Nytro

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Kanava • 2 ohjelmaa

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10.04.2025

"Supergoop's SMS Success, OpenMind-DIMO's Smart Cities, Verizon's AI Boost, Apple Watch Heroic Ad, WhatsApp's AI Controversy, Google-Sphere's Oz Adventure"

This episode of the AI in Marketing podcast brings a roundup of the latest news and developments in the intersection of artificial intelligence and various sectors. First off, we discuss the successful approach of sunscreen brand Supergoop in maintaining a captivating SMS marketing strategy amidst the fierce competition in the texting landscape. Then, we move onto a partnership between tech companies OpenMind and DIMO and their effort to boost smart city infrastructure using AI and blockchain technology. In the third segment, we look at how Verizon has utilized Google's AI models to significantly increase their sales. Following that, we analyze Apple's recent ad showcasing the life-saving potential of the Apple Watch Ultra's Emergency SOS feature. Another piece of news is the recently unveiled AI feature in WhatsApp, which has garnered mixed reactions concerning privacy concerns and the prospects of automating communication. Lastly, we wrap up with the exciting announcement of Google and Sphere Entertainment collaborating to use AI for the 2025 immersive production of "The Wizard of Oz at Sphere," promising to set new standards in entertainment technology. https://www.getvoicestream.com/ https://www.nytromarketing.com/ https://www.marketingbrew.com/stories/2025/04/03/how-supergoop-is-keeping-its-sms-strategy-fresh https://techcrunch.com/2025/04/09/anthropic-rolls-out-a-200-per-month-claude-subscription/ https://www.therobotreport.com/openmind-and-dimo-provide-car-robot-connectivity-realize-smart-cities/ https://www.reuters.com/technology/verizon-says-google-ai-customer-service-agents-has-led-sales-jump-2025-04-09/ https://mashable.com/video/apple-watch-emergency-ad-australia https://www.theguardian.com/commentisfree/2025/apr/06/cant-delete-whatsapp-ai-tool-slippery-slope https://www.prnewswire.com/news-releases/google-and-sphere-announce-technology-partnership-and-reveal-new-details-on-the-ai-technology-behind-upcoming-the-wizard-of-oz-at-sphere-302422950.html ```About: Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

10.04.2025

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5 min
11.04.2025

"OpenAI Breakthroughs, Canva's AI Redesign, Stripe's Customer Strategy & Fintech Fraud"

In today's episode of "AI in Marketing", we delve into advancements and controversies in the AI field, along with significant industry updates, and a political scandal. We discuss the improved language fluency and emotional intelligence of OpenAI’s upgraded GPT-4.5 model and what it means for various industries. We examine Canva's major redesign and new AI features aimed at making data visualization and content creation more efficient. Covering the latest in real-time customer feedback, we reveal how Stripe has implemented a unique strategy that some smaller businesses find controversial. Switching to the controversial side of AI, we discuss the shocking allegations against fintech startup Nate and its supposedly AI-driven app. We explore OpenAI’s new beta version of enhanced memory for ChatGPT, as well as Google's move towards AI personalization. We also delve into Apple's strategic movement of iPhones from India to avoid potential tariff hikes, and end with a whistle-blower's testimony against Facebook's alleged collaboration with China. Tune in for this and much more on "AI in Marketing". https://www.getvoicestream.com/ https://www.nytromarketing.com/ https://dzone.com/articles/ai-models-applicability-industries https://www.fastcompany.com/91313361/canva-unveils-its-biggest-redesign-in-13-years https://techcrunch.com/2025/04/10/stripe-ceo-says-he-ensures-his-top-leaders-interview-a-customer-twice-a-month/ https://techcrunch.com/2025/04/10/fintech-founder-charged-with-fraud-after-ai-shopping-app-found-to-be-powered-by-humans-in-the-philippines/ https://the-decoder.com/openai-rolls-out-enhanced-memory-for-chatgpt-allowing-it-to-reference-previous-chats/ https://www.perplexity.ai/page/apple-ships-600-tons-of-iphone-Mjxtpur7Q6mgYodb2W6LiQ#70f4dff7-a862-41cf-81a2-869a29222225 https://www.independent.co.uk/news/world/americas/us-politics/facebook-whistleblower-testify-meta-zuckerberg-b2730365.html ```About: Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

11.04.2025

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5 min
14.02.2025

"AI Concerns & Big Tech Moves with Google, Apple and Meta; SAP-Databricks Partnership; BMW's Robotic Efficiency; DeepSeek's Security Blunders"

In this episode of "AI in Marketing," we dive into the world of artificial intelligence and its implications on various sectors. Listen as we discuss former Google CEO Eric Schmidt's warnings about potential misuse of AI, Apple's return to advertising on platform X amid political tensions and content moderation concerns. In corporate news, learn about SAP's partnership with Databricks to revolutionize data unification for businesses and how BMW Group is utilizing Boston Dynamics' Spot robot to boost efficiency and data analysis. We also address controversial declarations from Meta's CTO Andrew Bosworth and recent concerns about security and privacy in the DeepSeek AI app. Tune in as we unravel these intriguing stories pushing the boundaries of AI in marketing and beyond. https://www.getvoicestream.com/ https://www.nytromarketing.com/ https://aimagazine.com/ai-strategy/ex-google-ceo-warns-of-terrorist-extreme-risk-posed-by-ai https://appleinsider.com/articles/25/02/13/apple-is-once-again-advertising-on-x-more-than-a-year-after-stopping-all-ads-on-the-platform https://www.pymnts.com/artificial-intelligence-2/2025/ai-models-openai-unveils-ai-model-plans-anthropic-launches-economic-index/ https://www.therobotreport.com/how-spot-helped-bmw-address-its-data-blind-spots/ https://techcrunch.com/2025/02/13/meta-cto-says-staff-should-quit-if-they-dont-like-metas-new-policies/ https://www.govinfosecurity.com/security-researchers-warn-new-risks-in-deepseek-ai-app-a-27486 ```

14.02.2025

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5 min
24.04.2025

"OpenAI's Big Summer Launch, Ransomware Innovations, and AI Ethics with Hugging Face"

"AI in Marketing" takes you through a week of distinct advancements and trends in artificial intelligence, focusing on its marketing applications. In this episode, catch up on OpenAI's upcoming language model release, their partnership with The Washington Post, and their new open-source strategy. We delve into the disturbing use of AI by ransomware groups DragonForce and Anubis and then discuss Hugging Face's dataset for detecting bias in AI across languages. Learn about Instagram Threads' global ad rollout and wrap up with insights on Microsoft's vision for AI integration in workplaces. Stay informed about AI's dynamic influence on marketing. https://www.getvoicestream.com/ https://www.nytromarketing.com/ https://www.thewrap.com/openai-washington-post-chatgpt-search-results-deal/ https://techcrunch.com/2025/04/23/openai-seeks-to-make-its-upcoming-open-ai-model-best-in-class/ https://www.darkreading.com/data-privacy/ransomware-gangs-innovate-new-affiliate-models https://techcrunch.com/2025/04/23/government-censorship-comes-to-bluesky-but-not-its-third-party-apps-yet/ https://www.wired.com/story/ai-bias-spreading-stereotypes-across-languages-and-cultures-margaret-mitchell/ https://www.fastcompany.com/91321533/microsoft-thinks-ai-colleagues-are-coming-soon ```About: Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

24.04.2025

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5 min
05.07.2024

Microsoft's Dynamics 365 AI Upgrade, SAP S/4HANA Deadline, and Accenture's Tech Acquisition

Welcome to Data Management Briefing, your go-to podcast for the latest in data management news, produced by DMI. Today, Friday, July 5th, we dive into key stories shaping the data landscape: - Microsoft unveils Dynamics 365 Contact Center, integrating generative AI Copilot to enhance customer service and tackle common issues like long wait times and misrouted calls. - The deadline for migrating to SAP S/4HANA is approaching. We discuss strategies for ensuring a smooth, timely, and cost-effective transition. - At Sage's analyst event, partnerships with Morehouse College and The BOSS Network underscore efforts to combat bias and enhance diversity in AI. - Accenture’s acquisition of Openstream Holdings aims to boost digital transformation and data-driven strategies across various sectors. - EY adopts PowerPost on the Microsoft Power Platform, dramatically speeding up financial operations and cutting costs. - Highlighting the critical role of visibility for women in IT in advancing careers and leadership opportunities. - CIOs leverage hackathons to drive innovation and collaboration, with insights from Taiwan Mobile and Bunnings. Finally, don't forget our hackathon on August 8th! Register at www.jivs.com to unleash your creativity and collaborate on groundbreaking solutions. Tune in for these stories and more on Data Management Briefing.

05.07.2024

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5 min
06.11.2024

"MTV and Paramount Boost Civic Engagement - AI Investments Skyrocket with Accenture and Publicis - Grok's Election Misinformation - Disrupting Clinical Trials with Research Grid"

On the latest in AI and marketing, MTV and Paramount are upping their game on civic engagement, harnessing the power of fandom culture to promote actions like early voting and poll worker recruitment. This strategy aligns with younger audiences' social involvement values, building brand affinity and trust. Similarly, Publicis and Accenture Song are investing heavily in generative AI with the plan to enhance tasks like market research, data analysis, and creative content generation. However, AI hasn't been as precise in other areas, notably with X's AI Grok, which misfired election predictions, raising concerns about the reliability of AI-driven information. https://www.newsweek.com/georgia-officials-report-russian-origin-bomb-threat-hoaxes-polling-spots-1980640 https://www.marketingbrew.com/stories/2024/11/04/mtv-paramount-rupaul-fandom-culture-get-out-the-vote-GOTV https://www.marketingbrew.com/stories/2024/10/11/how-agencies-use-genai-with-millions-invested https://techcrunch.com/2024/11/05/its-election-day-and-all-the-ais-but-one-are-acting-responsibly

06.11.2024

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4 min
19.02.2025

"ITG's PureRed Acquisition, AI Controversies, and Cutting-Edge Innovations with OpenAI and Elon Musk's xAI"

Dive into the latest happenings in Artificial Intelligence in marketing with our podcast "AI in Marketing". In today's episode, we cover Inspired Thinking Group's expansion and acquisition of the US-based company, PureRed, strengthening their global presence. Our next story covers the controversial use of sensitive federal data by Elon Musk’s Department of Government Efficiency resulting in lawsuits for alleged Privacy Act 1974 violations. In the AI research segment, we share fascinating insights from OpenAI’s investigation into the capacity of large language models to solve software bugs. Then, we discuss how UK-based firm Luminance is intensifying AI use in the legal industry through a $75 million funding boost. A recent decision by The New York Times to integrate AI tools in their editorial and product teams forms our next big topic, with the introduction of their new AI summarizing tool, Echo. Lastly, we delve into tech mogul Elon Musk's unveiling of Grok 3, an AI model praised as the smartest yet but also igniting discussions around accessibility and fairness. Join us for a deep dive into these pressing tech stories! https://www.getvoicestream.com/ https://www.nytromarketing.com/ https://www.prnewswire.com/news-releases/itg-expands-globally-with-purered-acquisition-bringing-halo-content-model-to-north-america-302379390.html https://www.wired.com/story/privacy-act-doge-lawsuits/ https://venturebeat.com/ai/ai-can-fix-bugs-but-cant-find-them-openais-study-highlights-limits-of-llms-in-software-engineering/ https://www.pymnts.com/artificial-intelligence-2/2025/luminance-raises-75-million-for-panel-of-judges-legal-ai-offering/ https://techcrunch.com/2025/02/17/the-new-york-times-has-greenlit-ai-tools-for-product-and-edit-staff/ https://opentools.ai/news/elon-musks-xai-unveils-grok-3-claiming-the-title-of-smartest-ai-on-earth ```About: Stan Berteloot Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. A sharp analyst and writer, Stan contributes to international publications, covering topics from remote work’s impact to climate change and the evolving media landscape.

19.02.2025

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5 min
04.06.2025

"AI Ethics and Progress: Digital Violence, Washington Post's Ripple, & OpenAI's Cinematic Adventure"

Discover the latest news in AI and digital innovation on "AI in Marketing." In this episode, we traverse a range of topics, from the concerning increase in digital violence towards women and the questionable ethics behind AI development to groundbreaking AI initiatives used by leading publishing companies like The Washington Post. We delve into the advancements and security challenges of autonomous AI in software development and share significant developments of AI-generated content in blog form by companies like Anthropic. Wrapping up, we discuss Amazon MGM Studios' interesting new film project about the internal upheaval of OpenAI, hinting at AI's significant influence on popular culture. Tune into this episode for these updates and more on the ever-evolving landscape of AI in the marketing world. https://www.getvoicestream.com/ https://www.nytromarketing.com/ https://www.theguardian.com/commentisfree/2025/jun/03/ai-sexism-violence-against-women-technology-new-era https://www.nytimes.com/2025/06/03/business/media/washington-post-opinion-ripple.html https://dzone.com/articles/securing-software-created-by-ai-agents https://techcrunch.com/2025/06/03/anthropics-ai-is-writing-its-own-blog-with-human-oversight/ https://techcrunch.com/2025/06/03/the-openai-board-drama-is-reportedly-turning-into-a-movie/ ```About: Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

04.06.2025

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5 min
10.07.2025

Microsoft's $4B AI Education Boost, Robot Surgeons on the Rise, Cyber Threats Evolve, and New AI Web Browsers Challenge Chrome

Microsoft is investing over $4 billion in AI education, aiming to train millions in AI technologies through Microsoft Elevate Academy, with plans to assist 20 million individuals in obtaining AI certifications. The investment targets educational institutions and nonprofits to ensure widespread access to AI learning opportunities. Researchers at Johns Hopkins University have developed an AI-trained robot capable of performing gall bladder removals on pig organs, potentially leading to trials on human patients within the next ten years. This marks a significant step towards autonomous surgical systems in healthcare. A new AI-driven malware Proof of Concept (PoC) has been developed, demonstrating the ability to bypass Microsoft Defender for Endpoint, raising concerns about the advancement of cyber threats and the potential for AI to aid hackers in creating sophisticated malware. OpenAI is planning to release an AI-powered web browser, aiming to compete with Google Chrome by leveraging AI to enhance web browsing experiences and interact with user data directly, potentially changing how users engage with the web. Perplexity has launched Comet, an AI-powered web About: Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Sources: https://www.nytimes.com/2025/07/09/business/microsoft-ai-education.html https://www.theguardian.com/science/2025/jul/09/robot-surgery-on-humans-could-be-trialled-within-decade-after-success-on-pig-organs https://www.darkreading.com/endpoint-security/ai-malware-poc-evades-microsoft-defender https://techcrunch.com/2025/07/09/openai-is-reportedly-releasing-an-ai-browser-in-the-coming-weeks/ https://techcrunch.com/2025/07/09/perplexity-launches-comet-an-ai-powered-web-browser/ https://www.marketingbrew.com/stories/2025/06/24/reddit-sports-partnerships

10.07.2025

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5 min
23.09.2024

What's new with Apple iOS 18 (from Notebooklm)

This has been generated bu NotebookLM. Apple has released iOS 18, a new software update that introduces several new features and improvements to the iPhone. These include greater customization of the Home Screen and Control Center, a redesigned Photos app, and updates to Messages, Mail, Safari, and other apps. A new feature called Apple Intelligence, which combines the power of generative models with personal context to deliver intelligence that is incredibly useful and relevant, will be released next month. The update also includes several new accessibility features, such as Eye Tracking, Music Haptics, and Vocal Shortcuts.

23.09.2024

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7 min

Ai and Marketing