Startups For the Rest of Us Rob Walling
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- Economía y empresa
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The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
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Episode 712 | Revisiting Burnout + Updates on My Progress in 2024 (A Rob Solo Adventure)
In episode 712, join Rob Walling for another solo adventure. He starts by revisiting past predictions and provides an update on how he successfully staved off full burnout. Rob then gives updates on this podcast, the progress of TinySeed and MicroConf, and teases two new books that he’s working on.
Episode Sponsor:
Is your outsourced development team dropping the ball?
Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.
DevSquad provides an entire development team packed with top talent from Latin America.
Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.
You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.
Get the committed, responsive development team that your business deserves.
Visit DevSquad.com/startups and get 10% off the first three months of your engagement.
Topics we cover:
1:21 – Revisiting past predictions and reporting back on burnout
2:45 – Revisiting predictions for SaaS bootstrappers in 2024
5:29 – Twitter changes hands in 2024?
6:29 – Reducing travel to quell burnout on the horizon
11:45 – State of Startups For the Rest of Us
14:40 – TinySeed invested in over 170+ companies
17:54 – First annual TinyFest
18:42 – TinySeed Tales Season 5
19:50 – The SaaS Playbook and my next two books
Links from the Show:
MicroConf Connect
TinySeed
The SaaS Playbook by Rob Walling
Start Small Stay Small by Rob Walling
Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024
Vertical SaaS vs Horizontal SaaS - Which is More Profitable?
State of Independent SaaS
MicroConf Mastermind Program
TinyFest Unwrapped: Inside Our First-Ever Founder Conference and Retreat in Cancun -
Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)
In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers.
Episode Sponsor:
We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.
Here are five reasons why you should consider working with Lemon.io.
The time from your request to getting a candidate is just 48 hours.
Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO.
They only provide senior devs, with an average of 7 years' experience.
Their talent pool covers more than 300 dev languages & frameworks.
Your hire comes with a zero-risk, replacement guarantee.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.
Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.
As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups
Topics we cover:
2:00 – Strategies for finding your first users when you don’t have an audience
10:42 – Positioning yourself to compete well against others
12:25 – Jumping into SEO before having a product
18:42 – Exporting No Code projects
24:15 – Choosing between a vertical or horizontal product spinoff
33:55 – Building a B2P, “business to prosumer” product
42:53 – How to make lower pricing tiers work outside of B2B
Links from the Show:
MicroConf Connect
Ruben Gamez (@@earthlingworks) | X
SignWell
TinySeed
Bubble
MicroConf YouTube channel
State of Independent SaaS
Episode 216 | How a Single Founder Launched a 7-Figure SaaS App (with Nate Grahek)
Sticky -
Episode 710 | Is Coding Dead?, The "Right" Tech Stack, Funded Competition, and More Listener Questions
In episode 710, join Rob Walling for another solo adventure where he answers listener questions. He answers whether you need a burning passion to be successful in entrepreneurship, and how that relates to developing a product alongside a day job. Rob also discusses competing against VC-backed companies, learning to code in the age of AI, and how much risk lies in IP theft when building your SaaS.
Episode Sponsor:
Is your outsourced development team dropping the ball?
Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.
DevSquad provides an entire development team packed with top talent from Latin America.
Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.
You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.
Get the committed, responsive development team that your business deserves.
Visit DevSquad.com/startups and get 10% off the first three months of your engagement.
Topics we cover:
3:00 – Reacting to needing a burning desire for entrepreneurship
5:20 – Maintaining a day job to enable space for entrepreneurial pursuits
8:52 – Balancing build speed vs. scalability with your tech stack
10:30 – The April Fools Episode
12:55 – Competing against VC-backed companies in a “hot” space
18:34 – Is learning to code dead?
27:33 – Risk in SaaS of IP theft
Links from the Show:
MicroConf Connect
Episode 704 | Landing Pages, Buying a SaaS, the Right Tech Stack, and More Listener Questions
Episode 706.5 | Rethinking My Most Common Advice
The SaaS Playbook by Rob Walling
Start Small Stay Small by Rob Walling
TinySeed
Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Revenue in 15 Months
Ask a Question on SFTROU -
Episode 709 | The 7 Greatest Investments of My Life
In episode 709, join Rob Walling for a solo adventure as he shares his story of growing his personal wealth over the past few decades. Selling companies was the major driver of wealth, but he also explores the role of cryptocurrency, running profitable companies, and angel investing. Rob emphasizes the power of entrepreneurship in achieving financial freedom, while acknowledging there are ways to do so while keeping risk relatively low.
Episode Sponsor:
We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.
Here are five reasons why you should consider working with Lemon.io.
The time from your request to getting a candidate is just 48 hours.
Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO.
They only provide senior devs, with an average of 7 years' experience.
Their talent pool covers more than 300 dev languages & frameworks.
Your hire comes with a zero-risk, replacement guarantee.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.
Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.
As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups
Topics we cover:
2:50 – A lesson on how to build wealth
4:31 – Entrepreneurship was our biggest tool
6:37 – Building, acquiring, then selling companies
10:45 – Building slowly while staying risk-averse
13:27 – Investing in riskier assets like cryptocurrency
19:39 – Running profitable companies
20:56 – Angel investing, and WP Engine
23:44 – Traditional, salaried employment
24:53 – Typical investments: stocks, bonds, REITs
27:36 – Real estate investing
Links from the Show:
MicroConf Connect
Christopher Gimmer (@cgimmer) | X
Christopher’s tweet
Sherry Walling (@sherrywalling) | X
The Stair Step Method of Bootstrapping
Start Small Stay Small by Rob Walling
This Took 11 Years to Be An "Overnight Success" - SaaS Exit Strategy
Zen Founder
The SaaS Playbook by Rob Walling
WP Engine
TinySeed
Barbell Strategy Explained for Stock and Bond Investors
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. -
Episode 708 | Outsourcing Marketing, Competitive Markets, and More Listener Questions (with Derrick Reimer)
In episode 708, Rob Walling and Derrick Reimer tackle listener questions about building development skills vs. business skills and strategies for entering competitive markets. They also chat about building on top of AI services, addressing the risks of platform dependency and the importance of managing infrastructure costs.
Episode Sponsor:
Is your outsourced development team dropping the ball?
Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.
DevSquad provides an entire development team packed with top talent from Latin America.
Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.
You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.
Get the committed, responsive development team that your business deserves.
Visit DevSquad.com/startups and get 10% off the first three months of your engagement.
Topics we cover:
02:38 - Should you build technical skills or business skills?
11:41- Entering a competitive market
21:14 - Building a valuable analytics dashboard tool
29:29 - When should a solo founder hire for marketing roles?
36:29 - The rare skillset of a full-stack marketer
38:18 - Implications of building on openAI and scaling infrastructure costs
Links from the Show:
Register for MicroConf US in Atlanta, April 2024
Rob Walling | X
Derrick Reimer | X
Derrick Reimer
SavvyCal
Start Small Stay Small by Rob Walling
The SaaS Playbook by Rob Walling
Devin AI
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Subscribe & Review: iTunes | Spotify -
Episode 707 | Once.com, Open Source to FT Income, and More (Hot Take Tuesday)
In episode 707, Rob Walling, alongside guests Tracy Osborn and Einar Vollset, give their hot takes on some recent news in the world of SaaS. They discuss Once.com’s launch, liquidation preference nuances in startup buyouts, with moving from open source to full time income and more.
Episode Sponsor:
Find your perfect developer or a team at Lemon.io/startups
The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.
They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.
When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.
And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups
Topics we cover:
2:18 - Once.com and the Implications of One-Time Software Sales
10:39 - Liquidation Preferences in Startup Acquisitions
21:59 - Turning an open source project into a business
24:32 - Book recommendations
30:30 - Is building a startup actually hard?
32:46 - Startups vs. lifestyle businesses
Links from the Show:
Register for MicroConf US in Atlanta, April 2024
Once.com
Campfire
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld
Never Split the Difference by Chris Voss
The Anomaly by Herv Le Tellier
The Art of Learning by Josh Waitzkin
The Beginning of Infinity by David Deutsch
TinySeed
Einar Vollset (@EinarVollset) | X
Tracy Osborn (@itsTracyMakes) | TikTok
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Subscribe & Review: iTunes | Spotify | Google
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Helpful for the struggling software entrepreneur
Every Tuesday the team behind Startups for the Rest of Us produce a quality episode worth the listen.
The best and most realistic podcast about startups and entrepreneurs
This is by far the best podcast about startups and entrepreneurs I've ever found.
Congratulations guys.