B2B On Air

Joseph Lewin
  • 0.0 (0)
  • MARKETING
  • UPDATED DAILY

B2B on Air is the show for B2B podcast hosts who care more about pipeline than downloads. Hosted by Joseph Lewin, who has launched 45 podcasts and helped hosts close over $17M through their shows, this is where strategy meets execution for people actually running B2B shows. Every episode is under 10 minutes. No vanity metrics. Just practical frameworks, real stories, and sharp takes on what's working in B2B podcasting right now. Episodes cover launching a show, booking the right guests, converting conversations into pipeline, growing your audience, and staying current on what's happening across the B2B podcasting world. If you host a B2B podcast, or you're thinking about starting one, this show was built for you.

  1. 2 DAYS AGO

    How to be a top 1% podcast

    How to Be a Top 1% Podcast: The Math Behind Surviving Long Enough to Win Joseph Lewin, The Podcast Launch Guy, breaks down the survival statistics behind podcasting and gives B2B producers a clear, numbers-driven path to reaching the top 1%. Walk away knowing exactly what it takes to outlast 99% of the competition before most shows ever find their footing. Chapters: 00:00, Intro: The Survival Stats Most Podcasters Never See 00:44, The 21-Episode Threshold: How to Be a Top 1% Podcast 01:51, Grit Over Motivation: What Actually Keeps Shows Alive 03:07, Systems and Batching: Building a Process That Holds What You'll Learn: • Only 47% of podcasts make it past episode 3. Reaching episode 4 puts you in the top 50% of all producers. • At episode 11, you enter the top 10%. Only 8% of podcasts ever cross that line. • Episode 21 is the top 1% threshold. That is the only number that matters in the early stage. • Grit is not optional. There will be recording sessions where you do not want to show up. The producers who push through are the ones still in the game at episode 21. • Batching works. Joseph recorded 5 episodes in a single session during a low-energy stretch. Volume protects your momentum when motivation drops. • Build repeatable systems for guest outreach and production. Reinventing the process every episode is how shows die between episodes 10 and 20. • Riffing, meaning unedited recording practice, sharpens your delivery and cuts post-production friction over time. Key Quote: "If you get to episode 21 of your podcast, you've already produced more than 99% of the podcasts that start." Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video About the Host: Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that open doors and drive real pipeline, not vanity metrics. Connect: LinkedIn: https://www.linkedin.com/in/joseph-lewin/

    4 min

  2. 3 DAYS AGO

    4 ways to prep for your podcast guests

    4 Ways to Prep for a Podcast Guest (podcast guest preparation methods)Joseph Lewin, The Podcast Launch Guy, breaks down 4 podcast guest preparation methods that protect your time without sacrificing content quality. In this solo episode of B2B On Air, you'll learn which prep approach fits your goals, and how to build a system you can actually sustain. Chapters: 00:00, Quality vs. Sustainability: The Real Tradeoff 02:20, Method 1: The Reusable Question Set 03:55, Method 2: AI and LinkedIn Research 06:00, Method 3: The Pre-Interview What You'll Learn: • How to filter every prep decision through your specific growth or relationship-building goals, not a generic best practice • Why a reusable question set works across your first 15 to 25 interviews, and how it cuts prep time to as little as 5 minutes per episode • How to use LLMs and LinkedIn profiles to generate 3 to 5 targeted questions quickly, without losing content depth • Why sending questions to guests in advance raises the quality and comfort of the conversation • When a pre-interview is worth the extra meeting, and when it will break your production schedule • Why sustaining the podcast long enough is the single biggest factor in whether it generates pipeline and revenue Key Quote: "Spending too much time on your episode prep can make it really difficult or impossible to maintain podcasting for the long run."Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social VideoAbout the Host: Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that open doors, drive conversations, and create real business momentum. Connect: LinkedIn: https://www.linkedin.com/in/joseph-lewin/

    6 min

  3. 4 DAYS AGO

    This Simple 3-Question Method Saves Hours of Podcast Pre

    Stop over-preparing for guest interviews. In this solo episode, Joseph Lewin breaks down the exact 3-question podcast guest interview structure he uses across 45 B2B podcast launches. You will walk away with a repeatable framework that moves any conversation from high-level strategy to real-world proof to Monday morning action. Chapters: 00:00, Why Your Guest Prep Is Harder Than It Needs to Be 00:45, Question 1: Establish the Guest's Point of View 01:45, Question 2: Ground the Philosophy in a Real Story 03:45, Question 3: The Monday Morning Application What You'll Learn: • The 3-question guest interview structure that cuts prep time and keeps conversations on track • How to open every interview with a point-of-view question that sets a 30,000-foot overview and builds instant credibility • Why letting guests stay in philosophy mode is one of the most common mistakes B2B podcast hosts make • How to use a single story-based question to pull abstract strategy out of the clouds and into the real world • How to close every interview with tactical steps the audience can act on by Monday morning • Why structure, not more research, is what separates a focused conversation from a rambling one Key Quote: "You're making your podcast guest prep way harder than it needs to be because you're not following a structure." Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social VideoAbout the Host:Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that prioritize real conversations over traditional lead generation. Connect:LinkedIn: https://www.linkedin.com/in/joseph-lewin/

    4 min

  4. 5 DAYS AGO

    Don't Ask So Many Questions: Podcast Interview Preparation for B2B Hosts

    Don't Ask So Many Questions: Podcast Interview Preparation for B2B Hosts Joseph Lewin, The Podcast Launch Guy, breaks down the single prep mistake that slows down B2B podcasters and kills interview momentum. Walk away with a concrete question framework that keeps conversations flowing and positions you as a credible peer to every guest you book. Chapters: 00:00, The Over-Preparation Problem 01:03, How Many Questions You Actually Need 02:23, Conversational Flow and Host Credibility 02:58, Structuring Your Interview Story Arc What You'll Learn: • Why preparing 15 to 20 questions is the most common novice mistake and why it actively damages your interview cadence • The 3 to 5 question rule: how to cover a full B2B interview without running a script • How 3 core questions can carry a 15 to 25 minute conversation, and how 5 questions scale to 25 to 45 minutes • The follow-up question skill that separates credible hosts from interviewers who just read from a list • How to structure your questions around a clear beginning, middle, and end so the audience stays with you • Why a peer-to-peer conversational dynamic builds more authority than a journalist-style interview format Key Quote: "In a B2B podcast, I recommend having 3 to 5 questions prepared and then be ready to ask really good follow-up questions."Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social VideoAbout the Host: Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that prioritize real conversations over traditional lead generation. Connect: LinkedIn: https://www.linkedin.com/in/joseph-lewin/ B2B Podcasting

    5 min

  5. 6 DAYS AGO

    You are setting your podcast guest up for failure!

    You Are Setting Your Podcast Guest Up for Failure (And How to Fix Your Podcast Guest Introductions) Most B2B podcast hosts open with the same question that kills momentum before the conversation even starts. In this solo episode, Joseph Lewin breaks down why asking guests to explain their own background destroys your credibility as a host and what to do instead. Walk away with a repeatable framework for podcast guest introductions that moves your audience from cold to captivated in under 45 seconds. Chapters: 00:00, Why "Tell Me About Yourself" Is Killing Your Show 02:05, How Bad Intros Shift the Burden to Your Guest 03:20, The Pain Point Framework for High-Impact Openers 04:00, How to Select the Right Credibility Points 04:45, The 45-Second Rule: Getting to Expertise Fast What You'll Learn: • Why asking guests to introduce themselves makes you look unprepared and damages your authority with your audience • How to write a 15 to 20 second guest credibility summary that does the heavy lifting before the conversation begins • The two proven opener formats: lead with a pain point or lead with a transformation your audience is chasing • Which three to four achievements actually belong in a guest bio and why a full career history works against you • How to get your guest speaking on their area of expertise by the 30 to 45 second mark instead of the 2, 3, or 4 minute mark • Why your introduction is the moment you validate the guest as the definitive expert for this specific topic Key Quote: "Any type of question where you're putting the bio on the guest is a mistake for several reasons." Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social VideoAbout the Host: Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that prioritize real conversations over traditional lead generation. Connect: LinkedIn: https://www.linkedin.com/in/joseph-lewin/

    6 min

  6. 8 MAY

    Don't sweat the haters.

    Don't Sweat the Haters: Handling Online Hate Comments as a B2B Podcaster Hate comments are part of the deal when your content starts reaching more people. In this solo episode, Joseph Lewin, The Podcast Launch Guy, breaks down exactly how to handle online criticism without losing momentum or your mind. You'll walk away with a clear framework for protecting your energy, managing your community, and even using negative engagement to your advantage. Chapters: 00:00, Intro: Hate Comments Are the Name of the Game 01:50, Can Negative Comments Actually Help Your Reach? 03:30, The Right Way to Respond to a Troll What You'll Learn: • Hate comments are not a sign something went wrong. They are a sign your content is reaching further. • Taking criticism personally drains the exact energy you need to keep creating. The online world does not reward that trade. • Negative comments drive engagement signals on social platforms. One specific video performed better because opposing arguments flooded the comments. • You have zero obligation to respond to every comment. Deleting toxic ones is a legitimate and healthy choice. • Self-deprecating humor disarms trolls faster than arguing back. It removes the satisfaction they are looking for. • Responding with curiosity, or taking the conversation to a private DM, can convert a critic into a loyal follower. Key Quote: "You're absolutely going to get hate comments. And the more successful you are, the further your content does, the more people that you're going to have in the comments who are going to say something negative or nasty." Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social VideoAbout the Host: Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that prioritize real conversations over traditional lead generation. Connect: LinkedIn: https://www.linkedin.com/in/joseph-lewin/

    5 min

  7. 7 MAY

    Create content that makes you cringe!

    Create Content That Makes You Cringe (content creation growth) Joseph Lewin, The Podcast Launch Guy, breaks down why cringing at your old content is the clearest signal your skills are moving. In this solo episode of B2B On Air, Joseph gives B2B professionals a direct framework for starting video and podcast content now, building volume, and using public publishing as the forcing function that drives real improvement. Chapters: 00:00, Why Cringing at Old Content Means You're Growing 00:44, How to Kill Perfectionism and Get on Camera 01:32, The Minimal Tools You Need to Start a Podcast Today What You'll Learn: • Why cringing at year-old content is a definitive marker of growth, not failure. If you're satisfied with old work, your skills have plateaued. • How perfectionism functions as a sideline strategy. It keeps you from putting in the reps that actually build camera presence. • Why publishing publicly creates a forcing function that private practice never will. Accountability is built into the act of shipping. • How to start recording LinkedIn video today, before you feel ready, because there is no other way to get comfortable on camera. • Why a $50 to $100 microphone removes the single biggest technical barrier between you and a working podcast. • How volume beats polish. More reps, less scripting. That is the math of content creation growth. Key Quote: "My biggest hope for you is that you look back at the content you're creating now in a year and you absolutely cringe." Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social VideoAbout the Host: Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that open doors and drive real pipeline, not vanity metrics. Connect: LinkedIn: https://www.linkedin.com/in/joseph-lewin/

    3 min

  8. 6 MAY

    You are no Joe Rogan, so keep 'em short!

    You Are No Joe Rogan: The Case for Short-Form B2B Podcasting Joseph Lewin, The Podcast Launch Guy, makes the case for short-form B2B podcasting and why most hosts are killing their shows with long episodes nobody finishes. In this solo episode, you'll walk away with a clear framework for episode length, communication discipline, and what it actually takes to build a show that sustains. Chapters: 00:00, Why Long-Form B2B Podcasts Usually Fail 02:06, Building Personal Connection With Your Listeners 02:42, How Brevity Forces Better Communication 03:30, The Short Guest Interview Formula What You'll Learn: • Why 30 minutes is the ceiling for most B2B listeners, and why even that is pushing it • How to cap solo episodes at 5 minutes to keep them value-packed and repeatable • Why guest interviews under 20 minutes produce higher quality content than longer ones • How compressing one idea into a short episode makes you a sharper communicator overall • The one-idea-per-episode rule that prevents rambling and keeps listeners coming back • How to extract one concise tip from a guest and let their personality carry the rest • Why a consistent publishing schedule builds the kind of momentum that sustains a show long-term Key Quote: "By shortening your episodes, it's forcing discipline. It's forcing you to figure out how to communicate that way."Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social VideoAbout the Host: Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that prioritize real conversations over traditional lead generation. Connect: LinkedIn: https://www.linkedin.com/in/joseph-lewin/

    5 min
See All (92)

Trailers

About

B2B on Air is the show for B2B podcast hosts who care more about pipeline than downloads. Hosted by Joseph Lewin, who has launched 45 podcasts and helped hosts close over $17M through their shows, this is where strategy meets execution for people actually running B2B shows. Every episode is under 10 minutes. No vanity metrics. Just practical frameworks, real stories, and sharp takes on what's working in B2B podcasting right now. Episodes cover launching a show, booking the right guests, converting conversations into pipeline, growing your audience, and staying current on what's happening across the B2B podcasting world. If you host a B2B podcast, or you're thinking about starting one, this show was built for you.

Information

  • Creator
    Joseph Lewin
  • Years Active
    2021 - 2026
  • Episodes
    92
  • Rating
    Clean
  • Copyright
    © Sell Through Social, LLC
  • Show Website
    B2B On Air