theMarketer Podcast

theMarketer
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Welcome to our podcast where you'll explore the incredible secrets of email marketing with our VP of Sales, Cosmin Costea. Discover how we turn ordinary emails into powerful revenue generators using innovative automation techniques. Whether you're a beginner or a seasoned pro, expect captivating stories, valuable insights, and game-changing tips that will transform your digital strategy.

Episodios

  1. 29/08/2024

    theMarketer Podcast Season 1 Episode 12: Could Loyalty Be the Missing Piece in Your Email Campaigns?

    In this episode, we're excited to host Chad S. White, Head of Research at Oracle Digital Experience Agency and a renowned authority in email marketing. With a career marked by his role as the author of four editions of Email Marketing Rules and nearly 4,000 insightful posts and articles, Chad's expertise is unparalleled. He was also honored as the ANA’s 2018 Email Marketer Thought Leader of the Year. Chad delves into the integration of loyalty strategies with email marketing, offering actionable insights on how to blend customer loyalty efforts with email campaigns. He explores best practices for automation and the nuances of email automation, highlighting both the challenges and opportunities within email marketing. Additionally, Chad contrasts B2B and B2C email marketing strategies, providing a comprehensive look at how to optimize campaigns across different business models. Tune in to gain valuable insights from one of the top thought leaders in digital and email marketing! _______________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/ Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/ ________________________________________________________________ Automated campaigns are immensely powerful, allowing brands to address points of friction and moments of opportunity in customer journeys. However, these are living, breathing campaigns that need regular attention to truly thrive.

    33 min

  2. 22/08/2024

    theMarketer Podcast Season 1 Episode 11: Does Email Marketing Deliver the Highest ROI?

    In this episode, we’re thrilled to welcome Kath, CEO of Holistic Email Marketing and a leading authority in email marketing.  With 26 years of experience and the 2021 ANA/EEC Email Marketers Thought Leader of the Year award, Kath is also the author of the best-selling book “Holistic Email Marketing.”  She delves into the power of A/B testing, automation, and persuasive copywriting, offering valuable insights on how to enhance your email marketing strategy. Discover how these techniques can optimize your campaigns and drive substantial results.  Tune in to learn from one of the industry’s foremost experts! _______________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Kath Pay is a renowned expert in email marketing and the CEO of Holistic Email Marketing. With a career spanning over two decades, Kath is celebrated for her innovative approach to email strategy, including A/B testing, automation, and crafting compelling copy. She is a sought-after speaker and consultant, known for her ability to help businesses refine their email marketing practices and achieve outstanding results. Kath’s holistic perspective and deep industry knowledge make her a leading voice in the field.

    34 min

  3. 15/08/2024

    theMarketer Podcast Season 1 Episode 10: Will AI Replace Email Marketers?

    In this special episode of our podcast, we welcome Dan Oshinsky, founder of Inbox Collective and former Director of Newsletters at The New Yorker and BuzzFeed, Dan knows how to build loyal audiences through email. Join us as Dan shares his thoughts on AI in email marketing, tips for crafting effective calls to action, and whether you can transform your email list into a business. We’ll also discuss what to avoid when sending political email campaigns, how to manage domain reputation, and much more! Don’t miss this episode filled with actionable tips and expert advice from Dan on turning email marketing into a pivotal element of your digital strategy. ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Dan Oshinsky is the founder of Inbox Collective. With extensive experience as the former Director of Newsletters at both The New Yorker and BuzzFeed, Dan specializes in helping news organizations, non-profits, and indie newsletters build loyal audiences and convert them into subscribers, members, or donors.

    35 min

  4. 08/08/2024

    theMarketer Podcast Season 1 Episode 9: Transforming Subscribers into Revenue

    In this episode, Luc shares his deep insights into the world of email marketing and its crucial role in driving revenue. Don't miss this episode where you'll learn: How to effectively track email marketing attribution and understand its impact on overall sales. The importance of customer journey mapping in different markets and industries. Strategies for engaging dormant email subscribers without overwhelming your audience. Best practices for lead generation through email marketing, including the role of pop-ups. Techniques for maintaining clean email lists and improving deliverability rates. Tips for segmenting your audience based on behavior and demographics to enhance personalization. Join us as Luc de Bruin dives deep into the essential elements of email marketing, from understanding customer touchpoints to maximizing the effectiveness of your campaigns. Discover actionable strategies for tracking attribution, engaging subscribers, and driving conversions! Luc is an experienced email marketing specialist, known for helping brands leverage email to achieve significant growth. With a keen understanding of customer behavior and market dynamics, he empowers businesses to make data-driven decisions that boost their revenue. ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approahttps://www.youtube.com/watch?v=wEdM0BERlVEch and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Luc de Bruin is a dedicated email marketing specialist, passionate about helping brands unlock the full potential of their email campaigns. He has successfully managed email marketing for high-revenue brands and built a team of specialized freelancers to deliver exceptional results. Recognized for his innovative strategies and data-driven approach, Luc is committed to empowering businesses to enhance their email marketing effectiveness.

    33 min

  5. 01/08/2024

    theMarketer Podcast Season 1 Episode 8: Master Email Deliverability

    Don't miss this episode where you'll learn: The importance of SPF, DKIM, and DMARC for email deliverability. How to maintain clean email lists and keep user engagement high. Effective techniques for warming up new and tarnished email lists. Identifying and avoiding different types of spam traps. Understanding hard and soft bounces and their implications. How email can be a two-way communication channel to boost customer satisfaction. The benefits of segmenting email lists based on user behavior and demographics. Personalization strategies to improve email open rates and deliverability. Join Matthew as he dives deep into the crucial technologies for email deliverability—including SPF, DKIM, and DMARC. Discover how to keep your emails out of spam folders and ensure they reach your audience! Learn about the importance of clean lists, engagement, and the art of warming up your email lists. Plus, Matthew shares invaluable tips on segmenting and personalizing your emails for maximum impact. Matthew Vernhout is the Principal Email Advisor at Email Industries, where he offers guidance and consulting to clients. He serves as Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org), Communications Chair at the AuthIndicators Working Group (BIMIGroup.org), and Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). Additionally, he is the founder of the Canadian Email Summit (emailsummit.ca) and the EmailDojo (emaildojo.io). ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Matthew is dedicated to combating email challenges and leading industry initiatives. He also holds prominent roles as Chairperson Emeritus at ANA's Email Experience Council and as a Board member for VGETS.games. Recognized as the 2019 EEC Thought Leader of the Year, Matthew frequently shares his expertise at global conferences and through his blog.

    34 min

  6. 25/07/2024

    theMarketer Podcast Season 1 Episode 7: How 3 Simple Emails Generated $1 Million

    From generating $1 million with just three emails and doubling conversions to achieving high ROI by blending SMS with email marketing. Discover how Diana optimized campaigns to enhance relevance and boost conversions. In this special episode of our podcast, we welcome Diana Badelita, a holistic email marketing expert with over six years of experience in the digital marketing industry. Her unique blend of cinematic flair and strategic insight has driven high conversion rates for top-tier clients at one of Europe's leading agencies. From solving delivery issues to enhancing email reputation and executing successful campaigns during peak sales seasons, Diana's goal is to focus on profit and increase client cash flow. Don't miss this episode where you'll learn how to warm up your email list, turn inactive subscribers into active ones, and find out which KPIs work best for email marketing success. Diana also delves into what influences email performance the most and much more. ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/ Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/ ________________________________________________________________ Diana Badelita is a seasoned Email Marketing and Social Media Manager, celebrated for her adeptness in crafting compelling campaigns and driving online engagement. With a meticulous attention to detail and a profound understanding of audience behavior, Diana excels in formulating precise email strategies and adeptly managing social media platforms to boost brand visibility and cultivate lasting customer loyalty. Her innovative approach and data-driven tactics consistently yield measurable results, establishing her as an invaluable asset to any digital marketing team.

    34 min

  7. 18/07/2024

    theMarketer Podcast Season 1 Episode 6: Mastering Email Marketing Capture to Conversion Strategies

    In this special episode of our podcast, we welcome Jessica Best, the Chief Strategist at BetterAve, to share her profound expertise in email marketing. Jessica will dive into innovative strategies that leverage data-driven insights, automation, and personalization to transform your email campaigns. Learn how to optimize your marketing efforts for maximum ROI and substantial business growth. Don’t miss this episode filled with actionable tips and expert advice from Jessica on turning email marketing into a pivotal element of your digital strategy. ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Jessica Best is the Chief Strategist at BetterAve, a world-renowned agency specializing in CRM and email marketing strategy. With over 15 years of experience in data-driven and email marketing, she has led campaigns for a wide range of clients, from small businesses to Fortune 500 companies. Jessica is recognized for her expertise in email marketing, automation, data architecture, and MarTech evaluation. She has spoken at major events like Content Marketing World and South by Southwest Interactive, and she has taught email marketing in international settings.

    33 min

  8. 11/07/2024

    theMarketer Podcast Season 1 Episode 5: The Power of A/B Testing for Subscriber Engagement

    In this special episode of our podcast, Andrei Manolache, Lead Account Manager at Hold Marketing, shares his expert insights on mastering email marketing. Join us as Andrei reveals strategies to enhance your email campaigns through personalized communication, effective segmentation, and automation techniques. Discover how to maximize conversions and achieve substantial growth without extra costs or effort. Learn from Andrei how to turn your email marketing into a powerful tool for business success. Don't miss this engaging episode packed with valuable tips for optimizing your digital marketing efforts! ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel:    / @themarketerapp   Find more about our podcast on: https://themarketer.com/ Follow theMarketer on Linkedin:   / themarketerapp   ________________________________________________________________ Andrei Manolache is the Lead Account Manager at Hold Marketing by Roweb. His journey in the digital marketing world began 17 years ago while he was still in college. Over the course of his career, he transitioned from creating websites for clients of all sizes to being part of the marketing team for an international brand that produces electric vehicles. With a strong inclination towards business and marketing analysis and a desire for growth, Andrei made the move to a marketing agency where he has successfully applied his acquired skills to various projects across different industries.

    30 min

  9. 04/07/2024

    theMarketer Podcast Season 1 Episode 4: Maximizing Email Engagement for E-commerce Growth

    In this special episode of our podcast, Victor Duluță, founder of 247Digital, unveils the secrets behind the best email send times. Join us as we explore how to optimize the timing of email campaigns to maximize open rates, boost engagement, and achieve outstanding results without additional costs or efforts. Learn directly from Victor how to transform your email marketing strategy into a growth engine for your business. Don't miss this captivating episode filled with valuable insights for digital marketing success! ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/ Follow theMarketer on Linkedin: https://www.linkedin.com/company/them... ________________________________________________________________ Victor Duluță, founder of 247Digital, has been immersed in online endeavors since 2004, starting with website creation for radio stations. His expertise spans digital marketing, collaborating with various online stores on effective promotion and analytics. Today, Victor focuses on video content in 9:16 format, organic traffic generation, and e-commerce email marketing. He drives growth with medium- and long-term strategies and pioneers innovative approaches for Romania's e-commerce sector, earning industry respect and recognition for 247Digital's advancements.

    34 min

  10. 27/06/2024

    theMarketer Podcast Season 1 Episode 3: Email Goldmine is the Sending Time

    In this episode, we uncover the secrets behind the best email send times with our special guest, Bogdan Sîrbu, CEO of Full Out Media. Curious to learn about the perfect timing to maximize your email open rates, boost engagement, and achieve outstanding results without extra costs or effort? Discover these insights and much more in this episode. ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Bogdan Sîrbu is a seasoned marketing specialist with over a decade of experience, focusing on PPC campaigns since 2013. In 2020, he realized he had reached his growth potential as an employee and decided to launch Full Out Media. At Full Out Media, he specializes in PPC campaigns exclusively for ecommerce clients. After experimenting with various email marketing platforms, he discovered The Marketer and was impressed by its capabilities. He has now integrated this platform for over 10 clients, and continues to add more each month. Currently, he leads a dedicated team of five, and proudly serves 40 clients.

    30 min

  11. 20/06/2024

    theMarketer Podcast Season 1 Episode 2: Unlocking Email Success by Focusing on Loyal Customers

    In this episode, discover why investing in your existing customers is more beneficial than chasing new ones! Our special guest, Metodi Kanazirski, reveals his email marketing secrets, sharing insider tips and proven strategies. Curious about how to build lasting relationships, maximize results, and save money?  Tune in for all the answers and more! ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Metodi Kanazirski is the founder of Vectory Design - Web Design Agency based in Sofia. His educational background is in Computer Science at the University of Leeds, UK, but his professional experience led him to the world of Digital Marketing. He has worked in one of the biggest digital marketing agencies in Bulgaria - Netpeak. Later, he founded Vectory Design and have been creating beautiful websites for the past 4 years. He was also part of the jury at the Ecommerce Academy Awards and BG Web Awards (Website of the Year Awards).

    31 min
  12. theMarketer Podcast Season 1 Episode 1: eMail Marketing Best Open Rate Ever

    13/06/2024

    theMarketer Podcast Season 1 Episode 1: eMail Marketing Best Open Rate Ever

    In this episode, we find out what was the best Open Rate that our special guest, Lajos Boros, had…  Are you curious to learn more about building long-lasting relationships with customers, achieving superior open rates, and obtaining remarkable results without significant effort or high costs?  Discover the answers and much more in this episode. ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Lajos Boros is a leading email marketing and e-commerce expert, co-founder of PinX Marketing. For nearly a decade, he has been helping Hungarian small businesses thrive with respect-based marketing. Lajos is passionate about automating processes to ensure continuous revenue for his clients. His agency excels in crafting effective email campaigns and managing large online events. With a strategic approach, Lajos has made email marketing a powerhouse tool for sustained business growth.

    30 min
  • 12 episodios

Información

Welcome to our podcast where you'll explore the incredible secrets of email marketing with our VP of Sales, Cosmin Costea. Discover how we turn ordinary emails into powerful revenue generators using innovative automation techniques. Whether you're a beginner or a seasoned pro, expect captivating stories, valuable insights, and game-changing tips that will transform your digital strategy.

Ficha técnica

  • Creado por
    theMarketer
  • Años en activo
    2 mil
  • Episodios
    12
  • Clasificación
    Apto
  • Derechos de autor
    © theMarketer
  • Sitio web del podcast
    theMarketer Podcast