The Pubcast with Jon Loomer

Jon Loomer
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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

  1. hace 4 d

    Is That New Meta Feature Worth the Risk?

    Today's question is about how to decide when new Meta features like push delivery or AI platform connectors are worth testing. New features carry risk because there's no track record for effectiveness or problems to watch for. Jon explains why your appetite for risk matters most, why you should only experiment when you have a specific problem to solve rather than tinkering when results are already good, and why AI connectors in particular warrant extra caution until the risks are better understood. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

    3 min

  2. hace 6 d

    Stop Tinkering with Things That Don't Matter

    Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important question: is this actually a problem tied to bad results? Obsessing over inconsequential quirks almost always leads to unproductive tinkering that destroys consistency. Jon explains why you need to separate real delivery problems from gut-feeling complaints, why micromanaging Meta's optimization usually makes things worse, and how to know when a quirk in delivery actually matters versus when you need to step back and let Meta work.

    6 min

  3. 20 may

    Is Meta Spending Too Much on One Ad?

    Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneven budget distribution isn't necessarily a problem, how push delivery can test whether Meta's allocation is correct, and why creating new and uniquely different ads is almost always the real solution over micromanaging which ads get spend. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

    3 min

  4. 18 may

    Change Will Always Be Your Biggest Problem

    The biggest challenge in Meta advertising isn't any single feature or update, it's the relentless pace of change that makes best practices obsolete within months. Jon explains why he stopped creating training courses after producing two that became immediately irrelevant, how he built an ad briefs library that stays current by pulling from his most recent content, and why solving the shelf-life problem led him to rethink how he delivers value to his community entirely.

    8 min

  5. 13 may

    Should You Use a Funnel for High Ticket Products?

    Today's question is about the right funnel strategy for high-ticket consumer products on Meta. Cheaper leads don't automatically mean cheaper conversions, and a small discount may attract the wrong people while missing buyers who would purchase without one. Jon explains why optimizing straight for the purchase should always be tested first, why a tightly connected lead magnet beats a generic discount as a funnel entry point, and when remarketing is still worth using for high-ticket products. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

    4 min

  6. 11 may

    You're Probably Not Wasting Money on Ads

    Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses and first-time advertisers are building awareness and data even when early numbers look awful. Jon explains why overreacting to initial results is usually a mistake, when you're actually wasting money through high volumes of junk traffic or mismatched demographics, and how to diagnose and fix those problems before they spiral.

    6 min

  7. 6 may

    Does Adding More Ads Actually Hurt Performance?

    Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of no more than six ads per ad set, but that doesn't mean more is always better. Jon explains why starting small with a couple of creatively diverse ads and adding more only when needed is the smarter approach, why the delivery algorithm may get lost when it has too many options for the budget, and why pruning ads that Meta rarely shows should be part of your troubleshooting when results decline. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

    4 min

  8. 4 may

    Don't Get Attached to Your Ad Process

    Two new features are changing how Jon creates ads. Push delivery lets you force spend to any existing ad to get answers, eliminating the need to start every new ad with a creative test. And the new creative workflow lets you combine multiple images and videos into a single ad with customizable text and URLs per creative, consolidating what used to require dozens of separate ads. Jon explains why both features make his previous process obsolete and why tying yourself to any single approach guarantees you'll fall behind.

    7 min
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Información

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

Ficha técnica

  • Creado por
    Jon Loomer
  • Años en activo
    2012 - 2026
  • Episodios
    699
  • Clasificación
    Apto
  • Derechos de autor
    © 2012-26
  • Sitio web del podcast
    The Pubcast with Jon Loomer

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