Test. Optimize. Scale.

Digital Niche Agency
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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

  1. HACE 3 D

    Ep. 217 - Chris Sanchez: Ex‑Busboy Exposes Why Your Sales Team Sucks

    Discover what makes or breaks a high-performance sales team in this enlightening episode featuring Chris Sanchez, a veteran sales leader who has built multiple seven and eight-figure teams across agencies, coaching programs, and consulting businesses. Chris shares his journey from being a busboy to managing nine-figure sales organizations, explaining how customer service, relationship-building, and conviction laid the foundation for his success. This episode covers: ✅ How to diagnose why most sales teams fail — and the simple fixes that work ✅ The power of discovery: understanding a prospect's frustrations, fears, and goals before selling ✅ Why automation and pre-sold lead systems can drive 80–90% show rates ✅ The importance of repeatable frameworks for closing high-ticket deals ✅ Building a team that scales itself: training setters, closers, and sales managers effectively ✅ Creating an internal culture of accountability with daily huddles, live call reviews, and sales contests ✅ Balancing passion and process: influence vs. hard-selling Chris's bio: He helps agencies, coaches, and consultants build 8-figure sales teams with a focus on time freedom. As creator of the "8-Figure Sales Team Playbook," Chris equips teams to scale without burning out. He's generated tens of millions in revenue for hundreds of businesses using cash reserve strategies, pre-sold lead systems, high-converting frameworks, and scalable sales playbooks. Recent wins include growing a client's revenue 40% year-over-year, taking another from $15k to $85k/month in 90 days, and building sales teams that have produced over $40M. Website and Socials: Website: https://influentialpassion.io/ LinkedIn: https://www.linkedin.com/in/chris-sanchez-ip/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    52 min

  2. 21 OCT

    Ep. 216 - Greg Burke : The Shocking Reason Most Crowdfunding Campaigns Miss Out on Millions

    Why do many equity crowdfunding campaigns fail to meet long-term success despite strong fundraising? In this episode of Test. Optimize. Scale., Jason Fishman interviews Greg Burke, a seasoned researcher focused on private capital markets and startup investing trends. The discussion centers on a key compliance issue in Regulation Crowdfunding: failure to file Form C-AR, the required annual report under Reg CF. Greg brings expertise in early-stage investing, investor behavior, and capital market regulations, drawing from years of research and analysis in the crowdfunding and venture ecosystems. His work focuses on how regulatory compliance affects investor trust, founder credibility, and long-term capital formation. Topics covered include: The purpose and timing of Form C-AR filings Reporting behavior trends across Reg CF campaigns How compliance impacts future fundraising opportunities SEC expectations and enforcement considerations The role of transparency in investor decision-making The conversation provides context for both startups preparing to raise capital and those navigating post-raise responsibilities under Regulation Crowdfunding. Website: https://www.gregory-burke.com/ LinkedIn: https://www.linkedin.com/in/gregory-burke/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    1 h 6 min

  3. 7 OCT

    Ep. 215 - Dr. Canaan Williams : Housing that Saves Lives

    Dr. Canaan Van Williams is a nationally recognized leader in Social Impact Affordable Housing, known for turning distressed, undervalued real estate into vibrant communities that deliver both above-market returns and measurable impact. With over 25 years of experience and more than $36 million in repositioned assets, Dr. Van has proven that purpose-driven investing can be both transformative and profitable. Raised in Section 8 housing in Berkeley, California, Dr. Van's mission is personal. That firsthand understanding of housing insecurity drives his relentless focus on dignity, opportunity, and stability for the underserved. Through The Proactive Realty Group LLC, he has created a blueprint for investing that tackles some of the nation's most urgent challenges—housing affordability, social equity, and community revitalization. Website: https://proactiveincomefund.com/ LinkedIn: https://www.linkedin.com/in/dr-canaan-williams-aa3924b/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    55 min

  4. 5 SEPT

    Ep. 214 - Josh Cohn: Innovation Will Die Without Crowdfunding.

    Josh Cohn, Chief Commercial Officer of EndoSound, joins Test. Optimize. Scale. to share how his team is changing access to GI procedures through innovative medical technology and equity crowdfunding. With 17 years of experience in the medical device industry, Josh has built a track record of leading teams ranked #1 in revenue, percent to plan, and conversion dollars year after year. In this episode, Josh explains why EndoSound is gaining national attention from investors, physicians, and surgical centers. He breaks down how their technology lowers costs for patients, expands access to care in underserved communities, and opens new opportunities for doctors and facilities. Josh also talks about the company's Reg CF campaign on Wefunder, how they attracted hundreds of investors, and why he believes crowdfunding is essential to the future of MedTech. Whether you're a founder, investor, or curious about medical device innovation, you'll hear real insights into testing, optimizing, and scaling a healthcare startup. 📌 Topics covered: - The rise of EndoSound and its impact on GI care - How equity crowdfunding is transforming MedTech - Why physicians and users are investing in the company - Lessons from raising millions in both traditional and retail capital - What's next for EndoSound with Gen Two Raise Page: https://wefunder.com/endosound Website: https://www.endosound.com/ LinkedIn: https://www.linkedin.com/in/josh-cohn-236b623/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    38 min

  5. 29 AGO

    Ep. 213 - Clint Brauer: Tilling destroys the soil. Greenfield Robotics has another way.

    Can AI-powered robots save farming? Clint Brauer, a former California tech executive turned Kansas farmer, believes they can. As Founder of Greenfield Robotics, Clint is leading the charge with autonomous robots that cut weeds, reduce herbicide use, and even apply nutrients—helping farmers grow healthier crops with less damage. In this episode, we cover: • How farming robots reduce herbicides and protect soil health • Why tilling is like "a wrecking ball through your house" • The real issue in America's food system: quality, not quantity • How equity crowdfunding is connecting farmers, consumers, and investors If you care about regenerative agriculture, AI in farming, or the future of food, you don't want to miss this episode. Website: https://www.greenfieldincorporated.com/ LinkedIn:   / clintbrauer   Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    52 min

  6. 20 AGO

    Ep. 212 - Jason Brents: From California teacher to film producer raising millions.

    In this episode, we talk with Jason Brents, founder of Phantastes Films and co-founder of OneDoor Studios and MyStreme.com. Jason shares his background in world literature, his experience in global film production, and his path from teaching in California to working in real estate development in Hawaii. We discuss how Jason applied his business skills to the film industry, including raising over $3 million through equity crowdfunding and building partnerships to help OneDoor Studios grow. Jason also talks about his time living in China, his interest in literature, and his family life in Lake Tahoe. This episode covers filmmaking, entrepreneurship, and the process of building creative businesses, with practical insights from Jason Brents' career. Like, comment, and subscribe for more conversations with industry professionals. Website: https://www.wego.one/ LinkedIn:https://www.linkedin.com/in/jasonbrents/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    56 min

  7. 20 AGO

    Ep. 211 - Andrew Easton: We're bridging institutional capital with real-world assets.

    This week's guest is Andrew Easton. Andrew is the founder and CEO of Mastermind, a Bitcoin mining and tokenization company bridging institutional capital with real-world assets. With a background that spans Northrop Grumman, EY, Amazon, Walmart Labs, and high-profile consulting projects for Fortune 500 companies, Andrew brings a rare blend of corporate strategy and entrepreneurial grit to Web3. From breeding CryptoKitties in 2017 to launching a 100-machine Bitcoin mining operation and structuring SPVs that deliver tax-advantaged returns, Andrew has carved out a unique position in the market, serving DAOs, L1s, and institutional investors who want real yield and verifiable reserves. When he's not building funds or tokenized mining products, Andrew is speaking at blockchain conferences worldwide, connecting the dots between traditional finance, emerging tech, and decentralized infrastructure. Website: https://masterminedinnovation.com/ LinkedIn: https://www.linkedin.com/in/andrewscotteaston/Company LinkedIn: https://www.linkedin.com/company/mastermined/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook:   / digitalnicheagency   Linkedin:   / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter:   / dnagency_ca   YouTube:    / @digitalnicheagency

    52 min

  8. 1 AGO

    Ep. 210 - Adam Torkildson: You May Not Know About This SEO Strategy

    This week's guest is Adam Torkildson. Adam is a former SEO account manager turned entrepreneur who's transforming how agencies scale. After years in the trenches at SEO.com, Adam built the Tork Media Distribution Network to eliminate the biggest headaches in PR and marketing, securing guaranteed media placements, protecting content integrity, and scaling without increasing overhead. If you're a marketing or PR agency owner tired of pitching and chasing edits, this episode is your blueprint for working smarter. LinkedIn: https://www.linkedin.com/in/torkildson/ Company LinkedIn: https://www.linkedin.com/company/torkmedia/ Website: https://www.torkmedia.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency  Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency

    51 min
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Información

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

Ficha técnica

  • Creado por
    Digital Niche Agency
  • Años en activo
    2020 - 2025
  • Episodios
    209
  • Clasificación
    Apto
  • Sitio web del podcast
    Test. Optimize. Scale.