, Jimmy Kim and Chase Dimond get into the six psychology principles behind why people actually buy. From reciprocity to momentum, these are the human behavior triggers that the best retention programs are built on… and most brands aren't using any of them intentionally. If you've ever wondered why a technically good email still doesn't convert, this episode is going to change the way you think about every message you send. EP 74: Conversion psychology: 6 principles for retention marketers Here's what they cover: Why educational emails outperform promotional ones every time The urgency mistake that quietly trains your list to ignore you How to diagnose and remove the friction killing your conversions The subject line technique that makes people feel compelled to open Why the brands with the highest LTV sell identity, not just products How small actions like quizzes and reviews build toward a purchase A simple checklist to audit any email before you hit send A real replenishment email breakdown that hits five principles at once Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to the show 02:30 Principle 1: Reciprocity - give value before you ask 06:50 Principle 2: Urgency - how to use it without losing credibility 10:44 Principle 3: Friction removal - every email should remove at least one barrier 15:20 Principle 4: Curiosity gaps - the subject line technique most brands get wrong 19:55 Principle 5: Identity and belonging - sell who your customer wants to be 25:30 Principle 6: Momentum - how small actions lead to big purchases 28:27 A simple framework for applying all six principles to any campaign or flow 29:45 A real email breakdown that hits multiple psychology principles at once 30:43 Recap of all six principles and final thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    33 min

  2. 24 MAR

    EP 73: Our 5 step ESP migration warmup guide

    Most brands switch ESPs and lose months of sender reputation in a single send. It doesn't have to go that way. In this episode of Send It, Jimmy Kim and Chase Dimond draw from over 1,000 personal ESP migrations to walk through the exact five step warmup framework brands should follow when switching platforms. From setting up a fresh sending domain to segmenting smarter than 90 day openers, this is the most practical deliverability episode we've done. EP 73: Our 5 step ESP migration warmup guide Here's what they cover: The three reasons most ESP migrations fail before they start Step 1: Setting up a fresh subdomain and authenticating SPF, DKIM, and DMARC Step 2: Configuring platform settings before sending a single email Step 3: Connecting your store and rebuilding your flows the right wayStep 4: The segmentation strategy that separates buyers from prospects and why it matters Step 5: Monitoring reputation by TLD and what to do when things go wrong When to hire help and what a managed migration actually costs Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to the show 02:44 Why most ESP migrations fail before they even start 05:55 Step 1: Setting up your new subdomain the right way 09:26 Step 2: Configuring your platform settings before you send anything 11:24 Step 3: Getting your store integration right 15:06 Step 4: Building your segmentation strategy for warmup 20:09 Step 5: How to sequence your daily sends during warmup 24:34 The metrics that tell you your warmup is actually working 28:31 What to do when deliverability drops mid warmup 30:06 How to diagnose a technical issue vs a burnt domain 31:26 DIY migration vs working with a professional 33:40 Recap of all five steps and final thoughts _____ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    36 min

  3. 17 MAR

    EP 72: Why discounts are hurting your brand + what to do instead

    Discounts feel like the easy button. But every time you hit it, you're training your customers to wait for a sale… and slowly destroying your margins in the process. In this episode of Send It, Jimmy Kim and Chase Dimond break down the discount death spiral that most DTC brands are stuck in, and walk through five actionable frameworks for driving repeat purchases without ever needing to slash your prices. From loyalty programs that actually create status to content sequences that build confidence between purchases, this episode is a practical playbook for brands that want to compete on value; not price. Whether you're trying to wean customers off discounts or build a retention strategy from scratch, these frameworks work at any stage. EP 72: Why discounts are hurting your brand and what to do instead Here’s what they’re digging into: - Why discounts borrow from future revenue and make the problem worse - Framework 1: Building a loyalty program with real value beyond points - Framework 2: Bundling products to sell outcomes, not just SKUs - Framework 3: Using exclusivity and early access to create urgency without discounting - Framework 4: Content micro-wins that build confidence and drive repeat purchases - Framework 5: Winning on convenience and service instead of price - What a no-discount retention calendar actually looks like week to week - The mindset shift from promo calendar to lifecycle marketing Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 The discount addiction nobody wants to talk about 02:35 The discount death spiral explained 05:10 Framework 1: Building a loyalty program with real value beyond points 10:43 Framework 2: Bundling to sell outcomes not just products 15:59 Framework 3: Using exclusivity and early access to create urgency without discounting 17:56 The four step drop strategy broken down 20:36 The campaign sequence for an exclusive early access drop 22:01 Framework 4: Content micro-wins and why this is the most underrated retention lever 26:23 Framework 5: Winning on convenience and service instead of price 31:13 What a no discount retention calendar looks like week to week 33:01 Recap of all five frameworks and final thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    35 min

  4. 10 MAR

    EP 71: The funniest things email marketers did in 2025

    What do owls, Drake, and 74,000 "exclusive" subject lines all have in common? They all showed up in email marketing data from 2025. In this episode of Send It, Jimmy Kim and Chase Dimond take a break from the serious stuff and dig into a fun data report from our partners at Omnisend. They review the emojis, celebrities, pop culture moments, holidays, animals, and overused cliches that dominated email campaigns throughout the year. The results are equal parts funny, surprising, and honestly pretty revealing about how email marketers think. Check out Omnisend’s full report here: https://www.omnisend.com/email-fun-facts-year-in-review-2025/?utm_source=SendIt&utm_medium=Promo  Here's what we're getting into: The top 10 most used emojis in subject lines (the number one will surprise you)Which celebrities got name-dropped most - and why Drake topped the listThe TV shows and movies marketers referenced mostWhy owls beat dogs and cats as the most mentioned animalThe internet culture moments brands actually leaned intoMost mentioned holidays and whether the order matches the revenueThe overused cliches showing up in thousands of campaignsWhy "exclusive" appeared in over 74,000 campaignsThe oops and apology email trend - and how much of it was intentional Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to The Show 03:44 The top 10 most used emojis in subject lines revealed 08:43 The TV shows and movies marketers referenced most 11:50 The most mentioned animal in email (it's not a dog or cat) 15:54 Internet culture moments brands actually leaned into 16:39 Protein, matcha, Stanley and the pop culture keywords of 2025 17:46 Viral moments that made it into email campaigns 20:12 How many brands actually talked about tariffs and politics 21:59 The holiday calendar every email marketer is working from 23:51 The worst marketing cliches showing up in thousands of campaigns 25:14 Why "exclusive" is everywhere and how much of it is AI 28:19 The oops and apology email - mistake or marketing tactic 30:12 How 82% of marketers start their emails 31:43 Final thoughts and where to find the full report ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    33 min

  5. 3 MAR

    EP 70: 6 Retention habits of 8 and 9 figure DTC brands

    There's a reason some brands keep growing and others plateau… and it usually shows up in their retention strategy first. In this episode of Send It, Jimmy Kim sits down with Feras Khouri, co-founder of New Standard Agency, to break down six things that 8 and 9-figure DTC brands consistently do in email and SMS that most brands overlook. Feras brings a rare perspective having scaled his own brand to 8 figures before building an agency that now works with some of the biggest names in DTC including AG1, Caraway, and New Era Caps. They also get into why email attributed revenue can actually be a warning sign, and what it really means when your year-over-year numbers start to slip. Whether you're at 7 figures or 9, the principles here are the same. The brands that win aren't just sending more emails. They're thinking about retention as a system. EP 70: 6 Retention habits of 8 and 9 figure DTC brands Here's what we're diving into: -Why setting retention-specific goals changes everything (and why most brands skip this) - What "layer two metrics" actually means and why open rates aren't enough - How top brands look beyond email and SMS to drive retention across every channel - Using retention data to fuel acquisition and close the feedback loop - Why a strong product and honest internal feedback matter more than any campaign - How 8 and 9-figure brands rapidly test technology without getting distracted by the hype - The real role AI should play in a retention strategy (and what it can't replace) Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to The Show 02:00 Meet Our Guest: Feras's Khouri 05:00 Does this apply to smaller brands? The 7-figure vs 8-figure question 10:00 #1: Set retention-specific goals 14:00 #2: Understand layer two metrics 17:00 #3: Look beyond email and SMS 22:00 #4: Use retention for acquisition 27:00 #5: Create an internal feedback loop 37:00 #6: Rapidly test technology 41:00 Building a brand brain with AI vs. using AI to replace human thinking 44:00 Wrap up, where to find Feras, and final thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    47 min

  6. 24 FEB

    EP 69: How to embrace AI as an email marketer + 3 hot click tips

    AI is everywhere in email marketing… but is it actually working In this episode of Send It, Jimmy Kim sits down with Filip Pejic, Co-Founder of Bedford & Pearly, to talk about how smart email marketers are actually embracing AI right now (and where it's still falling flat). Plus, Filip shares three real campaign ideas that are driving serious clicks and engagement for brands today. From training entire agency teams on AI design tools, to why ChatGPT is making copywriters lazier, to the Super Bowl halftime sale that became a client's biggest revenue hour ever; this episode is full of honest takes and actionable ideas. EP 69: How to embrace AI as an email marketer + 3 hot click tips Here's what we're diving into: - How Filip's agency runs weekly AI training sessions with their whole team - Why AI copywriting is creating a "degradation of ideas" + what to do instead - The flowchart email concept that's unlocking click engagement for brands - How a 60-minute Super Bowl halftime sale drove record-breaking revenue - The nostalgic Valentine's Day campaign that crushed for an apparel brand - Why timely, unexpected promotions beat perfectly scheduled campaigns - Jimmy and Filip's take on where email is headed as AI agents emerge Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Why Most Brands Are Using AI Wrong 01:40 From Finance to Founder: How Phil Built His Edge 07:30 The 8-Figure Brand Advantage (And What Smaller Brands Miss) 10:39 Where AI Actually Saves Time (Process + Design Workflows) 12:58 The Truth About AI Copy: Brainstorming vs. Original Thinking 15:02 Why Voice, Hooks, and Angles Still Win 16:42 The Real Differentiator in 2026: Taste + Ideas 19:43 Using Gemini to Align Copy and Design Faster 20:41 The ESP Data Trap (And Why History Can Hurt You) 21:46 The Power of “In-Between” Campaigns (Beyond Sales) 24:05 Why Retention Still Needs Humans 25:11 Click Strategies That Don’t Rely on Discounts 26:24 Super Bowl SMS Drop + Valentine’s Click Case Study 33:56 Will We Be Emailing AI Agents? The 5–10 Year Outlook 37:16 Final Takeaways: What Actually Matters ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    39 min

  7. 17 FEB

    EP 68: A practical framework for profitable email and SMS in 2026

    Acquisition is harder. CAC keeps climbing. Attribution feels like guesswork. The brands still growing profitably are not “sending more” to fix it. They’re building retention systems that move customers forward, one step at a time. In this episode of Send It, Jimmy Kim and Chase Dimond teach a practical 8-step retention framework built from real brand work and Omnisend benchmark data. You’ll also get a downloadable worksheet to map your customer journey, audit your lifecycle gaps, and turn retention into something repeatable. This is not a “run more campaigns” episode. It’s how to build a retention engine that makes revenue more predictable. Download the worksheets here: https://cdn.prod.website-files.com/6735048599b05e098e178c8f/6952c64d53f794174c3fa62d_Retention%20Redefined%20Worksheets.pdf Access Omnisends full report here: https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/?utm_source=SendIt&utm_medium=Promo EP 68: A practical framework for profitable email and SMS in 2026 Here's what we're diving into: - The modern customer journey most brands ignore after first purchase, and how to fix it - How segmentation should mature from basic to predictive - Strategy for making email and SMS work in tandem - How to leverage AI while maintaining the human touch to build trust - The 8 automations that form a real retention engine - The 2026 retention scorecard - A simple 90-day plan to implement the framework Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to The Show 04:04 The Importance of Retention Marketing 09:58 The Modern Customer Journey 15:06 Effective Segmentation Strategies 18:37 Channel Pairing: Email and SMS 21:05 Leveraging AI in Retention Marketing 25:11 Personalizing Messages at Scale 26:52 Optimizing Key Flows for Retention 28:35 Advanced Retention Strategies 32:58 Metrics That Matter in 2026 39:35 Implementing a 90-Day Retention Plan 42:19 Final Thoughts and Resources ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    45 min

  8. 10 FEB

    EP 67: The new definition of engagement (and the metrics that actually matter)

    Open rates are inflated. Clicks are misleading. And inbox algorithms don’t reward surface-level engagement anymore. In this episode of Send It, Jimmy Kim and Chase Dimond break down why traditional email and SMS metrics are failing eCom teams; and what you should be tracking instead as inbox rules, privacy changes, and AI filtering reshape how messages get seen. Optimizing for opens and clicks can feel productive, but it often leads brands to make confident decisions based on incomplete signals. This episode introduces a modern measurement framework built around real behavior, intent, and revenue impact (not vanity metrics). EP 67: The new definition of engagement (and the metrics that actually matter) Here's what we're diving into: - Why open rates are inflated, unreliable, and no longer decision-worthy - How inbox providers now use engagement as a visibility signal - The 4-layer engagement stack top brands are adopting - Which metrics actually prove retention impact to leadership - How to rethink attribution without chasing “perfect” numbers - What to move to the top of your KPI dashboard (and what belongs at the bottom) Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to The Show 02:21 Redefining Engagement Metrics 02:54 Impact of Privacy and AI on Email Marketing 04:37 New Requirements from Google and Yahoo 05:43 Gmail's Algorithm and Engagement 07:38 The Shift to Quality Over Quantity 11:49 Building a Real Engagement Stack 14:50 Key Email Metrics 15:23 SMS Metrics Overview 16:04 Customer Behavior Insights 17:24 Business Outcomes Metrics 20:05 Challenges in Attribution 25:01 Actionable Steps for Improvement 28:32 Conclusion and Wrap-Up ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    30 min
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Información

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

Ficha técnica

  • Creado por
    Send It!
  • Años en activo
    2024 - 2026
  • Episodios
    74
  • Clasificación
    Explícito
  • Derechos de autor
    © Send It!
  • Sitio web del podcast
    Send It!