Proptech Espresso

Mark Hurst

Learn everything you need to about Proptech from the real estate professionals, entrepreneurs, and visionaries at the forefront of this evolution. Proptech encompasses the wider digital transformation of real estate as innovators reimagine, reinvent, and rebuild the real estate industry. It considers both the technological and mentality change of the real estate industry, and its consumers to our attitudes, movements and transactions involving the built environment. Are you ready? Join the cutting edge of the Proptech movement on Proptech Espresso.

  1. 4 pv sitten

    Jennifer Koster - Bridging European Innovation to the US

    We talk with WerkWell Innovations CEO Jennifer Koster about why European innovation often struggles to commercialize in the United States and what it takes to cross the cultural, regulatory, and sales gaps. We break down practical ways to earn US buyer trust, validate technology locally, and build an ecosystem that turns introductions into real projects.  • European innovation strengths driven by R&D funding, stringent efficiency policy, and market-proven solutions  • Why selling in the US differs from selling in Europe, including the “yes culture” reality and faster clarity on buyer value  • The US as 50 different markets, with state-by-state rules, incentives, and priorities  • Common market-entry mistakes, including assuming trade missions lead to revenue and relying on detached sales agents  • Why local presence matters, including accents, perceived risk, and the need for American support in sales  • How WerkWell sources and vets companies through universities, embassies, investors, and industry partners  • What a “commercialization bridge” looks like, from coaching and positioning to pipeline building and delivery support  • Using WerkWell development projects to pilot solutions and create US-based validation  • Integrated building systems thinking, connecting design decisions to long-term operational performance  • Global Resilience and Innovation event vision across ports, data centers, cities, and critical infrastructure  Be sure to subscribe to the podcast on Apple Podcasts Google Podcasts or wherever you listen to podcasts to learn more visit www.proptechespresso.com.

    Jennifer Koster - Bridging European Innovation to the US
  2. 10.8.

    Powering New Development Sales

    We talk with Tim Ng about turning new development sales from paper-heavy routines into digital experiences that actually help buyers and sales teams move faster. Tim shares how ADHOC STUDIO led to BLACKLINE, why the SaaS pivot was hard, and what proptech can learn from the moment COVID forced the industry to change.  • Defining proptech as connection, transparency, and efficiency across real estate  • Growing up in condo communities and learning sales and development through family  • Aiming for investment banking while building tech skills on the side  • Noticing how manual new development sales stayed for decades  • Starting Ad Hoc Studio with digital renderings and interactive sales gallery software  • Moving sales presentations to touchscreens and iPads for a better buyer journey  • Shifting from front-end visuals to back-office inventory, reservations, and allocation  • Creating Blackline and moving from services to a product-led SaaS model  • Balancing two companies while funding the new platform with existing cash flow  • Seeing COVID accelerate virtual launches and digital real estate adoption  • Naming Blackline after architectural black line floor plans  • Comparing bespoke studio work with scalable software operations  • Applying AI to data-driven recommendations, decision support, and hiring standards  • Founder advice on team care and getting customer feedback early  • Finding Tim on LinkedIn and Instagram by searching Tim Ng  Be sure to subscribe to the podcast on Apple Podcasts, Google Podcasts, or wherever you listen to podcasts. To learn more visit www.proptechespresso.com.

    Powering New Development Sales
  3. 4.6.

    Ryan Buckley - Providing the intelligence layer for the built world

    What was Ryan's first academic love in high school? What opportunity did Ryan uncover by responding to a Craigslist advertisement? Why did Ryan decide to return to his original path after an enjoyable stint in consulting? What attribute of MIT culture appealed to Ryan and convinced him to apply to Sloan for an MBA? What part-time job did Ryan land at MIT that gave him special insight into the campus's eccentricities? How did Ryan end up founding a screen writing software business? How did Ryan pivot this failed idea into a lucrative marketplace business? What hard lesson about unit economics did Ryan learn during this period? How did Ryan connect the dots between data, B2B, and climate policy to start a new tech business? What did Ryan admire about Stripe that he applied to the permit data space with Shovels? Why is collecting and aggregating local building permit data so challenging? What insights has Shovels uncovered around permit activity and different types of climate disasters? What is the permit cloud that Shovel's is uncovering that indicates early signal about a larger infrastructure project? How is Shovels providing insight into available trade resources for intensive projects such as data centers?  Ryan Buckley - CEO and co-founder of Shovels, joins Proptech Espresso to answer these questions and discuss how his early childhood interest in roller hockey exposed him to the parking lots of seminal internet titans like Netscape and Silicon Graphics.

    Ryan Buckley - Providing the intelligence layer for the built world

Tietoja

Learn everything you need to about Proptech from the real estate professionals, entrepreneurs, and visionaries at the forefront of this evolution. Proptech encompasses the wider digital transformation of real estate as innovators reimagine, reinvent, and rebuild the real estate industry. It considers both the technological and mentality change of the real estate industry, and its consumers to our attitudes, movements and transactions involving the built environment. Are you ready? Join the cutting edge of the Proptech movement on Proptech Espresso.