Building Wins LIVE!

Randy Chaffee
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Weekly live sales-oriented audio/video podcast directed toward the sales, marketing, roofing, and post-frame building industry.

  1. Tony Rubleski

    4 DAYS AGO

    Tony Rubleski

    Guest: Tony Rubleski Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Tony shares his 21-year journey teaching "Mind Capture"—the strategy of standing out in an era when nobody's paying attention —drawing on his telecom door-to-door sales and advertising background. He and Randy explore the shocking reality that humans now have an 8-second attention span (less than a goldfish's) due to TikTok, Reels, and social fragmentation, making the war for attention more critical than ever. Tony reveals insights from his new book "Don't Quit, Do It"—a raw three-year writing process covering 50 lessons from his darkest moments, including gambling addiction (8 years clean), divorce, bankruptcy, and being stalked. The conversation emphasizes practical video marketing tactics such as sending personalized videos to prospects, posting client photos in real-time, and using the 5 Ws formula (who/what/when/where/why) to create compelling content that captures minds before competitors do. Key Takeaways: Eight-second attention span reality: Microsoft research confirms humans in North America have goldfish-level focus—shorter videos, faster hooks, and immediate value are mandatory for digital survival.Digital footprint defines existence: if you can't be found on social media today, you simply don't exist for large audiences—15-20 years ago, it was websites, now it's consistent video presence.Video is worth a million words: sending personalized videos to prospects/referrals with real-time photos creates immediate response and differentiation that nobody else consistently provides.Get in the game imperfectly: first video is worst, fifth is better—resistance (doubt) tells you wrong lighting/script/look, but momentum comes from doing it badly first, then improving.Pattern interrupts beat negative spirals: when self-sabotaging thoughts arise ("I'm not good enough"), use 10 proven pattern interrupts to overwrite programming—winners focus on what they can control today, not yesterday's losses. Resources and Links: Tony Rubleski: https://www.mindcapturegroup.com New Book: "Don't Quit, Do It" Randy Chaffee: https://www.sourceonemarketingllc.com https://www.buildingwins.live Wes Wyatt: https://www.weswyatt.com

    51 min
  2. Randy Chaffee and Wes Wyatt | 02202026

    23 FEB

    Randy Chaffee and Wes Wyatt | 02202026

    Guests: Randy Chaffee and Wes Wyatt (Returning after medical crisis) Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Wes shares his harrowing three-month medical journey that began on November 15th (Through January 14th - TWO Months) with a heart attack, followed by a second massive heart attack the day before Thanksgiving, stroke, full brain bleed, pneumonia, staph infection, and two weeks in a medically-induced coma on a ventilator. He and Randy discuss the physical toll—losing 70 pounds, biting off his veneers on the intubation tube, relearning to walk and sit up, ongoing tremors, and permanent clots in his RCA (Right Coronary Artery), both arms, right leg, and lungs caused by C Protein Deficiency. Wes reveals the emotional impact of watching fellow rehab patients not recover like he did, especially honoring industry friend Cindy Kurpely's father, Gerry, who passed during Wes's hospitalization. The conversation emphasizes recognizing body warning signs, cherishing every moment with loved ones, and understanding wins extend far beyond business—into spiritual, health, and relationship victories. Key Takeaways: Listen to your body's signs: Wes survived because he went to the hospital three times despite uncertainty—ignoring symptoms can be fatal, especially with cardiac events.We're not guaranteed tomorrow, we're not even guaranteed the next moment: Wes's perspective shifted from "don't leave mad" to understanding life can change in seconds.Community prayer works miracles: Wes's mother-in-law said with the number of people praying, "you should run out of the hospital"—and despite zero platelets and brain bleed, he did.Live every day like it's your last because one of these days you'll be right (John Addison): Wes now operates on "borrowed time" with permanent clots but refuses to slow down or retire.Die empty philosophy (Myles Munroe): Wes believes God saw he had more to give—he's more motivated than ever to create, give back, and make every moment count rather than worrying about what could happen.

    42 min
  3. Scott Miller (Second Appearance)

    16 FEB

    Scott Miller (Second Appearance)

    Guest: Scott Miller Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Scott shares his transition from corporate sales leadership to running three businesses with his wife—a consulting firm, a marketing agency, and a Vietnam-based operation serving clients such as Accor Hotels. He and Randy explore why most small businesses struggle at the $3 million mark (forced to rely on others) and at the $7-8 million threshold (required to implement systems/SOPs). Scott reveals the counterintuitive truth that marketing is senior to sales—the greatest salesperson can't succeed without an audience—and introduces the "best known beats best every time" principle using Domino's Pizza as proof: they sold mediocre pizza but dominated by solving mom's quality-of-life problem with 30-minute delivery. The conversation pivots to sales psychology, explaining why elite salespeople sell feelings (not features/benefits), why businesses plateau at the same revenue for five years signal impending failure, and how simple incremental tweaks compound into exponential growth. Key Takeaways: Best known beats best every time: Domino's didn't sell pizza—they sold piping-hot convenience delivered in 30 minutes, solving working moms' quality-of-life problems despite inferior product quality.Three sales tiers: bottom tier learns features/benefits, middle tier sells results/outcomes, top 1% sells how customers will feel—making 2-10x more money by tapping into emotion over logic.Never change the target: in tough times, increase activity (75-125 contacts vs. 25) to maintain targets instead of lowering goals—real professionals thrive when others quit.Small tweaks compound exponentially: moving the closing ratio from 25% to 30% and the average deal from $5K to $10K doubled client revenue in under a year with the same staff.Flatline revenue = death spiral: businesses doing identical revenue for five consecutive years become dangerously reliant on 1-2 customers and face imminent collapse without a growth trajectory.

    53 min
  4. John Knable

    9 FEB

    John Knable

    Guest: John Knable Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: John shares his 40+ year journey through the building materials industry—from lumberyard days to 14 years managing metal roofing operations to founding Solutions Group, his independent rep agency serving Southern Indiana, Kentucky, and Tennessee. He and Randy explore how the metal roofing and post-frame building industries have exploded with innovation—from 5 basic colors and limited options in the lumberyard era to 28+ colors, textured finishes, standing-seam profiles, metal siding that mimics hardie board, and barndominiums requiring code-compliant foundations. John explains how independent reps become industry consultants through consistent networking and multi-line expertise, helping customers solve problems across windows, cupolas, fasteners, and door tracks rather than pushing a single product. Key Takeaways: Metal roofing growth is unstoppable: standing seam and textured panels, along with residential applications, continue to gain market share as more homeowners choose metal over shingles for longevity and sustainability.Innovation drives expansion: SMP paints with 40-year warranties, zinc-alloy long-life fasteners, black windows, transom designs, and alternative foundations have elevated post-frame from "daddy's pole barn" to million-dollar barn dominiums.Independent reps bring solutions, not widgets: representing 6-7 diverse product lines creates consultant relationships where you help customers find the right answer even if it's not your primary sale that day.Service centers have changed everything: roll formers can now offer 30 colors without stocking them all, thanks to next-day delivery from multiple suppliers, making specialty orders affordable and attainable.Eat-what-you-kill mentality: performance-based compensation fosters strong self-motivation to network constantly, learn the entire industry, and prioritize long-term customer relationships over quick widget sales.

    53 min
  5. Jeff Koziatek

    17/11/2025

    Jeff Koziatek

    Guest: Jeff Koziatek Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Jeff shares his journey from a 25-year entertainment career, performing over 5,000 shows across the country, to becoming an author and coach focused on intrinsic worth and mindset transformation. He and Randy explore the core concepts from Jeff's two-book series—Blueprint for Value (helping leaders lead themselves) and the new sequel (helping leaders lead their teams). Jeff reveals how his workaholic past, which involved performing in 350 shows annually, stemmed from seeking worth through performance rather than recognizing his intrinsic value. The conversation highlights practical "pebble stacking"—celebrating small daily wins to build momentum and shift self-perception—and how mindset changes create tangible results, from his son's cross-country breakthrough to manifesting Blues hockey tickets through focused intention and action. Key Takeaways: Intrinsic vs. external worth: your value doesn't come from performance, appearance, circumstances, relationships, or possessions—it's inherent and unchanging. Pebble stacking builds mountains: tracking small daily wins creates factual evidence of progress that shifts beliefs about yourself and your future possibilities. The challenger mindset kicks in below 10: when you feel "less than enough," comparison, competition, control, or a victim mentality emerges to fill the gap. Mindset drives results: nothing changed for Jeff's son except belief—same body, same training, but shifting from doubt to "I can do this" dropped his time by over a minute. Quick wins over long reads: 52 one-page habits (120 words each) with actionable takeaways make mindset shifts accessible in the moment when you need them most.

    57 min
  6. Ben Hackley

    10/11/2025

    Ben Hackley

    Guest: Ben Hackley Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Ben shares his transition from Fortune 500 CFO roles to fractional CFO work, explaining how he helps small businesses (particularly in manufacturing and distribution) navigate financial decisions without the guessing games. He and Randy explore the critical differences between bookkeepers, accountants, and CFOs, emphasizing that a CFO forecasts the future and provides objective guidance, rather than just recording transactions. Ben discusses why business owners often overcomplicate things with too many bank accounts and premature software investments, emphasizing that simplicity and understanding your cash flow fundamentals are more important than corporate-style processes. He advocates for strategic planning over rigid budgets and warns about the "ugly baby syndrome" where optimistic owners need an honest outside perspective. Key Takeaways: Know the difference: bookkeepers record transactions, accountants analyze them, and CFOs forecast and guide strategic decisions about cash, inventory, debt, and growth.Fractional = affordable expertise: small businesses get Fortune 500-level financial guidance at a fraction of the cost and time commitment (1-10 hours/week).Simplicity wins: you can run most businesses with two checking accounts if you understand your weekly cash flow—avoid over-complicating with multiple accounts and premature software. An outside perspective is essential: overly optimistic owners need objective advisors who'll tell them the hard truths about decisions, customer profitability, and when to cut their losses. Incremental changes compound: small improvements in pricing (3-5%), inventory management (from 60 to 50 days), and collections (from 45 to 35 days) generate significant cash without magic. Resources and Links: LinkedIn: Ben Hackley

    46 min
  7. Case Kunick

    03/11/2025

    Case Kunick

    Guest: Case Kunick (Cutting-Edge Case) Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Case shares his unique journey from hauling milk cans in rural Pennsylvania to becoming a Cutco representative specializing in high-end business gifting. He and Randy explore how engraved, forever-warranty kitchen knives create lasting impressions that far outlast traditional appreciation gifts, such as wine baskets or cash bonuses. Case explains his strategic approach to corporate gifting—from taking care of employees first so they become brand ambassadors, to using quality products that generate 200-300 kitchen impressions per year. The conversation reveals how physical, personalized gifts create compound returns on investment through referrals, reviews, and long-term client relationships, all while fitting any budget from $50 to $ 500 or more. Key Takeaways: Forever gifts beat disposable ones: engraved Cutco knives last 30-40+ years with free lifetime sharpening and replacement, keeping your brand visible. Take care of employees first: giving your team quality gifts turns them into authentic ambassadors who can share genuine testimonials with clients. Strategic timing matters: surprise gifts on unexpected occasions (Mother's Day, company milestones, project completions) create bigger "wow" moments than predictable holiday gifts. ROI through repetition: a kitchen knife gets used 200-300 times yearly, generating consistent brand impressions without ongoing ad spend. Think beyond the expected: allocate marketing dollars to tangible, lasting items that generate referrals and reviews rather than consumable gifts that disappear. Resources and Links: cuttingedgecase@gmail.com Phone: 814-439-0173 Facebook: https://www.facebook.com/cuttingedge.case/ https://mycutcorep.com/casekunick https://www.buildingwins.live/

    44 min
  8. Jared Ledford

    27/10/2025

    Jared Ledford

    Guest: Jared Ledford Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Jared shares his journey from Honda dealership shop foreman to co-owner of multiple building companies in Ohio, including Dayton Barnes (national metal building sales), Five Rivers Pole Barns (luxury construction), and co-host of the Steel Kings Podcast. He and Randy explore the natural progression from wood sheds to metal buildings to full construction management, emphasizing that growth requires calculated risk-taking and that staying comfortable with low-ticket, low-risk products is not an option. Jared also passionately advocates for community involvement, serving on his local park board, chamber of commerce, and soon the city council, urging listeners to step up in their communities. Key Takeaways: Evolve or stagnate: businesses must graduate from simple portable buildings to more complex offerings to grow. Risk with purpose: putting your money where your mouth is and backing up what you say leads to greater satisfaction and success. Mission-driven culture: every employee should know your mission statement inside and out—Dayton Barnes' is "sell quality buildings all the time, period." Quality over volume: not every customer is a good fit for every product; understand limitations and match customers to the right solutions. Give back locally: small business owners and construction workers with common sense and values are desperately needed in local community leadership. Resources and Links: https://www.steel-kings.com/ https://daytonbarnes.com/ https://fiveriverspolebarn.com/ https://www.buildingwins.live/

    40 min
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About

Weekly live sales-oriented audio/video podcast directed toward the sales, marketing, roofing, and post-frame building industry.

Information

  • Creator
    Randy Chaffee
  • Years Active
    2022 - 2026
  • Episodes
    168
  • Rating
    Clean
  • Copyright
    © 2025 Building Wins LIVE!
  • Show Website
    Building Wins LIVE!