Tash Insights

Tash Courtenay-Smith
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Tash Insights brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.  Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.  Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.

  1. 5 MAR

    I built an AI version of myself… and it started working

    For two years, Tash has been living online alongside a digital twin. What began as an experiment in content and marketing quickly turned into multiple AI versions of herself, testing how avatars, identity and personal brands might scale in a world where AI can present, perform and even outproduce the original.  These clips explore what digital twins actually are, how they work in real businesses, and what they could mean for creators, brands and the future of online identity. Watch the full documentary now on YouTube!

    23 min

  2. 24 FEB

    The 24/7 content machine

    In this episode, Tash explores a radical 18-month experiment in "testing in public" using AI digital twins and avatars to solve the production crisis. For many creators and business leaders, the pressure to be "camera-ready" is a constant drain on resources. From waiting for the right "mood" to managing the logistics of filming, the human element is often the only thing standing in the way of consistent output.  By deploying half a dozen digital versions of themselves, Tash has effectively automated her personal brand, allowing her team to bypass the "founder bottleneck" entirely.

    2 min

  3. 23 FEB

    EmpowHER: Tash on the most common mistake she sees in fast-growing brands

    At the EmpowerHER event hosted by Nicole Harvey, Tash shared one of the most common mistakes she sees across growing brands: building marketing around an imaginary ideal customer. In reality, successful businesses reach millions by appealing to a much broader audience than founders expect. The brands that grow fastest adapt, embrace change in AI and marketing systems, and focus on trust, personality, and consistent visibility.

    7 min

  4. 12 FEB

    EmpowHER: How real CPG brands are built, broken and rebuilt

    This panel was recorded live at EmpowHER. Hosted by Nicole Harvey, this candid, story-driven conversation brings together female founders and senior operators from across beauty, wellness, supplements and e-commerce, including Tash. The panel walks through the real moments behind well-known products, early assumptions that proved wrong, product and brand decisions that didn’t land, and the rebuilds that ultimately unlocked scale. Through a guided Build → Break → Rebuild discussion, the panel covers: Core beliefs founders held early on that later turned out to be wrongHow customer behaviour forced product, brand or positioning changesThe operational realities of scaling CPG brandsWhere AI and automation genuinely help, and where human judgement still mattersWhy trust, credibility and figurehead-led brands remain powerful growth leversPanelists Anna Persaud, CEO of This Works, Julietta Contoguris of Heights, Tash, and Natasha Whiting of Dozzz Sleep and Kollo Health share unfiltered insights. If you’re building, operating, or investing in consumer brands, this session offers an honest look at what growth really looks like behind the scenes, and why most successful brands aren’t built in a straight line.

    20 min

  5. 23 ENE

    Why AI Twins Are Changing Creator Marketing Forever, with James Rowdy of TwinTone

    James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP. From scaling content without burnout to why creators are earning more (not less), this clip breaks down:  • Why UGC never truly scaled  • How AI twins unlock content volume at speed  • What the “lazy creator era” really means  • Why IP is becoming the most valuable asset in marketing 🎧 Stream now or watch the full conversation on YouTube @tash_courtenay.

    44 min

  6. 15 ENE

    Building a performance business powered by transactions, data and outcomes with Transact Media Group

    Tash Insights continues with a powerful conversation with Joel Williams and Adam Wilmshurst, founders of Transact Media Group. Joel and Adam reflect on the last 12 months of rapid growth, from early client wins to building a global, outcomes-driven media business operating across more than 30 territories. They unpack how transactional data, performance accountability, and entrepreneurial culture have shaped a model that challenges traditional advertising norms. Now, Transact Media Group is redefining how brands think about performance marketing, using real purchase data, guaranteed CPA models, and a growing ecosystem of commerce and media products to drive measurable business outcomes. This is an honest, behind-the-scenes conversation about building fast, staying nimble, and creating a defensible business in a complex advertising landscape. You’ll hear: How outcomes-based marketing changed the way brands buy mediaWhy transactional data became the core competitive advantageWhat it really took to scale a business globally in under a yearHow empowering young talent unlocked rapid product innovationWhy the future of advertising sits at the intersection of media, commerce and financeIt’s sharp, insightful, and essential listening for founders, marketers, and anyone building in performance-led growth.

    20 min

  7. 19/11/2025

    Building two cult beauty brands: Meagan Pate on Straand, Three Warriors & the power of category creation

    In this episode of Triffin's Founder Stories, Tash sits down with Meagan Pate, co-founder of Straand and co-owner of Three Warriors, to explore how she helped create not just one but two cult beauty brands. Meagan shares how her background in glossy magazines shaped her understanding of brand storytelling, what it takes to create a new category in beauty, and the lessons she’s learned building both a VC-backed and a self-funded business. Expect insights on: How Straand turned “scalp shame” into a beauty movementThe creative strategy behind Three Warriors’ “daily radiance” successFunding models that actually work for different types of brands How Meagan uses AI to save time and scale smarterA must-listen for founders and beauty brand builders ready to rethink what’s possible.

    29 min

  8. 21/10/2025

    The Ultimate DTC Success Story: Maxine Laceby & Absolute Collagen

    In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge.  Maxine is one of the UK’s best-known DTC success stories. Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.

    27 min
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Información

Tash Insights brings you inside the minds of female brand founders and the leaders of the UK’s fastest-growing e-commerce tech companies.  Hosted by Tash Courtenay-Smith – serial entrepreneur, investor, NED and fractional Head of Growth – each episode dives into the strategies, challenges, and breakthroughs that have shaped the futures of some of the UK's leading founders.  Whether you’re a founder, investor, tech lover or you just love hearing the growth stories behind top brands, this is the podcast for you.

Ficha técnica

  • Creado por
    Tash Courtenay-Smith
  • Años en activo
    2025 - 2026
  • Episodios
    47
  • Clasificación
    Explícito
  • Derechos de autor
    © 2026 Tash Insights
  • Sitio web del podcast
    Tash Insights
  • Proveedor