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2.4.

How to monetize without selling more postings or subscriptions?

It's been a lean year for just about every job board in just about every country and niche. Customers aren't buying as many postings or resume/CV searching packages, and so revenues for many are flat or down. Are there other ways to both help and monetize the candidates who use our sites? Marc Belaiche, is the founder of Guhuza and TorontoJobs.ca. He joins cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site to discuss additional revenue opportunities. One is to add interview-on-demand tech that delivers to employers a short list of matching candidates and enables them to schedule interviews as soon as they and the employer are both available, which often is within minutes.

2.4.

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16 min
13.09.2021

79 - Why Are Males Increasingly Opting Out of College?

On episode 79 of The HR Famous Podcast, long-time HR leaders (and friends) Tim Sackett, Jessica Lee and Kris Dunn come together to discuss the declining participation rate of males across colleges and universities in America. Listen below (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)! SHOW HIGHLIGHTS: 3:00 - KD sent a note to JLee about women's workplace fashion coming out of COVID and learned a lot in the back and forth. 7:15 - What would you tell someone in 2021 who was sick of their job and wanted to quit? Should they wait before they have another job and join what's been called "The Great Resignation", where people quit before having their next gig lined up. Is this a generational thing? 9:30 - JLee thinks that the ability to quit a job before getting another job has a privilege that many others don’t have. 11:00 - Tim says it’s a proven fact that it’s easier to get a job when you have a job. He says don’t quit a job until you have the next. 13:00 - KD mentions an article from the Wall Street Journal about the declining rate of men choosing to attend college. College campuses are becoming a split 60/40 female to male. 15:00 - Tim says this is only an issue if we have a functional way to get men into trade skills careers and other similar types of jobs. KD thinks that pointing to alternatives to college as a reason for the drop is not the whole story. 19:30 - KD asks JLee if she can't fathom a world where men become a focus point for colleges and the companies they serve, or if she believes the world will be unwilling to do that. She thinks both. 20:00 - JLee wonders if there is too much pride in this country to develop programs to build up and take care of young boys through programming. Kris discusses how cultural changes and resulting shifts on campus have created a mismatch between how young men view themselves from a masculinity perspective and their view of campus life. 24:30 - JLee notes that she thinks educational environments don’t often do a good job catering to a diverse set of students and that this could be part of the larger issue of men choosing not to attend college. 26:45 - Tim thinks there are only 3 avenues for graduates from public schools and that a lot of students aren’t ready/aren’t a good fit for college. 31:45 - JLee says that a man cannot be the one that is the voice and the face of a male-centered campaign to help with this declining rate. Tim points to the fact that a man trying to lead the cause would be seen as an uber conservative. KD wonders aloud why the topic of masculinity can only be viewed as negative and viewed in an extreme way when different versions of masculinity exists and all are not toxic. ---------------Jessica Lee, Kris Dunn and Tim Sackett Kinetix HRU Tech Jessica Lee on LinkedIn Tim Sackett on Linkedin Kris Dunn on LinkedIn The Tim Sackett Project The HR Capitalist Fistful of Talent Boss Leadership Training Series

13.09.2021

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39 min
03.10.2021

82 - Gen Z Job Hopping and TikTok Recruiting

On episode 82 of The HR Famous Podcast, long-time HR leaders (and friends) Tim Sackett, Jessica Lee and Kris Dunn come together to discuss TikTok hiring, recruitment marketing on social media, and Gen Z job hopping. Listen below (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)! SHOW HIGHLIGHTS: 3:00 - Tim is a TikTok user and often sends them to his closest friends & family, including KD and JLee. JLee deleted the app so she only gets them from Tim now. 5:00 - There is a new TikTok trend where someone asks a question like “tell me blank” and people respond to the original. The Amazon brand account created one where the question was “what was the best thing you ever got off of Amazon” and an employee responded and said “my career”. Tim thinks Amazon has a great TikTok employment branding presence. 8:15 - KD thinks that social media recruiting only works on platforms that display company and job titles. 13:00 - JLee thinks that recruiters may get off the rails and try to improve their own personal brand. She thinks that a lot of recruitment marketing content is cheap and unoriginal. 15:00 - Cameron, Tim’s son, recently shared a TikTok with Tim where a young worker was sharing the advice to job hop in order to increase salaries. 16:00 - JLee thinks the only reason to job hop is to get different experiences and try new things. 17:30 - KD says the concept of job hopping is not new but the advice is. He also thinks that 2 years is the perfect time for a young person to job hop. 21:30 - Tim and JLee say that if you’re hopping laterally to several different jobs, there has to be a story behind it. 24:30 - JLee worries that if you’re making progression in your career but you are hopping from company to company that you aren’t good enough to ever get promoted internally. 26:00 - AppCast recently came out with data for companies that are struggling to get applicants. Some of their advice includes shortening your apply cycle and posting jobs at the start of the week and the end of the month. 29:00 - Tim says that only 1/10 TA leaders know where applicants are dropping off on their application process. 32:00 - Another piece of advice is to include at least 2 specific benefits in the job posting. This improved application rates by at least 40%. ---------------Jessica Lee, Kris Dunn and Tim Sackett Kinetix HRU Tech Jessica Lee on LinkedIn Tim Sackett on Linkedin Kris Dunn on LinkedIn The Tim Sackett Project The HR Capitalist Fistful of Talent Boss Leadership Training Series

03.10.2021

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39 min
03.01.2021

44 - Google Announces Return to Office, JLee Gets Invite from Gary V

In episode 44 of The HR Famous Podcast, long-time HR leaders (and friends) Tim Sackett, Kris Dunn and Jessica Lee come together in the new year to discuss Gary V requesting to connect with Jessica on LinkedIn, the CHRO move of the week, and Google calling their employees back into the office (eventually). Listen below (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)! SHOW HIGHLIGHTS 1:30 - Happy New Year! Tim is thinking (and hoping) that 2021 is going to be a great year. JLee is looking forward to drive-through vaccinations. 2:45 - JLee got a LinkedIn request from Gary Vaynerchuk. Tim is extremely jealous (he’s a super fan) and JLee is very confused on how she got this. 6:00 - The gang wonders aloud how many people send invites out on Gary V's behalf. Tim thinks that JLee needs to leverage her brand and her title to get Gary V on the phone in 2021. 9:00 - Time for the CHRO move of the week! UPS announced a new CHRO Darrell Ford after their old CHRO (Charlene Thomas moved to a new role at the company). 10:30 - KD thinks Thomas got a demotion. 12:30 - Tim thinks that Thomas was potentially underperforming so they brought in a new one to try out in the head HR position. 15:30 - Tim also wonders that they are potentially setting up Charlene Thomas to take over a COO or a CEO role eventually at UPS. 17:20 - In KD’s youth, the UPS driver was a person of note in his life. KD thinks it’s a transactional job now because there are so many drivers and people aren’t making a lifetime career out of being a driver. 21:00 - JLee thinks that KD would be a shorts only UPS type of driver. No brown pants in sight! 22:30 - Next topic of the day: Google’s CEO announced that they will continue being remote but they will be returning back to the offices eventually and will not be remote forever. The announcement said that employees should eventually return to a place that is in a commutable distance from their office. 25:00 - KD thinks this is the revert back from the earlier pandemic announcements of full time, forever remote transitions. 30:45 - KD also thinks that Google is trying to prevent a mass exodus from California to places like Texas, as companies like Tesla are moving there. 32:00 - JLee is coming up on her 100th Peloton ride and she found out that her husband ordered 100 balloons on their shared Amazon account to celebrate. RESOURCES AND SHOW NOTES: ---------------Jessica Lee, Kris Dunn and Tim Sackett Jessica Lee on LinkedIn Tim Sackett on Linkedin Kris Dunn on LinkedIn HRU Tech The Tim Sackett Project The HR Capitalist Fistful of Talent Kinetix Boss Leadership Training Series

03.01.2021

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36 min
08.03.2023

E116 - The Future of HR Tech, AI, & ChatGPT

On episode 116 of The HR Famous Podcast, long-time HR leaders (and friends) Madeline Laurano, Jessica Lee, and Tim Sackett come together to discuss their favorite Super Bowl commercials, Chat GPT, and how you can utilize AI to be a better leader. Listen below and be sure to subscribe, rate, and review (iTunes) and follow (Spotify)! :30 - JLee had Chat GPT write an intro for this episode! It didn’t do a good job the first time, so she had it do a second pass to make it funnier. 2:00 - The crew didn’t think the Super Bowl commercials of 2023 were too exciting. Madeline and JLee’s favorite was the Clueless one, and Tim shouted out the Workday and Dunkin commercials 7:30 - Another podcast, another convo about Chat GPT and AI. Microsoft Bing is trying to become the top browser again, and JLee is on a waitlist to use the program. 10:00 - Tim’s 2023 keynote is all about the future of recruiting with AI. He thinks that the only limit of what AI can do in TA is the limit of our imaginations. 14:15 - Tim speaks to the importance of narration with AI. With AI, you have to be the expert on your topic, but you don’t have to produce anymore. 17:00 - Madeline thinks another area that AI will completely change is travel. Imagine traveling and having the whole trip planned by AI. 20:00 - Madeline is surprised that we haven’t seen more people talking about AI and Chat GPT in the TA space. She thinks some people may feel threatened by the topic. 23:45 - JLee runs through examples of how to use AI to help handle a tough situation with an emotional employee. 27:00 - JLee talks about how being open and not intimidated by AI can allow you to use it as leverage and become better. She uses a Teams tool that critiques how she speaks on calls and helps her improve the words she chooses. 31:00 - Tim thinks that Microsoft is the winner of the future of HR tech.

08.03.2023

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36 min
10.05.2020

14 - Gen Z COVID Job Search and Recruiter Outplacement

In episode 14 of The HR Famous Podcast, long-time HR leaders (and friends) Jessica Lee, Tim Sackett, and Kris Dunn are joined by Tim’s son Cameron and HR professional Chris Hoyt to talk about holidays during quarantine, finding a job straight out of college during a recession, and recruitersrecruitingrecruiters.com. The team discusses the struggles of finding a job in a recession for a college grad, changes to candidate experience, and better ways to hire during a pandemic. Listen below and be sure to subscribe, rate, and review (iTunes) and follow (Spotify)! 1:30 - Mother’s Day is coming! Jessica wants some peace and quiet for her special day and Tim’s wife wants diamonds. Sounds like some good gifts to me! 3:30 - Where do you get your Mom’s Mother Day flowers? KD shouts out 1-800- Flowers and tells a story about a disastrous bouquet of Wal-Mart flowers. Moral of the story: don’t buy flowers from Wal-Mart. 6:00 - Happy (belated) Birthday KD! What we’ve learned is that KD prefers store bought cakes to homemade cakes. 7:00 - Welcome Tim’s son to the podcast! Cameron is a recent grad from the University of Michigan and joins the conversation to discuss finding a job during a pandemic and fills us in on what his job search has been like for the past few months. 10:00 - Has candidate experience decreased since the recession started? Cameron hasn’t seen anything shady from employers but has seen a lot of uncertainty and jobs being cancelled or postponed. 12:20 - Have you been ghosted from a lot of jobs? Cameron has only heard back from a real person for 3 out of 70 jobs he applied to. Not many rejections too! Is that because of the uncertain nature of the times? 14:50 - Would Cameron go work for Fox News if they offered him a job? 16:00 - Are career services still active during the pandemic? Cameron uses Tim as his personal career coach but has seen lots of friends get early job offers from college recruiting and career fairs. 18:10 - Hot gossip alert! Cameron spills the tea on how Tim is as a personal career coach. 20:00 - Quarantine time is a good time to learn new skills! Cameron has been working on podcasting. Look out for the Disney Channel rewatchables coming to your favorite podcasting service near you! KD and Cam discuss their favorite episodes of The Ringer’s Rewatchables podcast. 23:00 - Tim gives us a branding lesson. Buy your kids URLs and reserve their email addresses and social media handles early! 25:15 - Time for the second guest! Tim welcomes long time friend Chris Hoyt to the podcast. 26:00 - Chris discusses his work Career Crossroads and what they do for talent acquisition and recruiting. Tim loves it! 28:20 - Story time! Tim tells us how his wife, Kim, met Chris in Park City, Utah and really liked him. 29:30 - Recruitersrecruitingrecruiters.com! Say that five times in a row! Chris talks about his newest project inspired by the cooperation between CVS and the hospitality industry during the coronavirus pandemic. 32:20 - Looking for a recruiting job? There’s about 150 jobs available on the platform with over 250 employers. 35:00 - #firstworldproblems. Are you experiencing Zoom fatigue? 35:30 - How can you guarantee candidate experience with such high unemployment? Chris discusses how it’s uncertain whether the same levels of candidate experience can be kept up and Tim talks about mistakes he made in the last recession.

10.05.2020

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45 min
04.10.2020

34 - United Airlines Lawsuit Vs. Blondes and Slack Growth Woes

In episode 34 of The HR Famous Podcast, long-time HR leaders (and friends) Tim Sackett, Kris Dunn and Jessica Lee come together to discuss a recent employment lawsuit that claims United Airlines grants assignment privileges to young blonde females and discusses the stock price of Slack tanking once Wall Street determined it's growth wasn't going to blow up in the WFH world aka Zoom. Listen (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)! SHOW HIGHLIGHTS 2:45 - WTF is WFT? KD teaches us what the Washington Football Team is. Formerly known as the Washington Redskins, WFT is the new name for the team that didn’t have a name ready for a rebrand, and all Tim and KD want to know is how Jlee, a DC native, feels about it. 5:45 - KD takes a shot a what his company’s name would be if they had to turn to something generic like WFT. Spoiler alert - It's bland. 7:15 - First topic of the day: United Airlines has taken a lawsuit from flight attendants. Bloomberg reports this lawsuit has to do with preferential treatment to young blonde females based on physical attributes on flights chartered by major league sport teams. Shocking. 11:00 - JLee talks about how she gets upset about reviewing creative collateral due to the lack of size and physical diversity. She also wonders about the role the unions play into who gets the more coveted charter flights. KD covers what the collective bargaining agreement says, turns out the flight attendants union bargain the right away. 12:30 - The website Live And Let’s Fly published an article saying that clients can request specific flight attendants to work their flights if their schedule allows. The same article includes unnamed sources who provide some information provided by United Airlines in the initial discovery. 16:00 - Tim talks about how he thinks most judges won’t get into collective bargaining agreements and will try to push it back to the union to deal with. 19:15 - The HR Famous crew gives their favorite profile of flight attendant. KD likes the middle aged women who are afraid to push back on people. Tim likes the ones who recognize frequent flyers. 22:30 - Last topic of the day: Slack! Slack recently reported quarterly results and it was in line with analysts expectations for their growth but their stock tanked. The gang discusses whether Slack is must have work tech, compares it to Zoom and talks about how the greatest generation - GEN X - likes to communicate, which is all that really matters to Gen Xers. The gang identifies JLee as non-Gen X, but bets she can still muscle on on email without ever signing into Slack or the equivalent. 29:00 - Time for the CHRO Move of the Week! Nadia Rawlinsen is the new CPO of Slack! She comes from companies like Live Nation and Groupon and colleges like Harvard and Stanford. The gang takes a look at her career and thinks out loud about what's in front of her at Slack. Resources: Jessica Lee on LinkedIn Tim Sackett on Linkedin Kris Dunn on LinkedIn HRU Tech The Tim Sackett Project The HR Capitalist Fistful of Talent Kinetix Boss Leadership Training Series

04.10.2020

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38 min
10.02.2025

Meet the Founder Taking on Ghost Jobs

Jon Stross, Co-founder and CEO of Greenhouse, has been making headlines - but not for the reasons you'd expect. In this episode, Jon joins Tim Sackett to tackle the growing problem of 'ghost jobs,' those elusive listings that leave candidates feeling duped and disheartened. But are companies really out to deceive, or is there more beneath the surface? Jon guides us through the murky waters of hiring practices, from misunderstood job postings to the real reasons candidates get left in the dark. With candid insights from his recent Wall Street Journal feature and a deep dive into Greenhouse’s data, Jon doesn’t just spotlight the problem - he’s working on solutions that could change the game for job seekers and recruiters alike. If you've ever applied for a job and heard nothing back, this one's for you. Connect with Us: Jon Stross Follow Jon on LinkedIn: linkedin.com/in/jonstross Learn more about Greenhouse: greenhouse.com Tim Sackett Follow Tim on LinkedIn: linkedin.com/in/timsackett Visit Tim’s website: hrutech.com

10.02.2025

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39 min
09.02.2022

96 - Inflation Pressure on Pay, Calendly Power Plays

On episode 96 of The HR Famous Podcast, long-time HR leaders (and friends) Tim Sackett, Jessica Lee and Kris Dunn come together to discuss a reported uptick in Glassdoor reviews mentioning inflation and the power dynamics (or lack thereof) of making someone use your Calendly scheduler. Listen below (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)! SHOW HIGHLIGHTS: 3:00 - JLee’s dry January quickly devolved into drinking wine on a Wednesday. She just finished Station Eleven and is watching And Just Like That. 5:20 - Tim has been loving season 2 of Righteous Gemstones. He says it’s his guilty pleasure. 9:00 - KD recommends Southside on HBO Max. He calls it “lighter fare” in comparison to the post-apocalyptic Station Eleven. 11:45 - KD found a Twitter thread from an economist about the rising concern from employees about inflation and how it affects their pay. KD asks JLee how much concern there actually is about inflation. 18:00 - Tim doesn’t think the average Glassdoor reviewer is mentioning raises due to inflation but the average employe e may be discussing inflation while asking for a raise. 21:20 - KD poses a situation to Tim where an employee comes in and tells him that his company’s pay isn’t keeping up with inflation. 23:20 - Next topic: the power dynamics of using automated calendars. KD mentions this tweet about the etiquette behind Calendly. 26:00 - Tim doesn’t get how it’s a power play for someone to send a meeting link to someone else for a pre-arranged meeting. JLee offers a different power play scenario that fits the bill. 28:30 - If you click a Calendly link, does that make you somebody’s b****? JLee and Tim don’t see what the big deal is. They also both do not use an automated calendar system. 33:00 - KD says that the person that sends their Calendly link after someone has already sent one is the true power graber. 40:00 - We’re pulling for an early summer!!!

09.02.2022

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43 min
01.08.2021

72 - The Gang Reviews Their Work Habits via Microsoft MyAnalytics Reports

On episode 72 of The HR Famous Podcast, long-time HR leaders (and friends) Tim Sackett, Jessica Lee and Kris Dunn come together to discuss when they are most productive, their work habits via Microsoft MyAnalytics Reports and what those reports say about their wellness levels and work-life balance. Listen below (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)! SHOW HIGHLIGHTS: 2:30 - KD kicks off the episode by asking the crew if they’re more productive in the morning or night. JLee is not a morning person, where Tim is the opposite. 6:00 - KD likes to wake up in the morning and read a few chapters. Can you read in the morning or would you fall asleep? 9:00 - KD tries to unplug once a week and he checks his Microsoft MyAnalytics report to see how good he is at this. The analytics report didn’t seem too impressed with KD’s attempt at “crushing it” since he only had 2 work free days in the entire month. 12:00 - These Microsoft reports seem to be telling employees that they have some work to do from a wellbeing perspective due to set “on and off” hours. 14:30 - Another statistic KD’s report gave him was that he compromised his “nightly recharge” by working after midnight. 17:30 - JLee thinks that what might work with these reports is managers having conversations with their teams about how to best look at this data and use the insightful parts. 19:00 - Tim turns off his phone at night and walks up to a manual alarm clock. JLee and KD leave their phones on at night. Do you leave your phone on at night? 22:30 - KD notes that there is no real designation on the platform as “offline” so it’s giving everyone “online” time during their working hours, even if they’re not being 100% productive. 24:30 - KD’s report said that he gets easily distracted by email and reads 75% of his email within 30 minutes of reading it. The advice it gave him was to think about reading emails only once an hour. 28:00 - Tim and KD read over 1000 emails a week. JLee says she doesn’t read a lot of emails and KD notes that that’s only really okay if you’re a leader. 32:00 - KD gives props to Microsoft for giving a shot at giving these kinds of analytics. He doesn’t know if he loves all of this info going to all employees without more context.

01.08.2021

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40 min

What does WRKdefined mean? If you haven't already figured it out, WRKdefined = Work Defined. We believe the definition of work has changed. Beneath the surface definition of "work," we believe there is a greater story to be told, and that's what we've set out to do.

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