Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing
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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

  1. FA 2 DIES

    How to Market Oncology Without Scaring Patients Away

    In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Mindy Grantham, Director of Marketing at Mayo Clinic, to unpack the challenges and opportunities in oncology marketing—from demand generation and clinical trial accrual to leveraging AI, optimizing your website for both education and conversion, and building trust through community engagement and reputation management. You’ll walk away with practical strategies for reaching patients at every stage of their journey, aligning marketing with operational capacity, and using digital tools to drive real results in a high-stakes, emotionally charged field. If you want to elevate your impact and stay ahead in the rapidly evolving world of healthcare marketing, this conversation is a must-listen. RELATED RESOURCES Connect with Mindy - https://www.linkedin.com/in/mindy-grantham/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

    25 min

  2. 7 D’OCT.

    Inside Scaling Up 2025 and Healthcare Marketing's Next Chapter

    This episode of Ignite is your inside look at the upcoming Scaling Up Healthcare Performance Marketing Summit, designed specifically for healthcare marketers like you who want to drive real patient acquisition and stay ahead of industry trends. Hosted by Cardinal CEO Alex Membrillo and Cardinal CGO Lauren Leone, you’ll hear about the event’s top-tier speakers, actionable case studies, and focused tracks on AI, measurement, and performance marketing, all aimed at giving you practical strategies you can implement right away. Plus, you’ll discover new networking opportunities, awards for marketing excellence, and ways to connect with peers facing the same challenges, ensuring you leave with both inspiration and tangible value for your organization. RELATED RESOURCES Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/   Get your free ticket to Scaling Up 2025: https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/

    12 min

  3. 30 DE SET.

    Performance vs. Brand: Why Healthcare Marketers Need Both to Win

    Healthcare marketers are under constant pressure to deliver immediate patient volume. But when performance campaigns take center stage at the expense of brand marketing, the long-term health of the organization suffers. In this episode of Ignite, Lauren Leone sits down with Cardinal’s Katie Gray, Senior Account Director, to explore how performance and brand can work together—not against each other. They identify common mistakes healthcare organizations make when overemphasizing performance and outline strategies to build trust, drive volume, and support sustainable growth. Whether you’re a CMO balancing pressure from the board or a marketer trying to prove ROI, this conversation will help you rethink how brand marketing fuels performance over time. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/

    19 min

  4. 23 DE SET.

    Why Healthcare Marketing is Stuck in the Past (And How to Catch Up)

    In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kent Mora, a marketing expert, to explore how healthcare marketers can break through the barriers of HIPAA and outdated mindsets to build truly measurable, ROI-driven marketing programs. You’ll hear firsthand how applying proven direct-to-consumer strategies, focusing on demand capture, and embracing both digital and traditional channels can transform patient acquisition—even in highly regulated environments. If you’re ready to move past fear, leverage technology, and finally prove the value of your marketing, this conversation will give you the practical insights to take your results to the next level. RELATED RESOURCES Connect with Kent - https://www.linkedin.com/in/kentmora/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ RevRx™: Unlocking the Power of Media Mix Modelingy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/

    19 min

  5. 16 DE SET.

    Should You Use Reddit for Healthcare Marketing?

    In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kaela Shupe, VP of Marketing at Tend, to share actionable insights on how to authentically manage your brand’s reputation in today’s digital landscape. You’ll learn how Tend Dental leverages platforms like Reddit to shape brand perception, uses analytics to track not just lead volume but lead quality, and creates relatable, reassuring content that truly connects with patients. Tune in to discover practical strategies for improving patient engagement, optimizing your marketing spend, and staying ahead as search and AI tools evolve. RELATED RESOURCES Connect with Kaela - https://www.linkedin.com/in/kaela-shupe/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025/

    23 min

  6. 9 DE SET.

    From 30 to 100 Locations: The Secret to Modern Dental Growth

    In this episode of Ignite, Alex Membrillo, CEO of Cardinal, sits down with Emily Rose, VP of Marketing at Lightwave Dental. If you’re a healthcare marketer, this episode is packed with actionable insights on how to drive growth in multi-location practices by leveraging doctor engagement, optimizing your tech stack for lead tracking and online scheduling, and embracing both traditional and digital marketing channels. You’ll hear firsthand how a unique organizational structure empowers clinicians, how they’ve implemented AI and advanced lead tracking to boost scheduled appointments and lower acquisition costs, and why building a strong, field-based marketing team is essential for local success. Tune in to learn strategies you can apply to improve patient experience, streamline operations, and maximize your marketing impact in healthcare. RELATED RESOURCES Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025 Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

    20 min

  7. 2 DE SET.

    Winning Patients After the Click with Better Landing Pages

    In this episode of Ignite, Cardinal’s CGO Lauren Leone is joined by Jean Zhang, Senior Creative Director, for a deep dive into what it takes to optimize your landing pages and turn ad clicks into real patient actions. This episode is all about helping you, as a healthcare marketer, avoid common mistakes, build trust with the right credibility signals, and design pages that work for both users and search algorithms. By tuning in, you’ll get practical tips and future-focused insights to improve your campaigns’ performance, scale your landing page strategy efficiently, and stay ahead as AI and consumer expectations evolve. RELATED RESOURCES Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

    20 min

  8. 26 D’AG.

    The Human Side of Martech: Operations, Data, and the Patient Experience

    How do you choose the right technology, measure what counts, and still keep patients at the center of your marketing? In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Chelsea Lockhart, Senior Director of Platform Management and Marketing Technology at Sutter Health, about what it really takes to build effective marketing operations in health systems. You’ll hear firsthand how to choose the right marketing technology for your resources, why data quality and compliance are non-negotiable, and how to measure what really matters before chasing the latest trends. Most importantly, you’ll walk away with a renewed focus on the fundamentals: delivering timely, relevant messages to patients and building strong internal partnerships to drive real results. RELATED RESOURCES Connect with Chelsea - https://www.linkedin.com/in/chelsealockhart/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

    22 min
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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

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