Beyond the CEO Norm

Nadine Selina
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Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.

  1. 3 DAYS AGO

    How Fear of Success Is Blocking You in Business with MJ Kast

    Fear of failure is obvious, but fear of success is far more subtle and more dangerous. In this episode, Nadine is joined by MJ, founder of Conjur, to discuss how upper limits quietly keep women stuck, even when everything starts going right. Nadine and MJ explore how identity shapes pricing, boundaries, confidence, and capacity, and why so many women unconsciously pull back just as things begin to work. From shutting down after signing multiple clients, to undercharging despite high value, to constantly seeking more information instead of taking action, this episode breaks down how upper limits actually show up in your business and life. Timestamps 00:00 Introducing MJ 01:39 MJ’s journey from photography into business and identity work 13:45 How self-sabotage and upper limits show up 16:10 Letting go of old identities to allow business growth 24:35 Pricing struggles and feeling uncomfortable charging your worth 27:46 The difference between lower limits and upper limits 35:35 Why success can feel scarier than failure 41:31 Why growth requires sitting in discomfort instead of pulling back 47:07 Self-trust, investing in yourself, and following through 51:26 How to recognise your own upper limits in business 01:00:18 Where to connect with MJ If this episode resonated with you, share it with someone who needs to hear it and subscribe to the podcast so you never miss an episode. Connect with Nadine:Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with MJ Instagram: @conjur.brandmagic Threads: @conjur.brandmagic TikTok: @conjur.brandmagic Visit the Conjur website

    1h 1m

  2. 18/12/2025

    Reflecting on 2025: Knowing When to Quit or Persist

    Instead of offering another surface level year in review for her last episode of 2025, Nadine breaks down the taboo conversation around quitting. This solo episode is one of the most honest reflections of the year. Nadine speaks directly into the tension every entrepreneur has felt at some point. The space between wanting to give up and wanting to push through. There are key questions that you need to ask yourself if you feel like throwing in the towel so that you can be clear on whether it is the right decision for you or whether you just need to make some changes in your current business so that it feels aligned again. She also opens up about her own season of maintenance mode, losing passion, and making strategic changes that helped her fall back in love with her business. Get your pen and paper out because Nadine is going to get you to really dig deep and get so clear on where you want your business to go in the new year before you even get your vision board or goal setting finished. Timestamps 00:00 A different way to reflect on 2025 01:29 Why quitting is taboo in the online space 02:46 How persistence gets glorified and why that can hurt you 04:46 Nadine’s personal experience of entering maintenance mode 11:14 The honest questions to ask before you decide your next move 22:32 When choosing to persist becomes a powerful decision 26:47 The mindset behind strategic persistence and self expansion Send Nadine a message if what she said has resonated with you and if it has inspired you to take action in some way. And if you can take two minutes to subscribe, share the episode, or rate the show five stars, it truly helps the podcast reach more business owners who need these conversations. We will be back on January 1st with new episodes of Beyond the CEO Norm. See you then. Connect with Nadine:Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

    34 min

  3. 11/12/2025

    How to Future Proof Your Business with Karen McCarthy

    Nadine is joined by Karen McCarthy, founder of The Simplified Social Media. With over 20 years of experience across marketing, copywriting and business management, Karen is sharing all her practical advice on entrepreneurship, longevity in business, authentic marketing, and designing offers that feel good for who you really are. Together in this episode, Karen and Nadine discuss the importance of having a financial AND mental runway in your business so that you can feel secure knowing that if you need to take time off, you can. They’ll be chatting about how to future proof your business and protect your energy while still growing in a sustainable way. Karen and Nadine also discuss organic marketing vs ads, when to move from 1:1 to group offers to passive offers, and why you don’t have to force yourself to market your business in one way to be successful. Timestamps 00:00 Intro to Karen 03:41 How Karen first stepped into entrepreneurship 06:45 Shifting into marketing and freelance work 11:10 Building financial stability and planning ahead 23:28 Aligning your business with your personal goals 35:46 Choosing what works for you between organic marketing and ads 39:41 Adjusting your business strategy for long term sustainability 43:13 Knowing when to transition from one-to-one to group coaching 50:33 Creating passive income and shifting your offer suite 54:51 Finding the balance between high touch and low touch support 01:02:02 The role of self awareness in how you build your business 01:04:59 What’s next for Karen Thank you so much for tuning in to this episode! If you found it helpful, it would be amazing if you could follow and rate the show 5 stars ⭐️ Connect with Nadine:Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Karen: Instagram: @thesimplifiedsocialmedia TikTok: @thesimplifiedsocialmedia Email: karen@thesimplifiedsocialmedia.com

    1h 9m

  4. 04/12/2025

    How to Attract Aligned Clients and Stop Undercharging with Olga Zippa

    Nadine sits down with her long-term client, Olga, a systems strategist and operations consultant, to discuss what it really takes to grow a service-based business without burning out, second-guessing yourself, or staying stuck in the same patterns for years. Olga started off like a lot of online service providers. She was offering VA services at an hourly rate, fully booked with clients, but was still unable to see how she would be able to take her business full-time, go travelling, and actually scale so she could live the life she wanted. Just because you’re fully booked doesn’t mean that things don’t need to change. Olga takes us through the fears, turning points, and uncomfortable decisions that she needed to make to build more confidence, strengthen her boundaries, and create an aligned client roster that actually supports her life. She talks about the mindset shifts that helped her raise her prices, how she stepped into her authority, and when she realised she’d rather have no clients than bad clients. This episode is filled with insights for anyone who wants to grow their business in a way that will be sustainable in the long run. Timestamps 00:00 Intro to Olga 01:34 Olga’s early struggles in her business and her first breakthrough 03:34 What happened when she had a discovery call with Nadine 06:59 What it really takes to build a sustainable business and move through challenges 09:00 The mindset shifts that helped her grow and strengthen her confidence 14:32 Moving away from hourly rates 24:42 Showing up online through content 38:20 Breaking down common business terms in a way that makes sense 41:36 The reality of hard work, sacrifice, and what it looks like behind the scenes 53:50 Looking back on her growth and what she’s building next If you enjoyed the episode, please follow the show, share it with another business owner who needs it, and leave a rating to help us reach more listeners! Connect with Nadine:Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine Connect with Olga Instagram: @nextday.executive LinkedIn: Olga Zippa Join the NextDay Edge Community

    56 min

  5. 27/11/2025

    The Biggest Mistakes I Made in 2025 (Really Exposing Myself)

    Most coaches will tell you about all of the mistakes they made years ago, how they’ve overcome them and how you can do the same. But no coach is talking about the mistakes they’re still making even 5+ years in. Nadine wants this podcast to be a really open and honest space, and she wanted to share today what no one else is sharing- the mistakes that she made this year in her business even when it was her most successful year, and what she’s going to change going into 2026. Nadine shares how her ambition often pushed her into unrealistic timelines, how ignoring her predictable seasonal patterns led to unnecessary pressure, and how her need for both freedom and security created an internal battle that she could no longer ignore. She reflects on taking on passionate but misaligned clients, the importance of behaviour over potential, and why she is raising her standards to protect her energy. She also discusses letting go of offers that no longer excite her and reconnecting with what truly matters in her business. Timestamps: 00:00 Doing an identity audit 04:30 Recognising misalignment and why it doesn’t always mean burning everything down 10:59 How ambition pushed Nadine into unrealistic timeframes 20:00 Navigating the tension between freedom and security 24:24 Finally accepting seasonal patterns instead of fighting them 25:23 How to spot when a client is misaligned 33:50 The hard truth about letting go of offers that no longer excite you 34:51 Reconnecting with your business instead of detaching from it 39:25 What balancing hustle and maintenance actually looks like 41:18 What Nadine’s mistakes taught her about growth 42:46 Nadine’s intention for 2026 If Nadine’s reflections resonated with you, she would love to hear your thoughts. Make sure you follow the show so you never miss an episode, and if you enjoyed listening, please rate or review the podcast to help it reach more people! Connect with Nadine: Instagram: @nadineselinacoaching TikTok: @nadineselinacoaching Become In Demand Free Course Apply to work with Nadine

    44 min

  6. 20/11/2025

    The Exact Shifts You Need to Start Signing Clients at Triple the Price with Kelly Hunt

    If you want to triple your prices and actually turn your business into more than just a hobby, then this is the episode for you. Nadine is joined by past client Kelly who is a breakup and self worth coach to share the story behind how she completely transformed her coaching business. They explore how Kelly went from 4,000 followers and posting consistently without getting any inquiries, to making small tweaks in her content that resulted in clients ready to pay in full for her services. A lot of people will relate to Kelly’s story as she felt for the first year of her business it was actually just a time consuming hobby as it was not getting her paid clients. After working with Nadine in Foundations to Fully Booked, Kelly learned how to speak directly to her ideal client in a way that made them feel fully seen and understood and now she has a proven system that means she knows exactly what to do now to sign clients with ease. If you have just started your business or have been struggling to sign clients even a year or two into your business, you are going to learn exactly what you need to do to make huge shifts to get those clients. Timestamps 00:00 Intro to Kelly 02:56 Kelly’s journey with starting coaching and working with Nadine 10:03 Why she joined Foundations of Fully Booked 12:08 The business shifts that transformed her client results 14:34 The content strategy to attract the right people 24:33 Adjusting pricing and updating her coaching programme 27:44 Building consistency in content 28:52 Understanding control and predictability in your content 32:30 The role of stubbornness and resilience in business 34:47 Managing success, capacity, and overwhelm 42:09 How small strategic tweaks led to big results 54:32 What is next for Kelly If you enjoyed this conversation, make sure to follow the show, share this episode with someone who would love it, and leave a rating or review. It helps the podcast reach more listeners who need these conversations. There are FOUR spaces left to join FBB before the end of the year. If you are ready to get the same results as Kelly then you can apply here. Connect with Nadine:Instagram: @nadineselinacoaching Apply to work with Nadine Connect with Kelly: Instagram: @kellyskoaching TikTok: @kellyskoaching Empower Her Retreats: @empowerher_retreats Podcast: The Breakup Debrief Podcast

    58 min

  7. 27/10/2025

    What It Really Means to Find Your Niche and Stand Out Online

    In this solo episode, Nadine breaks down the truth about niching beyond the surface-level “ideal client” talk you’ve heard a hundred times before. She reveals the two sides of your niche: your industry niche (who you serve) and your authority niche (why people choose you), explaining why both are essential for building long-term authority and to consistently attract clients. Nadine explores how humility conditioning, that deep-rooted belief that it’s arrogant to own your strengths, keeps so many women stuck and second-guessing their expertise. She shares how to confidently articulate what you do, what you’re known for, and the exact results you can help people achieve, even if you’re just 1% ahead. You’ll learn how to define your ideal client with total clarity, identify your built-in skills and experience, and develop your own signature frameworks that make your brand unmistakably yours. Timestamps:00:00 The Importance of Niching in Business02:17 Types of Niches: Industry and Authority03:07 Understanding Your Unique Value07:54 Overcoming Humility Conditioning13:07 Defining Your Ideal Client18:47 Identifying Your Skills and Experience22:24 Understanding Client Mindset23:17 Defining Your Niche25:01 Identifying Ideal Clients27:33 The 1% Authority Method30:16 Building Signature Frameworks35:32 Evolving Your Authority If this episode helped you see your niche differently, take a second to rate the show five stars and message Nadine with your biggest takeaway. Connect with Nadine:Instagram: @nadineselinacoaching Apply to work with Nadine

    42 min

  8. 20/10/2025

    What They Don’t Tell You About Starting a Business with Brooke Summers

    They told you running your own business would be easy. That you could make 10K in passive income in your first year. Well, Nadine is sitting down with Brooke Summers, one of the world’s top 10 mindset coaches and business mentors, to discuss what it really takes to create a business that lasts beyond year one. Brooke discusses how you have to fall in love with the process instead of chasing results and how you can learn from failed launches. They go deep into the mindset shifts and practical lessons that separate long-term entrepreneurs from those who burn out early. Nadine and Brooke dismantle the myth of business being “easy” in your first year. If you’ve ever thought, “This should be happening faster,” this episode will reset your expectations and remind you exactly why you started. Timestamps 00:00 Intro to Brooke Summers 02:49 Building a business that lasts 04:52 Learning to love the process instead of chasing results 09:21 Early challenges that shaped Brooke’s success 13:38 Balancing mindset and strategy in entrepreneurship 20:44 The wrong reasons to start a business 27:08 Why your first year won’t look “easy” 28:14 Navigating hustle, overwhelm, and staying consistent 30:26 Learning from failure and finding your ideal audience 35:04 Spotting victim-mentality clients and how to avoid them 40:04 High ticket versus low ticket strategies 44:40 Building a reputation before scaling passive income 50:54 Traits of entrepreneurs who make it beyond the first year 54:37 Where to connect with Brooke Summers If you loved this conversation, take a moment to subscribe, rate the show, and share this episode with a friend who’s building their business from the ground up. Connect with Nadine: Instagram: @nadineselinacoachingApply to work with Nadine Connect with Brooke Instagram: @brookesummeradams Facebook Community: facebook.com/groups/letransformationhub/ Website: www.brookesummeradams.com

    55 min
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About

Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.

Information

  • Creator
    Nadine Selina
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Nadine Selina
  • Show Website
    Beyond the CEO Norm