The Free Lunch

Eddie Ross
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The Free Lunch with Eddie Ross is a captivating podcast that delves into the essence of leadership—both the deeply personal kind you develop within yourself and the style you bring to the professional environment. Hosted by coach, author and thought leader Eddie Ross, each episode serves up a hearty helping of insight and inspiration, offering listeners a “free lunch” of ideas, strategies and personal stories. Whether he’s exploring the power of self-discipline, guiding you through the art of strategic thinking, or interviewing influential executives, Eddie connects the dots between personal

  1. 15 MAR

    He Changed How You Sleep on Planes — Now He's Using AI to Change How You Book Travel

    He came up with the sleep service in first class at British Airways. Now he's building AI that predicts what you want to book before you even search. This conversation will change how you think about travel, technology, and leadership. Andy Owen Jones has spent 35+ years at the cutting edge of travel technology — from British Airways and Virgin Atlantic to founding SmartSeer, a company using predictive AI to transform how online travel works. In this episode of The Free Lunch Podcast, Eddie Ross sits down with his former Amadeus colleague to explore how AI is reshaping the travel industry, why most online travel agencies missed their biggest opportunity, and what leaders need to understand about probability and uncertainty. Whether you're in travel, tech, or leadership — this one's packed with insights. 🕐 TIMESTAMPS00:00 — Introduction01:22 — Starting at British Airways as a programmer in 198802:32 — The flat bed idea: changing first class from luxury to sleep05:23 — Leaving travel for NatWest and Deloitte06:10 — Learning change management in San Francisco07:30 — Running IT at Virgin Atlantic before Y2K08:06 — Building an online travel agency during the dot-com boom09:01 — Arriving at Amadeus and saving the Tui deal10:23 — How caching and "big data" transformed travel search11:24 — Founding BD4: modelling individual user behaviour14:05 — Moving from certainty to probability-based personalisation16:37 — SmartSeer's pitch: the right product for the right person19:03 — Predictive AI vs generative AI — what's the real difference22:14 — His 2017 AI presentation that nobody cared about23:50 — Will AI be a game changer or a game massager for travel?25:14 — Why online travel agencies never used the data they had29:05 — Is AI actually going to change things radically?32:16 — The real disruption timeline: 2-3 years out34:35 — The age of the niche entrepreneur36:52 — The hidden cost of AI nobody talks about39:28 — Security nightmares and the wrapper startup trap43:35 — Micro-businesses, universities, and the future of work48:13 — Why doctors might train completely differently in 20 years49:49 — Amazon's soulless shops and why humans still matter54:04 — What education should look like now57:16 — Leadership in the age of AI: storytelling, vision, and poker01:01:14 — "Find the right customer for your product, not the right product for your customer" 🔑 KEY TOPICSAI in travel, predictive AI vs generative AI, travel technology evolution, online travel agencies, personalisation, British Airways flat bed history, SmartSeer, change management, leadership in uncertainty, future of education, entrepreneurship, probability thinking 🎙️ ABOUT THE GUESTAndy Owen Jones is co-founder and Managing Director of SmartSeer, a travel technology company using predictive AI to personalise the online travel experience. He previously held senior roles at British Airways, Virgin Atlantic, Amadeus, and founded BD4. 🔗 CONNECT Andy Owen Jones on LinkedIn: https://www.linkedin.com/in/aowenjones/ SmartSeer: https://www.smartseer.com Eddie Ross on LinkedIn: https://www.linkedin.com/in/eddie-ross-3350711/ 📌 ABOUT THE FREE LUNCH PODCASTThe Free Lunch is where we have engaging and useful conversations about leadership in all its different forms. New episodes weekly. 👉 SUBSCRIBE for more conversations with leaders who are shaping the future. #AI #TravelTechnology #Leadership #PredictiveAI #TravelIndustry #FreeLunchPodcast #Entrepreneurship #FutureOfWork #SmartSeer #OnlineTravel

    1 h 2 min

  2. 2 MAR

    The 1-Person $1B Company Is Coming (AI Will Run Everything) - Tom Capone

    Can one person build a billion-dollar company with just a handful of AI agents? Tom Capone thinks so, and he's building the tools to make it happen.In this episode of The Free Lunch Podcast, host Eddie Ross sits down with Tom Capone, the founder and CEO of L3NS.ai (https://www.l3ns.ai), the world's first AI product marketer designed to take disruptive products from zero to one million users. Tom shares how his journey from running a marketing agency that generated over $54 million for brands like L'Oréal, Uber and Huawei led him to build an AI-native platform that automates the entire product marketing process, from strategy to execution.They explore the shift into the agentic era of AI, why entrepreneurship may be the best defence against job displacement, and how founders can leverage AI growth agents to distribute products at a fraction of the traditional cost. Tom also shares his take on the future of work, why university might not be the right path for everyone, and what it really takes to recruit world-class talent as a young founder.Whether you're a startup founder struggling with distribution, a marketer curious about AI automation, or someone thinking about the future of business — this conversation is packed with insight.🔗 CONNECT WITH TOM CAPONE:🌐 L3NS.ai: https://www.l3ns.ai🐦 X (Twitter): https://x.com/tomcapone11💼 LinkedIn: https://www.linkedin.com/in/tomcapone/🎙️ ABOUT THE FREE LUNCH PODCAST:Hosted by Eddie Ross, The Free Lunch explores leadership, entrepreneurship and the forces reshaping how we build and run businesses — from AI transformation to founder mindset.⏱️ TIMESTAMPS:00:00 — Introduction to Tom Capone and L3NS.ai02:06 — From marketing agency to AI product marketer03:44 — Where are we in the AI revolution?04:28 — The agentic era: from search engines to task execution06:00 — AI is democratising entrepreneurship07:17 — Infrastructure players and the future of AI capabilities09:43 — The speed of AI evolution: plateau or acceleration?10:47 — Will AI replace jobs? Positioning yourself for the future14:49 — Can everyone be an entrepreneur?17:04 — Micro economies and the future of work19:22 — Inside L3NS.ai: how the product works24:36 — The two-agent system: strategy and execution27:05 — Zero-prompting and self-optimising AI campaigns29:15 — Tom's entrepreneurial journey and leadership lessons30:08 — Screening 800 people to find the right CMO32:06 — Articulating mission and vision as a founder34:11 — Why AI integration is the ultimate competitive advantage36:38 — The rise of personal brands and founder-led marketing41:16 — AI: friend or foe? The B2C vs B2B divide43:35 — AI personal assistants and the future of consumer tech45:57 — Pre-order L3NS.ai and join the closed beta48:07 — Advice for the next generation: rethink education51:34 — Why first-principles thinking matters more than degrees

    56 min

  3. 23 FEB

    The Power of "Healthy Arguments" in the Workplace with LeiLani Quiray

    How do you build a business that scales profitably while actually doing good in the world? In this episode of The Free Lunch, Eddie Ross sits down with LeiLani Kirai, the powerhouse founder of Be The Change HR. LeiLani’s path to entrepreneurship wasn’t a straight line—it was a survival story. After a toxic workplace pushed her to a physical breaking point, she took a soul-searching road trip that led to the creation of a "conscious capitalism" HR firm. LeiLani reveals her unique Social Impact Model, explaining how her for-profit business provides essential job-readiness training for survivors of sex trafficking. We also dive deep into the "unfiltered" side of leadership—from the necessity of "healthy arguments" to why most scaling companies are overspending on executive hires. In this episode, we discuss: The Burnout Wake-up Call: How a medical leave led to a cross-country pivot. Smart Scaling: Why you don't need a VP of HR at 50 employees (and what to do instead). Culture vs. Strategy: Why leadership behavior is the ultimate driver of company culture. The Triple Bottom Line: Balancing people, planet, and profit without losing your mind. Data-Driven Leadership: How an HR professional learned to "run circles" around a P&L. Whether you are a founder trying to scale your team or an employee looking for a more "human" workplace, LeiLani’s insights on vulnerability and truth in business are a masterclass in modern leadership. #Leadership #HR #Entrepreneurship #ConsciousCapitalism #SmallBusiness #CompanyCulture #TheFreeLunchPodcast

    56 min

  4. 15 FEB

    Fighting for Wellbeing in an Industry that wants You Sick - Tom Bowen Wright

    We dive deep into how the "sick care" industry prioritizes symptoms over root causes, why chronic disease rates are skyrocketing despite record spending, and the perverse incentives keeping patients dependent on pills rather than cures. Tom breaks down the Ascend Medical approach to breaking this cycle and reclaiming true patient autonomy. In this episode, we discuss: The "Tapeworm" Economy: How the medical system drains resources without improving outcomes. Sick Care vs. Health Care: Why modern medicine excels at acute trauma but fails at chronic disease. The Ascend Medical Mission: How Tom Bowen Wright and his team are challenging the status quo. Reclaiming Autonomy: Practical steps to take control of your metabolic health and advocate for yourself. The Future of Wellness: How to opt out of the broken system and build true longevity. 🔍 Topics: Tom Bowen Wright, Ascend Medical, Healthcare System, Big Pharma, Metabolic Health, Chronic Disease, Patient Advocacy, Preventative Medicine, Medical Ethics.

    54 min

  5. 26 ENE

    David Wheldon OBE: Lessons from Coca-Cola, Vodafone, Barclays & Life.

    In this episode of The Free Lunch Podcast, Eddie Ross sits down with David Wheldon OBE for a wide-ranging conversation about leadership, brand, and the human side of business. David’s career spans four decades at the highest levels of global advertising and marketing, with senior roles at Coca-Cola, Vodafone, and Barclays, as well as serving as President of the World Federation of Advertisers. But this episode isn’t about job titles — it’s about what experience actually teaches you over time. Together, Eddie and David explore what real leadership looks like when the pressure is on: the importance of clarity over charisma, why defining success early prevents failure later, and how leaders shape culture through the smallest everyday actions. They talk candidly about managing up, giving credit, delivering feedback, and understanding your impact on others. This is a thoughtful, honest conversation for anyone who leads people, builds brands, or wants to understand how successful organisations really work behind the scenes. 🎧 Listen to the full episode for lessons drawn from experience — not theory

    1 h 13 min

  6. 18 ENE

    The Hidden Problem With Hourly Billing: Why You Are Undercharging

    Is the hourly rate killing the legal profession? Today on the Free Lunch Podcast, we sit down with Matthew Dashper Hughes, Director of Development at Gunnercooke, to discuss the firm that is radically disrupting the UK and international legal landscape. Matthew shares his incredible journey from a philosophy degree and selling advertising space to leading a £63.5m management buyout and becoming COO for Theo Paphitis at Ryman. Now, he’s coaching lawyers to think like business owners. We dive deep into the "Gunnercooke Model"—a fee-share structure that challenges the traditional equity partnership pyramid. We also explore the "Thinking Time" habit that saved his business during lockdown, why culture is simply "what you tolerate," and how AI is forcing lawyers to move from billing for time to billing for value. If you are interested in the future of law, leadership psychology, or business growth, this episode is packed with actionable insights. 🎧 LISTEN ON SPOTIFY:https://open.spotify.com/show/6625dIpxNqmGjkesjN2TBk?si=9e095fa8fb42424a 📖 GET THE BOOK:Discover the leadership principles behind the podcast in Eddie's book, Where's My Free Lunch?👉 https://www.wheresmyfreelunch.com/ ⏱️ TIMESTAMPS: 00:00 - Intro: Who is Matthew Dashper Hughes? 02:53 - From Philosophy to a £63.5m Management Buyout. 06:30 - The "Thinking Time" exercise that saved Matthew’s business during COVID. 08:11 - The problem with the traditional Law Firm "Pyramid" model. 16:14 - What is the Gunnercooke Model? (Fee share explained). 22:15 - Money Mindset: Why lawyers struggle to price their value. 32:00 - Culture is what you tolerate: The "Whiteboard Exercise." 35:48 - International culture gaps: UK vs. USA vs. Germany. 40:00 - Leadership vs. Management (The Ladder & The Wall). 48:00 - Dealing with "Wicked Problems" and Black Swan events. 51:50 - How AI will disrupt the legal industry (Efficiency vs. Effectiveness). 01:03:30 - Final advice: Put your own oxygen mask on first. 📚 BOOKS & CONCEPTS MENTIONED: The Road Less Stupid by Keith Cunningham (Concept: Thinking Time) The Culture Map by Erin Meyer (Navigating cultural differences) No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings & Erin Meyer Show Me The Money by Matthew Dashper Hughes (Matthew’s book on value and pricing) Bloom's Taxonomy (The hierarchy of learning) The Eisenhower Matrix / Boston Box (Complexity vs. Clarity grids) 💡 KEY QUOTES: "If you think war, you get war. If you think peace, you get peace." — Darryl Cooke "Management is about efficiency and climbing the ladder of success; leadership is about making sure the ladder is leaning against the right wall." — Stephen Covey "Culture is what you tolerate and what you promote." "The most important tool in any leader's toolkit is a mirror." 🔗 CONNECT WITH US: 👤 Follow Matthew Dashper Hughes: LinkedIn: https://www.linkedin.com/in/matthewdashper-hughes/ Gunnercooke: https://gunnercooke.com/ 👤 Follow Me :D Connect with me on LinkedIn: https://www.linkedin.com/in/eddie-ross-3350711/ My website: https://epr.business/ Get my Book: https://www.wheresmyfreelunch.com/ 👍 If you enjoyed this episode, please LIKE and SUBSCRIBE for more leadership conversations! #Gunnercooke #LegalInnovation #Leadership #BusinessPodcast #FutureOfLaw #ManagementBuyout #Coaching #AIinLaw #FreeLunchPodcast #MatthewDashperHughes

    1 h 6 min

  7. 2 ENE

    Bringing Krispy Kreme to Spain, Stablecoins in LatAm, and Quitting the 9–5 to Build a Business

    As a new year begins, many people feel stuck at a crossroads. Stay safe or take a risk. Keep the job or build something of your own. Chase comfort — or responsibility. In this episode of The Free Lunch, Eddie Ross sits down with Carlos Ross, James Ross, and Gregory Botanes for a deep, honest conversation about what it actually takes to change direction in your 20s. Carlos shares what it’s like to help launch Krispy Kreme in Spain, stepping into leadership and building a brand from the ground up. James talks about selling stablecoins across Latin America, moving countries alone, breaking into crypto, and learning sales the hard way. Gregory explains why he quit the 9–5 to build his own business, the reality of entrepreneurship, and what freedom really costs. This isn’t a highlight reel. It’s a grounded discussion about discipline, risk, loneliness, ambition, and responsibility — and why there’s no such thing as a free lunch. If you’re thinking about changing careers, moving countries, starting a business, or taking your next step more seriously, this episode is for you. Topics covered: Launching global brands in new markets Breaking into crypto and stablecoins in LatAm Quitting the 9–5 to start a business Leadership, responsibility, and long-term thinking The real trade-offs behind “freedom” Listen in — and decide what kind of year you want to build.

    1 h 35 min

  8. 23/12/2025

    From Burnout to Building a Global Law Business

    In this episode of The Free Lunch, Eddie Ross sits down with Amy Bell, the founder of Teal Compliance and Chair of the Economic Crime Committee at the Law Society.Amy’s story is the ultimate example of resilience. From scraping a 2:2 degree and having her training contract cancelled days before it started, she defied the odds to become one of the most respected voices in the legal sector. She opens up about her journey from the "worst firm in Manchester" to scaling a global consultancy that now operates in the UK and Australia.But this conversation goes deeper than just business. Amy shares her vulnerable personal journey with a late-in-life diagnosis of Autism and ADHD. She reveals how this discovery transformed her leadership style, why she "fired herself" to scale her company, and why she implemented radical management rules—like banning the requirement to call in sick before 9 AM.If you are interested in entrepreneurship, scaling a service business, or navigating neurodiversity in the workplace, this episode is a must-listen.🎙️ In This Episode, We Cover:00:00 – Intro: Who is Amy Bell?04:15 – The "Failed Student": Overcoming a 2:2 degree and rejection.11:54 – Revolutionizing legal processes (and accidentally predicting AI).21:28 – Why law firms struggle with business vs. law.30:48 – The origin of "Teal Compliance" (and Eddie’s role in it!).41:14 – SCALING: How to make yourself redundant in your own business.45:35 – Expanding to Australia: Taking a niche service global.50:59 – THE REVEAL: Navigating late-diagnosis Autism & ADHD.1:05:46 – Radical Leadership: Why traditional HR rules are broken.📚 Resources Mentioned:Book: Simple, Logical, Repeatable: Systemise Your Business to Scale by Marianne Page.💡 About The Free Lunch:Hosted by Eddie Ross, The Free Lunch explores the real stories behind successful businesses and the people who build them. We dig past the polish to find the actionable insights, failures, and "free lunches" that shaped their careers.🔔 Subscribe for more episodes on business, leadership, and resilience.#AmyBell #TealCompliance #LegalTech #Neurodiversity #ADHD #AutismInBusiness #Entrepreneurship #Scaling #WomenInLaw #TheFreeLunchPodcast

    1 h 12 min
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Información

The Free Lunch with Eddie Ross is a captivating podcast that delves into the essence of leadership—both the deeply personal kind you develop within yourself and the style you bring to the professional environment. Hosted by coach, author and thought leader Eddie Ross, each episode serves up a hearty helping of insight and inspiration, offering listeners a “free lunch” of ideas, strategies and personal stories. Whether he’s exploring the power of self-discipline, guiding you through the art of strategic thinking, or interviewing influential executives, Eddie connects the dots between personal

Ficha técnica

  • Creado por
    Eddie Ross
  • Años en activo
    2025 - 2026
  • Episodios
    25
  • Clasificación
    Apto
  • Derechos de autor
    © Eddie Ross
  • Sitio web del podcast
    The Free Lunch