Element Three

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10.6.

Marcus Sheridan of River Pools

What happens when the brand becomes more powerful than the distribution model itself? In this episode, Kyler and John sit down with Marcus Sheridan, Founder of River Pools, author of They Ask, You Answer, and entrepreneur behind multiple software and service businesses, to explore the realities of scaling through franchise and dealer models in today’s market. Marcus discusses the evolution of River Pools from a local installer to one of the fastest-growing fiberglass pool manufacturers in the country and explains the company's decision to move into franchising. He details the operational challenges involved in managing customer experience at scale, as well as the legal and systems complexities associated with franchise growth. Additionally, Marcus highlights why many traditional franchise structures are not designed for the future of digital marketing. The conversation also addresses how AI is transforming dealer networks, lead generation, and agency services. Marcus emphasizes the increasing importance of local brand ownership, how operators that prioritize AI will stand out in the market, and the risks faced by manufacturers that avoid transparent pricing and customer education. This episode provides valuable insights into how channel strategy, customer trust, and adaptability will define the next generation of manufacturers. Key Takeaways: Build Systems Before Scaling: Replicable operational systems matter more than aggressive franchise growthLet Local Markets Own Their Marketing: Franchisees need flexibility to build local content, websites, and customer trustTransparency Still Wins in Complex Sales: Pricing tools and direct answers continue to outperform guarded sales strategiesTimestamps: (00:00) Meet Marcus Sheridan (03:34) Letting go of old business identities (05:02) The evolution of River Pools into manufacturing and franchising (08:41) Why customer demand drove the franchise model (12:00) The operational and legal realities of franchising (17:40) Lessons learned from studying Chick-fil-A’s franchise systems (24:06) Why traditional franchise marketing models are breaking down (27:00) The growing importance of local digital brand ownership (30:33) Why AI-first franchisees will outperform the market (33:36) How AI will reshape agencies, websites, and paid media (39:00) Why most companies still avoid talking about pricing (41:56) Building trust by answering customer questions directly

10.6.

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43 min
23.04.2025

Creating a lead distribution system that serves your entire dealer network

Distributing leads effectively can be a real challenge. How do OEMs ensure quality leads reach the right dealers at the right time, while also maintaining a positive customer experience?In this episode, Joe Mills talks with Dustin Clark, VP of Digital at Element Three, about the complexities of lead distribution. They explore how to cater to dealers with different levels of sophistication and what OEMs can do to ensure leads are handled in the most effective way possible. You’ll learn: How to build a lead distribution strategy that works for different dealer typesWhy lead scoring and nurturing are crucial to long-term successThe importance of keeping brand presence alive even after the lead is passed on Things to listen for:(00:00) Introduction (01:02) Overview of the B2B2X Lead Distribution Challenge (03:27) The Importance of a Flexible Platform for Dealer Sophistication (05:14) Defining a "Sales-Qualified Lead" for Effective Targeting (07:06) Strategies for High-Sophistication Dealers and Lead Volume (09:18) Lead Scoring and Engagement for Dealers (10:37) Managing Lead Timing for Low-Sophistication Dealers

23.04.2025

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13 min
15.02.2023

You Can Only Control You with Cornelius George

The most powerful thing to know in life is you can only control YOU. Cornelius George has a passion for impacting lives and making the world a better place than he found it. He is the co-founder and CEO of Chuqlab, a business with the focus of providing technology to those doing great things but have been underserved by the traditional technology start-up ecosystem. Cornelius George shared his powerful message on 1000 Stories - talking about his journey to finding what he considers to be the secret of life, and the power of philosophy, empathy, and mind. Listen to Cornelius’s wisdom on mindset as a whole. In this episode, you will learn: How to understand that you’re the most powerful person in the world and not letting external events impact you. How emotional detachment to external outcomes will allow you to see the positives in every outcome. Finding your purpose in life through identifying your peace. To claim 10% off of your first month of BetterHelp, use the code 1000STORIES here: https://betterhelp.com/1000stories Resources: Follow Cornelius: https://www.linkedin.com/in/corneliusmgeorge/ Learn more about Chuqlab: https://www.chuqlab.com/

15.02.2023

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54 min
30.08.2023

Expanding What’s Possible with Rachel Downey

Knowing and seeing what’s possible is the first step to making it come true. For Rachel Downey, Founder and CEO of Share Your Genius, it was discovering that it was possible to run a business at make time for her daughter simultaneously. Rachel sits down with Joe and Reid on this episode of the 1,000 Stories podcast to tell the story of how the idea of Share Your Genius came to her on her hospital bed, just after having her daughter, and how her vision for the company played a role in its growth. She also talks more about her non-linear career path, deciding what to be great at, learning how to dream, and more. Her experiences as a mother and a founder can help you realize that it’s possible to build a reality that matches what you want once you’ve committed to making it happen. In this episode, you’ll learn: You can love the process of seeing your visions come true but don’t let it obscure the reason why you’re doing it in the first place. Strengthening your dreaming muscle is essential to lead your business successfully. Thinking you're good enough and deciding you can be great at something are two different things; you need the latter to really make a difference in your life. To claim 10% off of your first month of BetterHelp, use the code 1000STORIES here: https://betterhelp.com/1000stories Resources: Follow Rachel: https://www.linkedin.com/in/rachelelstsdowney/ 1,000 Stories episode starring Cornelius George: https://elementthree.com/resources/you-can-only-control-you-with-cornelius-george/ 1,000 Stories episode starring Tiffany Sauder: https://elementthree.com/resources/leadership-and-the-value-of-vulnerability/

30.08.2023

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56 min
Jakson 1 traileri

Introducing 1,000 Stories, with Joe Mills and Reid Morris

What does it take to foster growth in both people and business? Or-maybe the question really is: Who does it take? In this Element Three original show, co-hosts Joe Mills and Reid Morris set out on an investigation to answer that burning question. Join them as they sit down with leaders they admire to discover what makes the most growth-minded leaders tick-from E3 founder Tiffany Sauder to performance mindset coach Kevin Bailey to former Colts linebacker-turned-restaurateur Gary Brackett and beyond. Who will they talk to next? You’ll find out right alongside them as their investigation progresses. 1,000 Stories gives present and future leaders alike full access to the minds and motivations behind mission-driven business and the people within them.

Jakson 1 traileri

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6 min
18.01.2023

The Secret to Removing All Doubt with Marcus Sheridan

"Pain and frustration lead to great innovation, don’t they?" Marcus Sheridan is an international keynote speaker and author of the book, "They Ask, You Answer". He is an expert in communication, sales, and marketing, and has used his knowledge to become one of the most trusted voices in his space. As an author and speaker, Marcus teaches others how to communicate in a way that builds trust and generates transformation: by getting in front of issues before they become a problem. Listen in as he dives deep into what he learned from the recession in ‘08, and how he has continued to grow in self-confidence and reduce his doubt among a few big career shifts. In this episode, you will learn the following: The impact of leaning into innovation during a recession How to remove doubt by using the “They Ask, You Answer” framework How vanguard communication can be used to resolve concerns, eliminate doubt, and encourage a positive response Resources: https://marcussheridan.com/ Follow Marcus: https://www.linkedin.com/in/marcussheridan/ They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/

18.01.2023

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53 min
07.09.2022

Getting Comfortable with Discomfort with Danielle Falconer

As the trail continues, it has led to Danielle Falconer. She’s been training to win her entire life. As VP of Strategy at Element Three, she helps clients win by solving their problems and growing their brands. Her success has propelled her to the top in her field. Getting comfortable with discomfort is key to her success. Discipline, preparation, and grit are her natural gifts. The harder the challenge, the greater the victory. Don’t miss this amazing episode, a masterclass in high-performance leadership from a former elite gymnast who found like-minded achievers at Element Three. Then, Joe and Reid realize it’s time to bring a different source into the narrative—one who will change the course of their investigation.

07.09.2022

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37 min
28.09.2022

Mining Mental Success with Kevin Bailey

We’re at the point in our investigation that the red-hot lead is hard to ignore…the best growth-minded leaders have an insane level of intuition. And, like every great investigative team, Joe and Reid are following the rabbit hole. It’s time to bring in a subject matter expert who can shed some light on this hard-to-ignore discovery. Enter: Kevin Bailey Serial entrepreneur and CEO, Kevin is in the business of helping others win. His early successes in launching companies Slingshot and Powderkeg spurred his dream of becoming a high-performance coach. Dreamfuel, Kevin’s latest venture, improves individual and team performance through neuroscience and mindset training. In this interview, he explains the techniques that fuel achievement, the power of meditation, and the difference between intuition and instinct—trust one but not the other. If you want to achieve your dreams, train your intuition, crush your limits, produce more under pressure, and avoid burnout, this episode is for you.

28.09.2022

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36 min
01.02.2023

Focus First with Ali Cudby

“When people feel seen, heard, and valued they want more of that.” Ali Cudby is the CEO of Alignmint Growth Strategies, a company she founded in 2014 as Your Iconic Brand. Ali also wrote the book on customer experience – literally. That’s because Ali is the author of the bestseller, Keep Your Customers. From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft. Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company’s corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies that want the know-how to grow. These days, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide. When she’s not working, you’ll probably find her in the pottery studio or valiantly trying to tire out her two dogs. In this episode you will learn the following: How improving employee experiences aids in customer retention for the long term. How finding your focus will impact all areas of your business. The importance of consistency when becoming excellent in your industry. Get a free month of customer retention strategies at CXology.co using the exclusive coupon code STORIES Resources: Ali Cudby’s LinkedIn: https://www.linkedin.com/in/alicudby/ Learn more about Alignmint Growth Strategies: https://alignmintforgrowth.com/about/ Learn more about CXology: https://www.cxology.co/pages/about-us

01.02.2023

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42 min
05.10.2022

Introspection: The Gateway to Great Leadership with Jon Speer

From intuition to introspection… The investigation continues when Joe chats with a leader with extraordinary self-awareness—Jon Speer, founder of Greenlight Guru. Jon follows two core principles—trust and forgiveness—to guide his leadership style. Learning to trust others to perform as hired and forgiving himself for making mistakes in his pursuit of growth is foundational to a more fulfilling life and better relationships. In this revealing interview, Jon opens up about his work-life struggles and overcoming limitations through mindset work with Kevin Bailey. Breathwork, meditation, and journaling help him lead more effectively and focus on his real motivation—to make a positive impact on the lives of others.

05.10.2022

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29 min

Element Three modernizes go-to-market strategies for manufacturers with complex distribution channels.

Verkkosivusto

Element Three

Suosituimmat ohjelmat

Marcus Sheridan of River Pools

Creating a lead distribution system that serves your entire dealer network

You Can Only Control You with Cornelius George

Expanding What’s Possible with Rachel Downey

Introducing 1,000 Stories, with Joe Mills and Reid Morris

The Secret to Removing All Doubt with Marcus Sheridan

Getting Comfortable with Discomfort with Danielle Falconer

Mining Mental Success with Kevin Bailey

Focus First with Ali Cudby

Introspection: The Gateway to Great Leadership with Jon Speer

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