Dental Practice Heroes

Dr. Paul Etchison

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

  1. 8 HR AGO

    How To Produce Fast Without It Feeling Rushed

    The fastest way to lose a patient’s trust isn’t a clinical mistake, it’s a rushed vibe. We’ve all had a “nearly perfect” experience where the ending spoiled it, and that same psychology shows up every day in dentistry. Patients don’t have a spreadsheet in their head measuring cost per minute. They’re measuring whether they felt heard, safe, and cared for, and they’ll decide your value based on that feeling. We walk through how to move fast clinically without making your dentistry feel cheap. Efficiency is a gift when it’s intentional, built through systems, repetition, team calibration, technology, and smart block scheduling. But speed paired with frantic energy can trigger doubt: Did they really take their time? Did they miss something? The fix is simple and powerful: slow down at the beginning, stay focused and efficient in the middle, then slow down again at the end and let the patient decide when the visit is over. You’ll get a practical chairside framework for premium patient experience, including what to say before you lean them back, how to avoid distracting side conversations during treatment, and a clear closing flow that boosts case acceptance, referrals, reviews, and patient loyalty. We also flag the areas where looking fast will always hurt you, especially exams and cleanings, because patients need to feel thoroughness there. If this helps you, subscribe so you don’t miss what’s next, share it with a dentist friend who runs behind, and leave a quick review so more practice owners can find the show. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    21 min
  2. Increasing your Speed and Production with Aaron Nicholas

    5 DAYS AGO

    Increasing your Speed and Production with Aaron Nicholas

    You don't have a scheduling problem. You have an efficiency problem. This episode breaks down the efficiency gaps standing between you and $1,200-per-hour production. Dr. Aaron Nicholas shares one exercise that could cut your crown prep time by 50% or more, a simple room setup method to save time (and stress), and his protocol for eliminating the biggest time suck in dentistry. Topics discussed: Why your schedule isn’t the problem (and the real culprit)The exercise that cuts crown prep time by 50%A room setup method that helps you and your teamThe biggest time suck in dentistry and how to fix itHow to get in and out of a hygiene exam in under 5 minutesTips for evaluating and improving your efficiencySame-day add-on productionConnect with Dr. Aaron Nicholas: https://www.mondaymorningdentistry.com/ https://www.mondaymorningdentistry.com/endosurvey Get your free resources to start implementing these strategies: https://www.mondaymorningdentistry.com/resources This episode was produced by Podcast Boutique https://www.podcastboutique.com Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) JOIN US AT OUR RETREAT IN TENNESSEE IN APRIL CLICK HERE Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    45 min
  3. How to Make Every Procedure Hit Your Dollar Per Hour Goal

    18 MAR

    How to Make Every Procedure Hit Your Dollar Per Hour Goal

    You end a whirlwind clinical day feeling like a champ, until the production report steals the win. We’re tackling the real metric that decides your freedom: dollar per hour. When you stop chasing raw revenue and start engineering each hour for high yield, your schedule calms down, profits rise, and time off stops feeling expensive. We lay out concrete targets you can actually hit: $650 per hour as the floor for associates and general clinicians, and $1,000–$1,200 per hour for owners who tighten systems and add selective high-value work. Then we make it practical. You’ll hear fast, repeatable benchmarks for core procedures—class II composites in 15-minute bites, crown plus buildup and delivery inside an hour, night guards with five minutes of doctor time—that show how small changes stack into big hourly gains. Extractions become strong earners when paired with ridge preservation, and we unpack the timing traps that keep molar endo at $500 per hour instead of $1,400, including access, patency, and a crisp obturation “dance” with your assistant. Walk away with a simple audit: total collected production divided by doctor clinical hours over the last two weeks. If you’re under target, pick one procedure to improve this week by trimming time, delegating steps, or adjusting your mix. Subscribe for more systems that trade chaos for clarity, share this with a colleague who needs a calmer schedule, and leave a quick review so we can help more practice owners design the life they want. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    25 min
  4. The 3 Waiting Room Moments Most Practices Completely Miss

    11 MAR

    The 3 Waiting Room Moments Most Practices Completely Miss

    Anxiety, uncertainty, and small frictions in the waiting room can quietly drain trust before a patient ever reaches the chair. We walk through three simple, high‑leverage touch points that transform those first minutes into a calm, intentional start: orienting new patients to amenities and next steps, acknowledging delays with a clear time estimate, and setting expectations for early arrivals so the experience feels fair. These moves are easy to teach, quick to execute, and proven to raise referrals, boost case acceptance, and earn better reviews. Throughout, we connect these micro‑moments to macro outcomes: stronger trust, smoother visits, and higher acceptance of treatment recommendations. You’ll leave with a mini playbook you can implement today—roles, timing triggers, and language that fits a modern, patient‑centered dental practice. Want help building a complete, scalable experience system that runs without you? Book a free strategy call at dentalpracticeheroes.com/strategy, and if this episode helps, subscribe, share it with a colleague, and leave a quick review so more owners can find it. Don't be a silly goose....Download the Dental Practice Heroes App today and access all the free resources available to you. (Awesome Android ppl Click Here) JOIN US AT OUR RETREAT IN TENNESSEE IN APRIL CLICK HERE Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    21 min

About

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

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