Hustleshare

Ronster Baetiong and Podcast Network Asia

Welcome to Hustleshare, a Filipino podcast that features the journeys of startup founders, business leaders and unique hustlers to show not our differences but to show that most of us are very much alike. Hustleshare was made to showcase the triumphs and challenges people go through in their unique hustle and learn how we can apply them to our own daily hustles. Hosted on Acast. See acast.com/privacy for more information.

  1. Kim Lato - The Hustle Behind Kimstore

    14/12/2025

    Kim Lato - The Hustle Behind Kimstore

    This week on Hustleshare, host Ron Baetiong sits down with Kim Lato, founder and CEO of KimStore, the Philippines' longest-running and largest electronics e-tailer. Kim shares her incredible 19-year journey from selling cameras on Multiply as an 18-year-old college student to building an e-commerce empire that survived platform shutdowns, customs controversies, family tragedy, and a global pandemic—emerging stronger each time. Episode Timeline:00:02:06 – Kim's hustle: Building KimStore.com from scratch 00:06:41 – The Fil-Chi way: financial literacy from age 12 00:09:04 – Launching on Multiply: from hobby to side hustle 00:11:25 – Early fulfillment: LRT rides with cameras to meetups 00:14:15 – Wild Wild West: ghosting customers and cash-on-delivery struggles 00:16:36 – 2008 financial crisis: choosing full-time hustle over job hunting 00:19:29 – Building the first team: CSRs and in-house riders in Tondo 00:21:52 – Riding the group buying wave (Groupon era) 00:24:18 – Go Negosyo feature: "I want to be the Amazon of Electronics" 00:29:02 – When Multiply shut down (2013): pivoting to Facebook 00:35:17 – 2015 tragedy: Dad shot 8 times in inside job holdup 00:36:45 – Finding God: the turning point that changed everything 00:42:36 – Lazada and Shopee: competition or opportunity? 00:48:10 – COVID-19: The breakthrough year (2020) 00:52:35 – Building brand equity vs. just selling 00:54:02 – Delayed gratification: first car after 9 years 00:56:01 – Finding purpose beyond the hustle "I wasn't really certain about what I'm doing, but I took a leap of faith that I think this is something worth pursuing. I think we could make this big. And that really helped me do this in a bigger aspect." Resources:Website: https://www.kimstore.com Facebook: KimStore (3M+ followers) Instagram: https://www.instagram.com/kimstorePH/ Links/Sponsors: OneCFO: https://www.onecfoph.co/ Hustleshare is powered by Podmachine Listen to our brand new podcast: Founders Only HERE Diamond Supporters: Sarisuki, PayMongo, SeekCap, Shoppable Business, Qapita, GoTyme Bank, Sprout Solutions, UNO Digital Bank. Hosted on Acast. See acast.com/privacy for more information.

    58 min
  2. Pam Belen - The Hustle Behind Umpisa

    01/12/2025

    Pam Belen - The Hustle Behind Umpisa

    This week on Hustleshare, Ron Baetiong sits down with Pam Belen, Founder and CEO of Umpisa, to unpack how a CPA-turned-tech-founder is on a mission to make the Philippines recognized globally as a tech hub. Pam shares her journey from accountancy to winning a startup weekend in San Francisco, the fundamentals that keep Umpisa profitable and sustainable, and why Filipino founders need to stop putting bamboo ceilings on themselves. Ep Timeline: 00:03:07 – Pam's hustle: leveling up the Philippines as a global tech hub 00:10:13 – Origin story: from Alaminos, Laguna to leadership roles early on 00:16:18 – The skills that matter: treating people with respect, optimism, and sports discipline 00:21:27 – Why accountancy fundamentals are critical for every founder 00:30:41 – The pivot: from Big 4 accounting to Winston Damarillo's startup world 00:38:42 – Why Filipino founders must work in high-growth startups first before going all in 00:48:05 – The trigger to take the leap of starting her own company 00:56:38 – Finding the right co-founder: Dennis, the CTO who worked with Pam for 2 years first 01:02:54 – How Umpisa grew methodically: revenues, cashflow, execution, and the right people 01:10:14 – Growing and evolving as a leader and as an organization 01:22:31 – Mentors who shaped Pam’s entrepreneurial journey, in and out of Endeavor’s Scale Up 01:29:04 – How to achieve Umpisa’s ultimate goal "If you're going to have a co-founder, you have to make sure that you've worked with the person. At least give it a year, maybe two years. Because you won't know how the person deals with pressure unless you've been through it together." — Pam Belen Resources: LinkedIn: https://www.linkedin.com/in/pambelen/ Website: https://umpisa.co Email: pam@umpisa.co Links/Sponsors: OneCFO: https://www.onecfoph.co/ PLDT Enterprise: https://pldtenterprise.com Hustleshare is powered by Podmachine Diamond Supporters: Sarisuki, PayMongo, SeekCap, Shoppable Business, Qapita, GoTyme Bank, Sprout Solutions, UNO Digital Bank Hosted on Acast. See acast.com/privacy for more information.

    1h 35m

About

Welcome to Hustleshare, a Filipino podcast that features the journeys of startup founders, business leaders and unique hustlers to show not our differences but to show that most of us are very much alike. Hustleshare was made to showcase the triumphs and challenges people go through in their unique hustle and learn how we can apply them to our own daily hustles. Hosted on Acast. See acast.com/privacy for more information.