46 episodes

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan.
When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.

When It Hits the Fan BBC Radio 4

    • News

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan.
When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.

    Private school PR, Lib Dem tactics and Trump's conviction

    Private school PR, Lib Dem tactics and Trump's conviction

    David Yelland and Simon Lewis look at why private schools seem to be losing the PR battle over their VAT exemption. A core principle of PR is to anticipate problems and mitigate them. This one has been coming down the track towards independent schools for years - why did they get it so wrong?
    Also, the Liberal Democrats' election strategy of "tactical disruption" - which mainly involves Sir Ed Davey getting wet and apparently having the most fun of all the leaders on the campaign trail. As David and Simon continue to look at the use of PR by different political parties during the election campaign, they ask if the Liberal Democrats are adopting the PR tactics pioneered by disrupters like Richard Branson’s Virgin Atlantic and Airbnb in the US. It's winning the party precious press coverage, but is there a downside to the election stunts?
    And what does it mean for the concept of a Fan Hitting crisis if being a convicted felon is not necessarily career ending? David and Simon are, of course, talking Donald Trump's guilty verdict in his hush-money trial. Does reputation matter in a post-shame world?
    Producer: Eve Streeter
    Editor: Sarah Teasdale
    Executive Producer: William Miller
    Music by Eclectic Sounds
    A Raconteur production for BBC Radio 4

    • 28 min
    General Election PR strategy and the Post Office Horizon IT Inquiry

    General Election PR strategy and the Post Office Horizon IT Inquiry

    David Yelland and Simon Lewis debate the first of a series of PR reviews into the up and coming general election. Starting with Rishi Sunak's announcement in the rain last week, they'll be looking at how the parties launched their campaigns, their use of campaign videos and slogans, and how and when the press decide to take sides.
    They also discuss how PR has been put on the stand at the Post Office Horizon IT Inquiry.
    New to When It Hits The Fan, if you have a “Quick Wins” question for Simon and David about managing your personal PR, send them a voice note on WhatsApp with the word “Fan” to +44 3700 100444 followed by your question.
    Producer: William Miller
    Editor: Sarah Teasdale
    Music by Eclectic Sounds
    A Raconteur production for BBC Radio 4

    • 28 min
    Quick Wins: How to say no

    Quick Wins: How to say no

    Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.
    In your professional life as well as your personal life, what you say no to can be more important than what you say yes to. In this episode David and Simon share their advice on how to do it the right way - to a boss who is asking you to overwork, to a job offer that's not the right fit or when you smell a rat. How to set the right boundaries?
    Producer: Eve Streeter
    Editor: Sarah Teasdale
    Executive Producer: William Miller
    Music by Eclectic Sounds
    A Raconteur production for BBC Radio 4

    • 9 min
    UK water crisis, the Rich List and PR wellbeing

    UK water crisis, the Rich List and PR wellbeing

    David Yelland and Simon Lewis discuss South West Water’s handling of the Brixham water contamination and what this tells us about the fundamental problems in the UK water industry. Why were the people of South Devon told their water was safe when it was not? And when a crisis hits, who is the best person to speak on behalf of a company. Is it the 'chief customer officer'?
    Also, in the week The Sunday Times Rich List is published, Simon and David share some secrets about how the blue chip PR world tries to get people on the list - and also get people off it!
    And does the PR industry look after the mental health of its own people well enough? They take a look at a concerning report.
    Producer: Eve Streeter
    Editor: Sarah Teasdale
    Executive Producer: William Miller
    Music by Eclectic Sounds
    A Raconteur production for BBC Radio 4

    • 28 min
    Quick Wins: How to say sorry

    Quick Wins: How to say sorry

    Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.
    In this episode, David Yelland and Simon Lewis discuss the power of an apology. Professional - and personal - relationships are based on being able to say sorry at the right time. So how do you mark sure yours hits the mark? Do it before the sun goes down, do it the hard way and always mean it.
    Producer: Eve Streeter
    Executive Producer: William Miller
    Music by Eclectic Sounds
    A Raconteur production for BBC Radio 4

    • 7 min
    Apple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategy

    Apple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategy

    This week, two of the world’s biggest tech companies have found themselves in PR crises of their own making. Why did Apple's new iPad Pro 'crush' advert misfire so badly? Meanwhile at Baidu - China’s biggest search engine - its PR boss has lost her job after videos of her promoting a toxic work culture went viral.
    David Yelland and Simon Lewis go to the heart of a secret and little understood reputational war and look at the real battle between the west coast of America and China’s Silicon Valley.
    And - bowing out gracefully. How Nadhim Zahawi’s exit strategy from politics ticked all the PR boxes.
    Producer: Eve Streeter
    Editor: Sarah Teasdale
    Executive Producer: William Miller
    Music by Eclectic Sounds
    A Raconteur production for BBC Radio 4

    • 28 min

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