Curation Conversations

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Curation Conversations is a global thought-leadership platform that brings together industry perspectives, opinion pieces, podcasts, and event insights in one place. With curation at its core, the platform elevates the ideas and voices shaping a complex media ecosystem - from long-form interviews to editorial analysis. By spotlighting diverse viewpoints and distilling meaningful trends and perspectives, Curation Conversations aims to spark smarter dialogue, deepen understanding, and foster a sense of global connection across the industry and beyond.

  1. From Fandom to Outcomes: How Data, Attention and Context Are Reshaping Sports Advertising Dave Ajumobi, Two Circles

    6.5.

    From Fandom to Outcomes: How Data, Attention and Context Are Reshaping Sports Advertising Dave Ajumobi, Two Circles

    In this episode of Curation Conversations, Dave Ajumobi, former professional athlete and Programmatic Lead at sports and entertainment marketing business Two Circles, explores how sports advertising is evolving in a more fragmented, data-driven media landscape.   From understanding fan behavior to delivering measurable business outcomes, Dave shares how curation and programmatic work together to bring greater context, control and efficiency to modern media strategies.   The conversation covers the rise of omnichannel activation across CTV, digital out-of-home and audio, the importance of authentic engagement with sports culture, and the growing opportunity in women’s sports. Dave also discusses the role of AI in programmatic, not as a replacement for human thinking, but as a tool to enhance it, and the need for more collaborative approaches to measurement.  Looking ahead to major global moments like the 2026 Football World Cup, this episode explores how brands can better connect fan attention with real commercial outcomes.

    38 min
  2. Part 2: What Actually Makes CTV Work with David Nyurenberg, InterMedia Advertising

    22.4.

    Part 2: What Actually Makes CTV Work with David Nyurenberg, InterMedia Advertising

    CTV has no shortage of promise. The harder question is what actually makes it work.   In Part 2 of this Curation Conversations episode David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the practical side of CTV, including creative, user behavior, measurement, first-party data and personalization.  The conversation examines the realities behind performance in CTV, the limitations of current measurement approaches, and why the industry still has work to do when it comes to transparency, infrastructure, and execution.

    29 min
  3. Part 1: Linear Thinking Meets CTV Reality with David Nyurenberg, InterMedia Advertising

    15.4.

    Part 1: Linear Thinking Meets CTV Reality with David Nyurenberg, InterMedia Advertising

    CTV is growing fast, but the fundamentals of TV still matter.  In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to progress remain.  The conversation covers the relationship between linear and CTV, planning and transparency challenges, and the buying dynamics shaping performance today. From show-level data to Direct IO opportunities, this episode looks at what advertisers need to understand if CTV is going to deliver on its promise.

    22 min
  4. Why Commerce Media Must Deliver Proof, Not Promises with Jill Moser, Mastercard

    13.4.

    Why Commerce Media Must Deliver Proof, Not Promises with Jill Moser, Mastercard

    Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes.  In this episode of Curation Conversations, Jill Moser, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how brands can connect media exposure to real-world spend. From CFO scrutiny to AI, trust and curated audiences, this is where commerce media is heading next.

    22 min
  5. Inside the SSP: Marybeth McGaugh on Curation, CTV and the Future of the Open Web

    16.3.

    Inside the SSP: Marybeth McGaugh on Curation, CTV and the Future of the Open Web

    In the latest Curation Conversations, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Fern Potter to discuss the sell side taking on a more strategic role in programmatic advertising.   They talk through how curation is improving the value of supply, why CTV continues to expand the opportunity for the open web, and how better signals, measurement and infrastructure can help create more effective supply paths. The conversation also covers SSP decisioning, live sports, and how agentic infrastructure could support the next phase of innovation.

    25 min
  6. The Rise of Agentic AI: Shelly Palmer on Strategy, Agentic Commerce, Trust and Autonomy

    5.3.

    The Rise of Agentic AI: Shelly Palmer on Strategy, Agentic Commerce, Trust and Autonomy

    Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.   They discuss why traditional funnel and channel playbooks are being restructured, and how brands must rethink trust and responsibility in an AI-driven environment. Listen to discover how agentic AI is reshaping strategy, structure and execution across media.

    50 min
  7. The Human Side of Programmatic: Hélène Parker on Curation, Curiosity, Community and Continuous Learning in AdTech

    6.2.

    The Human Side of Programmatic: Hélène Parker on Curation, Curiosity, Community and Continuous Learning in AdTech

    In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath) , about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access matter, how they can help demystify programmatic, and what a more human, connected industry could look like.

    27 min
  8. From Curation to Intelligence. cureon® and the Next Chapter of Curation with James Leaver, Multilocal.

    27.1.

    From Curation to Intelligence. cureon® and the Next Chapter of Curation with James Leaver, Multilocal.

    Fern Potter sits down with Multilocal Co-Founder and CEO James Leaver for a candid conversation reflecting on the early days of Multilocal and the journey that’s shaped the business over the past six years. Along the way, James shares stories from the early days and explores how curation has evolved into a critical layer of modern media strategy, setting the stage for the launch of Multilocal’s curation intelligence engine, cureon®. The episode also looks ahead, unpacking what’s next for curation as technology, signals, and strategy continue to converge. Listen now.

    29 min
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Tietoja

Curation Conversations is a global thought-leadership platform that brings together industry perspectives, opinion pieces, podcasts, and event insights in one place. With curation at its core, the platform elevates the ideas and voices shaping a complex media ecosystem - from long-form interviews to editorial analysis. By spotlighting diverse viewpoints and distilling meaningful trends and perspectives, Curation Conversations aims to spark smarter dialogue, deepen understanding, and foster a sense of global connection across the industry and beyond.

Tiedot

  • Tekijä
    Multilocal
  • Julkaisuvuodet
    2025 - 2026
  • Jaksot
    15
  • Luokitus
    Lapsille sopimaton
  • Copyright
    © Multilocal
  • Ohjelman sivusto
    Curation Conversations