Trade Tales

Business of Home, Kaitlin Petersen
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Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

  1. HACE 4 D

    Yates Desygn on the course correction that saved their team

    Bryan and Mike Yates discovered that at the height of their firm’s success, their team’s morale was at its lowest. In this episode, they explain how that realization prompted an internal overhaul, setting in motion a structure that amplifies each employee’s strengths. Elsewhere, they share the low-overhead approach that got their business off the ground, the business consultant that inspired them to transform their firm’s structure, and how they’ve strategically created curriculums that outline pathways to growth for the members of their team. This episode is sponsored by Joon Loloi. LINKS Yates Desygn  Kaitlin Petersen Business of Home

    1 h

  2. 4 FEB

    Ask Us Anything: DuVäl Reynolds on finding new clients in a slowdown

    DuVäl Reynolds, the founder of East Coast interior design firm DuVäl Design, joins the show to answer a question from a designer whose steady stream of clients has slowed down dramatically in recent months. Reynolds offers advice on how to spot early indicators for a slowdown in new business, adjusting your messaging to attract ideal clients, and the value of diversifying your firm’s offerings during slow months. LINKS DuVäl Reynolds Kaitlin Petersen Business of Home This episode was sponsored by Four Hands.

    34 min

  3. 28 ENE

    How Evan Millárd used showhouses to launch his design career

    Evan Millard’s strategic approach to showhouses catapulted his firm to early success. In the years since, he’s flourished as a solo designer, pursuing new business opportunities and entering what he calls the “adult stage” of his firm’s aesthetic evolution. In this episode, he also shares how being a solo designer offers him room to grow in new directions and the value in being transparent with clients about his firm’s finances. LINKS Evan Millard Kaitlin Petersen Business of Home

    43 min

  4. 21 ENE

    Ask Us Anything: Victoria Sass on how to get published [Rebroadcast]

    Victoria Sass joins the show to answer a question from a fellow designer who is hoping to land her young firm’s first magazine feature. She has a project she’s excited to share with the world—but finding press placement has been a challenge. The Minneapolis-based designer jumps in with advice on different approaches to working with a public relations agency, how digital placement can actually yield longer-term results for your business and why local press contains a wealth of value that’s often overlooked. LINKS Victoria Sass Kaitlin Petersen Business of Home

    59 min

  5. 14 ENE

    Why Zoe Feldman doesn't believe in complete transparency [Rebroadcast]

    Zoe Feldman got some surprising advice just as she was starting to feel settled in her business: While she thought she couldn’t afford to hire more employees, she was told that if she wanted to keep delivering a high level of service, she couldn’t afford not to. On this episode of the podcast, she shares why she’s introduced a scaled-down option to her design offerings for clients who just want good advice, the many ways she has built philanthropy into the fabric of her firm, and why she insists that clients don’t really want full transparency. LINKS Zoe Feldman Kaitlin Petersen Business of Home

    48 min

  6. 7 ENE

    Ask Us Anything: Kevin Isbell on what to do when an order goes wrong [Rebroadcast]

    Kevin Isbell joins the show to answer a question from a fellow designer who reached out with the story of an order gone awry, and is now looking for advice on what it takes to make things right for clients while also holding vendors accountable. The Los Angeles–based designer jumps in with advice on vetting vendors, navigating expensive mistakes, and ensuring that the client’s experience comes first—no matter the cost. LINKS Kevin Isbell Kaitlin Petersen Business of Home

    46 min

  7. 31/12/2025

    Alvin Wayne on making social media the bedrock of his business [Rebroadcast]

    Alvin Wayne spent years juggling a double career in luxury retail and interior design. But when the pandemic happened, he was hit with a realization: it was finally time to wholeheartedly pursue his passion for interiors. Now, he’s committed to crafting a firm that serves him best—between his penchant for shopping retail, his streamlined client vetting process and his growing social media presence, he’s using his exacting attitude to bring his business to new heights. LINKS Alvin Wayne Kaitlin Petersen Business of Home

    43 min

  8. 24/12/2025

    Ask Us Anything: Erin Gates on clients who disrupt the design process

    Erin Gates joins the show to answer a question from a designer trying to establish boundaries with clients who requested revisions too late in the design process. Gates offers advice on the importance of documenting client communication to keep all parties accountable, the value of setting expectations early and how charging hourly can protect a firm in cases of revision. LINKS Erin Gates Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    37 min
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Información

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Ficha técnica

  • Creado por
    Business of Home, Kaitlin Petersen
  • Años en activo
    2021 - 2026
  • Episodios
    155
  • Clasificación
    Apto
  • Sitio web del podcast
    Trade Tales

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