The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

  1. How to Add Coaching to Your Private Practice

    3 DAYS AGO

    How to Add Coaching to Your Private Practice

    Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/  In this episode, I chat with Carly Hill about what it really takes to add coaching to your private practice. We break down the differences between therapy and coaching, how to do it ethically, and the steps to get started so you can scale your impact and income. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:06] Carly’s journey from therapist to coach and how she created the Therapist to Coach Accelerator [04:06] The key differences between therapy and coaching and why it matters for your license [06:28] The legal must-knows: keeping your coaching and therapy businesses separate [14:22] Why niching down is essential for marketing and scaling your coaching business [15:34] How to use organic and paid marketing strategies like Meta ads and Facebook groups [19:35] Leveraging AI to build your coaching curriculum and create content faster More about Carly Hill: Carly Hill is a licensed clinical social worker and 7-figure business mentor for therapists and coaches. She’s helped thousands of therapists achieve freedom and security by teaching them how to successfully build an online coaching business that’s led them to triple their revenue. Carly is also a reiki master, NLP practitioner, and the author of the #1 Amazon best selling book Therapreneur™- a guide to make the transition from therapist to coach. Carly has appeared on various podcasts and in numerous publications, including Entrepreneur, NBC, CBS, & Fox News. Want to Connect with Carly?  Carly’s Website: https://carlyhillcoaching.com/ Free Facebook Group – Therapist to Coach Accelerator Carly’s Book – Therapreneur Instagram – @carlyhillcoaching Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    22 min
  2. How to Confidently Raise Your Rates

    7 OCT

    How to Confidently Raise Your Rates

    Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/  Watch this Episode on Youtube: https://youtu.be/YI5CFc4-1z4 In this episode, I break down exactly how to raise your rates without feeling guilty or scared. I walk you through the mindset shift you need and share the step-by-step logistics so you know exactly what to do and when. Let this be your sign that it’s okay to charge your worth. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:07] Why it's not about price—it's about perceived value [03:23] How raising your rates leads to more committed clients [06:44] When and how to announce your rate increase [09:04] Why raising rates helps you retain top therapists and boost cash flow [13:01] Nicole's advice on raising rates for all clients, not just new ones Links From The Episode: Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    17 min
  3. How to Become a Magnet for Millions

    30 SEPT

    How to Become a Magnet for Millions

    Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/  In this episode, I’m diving into how to become a magnet for millions—not just financially, but emotionally and energetically too. I’ll walk you through how to get out of survival mode, ground yourself, and start manifesting the life and business you’ve been dreaming of. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:42] Why negativity and criticism are often a reflection of others' unhealed energy [06:52] Balancing masculine “do” energy with feminine “being” energy as you grow your practice [07:09] The power of setting a crystal-clear revenue and lifestyle intention for 2025 [09:31] How combining intention and elevated emotion makes you magnetic [11:32] Why even your website and job descriptions carry energetic vibrations [17:11] The “marathon mindset” and how to protect your energy and focus from distractions Links From The Episode: Money Manifestation Meditations for Group Practice Owners: https://members.mccancemethod.com/register/money-manifestation-meditations-for-group-practice-owners/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    20 min
  4. Virtual vs. In-Person Admin: What’s Best for Your Practice?

    23 SEPT

    Virtual vs. In-Person Admin: What’s Best for Your Practice?

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  In this episode, I coach Gabriela, a member of my program, the Clinic Growth Map, through some big questions about staying connected to her vision and deciding on the right type of admin support. We dive into the pros and cons of virtual versus in-person admin roles, and I share my top hiring tips based on what worked in my own seven-figure clinic. It’s a real and honest conversation with lots of practical advice you can apply today. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:55] How to stay connected to your long-term vision when daily setbacks pile up [09:37] Comparing the cost and benefit of virtual versus part-time in-person admin support [12:46] How in-person admins create an elevated client experience and support your therapists [17:30] Planning admin shifts around clinic flow and hiring students who can grow with you [20:23] Setting boundaries with your inbox and notifications to protect your CEO energy Links From The Episode: My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! → https://janesoftware.partnerlinks.io/ytg4vn   Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    25 min
  5. Are you Ready for Group Practice?

    16 SEPT

    Are you Ready for Group Practice?

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/  Watch this Episode on Youtube: https://youtu.be/tYvERauTEpw  In this episode, I dive into the emotional and practical sides of deciding to build a group practice. I share what made me take the leap, the fears that came up (because trust me, there were many), and how I worked through them, plus a few things I wish someone had told me before I started. You’re not alone, I’ve been exactly where you are. If you're even thinking about growing your practice, this one’s for you. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:35] Emotional check-in: how do you feel when you think about starting a group practice? [05:38] How knowing your Kolbe score can help you decide if group practice is right for you [06:29] The truth about building a business—it’s hard, but it’s worth it [09:05] How hiring support helps you stay in your zone of genius [11:18] Why slower growth might actually be better for your nervous system [17:35] How to create ease and reduce early overwhelm Links From The Episode: Take the Kolbe → https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1 Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    22 min
  6. Real Talk: My Startup Horror Stories

    9 SEPT

    Real Talk: My Startup Horror Stories

    Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Fe23qMe8VSI In this episode, I’m getting real with you. I’m sharing some of the messy, imperfect, and downright wild stories from when I first started my group practice. From break in’s to mistaken identities—this episode is full of the behind-the-scenes chaos that led to big growth. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] The twist that almost stopped me from starting a group practice [06:18] The moment I thought I found a dead body in my office basement [08:44] The time my intern discovered a crack pipe in the hallway [11:08] A mix-up with a sex worker that had my shuttle driver in a panic [13:03] Why messy beginnings don’t mean a messy future and how it all turned out Links From The Episode: Video of Nicole’s waiting room: https://www.instagram.com/p/DF2lxzePgmq/  Voxer: https://www.voxer.com/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    15 min
  7. Marketing for the Modern Therapist

    2 SEPT

    Marketing for the Modern Therapist

    Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/ In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you're still in solo practice or navigating the complexities of group practice, you’ll walk away with powerful, practical marketing strategies to attract more clients and grow with purpose. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [08:34] Why a polished website with strong messaging is now the bare minimum for attracting clients [11:23] How SEO has evolved and the essential on-page and off-page strategies you should know [14:39] Tools that simplify and gamify content optimization [15:36] Felicia’s take on Instagram marketing and how therapists can build traction without losing themselves [20:00] The story behind “The Bad Therapist” brand and redefining professional identity Links From The Episode: UTMed link: https://thebadtherapist.coach/?utm_source=businesssavvytherapistpodcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=website  Felicia’s private practice fee calculator, The Magic Sheets: https://thebadtherapist.ck.page/revenue-stimulator?utm_source=businesssavvytherapistpodcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=magicsheetsoptin  Ahrefs: https://ahrefs.com Surfer SEO: https://surferseo.com Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://amzn.to/4dOmEGj  More about Felicia: Felicia Keller Boyle, known as The Bad Therapist®, is revolutionizing how therapists build private practices. By empowering overworked and underpaid professionals, she helps them create joyful, profitable, and ethical businesses. Having established her own six-figure, cash-pay practice while maintaining a balanced three-day workweek, Felicia offers expertise in marketing, money mindset, and team building. Her coaching clients have achieved remarkable milestones—hitting their first $10k, $15k, and even $28k months; filling their practices; launching coaching offers; and growing their Instagram followings to over 10k in less than a year. Combining professional insight with a fresh, modern approach, Felicia is a sought-after mentor for therapists ready to transform their practices and lives. Want to Connect with Felicia? The Bad Therapist: https://thebadtherapist.coach/  Felicia’s Instagram: @the_bad_therapist The Bad Therapist Podcast: Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    26 min
  8. Who Should You Hire First? (or next) to Scale Into a Group Practice

    26 AUG

    Who Should You Hire First? (or next) to Scale Into a Group Practice

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2Mm2WtlaZj4 Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m giving you a peek behind the curtain into the data-driven decisions that keep your business growing sustainably. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:38] Why your first hire should be a “mini-me” and how to avoid my biggest hiring mistake [06:07] What to charge after your first hire and how to reposition yourself as the CEO [09:55] How to use client inquiry data to determine your next best hire [10:38] Why couples or family therapists can supercharge your growth [15:03] When to start posting for your next role (don’t wait too long!) [15:41] The pros and cons of hiring interns, pre-licensed, or fully licensed therapists Links From The Episode: Episode 119: How to Grow Into a Group Practice  – https://mccancemethod.com/episode-119-how-to-grow-into-a-group-practice/ Episode 123: Where to Find the Best Therapists When Hiring https://mccancemethod.com/episode-123-where-to-find-the-best-therapists-when-hiring/  My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! →  https://janesoftware.partnerlinks.io/ytg4vn Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    24 min
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

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