The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Dave Gerhardt
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Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.

  1. 2 PV SITTEN

    Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney

    #287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall. Matt and Amrita cover: Why offline ads like billboards and transit campaigns are making a comeback in B2B marketingHow creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaignsWhat B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketingWhether you’re running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing. Timestamps (00:00) - – Intro (03:08) - – Amrita’s background and career journey (04:28) - – Why Float invested in offline ads (06:08) - – Launching their first billboard campaign (08:08) - – Taking bold risks with creative (10:08) - – Human-centered messaging vs. product copy (12:08) - – Expanding into buses, subways, and airports (15:08) - – Testing (or not testing) creative concepts (16:08) - – What brand recall really means in B2B (18:08) - – Measuring lift from offline campaigns (22:43) - – Balancing brand vs. performance spend (24:43) - – Lessons from consumer marketing in B2B (26:43) - – How they chose cities and placements (29:43) - – Budget breakdown and allocation (33:43) - – Tracking TV ad performance (35:43) - – How long to run campaigns for impact (36:43) - – Advice for marketers considering offline ads (38:43) - – Closing thoughts and takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    42 min

  2. 5 PV SITTEN

    How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

    #286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps (00:00) - - Intro to Kevin (06:18) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:56) - - Why You Should Stay Close to Your Customer (16:15) - - How to Manage a Marketing Team with Limited Resources (18:34) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:17) - - Signups and Demos Boost From LinkedIn (26:23) - - How to Attribute ROI in Multi-Platform Marketing (30:33) - - Creating Authentic and Valuable Content (35:12) - - Generating Pipeline with Economic Buyer Signals (36:53) - - Increasing Digital Touchpoints (40:51) - - How To Maximize Actionability, Volume, and Conversion Rate (42:37) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by Qualified. AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine. That’s where Qualifed comes in with Piper, their AI SDR agent. Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound? Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline. The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help. Hire Piper, the #1 AI SDR Agent, and grow your pipeline today. You can learn more at qualified.com/exit5

    48 min

  3. 25.9.

    How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

    #285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story. Dave and Pranav cover: How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative output (not measurement) is the biggest bottleneck for most B2B marketing teams todayThe frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after monthYou can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry. Timestamps (00:00) - – Intro and audience roll call (05:09) - – Why narratives often get stuck in a Google Doc (08:09) - – Foundational docs you need before creating campaigns (13:09) - – Category entry points and jobs-to-be-done explained (17:09) - – How to feed company inputs into AI tools (23:09) - – Generating ad campaign ideas with real examples (25:09) - – Using analogies (like basketball) to explain complex concepts (29:54) - – Where AI falls short (and why human judgment matters) (32:54) - – Mining sales call transcripts for campaign hooks (36:54) - – Turning customer objections into marketing messages (40:54) - – Repurposing podcasts, presentations, and blog posts into new formats (44:54) - – Systemizing idea generation for repeatable output (48:54) - – Closing thoughts and audience Q&A Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by Qualified. AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine. That’s where Qualifed comes in with Piper, their AI SDR agent. Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound? Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline. The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help. Hire Piper, the #1 AI SDR Agent, and grow your pipeline today. You can learn more at qualified.com/exit5

    57 min

  4. 22.9.

    How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island

    #284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and your target audienceHow focusing on the last 20% of branding efforts can elevate your company above the competitionTimestamps (00:00) - - Intro to Ari (04:33) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding (08:42) - - SEO Strategy vs Branding (14:09) - - How Brand is an Art and a Science (19:24) - - Challenges in Cybersecurity Branding (21:08) - - Early Stage Marketing (29:48) - - Cognitive Behavioral Branding (34:57) - - How Ari Manages Projects with the Brand Team (37:07) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy (41:25) - - What Founders Really Want to Do (46:31) - - Balancing the Day-to-Day with Visionary Goals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by Qualified. AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine. That’s where Qualifed comes in with Piper, their AI SDR agent. Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound? Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline. The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help. Hire Piper, the #1 AI SDR Agent, and grow your pipeline today. You can learn more at qualified.com/exit5

    50 min

  5. 18.9.

    From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

    #283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences. Dave and Sylvia cover: How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for internal marketing that align and energize cross-functional teamsProduct launches and creative campaigns for brand-driven growthTimestamps (00:00) - - Intro to Sylvia (04:57) - - From Marketing Hire to CMO (09:42) - - Understanding Equity and Financial Outcomes (12:24) - - Wealth and Career Growth (15:04) - - Why It’s Important to Have a Clear Career Narrative (19:56) - - Mastering Storytelling in Team Meetings (23:14) - - How to Engage Your Team (23:50) - - Leveraging Feedback Loops to Build a Successful Team (31:06) - - AI Is Enabling Smaller, More Efficient Teams (34:49) - - AI’s Impact on Marketing (37:49) - - How Kandji Is Expanding Their Team (40:40) - - Achieving 10x Growth Through Product-Led Strategies (44:20) - - Leveraging Competitor and Apple-Specific Keywords (47:44) - - Minimizing Hiring Risk: Test Roles First Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by Qualified. AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine. That’s where Qualifed comes in with Piper, their AI SDR agent. Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound? Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline. The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help. Hire Piper, the #1 AI SDR Agent, and grow your pipeline today. You can learn more at qualified.com/exit5

    53 min

  6. 15.9.

    Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter

    #282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions. Matt and Haley cover: Why CRO isn’t just A/B testing, and how research should guide every optimization effortHow to approach CRO when you don’t have massive website traffic, including scrappy testing methods and toolsThe role of messaging, value props, and social proof in driving higher conversions (and where B2B often lags behind DTC)By the end, you’ll have a clearer picture of how to approach CRO as a system, not just a set of tests. Timestamps (00:00) - – Intro (02:09) - – Who is Haley Carpenter (03:09) - – What CRO really means (06:09) - – Research vs. testing explained (10:09) - – Where to start CRO on a website (13:09) - – Testing with limited traffic (17:09) - – Using data for smarter decisions (20:09) - – Building a culture of testing (24:09) - – How to report CRO results (29:09) - – Scrappy tools: Clarity & Hotjar (34:54) - – What B2B can learn from DTC (38:54) - – Why messaging matters more than features (42:54) - – The power of social proof (48:54) - – Common blockers to CRO success (50:54) - – A surprising test result (+7% sales) (52:54) - – Vanity metrics vs. real business outcomes (56:54) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by Qualified. AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine. That’s where Qualifed comes in with Piper, their AI SDR agent. Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound? Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline. The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help. Hire Piper, the #1 AI SDR Agent, and grow your pipeline today. You can learn more at qualified.com/exit5

    1 t

  7. 11.9.

    The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

    #281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels. Dave and Chris also cover: The future of GTM and the evolving role of the CMOWhy sustainable growth is the only path forwardThe transformative role AI will play in B2B marketingTimestamps (00:53) - - Intro to Chris Walker (03:48) - - Managing different perspectives on social media (08:20) - - The ROI of podcasts and social media engagement (13:43) - - Why real-time feedback loops are valuable (19:18) - - Shifting from "growth at all costs" to sustainable growth (25:08) - - Rethinking marketing measurement and ROI (32:53) - - Splitting marketing teams: strategy vs. pipeline creation (39:58) - - How AI is reshaping B2B marketing teams (48:03) - - Chris’s approach to creativity and focus (52:48) - - Predictions for the future of B2B marketing (54:26) - - Outro Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    56 min

  8. 8.9.

    Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

    #280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation. Dave and Gurdeep cover: The role of Demand Gen in 2025 (and what's changed)Why Brand and Reputation should be prioritized over Lead GenerationProven strategies to create urgency and close sales deals in enterprise marketsA glimpse into ContentStack’s team structure and how they plan for growthTimestamps (00:00) - - Intro to Gurdeep (06:51) - - Brand and Audience Marketing (08:03) - - How the Role of Demand Gen is Changing (12:13) - - Brand and Reputation > Lead Generation (17:03) - - How Contentstack is Doing Demand Gen (19:41) - - How to Create Urgency to Win Sales Deals (21:22) - - Making a Good Offer in B2B Marketing (22:38) - - Why Being Bold and Taking Risks is Important in Marketing (28:57) - - Selling Your Vision to Leadership (31:38) - - How Contentstack Has Over 10,000 Global ICP Accounts (36:21) - - Team Structure at Contentstack (41:19) - - Running Marketing and Operating a High-Performing Team (43:35) - - Setting Effective Annual Plans (45:50) - - AI’s Role in Marketing (49:24) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by Qualified. AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine. That’s where Qualifed comes in with Piper, their AI SDR agent. Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound? Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline. The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help. Hire Piper, the #1 AI SDR Agent, and grow your pipeline today. You can learn more at qualified.com/exit5

    53 min
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Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.

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