The CPG View

The CPG View

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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

hace 17 h

The eCommerce Inflection Point: Where Retail Growth Is Really Coming From (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)

What Changed? What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week? What Leaders Are Getting Wrong?Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure? Operator Moves?What to change in the next days. Concrete, tactical adjustments grounded in what operators are actually doing? Planning Implications?How plans should adjust. Connecting weekly signals to annual planning cycles and budget architecture? Executive Close?One operator takeaway. One board takeaway. Clarity that travels from the briefing into the boardroom?
hace 5 d

Amazon Vendor Negotiations: Protecting Profitability & Driving Growth (Martin Heubel, Strategy & Amazon Consultant at Consulterce)

AVNs are often treated as annual tactical negotiations. Why do you believe they should be approached as a long-term strategic lever instead, and what are the most common profitability leaks you see during these negotiations? How far in advance should vendors realistically begin preparing for AVNs, and what does best-in-class preparation actually look like? Where do vendors unknowingly give up leverage in negotiations with Amazon, and how can they shift from defensive positioning to negotiating from strength? What signals should leadership teams watch for that indicate structural margin erosion is coming in their Amazon relationship? Looking back at your work advising more than 200 global brands, what moments in your journey most shaped the way you think about Amazon negotiations today, and what excites you most about the opportunity for brands to rethink profitability and power within the 1P model?
4 ago

Commerce Intelligence & AI: Turning Data Into Competitive Advantage (Karthik Bettadapura , CEO & Co-Founder at DataWeave)

Commerce has become significantly more transparent over the last decade, especially around pricing, assortment, promotions, and competitive behavior. From your perspective, how has that changed the way brands and retailers operate? Many organizations are collecting massive amounts of commerce data, but still struggle to act on it fast enough. Where do you think the biggest execution gaps exist today? One thing executives are increasingly worried about is competitive volatility, where pricing changes, assortment shifts, or marketplace dynamics can impact performance almost immediately. How should leadership teams rethink responsiveness in this environment? AI and predictive analytics are becoming deeply embedded in commerce operations. Where do you think machine intelligence creates the most meaningful operational advantage today? Looking forward, do you believe commerce analytics becomes a centralized strategic intelligence function, or increasingly embedded directly into everyday operational workflows across organizations?
30 jul

Winning Together: Building Retail Media That Works for Everyone (Molly Hjelm, Corporate Vice President, Head of Retail Media at Ace Hardware Corporation)

You’ve built your career at the intersection of sales, marketing, and retail transformation. what were the pivotal moments that led you to step into the Corporate Vice President, Head of Retail Media role at Ace Hardware? You’ve said you get energy from working with brilliant people and cultivating mutually beneficial partnerships. What is it about retail media that makes it such an exciting space for collaboration right now? Many organizations struggle to truly connect marketing strategy to sales execution. How do you design go-to-market strategies that genuinely unleash the power of marketing behind sales teams to drive measurable results? Ace Hardware has an incredibly strong brand and retailer network. What’s unique about building a retail media capability inside that ecosystem compared to other retail environments? Retail media works best when it creates value for retailers, brands, and customers simultaneously. What does a truly mutually beneficial partnership look like in practice and how do you structure teams and incentives to support that?
28 jul

Winning the AI Shelf: Why Product Experience Is the New Competitive Advantage (Simon Angove, Chief Executive Officer at Syndigo)

Product content used to be viewed as a relatively tactical function. Today, it increasingly feels like core commerce infrastructure. From your perspective, what changed? Many brands still underestimate how much poor product content impacts conversion, discoverability, and retail relationships. What are the biggest operational gaps you continue to see across organizations? AI-generated content is creating enormous new possibilities, but also a lot of noise and inconsistency. How should executives think about balancing scale, governance, and product experience quality? One thing becoming clear is that the digital shelf is no longer just about PDP optimization. It increasingly influences search visibility, retail algorithms, advertising efficiency, and even supply chain performance. How interconnected has this ecosystem become? Looking ahead, where do you think product experience infrastructure evolves over the next several years, especially as AI agents and machine-driven shopping behaviors become more common?
23 jul

Building What's Next: Leadership in the Age of Retail Media (Elizabeth Neubauer-Donovan, EVP, Head of Commerce & Retail Media Networks + Growth Monetization at Acxiom)

You’ve consistently been at the forefront of first-party data and omnichannel monetization/ What was an early moment in your career when you realized data would fundamentally reshape how media is bought and sold? Now as SVP, Global Head of Commerce & Retail Media Networks at Acxiom under Omnicom Group, what excites you most about operating at a global scale versus building a single network from the ground up? You’re known for building multi-functional teams and scalable organizations from scratch. What part of that building process energizes you the most the strategy, the talent development, the revenue acceleration, or the technology innovation? When you look back at that journey, what gave you the conviction that hospitality could become a powerful media channel? You spend a lot of time thinking about leadership and potential. What are you personally most excited about unlocking next in the industry and in yourself?
21 jul

Winning the Next Chapter of Retail Media Networks: Relevance, Loyalty & Execution (Sherry Smith, President, Retail Media at Criteo)

Retail media has evolved incredibly quickly over the last few years, but the conversation has also become far more financially scrutinized. From your perspective, what phase is the industry actually entering now? A lot of retailers rushed to launch retail media networks, but many are now discovering that building ad inventory is very different from building a scalable media business. What are the biggest structural mistakes you see retailers making today? Brands continue shifting budget into retail media, but many executives are starting to question incrementality, duplication, and measurement consistency across networks. What are brands asking for now that they were not asking for even 18 months ago? One of the biggest tensions in retail media right now is the relationship between trade spend and media spend. How do you think CFOs and commercial leaders should be reevaluating the role retail media plays inside the broader P&L? As Amazon, Walmart, and Instacart continue to scale, what does the future look like for mid-sized and regional retail media networks? Do you see consolidation coming, or are there areas where smaller RMNs can still build defensible advantages?
13 jul

Content & Conversion Intelligence: The New Competitive Advantage ( Jehan Hamedi, Founder & Executive Chairman of Vizit)

Content has traditionally been treated as a creative output, but increasingly it is being measured like a performance variable. From your perspective, what has fundamentally changed? Many brands produce enormous amounts of creative content but still struggle to understand what actually drives conversion. Where do you think organizations are getting disconnected from the consumer? One thing that stands out right now is the growing pressure to produce more content, across more platforms, at much higher speed. How should executives think about balancing creative quality, consistency, and operational scale? AI-generated content is accelerating rapidly, but it also raises questions around differentiation, authenticity, and performance saturation. What do you think separates effective AI-enabled content strategies from ineffective ones? Looking ahead, do you think content intelligence becomes as measurable and operationalized as pricing or media optimization, and how does that change the role of creative organizations inside brands?

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The CPG View (Trailer)

The CPG View

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

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The CPG View
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